Lenovo to drop IBM brand

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Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in...

ASUS announces plans to split company and brand

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AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek...

Google beats Microsoft, Coke in brand stakes

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Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007 in a recently published ranking by market researcher Millward Brown Optimor. Factoring in financial performance and consumer...

AT&T to Replace Cingular Brand on Monday

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The Cingular brand name will be gone in a few days and will be replaced with the AT&T brand. Yeah, I hear the Apple fanboys' worried whimpers. What about the Apple iPhone? Jobs announced it...

AMD May Drop ATI Brand

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While it is purely speculative, at the moment, word has been spreading that AMD may decide to drop the ATI brand name and label all products under the singular AMD label. Want to know what's...

AMD to Follow Intel's Viiv, Debut Its Own Brand

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Advanced Micro Devices is set to introduce a special brand-name for entertainment-oriented personal computers (PCs) running certain chips from the company as well as certain chipsets from the manufacturer's partners among core-logic designers. A separate...

Intel Introduces the VIIV Brand

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At the second day of the Intel Developer Forum, Intel shed light on its new home entertainment strategies. In what is essentially the equivalent of a Centrino package for the digital home, Intel rolled...

Intel Plans Centrino-Like Brand for Desktops

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Intel is preparing a marketing strategy that will brand desktop PCs with a similar label that made its Centrino notebook technology a household name, according to sources familiar with the company's plans. The new desktop...

ATI's SLI brand to be called Multi Rendering

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The Inquirer got a few extra details about ATI's secret SLI programme. The Canadian based company chose Multi Rendering as the brand name for its marchitecture, to be introduced next year. We are unsure whether...

Sun Pushes a New Brand of Java

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Sun is hoping to gain widespread public recognition like Intel, Microsoft, and Apple. As Sun Microsystems is searching for ways to make Java into a brand name. Competitors have benefited greatly from this...

Google Named as #1 Global Brand

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Google, the top Internet search engine which is expected by bankers to list its shares this year, has gained a fillip as it was named Global Brand of the Year by consultants Interbrand for the...

NVIDIA NV38 Brand Name Revealed

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In the latest Detonator FX 45.33 drivers that address flickering issues of the GeForce FX 5900-series there are identification strings for NVIDIA soon-to-be-released code-named NV38 GPU. Apparently, the official brand name for the part will...

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