HTC offers free phone replacement if you crack your screen

Busted screens are the bane of every smartphone user's existence. It's impossible to avoid cracking your screen at one point or another - whether you drop your phone on a hard concrete floor or throw it on the ground in a fit of blind rage, odds are you'll eventually know the despair of picking up your phone and seeing a massive fissure across the glass. And since most warranties don't cover that sort of physical damage, you'll often have to ride it out until you can get a new phone. But good news is on the horizon for those who own a smartphone: HTC announced today that they would provide free replacements for any phone in their flagship One series (including the HTC One, the One mini and the One max) if you crack the screen within 6 months of buying it.

A few caveats, though: Only HTC flagship devices (essentially any phone in the HTC One series) are covered by the plan; the offer only applies to new customers, so anyone who already has an HTC One device can't request a new phone if their screen cracks; and the offer is only available for up to 6 months after you buy the phone.

The offer is part of HTC's new 'Customer Advantage' program, which intends to provide a myriad of benefits to customers who purchase an HTC phone: In addition to free phone replacement, HTC promises free storage (via Google Drive) of up to 25-50 GB - depending on the device - as well as guaranteed updates for any flagship HTC device up to two years after its initial launch.

HTC's 'Customer Advantage' program comes in the midst of what seems like a concerted effort by the company to ramp up sales in light of heavy losses. The company recently teased at an announcement of their new flagship device, which is slated to be revealed at an event on March 25th - and it's just in time, given their continual decline of profits in 2013. Even despite their financial woes, HTC is still optimistic for the future, and their recent announcements may start them back on the road to the top.

Source: HTC.comImage via IRepairNational.com

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15 Comments

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It's impossible to avoid cracking your screen at one point or another
Why? Lost track of how many phones I've owned but yet to end up with a single cracked screen to date.

Nice. Supporting their phones for a longer period, or just plain supporting them, is what HTC needs to do. Majority of the complaints I have seen/heard about HTC is their lack of support.

as well as guaranteed updates for any flagship HTC device up to two years after its initial launch.

I believe it when I see it.

They do not guarantee they will provide (regular) updates, just that you would get any over at best two years, sort of like Microsoft provides support for a windows Phone version for 18 months (at least). Difference is there that once you update you reset that clock up to the point where a new OS version may not be available for your device.

Maybe the important parts of the 6 months, flagships devices, should be bolted just to avoid someone throwing it against the wall.
Since warranties don't usually cover user side issues (insurance would be need to cover those), I think it's a good thing.
However... "this is why we can't have good things".. I hope it doesn't apply here (no one abuses that free service), but rather use it fairly.
Just my view.

Deal looks good on this headline. Not as attractive after reading all the fine print. Still better than nothing I suppose.

JHBrown said,
Deal looks good on this headline. Not as attractive after reading all the fine print. Still better than nothing I suppose.

But you cannot make it retroactive, therefore covering existing devices, otherwise we would observe an epidemic of people suddenly affected by shaky hands dropping phones. What it will be interesting is to see how this trend will evolve: for example if others OEMs will jump on it...

francescob said,
If most people really cared about warranties manufacturers wouldn't restrict them to only 12 months.

It varies by Countries: in Europe every electronic device comes with 24 months warranty for example.

Fritzly said,

It varies by Countries: in Europe every electronic device comes with 24 months warranty for example.

Yes, I know, my point was that it isn't a true selling point, because if it was we'd have much longer warranties than the minimum set by law (12 months in America, right?).

francescob said,

Yes, I know, my point was that it isn't a true selling point, because if it was we'd have much longer warranties than the minimum set by law (12 months in America, right?).

The point, as others have pointed out, is that this cracking a glass is not an accident covered by any warranty; it is not something related to a fault device. It is like giving a buyers a six month insurance.

Fritzly said,

The point, as others have pointed out, is that this cracking a glass is not an accident covered by any warranty; it is not something related to a fault device. It is like giving a buyers a six month insurance.

It's not covered by the manufacturer warranty but shops often offer warranties for accidental damages including cracking the display. I'd rather prefer a price drop and chose myself whether I want that kind of warranty (or a better third-party one) or not and so would most customers, otherwise better warranties would have become a real selling point by now.

In The Netherlands manufacturers are bound by law to cover a device under warranty on manufacturers defects as long as it is within it's reasonably expected lifespan.