How much is Microsoft betting on Windows 8? Nearly $2 billion, Forbes says

It's no secret that the launch of Windows 8 will be one of the most important – and biggest – in Microsoft's history. But how big is Microsoft going to make it? Very big, if a Forbes report is accurate.

The business magazine says Microsoft will spend an estimated $1.5 to $1.8 billion for the new operating system's marketing campaign alone. That campaign is so big, said one analyst, that it is "on a scale you don’t see outside presidential elections." By comparison, Microsoft spent just $200 million on the marketing campaign for Windows 95. Even adjusted for inflation, that amount today would still be less than $300 million.

Some of the impact of that campaign is already being seen around the United States. Microsoft recently launched a large billboard in Time Square promoting its upcoming Surface tablet, which launches on the same day, Oct. 26, as Windows 8.

Microsoft has also launched other advertisements for Surface in recent months, including many graffiti-style temporary ads in major cities such as New York, Los Angeles and Chicago. Earlier this month, more traditional advertisements began appearing in subway stations and other areas where major foot traffic takes place.

In addition to advertisements, Microsoft will be opening more than 30 temporary stores at malls across the United States and Canada for the Oct. 26 launch of Windows 8 and Surface.

Source: Forbes | Image via E.J. Coughlin

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This is why Ballmer is an idiot. It will never work Advertising this much will not pay off for Windows 8. If people don't like the product no amount advertising is going to work.

Oh grand seer please tell me what the future holds for all of us! It's clear you're a fortune teller with great insight into bulls-the future!

-Razorfold said,
Oh grand seer please tell me what the future holds for all of us! It's clear you're a fortune teller with great insight into bulls-the future!

So this what are you saying..., People who hate the product are going to buy a lot of the product they hate due to advertising?

Melfster said,

So this what are you saying..., People who hate the product are going to buy a lot of the product they hate due to advertising?

How do you know Average Joe hates Win8 ? Do they even know it exists? How can they hate something they don't even know is out there?

Sszecret said,

How do you know Average Joe hates Win8 ? Do they even know it exists? How can they hate something they don't even know is out there?


I don't know exactly if the the average joe will hate windows 8. I just know from anecdotal evidence that windows 8 is not going to be the smoothest transitions. My point, however was that if you have a product that is deemed "bad or awkward" no amount of advertising is going to fix that better to use that money on fixing the product then on advertising.

Melfster said,


I don't know exactly if the the average joe will hate windows 8. I just know from anecdotal evidence that windows 8 is not going to be the smoothest transitions. My point, however was that if you have a product that is deemed "bad or awkward" no amount of advertising is going to fix that better to use that money on fixing the product then on advertising.

Well, it's not like they only have $2bn and they'll spend it all on advertising. They are improving Win8. The fact that they are pushing updates to the product even before it hits GA is proof of that.
In the end, it can go both ways. Yes, I agree with you that if you have a bad product, you can't just throw money at it and hope people buy it. But in this case, the OS itself has had plenty of under the hood improvements. The fact that some don't like the UI on top is purely subjective. To each his own I suppose.

They could have just not had any marketing at all, and gave away Surface to 4 million people for free, and hope that word of mouth would spread.

People will use Win8 because it will be there by default, like Bing is in IE. Hell, I hate it but eventually I will have to use it once I buy a new PC in the next 2 years or so. Holding onto Win7 'till then.

Apple has the media gobbling up and 'reporting' the most insignificant rumor which makes for maybe ten times MS' marketing budget if you translate it into advertising value (meaning, what would it cost if they bought all that space). MS must do it brute force lest they are completely ignored.

cropcircles said,
There going to have to spend that much to try and convince people to buy it.

People will buy it. It will not be a flop like Vista(which wasn't really a flop per se).

As long as battery life can compete with Mac's ( which was up until recently one of the most important ZINGS against PC Laptops). Fit and finish has to come up as well because Apple has proven people will spend the money on quality.

I am on Win8 for everything from Parallels on my MacBook Pro, Home, etc. Finally people will actually learn to use a few simple short cut keys to get pretty handy with Win8 on a desktop without touch.

cropcircles said,
There going to have to spend that much to try and convince people to buy it.

Agreed.

M$ needs to spend enough money to brainwash people that Winluzer 8 is a what they need, then people will buy it. I don't expect an epic fail like Vista, but with tablets/pads becoming popular, people will buy W8. I don't believe in a "one O/S to rule them all". And yes, I have been using W8 and I don't like it on my desktop/laptop. It might be ok for a touch screen (maybe).

I for one, will stay with W7.

ZombyWuf said,

Agreed.

M$ needs to spend enough money to brainwash people that Winluzer 8 is a what they need, then people will buy it. I don't expect an epic fail like Vista, but with tablets/pads becoming popular, people will buy W8. I don't believe in a "one O/S to rule them all". And yes, I have been using W8 and I don't like it on my desktop/laptop. It might be ok for a touch screen (maybe).

I for one, will stay with W7.

really dude? obvious troll, very obvious!

ZombyWuf said,

Agreed.

M$

... And i stopped reading there. Easiest way to spot a troll or immature 14 year old kid.

And the 1990's called, it wants "M$" back.

NoClipMode said,

... And i stopped reading there. Easiest way to spot a troll or immature 14 year old kid.

And the 1990's called, it wants "M$" back.

This.

Seriously, grow up.

tsupersonic said,
Spending that much money on advertising is insane. If only Windows Phone received some of that advertisement...
That would be wasted money. Windows Phone 7 (as good as it is) has a few missing features. People would buy it, get upset, and not get another Windows Phone. By waiting for WP8 when it's feature complete for a phone OS, and then getting people to switch, they'll have a better experience.

I think.

greenwizard88 said,
That would be wasted money. Windows Phone 7 (as good as it is) has a few missing features. People would buy it, get upset, and not get another Windows Phone. By waiting for WP8 when it's feature complete for a phone OS, and then getting people to switch, they'll have a better experience.

I think.

Just a shame they didnt bother to tell people who actually bought WP7 devices....

They put BILLIONS into the R&D for Windows 8 not to mention how much MS is going to put into marketing, training, sales and everything else... They have a lot more to lose.

I for one like Windows 8 and am very much so a power user with VMs, games and everything else running from my machine.