HD DVD sales spike in wake of price cuts

In the wake of last month's HD DVD player rebate program, the HD DVD Promotional Group happily announced that HD DVD players now constitute 60% of all standalone high-definition players sold. So far, consumers have purchased over 150,000 dedicated HD DVD players, up from 100,000 in mid-April. This figure does not include the HD DVD drives available as a $199 add-on for the Xbox 360. According to the group, weekly player sales doubled during late May (near the beginning of the rebate program) and increased again last week.

The rebate incentive program is scheduled to end on June 16, which means that HD DVD player prices will soon rise back up to $399. Recently Sony announced its new BDP-S300 player will retail for $499, meaning there's only going to be $100 separating the two low-end devices. It's doubtful the price war will stop there, which is obviously a huge plus for us consumers. As in any war, the HD war depends on what the early adopters choose, and so far, there isn't a clear winner.

News source: Ars Technica

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Its a consumers market. The technology is developed. Its there.. Its being used right now. whoever can make the most capitalization off it wins, which looks to be the loyal sony supporters.

Personally, I have both.. I havn't watched a blu-ray movie yet - cause HD-DVD is cheaper, and has more selection.. least at my video store. enough said.

Does anyone honestly seen an end in sight?

Sony is firmly entrenched with Blu-Ray, and the PS3 lifespan is most likely going to be 5+ years... I don't see any possible way that Blu-Ray can die off before then.

HD-DVD... leading the stand-alone players, tied in as an add-on with the 360, etc. With an estimated 1m set-tops expected to have a home by year's end it's going to establish it's own foothold in the market.

If you look at each separately and ignore the other, you have a format that already has a significant number of early adopters, an incredible sale outlook from now till year's end, and enough of a market than one can make a hunk of change off of by supporting with movie/game releases. This applies to both formats... regardless of which is perceived to be better. By this time next year, both formats will have sold enough players that studios standing on one side of the fence will in a position where they simply cannot ignore the other side.

There may be a clear-cut winner at some point in time, but that doesn't mean the other one will have died. Both formats will end up being successful imho. A lot apply the Beta v VHS scenario... I think the end result will end up looking more like a Coke v Pepsi.

YaddaMe said,
Does anyone honestly seen an end in sight?

Sony is firmly entrenched with Blu-Ray, and the PS3 lifespan is most likely going to be 5+ years... I don't see any possible way that Blu-Ray can die off before then.

HD-DVD... leading the stand-alone players, tied in as an add-on with the 360, etc. With an estimated 1m set-tops expected to have a home by year's end it's going to establish it's own foothold in the market.

If you look at each separately and ignore the other, you have a format that already has a significant number of early adopters, an incredible sale outlook from now till year's end, and enough of a market than one can make a hunk of change off of by supporting with movie/game releases. This applies to both formats... regardless of which is perceived to be better. By this time next year, both formats will have sold enough players that studios standing on one side of the fence will in a position where they simply cannot ignore the other side.

There may be a clear-cut winner at some point in time, but that doesn't mean the other one will have died. Both formats will end up being successful imho. A lot apply the Beta v VHS scenario... I think the end result will end up looking more like a Coke v Pepsi.

Sony was also entrenched in UMD and look what happened to that movie format.. btw Betamax is still used in production studios... it never really died

You neglect to mention Panasonic, JVC, Mitsubishi, Hitachi, Yamaha, Pioneer, Philips, Sharp, Dell, Apple, BenQ, Plextor, and many other companies are "entrenched" with Blu-ray, unlike UMD or Beta.

It's pretty much Toshiba that's entrenched with HD DVD, with LG, Onkyo, HP, and Samsung playing both sides.

It's funny. Sony is YET to come out with the $499 player and everyone is already comparing it with the low priced HD-DVD players. Second, it's the ONLY $499 Blu-Ray player available, while we have a several HD-DVD players at $299-$399 price, all from Toshiba, but still a few models.

Let's not exclude the upcoming chinese players that will be sold for around $250 and drive units for PCs and Laptops at around $100. And we will actually see how long it will be sold for $499. As EVERYTHING else I wouldn't be surprised that this is another Sony lie. We've seen fair share of lies in promoting products and games from Sony.

It's obvious that Sony is losing $100 per each one of these $499 players as that is the only way to fight the lower price of HD-DVD.

To be honest, I do see an increase of titles for Blu-Ray, as I bought Pirates on BD as well, and very few HD-DVD exlusives. This is not good for HD-DVD in general. I am still a huge HD-DVD supporter as I think that there's nothing good coming from a propriatery technology being offered by Sony. I just don't have a shred of trust in anything they say as they keep lying and lying and screwing consumers time after time. I applaud Toshiba for fighting the fight and being a "good guy" here, because, truly, HD-DVD is much more consumer oriented format. Cheaper, more advanced in many aspects that count and the quality is great, but in all honesty, I'm starting to doubt that they can win this war. Toshiba and Universal are not strong enough to win this. We need to see cheap HD-DVD players everywhere, like $199 and $299 in order to really put Blu-Ray in it's place. Otherwise, I think this will be long suffering for everyone, both Blu-Ray and HD-DVD and especially the consumer.

The only way HD-DVD can glide through as a winner in this as of this moment is:

  • If PS3 fails to expand more worldwide (and we are yet to see this in the next year)
  • If Chinese HD-DVD players priced from $199-$250 start showing up everywhere in large quantities
    Warner, Universal, Paramount and other HD-DVD friendly movie studios start releasing more HD-DVD titles with an edge over Blu-Ray, similar to upcoming 300 HD-DVD which has actually more bonus and interactive features than Blu-Ray version.
  • If XBox comes down to $199 and HD-DVD add-on comes down to $150 and Microsoft shown more interest in HD-DVD actually winning.
  • If more HD-DVD group members started giving more marketing dollars. This is their primary problem right now. Toshiba can't finance HD-DVDs marketing initiatives. They just don't have enough presence due to lack of funds. This is why we see Blu-Ray everywhere, every studio Disney, Fox, Sony and hardware manufacturers Pioneer and Panasonic are paying for marketing push for Blu-Ray and this is pretty noticable.

Come on, come on... let there be peace. I want this war to be over already.

Been waiting since it began to wait for the winner so I can start buying High-Def movies.