HP is ready to play in the gaming market

In hopes of stealing a piece of the online gaming industry, Hewlett-Packard's gaming unit "Game On" (part of the company's Technology Solutions Group) is currently developing a gaming technology in its research centers. The company plans to incorporate the interactive gaming experinence into next-generation personal computers with the aim of competing against the surge in popularity of console games. The number one PC-maker has demonstrated prototypes of gaming technologies including computers with curved screens allowing a gamer playing a race car game to see the track they're driving on ahead and to their sides and a touch-screen computer built into a coffee table so players can sit on all sides and participate. HP also played a video in which a teenage boy walks through a big city with his handheld game player. He points the device at a portion of the city's skyline; the device scans the outline of the buildings in view and creates a game scene from that image.

Rahul Sood, chief technology officer of HP's global gaming business unit, who came over from VoodooPC, sees HP offering a premium line of gaming PCs priced higher than its current line of HP and Compaq branded PCs, but lower than VoodooPC's custom-made models (HP recently acquired VoodooPC), which can sell for $8,000. If done right, HP can create its own niche of the gaming market, away from all other competing PC makers. On the other hand, the gaming industry is already very saturated and the risk is definitely there.

News source: InfoWorld

Report a problem with article
Previous Story

Nintendo Raises Profit Estimates

Next Story

Microsoft criticized for Open XML petition

9 Comments

Commenting is disabled on this article.

They'll probably gain some ground from pc gaming newbies or people who don't have time/patience to build their own rigs. HP builds some quality stuff but they're not too experienced in that field. Anyone who's into pc gaming already has someone they go to for their stuff or they make it themselves.

hah, with their current case lineup, i'd expect some of their machines to be the sun with such bad ventilated cases. and what video card will you include now "Intel GMA950" "ATI Radeon 200m" "nvidia fx5200 low profile"??? and with all that its messed up with, its only a waste of forked up money. I second what dakkaroth says. If you want a true system for gaming, stay away from oems and have a reliable person build one up for you if needed. Unreliable sources are Circuit City's Fireturd people which do just as oems do same with best buy. Reliable sources are such like a friend or family member or a small computer shop which will do as you please as if they are your slave but like being a slave.

I guarantee that, Dakkaroth.

I'd rather HP make products that work and invest in quality control instead of shipping defective merchandise to replace more defective merchandise. As an ASP for HP, it's embarrassing and I wish the company I worked for would stop selling HP machines.

Meh, it might work. It helps that they're such a big name company that they'll be able to get these gaming PCs into stores quickly as well as advertise them quite a bit. HP has the money-backing, now we'll see if these PC's are fairly priced and good for gaming.

While it will be interesting to see what they come up with, I doubt it will make a significant impact on the videogame market.