Xbox One name so secret even Xbox UK exec wasn't told

Microsoft 're-imagining' video reveals secrets of rebranding, hints of what's to come

Microsoft is working on three adverts to rebrand the company

The new Microsoft brand family, at a glance

Lenovo to drop IBM brand

ASUS announces plans to split company and brand

Wi-Fi group launches 802.11n compatibility brand

Google beats Microsoft, Coke in brand stakes

Supplier: MS to Brand & Sell Consumer Fuel-Cell Chargers

AT&T to Replace Cingular Brand on Monday

Microsoft Unveils Details of First Products Under Zune Brand

AMD May Drop ATI Brand

AMD to Follow Intel's Viiv, Debut Its Own Brand

Intel Introduces the VIIV Brand

Intel Plans Centrino-Like Brand for Desktops

ATI's SLI brand to be called Multi Rendering

Sun Pushes a New Brand of Java

Sun pushes Java brand harder--but uphill

Google Named as #1 Global Brand

Microsoft's XSN Sports Brand Hits the Mountain with Amped 2

MS XSN Sports Brand to Include RalliSport Challenge 2

NVIDIA NV38 Brand Name Revealed

Major brand hard drive vendors recall defective products

Intel To Brand BIOS Screens with "Intel Inside" Logo

VeriSign launches brand, domain protection services