HTC America lays off 20 percent of its workforce

The Taiwan-based HTC is pairing down its workforce in the U.S., with about 30 of its employees and contractors reportedly laid off from the HTC America division late on Friday. The Verge reports that there were about 150 people who worked at HTC America prior to Friday's cutbacks, which means that 20 percent of its workforce were affected.

The same report has a statement from HTC America, which did not reveal specific layoff numbers. It did say that it made a "decisive action ... to streamline and optimize our organization and improve efficiencies after several years of aggressive growth." The statement added that the division continues to hire people to work in "strategic areas" and encouraged the people who were laid off Friday to apply for those open positions.

This is just the latest chapter in HTC's current financial struggles as the Windows Phone and Android smartphone maker has seen sales of its products go down while competitors like Nokia and Samsung have taken more of HTC's market share. Earlier this week, the company denied that it was planning to replace HTC's current CEO Peter Chou. The company reportedly has some future products in its pipeline, including a mid-range Android device, the Zara, along with a 4.7-inch Windows Phone device.

Source: The Verge

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16 Comments

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The Android market is very competitive. When Windows Phone came out they could have competed in the market early but would not make up their mind even saying they would not make a Windows Phone numerous times. They did not try hard enough. Based on users feedback they sound like they are not supporting their existing phones. I can see why they are having a hard time.

I was close to getting the HTC One but got the Nokia 920 instead because of Nokia's software. That is a lot of value when you have all of those extra apps. Nokia has been doing a great job and that makes it hard for HTC to compete against.

Only the HTC One and 8x have been decent as of late. Maybe scaling down and working on one phone at a time, in a much more careful and thorough process will help.

Still sucks for those people affected though.

I own a HTC Desire HD. Just ordered a Nexus 4 for the knocked down price due to Nexus 5 launching soon. Sorry HTC but you simply aren't appealing to me after the article lack of software updates.

The HTC one for Android and the 8x for WP were probably the best phones I have seen HTC put out in a while. At least they are still supporting those 2. They just need to hone in on what their goal is. Focus their resources either on Android and WP or both if they stick with 1 phone platform.

wv@gt said,
The HTC one for Android and the 8x for WP were probably the best phones I have seen HTC put out in a while.

As an HTC One X owner where support dried up about 6 months after launch, I'm definitely glad that two of their other phones are excellent

HTC's problems are of their own making, and I likely won't be falling for their lies again unless they pull off something truly spectacular.

Their Customer Service was terrible, their ROM was a joke and the updates took forever to come through. Not to mention after a few months they would totally forget about supporting their handsets in favor of their latest model.

HOWEVER....they were one of the very few who put speakers on the FRONT of their phone!! Most put them on the back.......I think they think the majority of phone users want other people to hear their audio rather than themselves.

I agree. I had a recent experience with their Customer Service Department and the person I spoke to on the phone was very rude.

They don't support their products as long as Samsung and Apple. HTC has really gone downhill fast. I would never recommend an HTC product to anybody. Within 2 years I don't think HTC will be around at this rate.

WV2MJR said,
I agree. I had a recent experience with their Customer Service Department and the person I spoke to on the phone was very rude

you should ring up Optus in Australia. Call sales and you are straight through to a real person. Call support and after wading through the IVR you are on hold for an hour.

dvb2000 said,
that's what you get for trying to sell a windows phone (or windows 8!)

No, that's what you get for dicking over customers.

dvb2000 said,
that's what you get for trying to sell a windows phone (or windows 8!)

Sorry, but this is an incorrect statement. They sell Android as well right? The stock image displayed in this article doesn't play fair as well... As if suggesting that HTC only produces Windows Phone...

I'd say that's what you get for ignoring customers. High-end market for Android is owned by Samsung, leaving the rest of the vendors eating the dust. Another proof that even though you produce Android, does not guarantee you are successful.

Yet, for Windows Phone, 80% of the market is owned by Nokia. They deserve it because they made quality phone with solid software.

For the past 4+ years, I switched from iPhone to Samsung and now to Nokia. All were their flagship devices at the time I bought. For each switch I made careful comparison and decide the one fit for me and give me more value for the money I spent. Unfortunately, HTC didn't qualify to my standard from software point of view. Their hardware looks solid though...