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Walls Without Windows

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Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That's an answer that can only come from seeing the campaign. Marketing isn't just enough. Microsoft has to do...

Google aims Online Marketing Challenge at Students

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Students from anywhere in the world can sign up for the Google Online Marketing Challenge, a hands-on competition which will give undergraduate and post-graduate students direct experience with online advertising and marketing. Student groups will...

PS3 Banks Big On Christmas Marketing

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There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign,...

Yahoo Marketing Exec Quits

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Yahoo Inc.'s chief marketing officer, Cammie Dunaway, is leaving the company in two weeks, joining a management exodus that has unfolded as the Internet icon struggles to snap out of a financial funk. The Sunnyvale-based...

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