HTC reportedly dumping Windows Phone to focus on Android instead

A rumor is going around the web claiming that HTC is moving away from Windows Phone and Microsoft to exclusively focus on Android.

This rumor started from a Digitimes report that claims, via unnamed sources, that due to very low sales volume and strong competition from Nokia, HTC is ditching Microsoft’s mobile platform. Of course this coming via Digitimes deserves to be taken with a fistful of salt. Plus it goes against earlier credible reports that suggest HTC is working on a One version for Windows Phone. But this story does raise some interesting questions.

HTC is struggling and it has been for a very long time, thanks to slipping marketshare, low sales and quarterly losses. The company that used to be on top is now at the bottom and it’s desperately fighting for its survival.

The Taiwanese company made major mistakes during the past few years by not properly competing with Samsung and allowing them to dominate the Android market. Then when the chance of owning a whole new market segment appeared HTC was sluggish and reticent which allowed Nokia to dominate the Windows Phone niche.

So the company is now stuck between two markets that are dominated by dynamic, rich and innovative companies and so far it seems HTC has been trying to make a comeback in the Android space but hasn’t had that much success.

And while the company does seem to be focusing on Google’s OS right now, completely abandoning Windows Phone would be a mistake. HTC has Microsoft’s support, we saw that last year with the launch of the critically acclaimed 8X and 8S devices, and the Windows Phone market is growing fast.

Even though this report claims Samsung is now the number two Windows Phone OEM, the latest Adduplex data shows that HTC still accounts for 11,5% of all Windows Phones out there, with Samsung far behind. If these latter numbers are correct then the company has a real fighting chance if they actually stick with it.

Putting their money and talent behind a rapidly growing ecosystem where the company still has the number 2 spot, and asking for Microsoft’s help in delivering great products, could help HTC regain its status. Then again focusing on a super-saturated Android marketplace where one OEM rules all could very well mean the death of HTC as a company.

Source: Digitimes

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I've got the answer. Introducing.... HTCBerry. HTC to build the hardware, Microsoft to build the OS, Blackberry to supply the enterprise clout and BBIM.

You heard it here first!!

guys if you actually read and check the number given in the original story, it is completely false and fake because none of the number add up to what is factual numbers. just a pointless stupid story by someone that doesn't know anything about anything, move along.

In not sure about HTC, first they confused customers with too many phones. They said they were going to consolidate this with the One line, a high, medium and low end device.

Then they started to release more phones outside if the One series like the Butterfly. Then they did the new One, they've already abandoned updates for a phone from the previous gen despite it being more than capable of running the update.

Wouldn't it be less effort and cheaper to take handsets they've designed already and put Windows Phone onto them? Put a 720p screen into the One, or put WP8 onto the One Mini?

Haha, that's crazy. There is more competition for HTC in the android space than there is in the Windows space. If this is true, it explains a lot as to the decision making that got HTC in the position that are in now. Here's an idea HTC, make more Windows phones. The 8x and 8s are your latest offerings and they are at least a year old. Also, had you release the HTC "One" design instead of preserving it for Android, the Windows version of that would have been a big seller; I know I would have bought it. I wound up getting an 8X, but trust me, it wasn't my first choice. If my carrier would have had the 920 or 1020, I would have went with them, because they are better offerings to me than the 8x and 8s.

I like the 8x, but the camera is a piece of crap.

HTC, stop whining and start producing high quality, beautiful phones and you will succeed.

well if they actually had a camera close to what the iPhone has... I guess they ran out of money spending a billion on ads

I think it's funny to see "HTC" and "focus" in the same sentence. They just keep trying but never actually committing.

Sales rumors suggests that
HTC sold 40,000
Samsung 1,000,000

I just want to know how did Samsung supposedly sale more? Samsung, with barely a dime spent on marketing, with limited carrier availability, with almost never acknowledging that they sell Windows Phones, somehow managed to outsell HTC.

And HTC did put some effort into marketing. They got Gwen Stefani for commercials and the 8X was featured in several commercials with Ben the PC Guy. HTC beat Samsung to the market with both a "high" end and low end WP, and even Microsoft featured the 8X on their website. And still HTC floundered.

HTC has simply left a bad taste in people's mouth. As evident by the replies here and across the net, HTC is known for shoddy support. Their Titan I/II WPs never got updated to 7.8 The previous HTC One X/S lines didn't get updated or took way too long to receive an update. And when people run down the list of HTC phones they see a repeated pattern of customers getting left in the dirt.

HTC will never get back to their former glory until they can convince customers they are a trustworthy brand.

Great! Maybe that way they'll finally get one good phone out there for once... my WP HTC 8X had so many issues, not worth the effort imo,. You wanna do something? do it right, or don't do it at all...

Trying to make 20 different phones for 2 different platforms is like trying to wear 5 pairs of shoes at once... I thought these cellphone manufacturers had learned something from Apple by now... tsk tsk tsk

It's more expensive to support/develop on two platforms than on one. If they're only selling one Windows Phone a month, it's a wise move. I love my HTC (Android phone).

I still haven't seen more than five people in Australia with a Windows Phone (and I catch public transport/see a lot of people everyday). Market share is 70% iPhone, 30% Android here.

MS/WP wasn't ready for what HTC wanted to offer. MS's development pace is far to slow, considering they're 1-2 years behind their competing platforms. HTC complained early on that WP8 didn't support the resolutions and quad core cpus they wanted to offer, and couldn't support a phablet format. Apparently no one knew that MS would spend 18 months porting WP7.5 to the NT kernel and do virtually nothing else with the OS. All that aside, it's not like that having the higher resolution or quad core cpus would have saved HTC in the WP market space. HTC clearly dropped the ball all on their own.

I would have really liked to have seen the WP version of the HTC One. If this rumor turns out to be true, then that will unfortunately never come to pass.

HTC WPs RIP.

Edited by ahinson, Aug 14 2013, 2:33pm :

Microsoft's cosy relationship with Nokia isn't really helping other WP manufacturers. I don't really blame them for losing a loss making business.

I have had many HTC Windows Mobile devices in the past as they were the almost the only game in town. Until the HD2 they almost always fell apart after a year. HTC is crap on updates and support. Your lucky if you get bug fixes.

The HTC 8S had everything to be sucessfull, like the Nokia 520 and 620.

But unlike those, the 8S always had low carrier availability and the price never dropped, it still sells for over 200€, which is just too much. For reference, the 8X can be found for ~250€.

HTC failed in the lower end, and the 8X wasn't good enough to compete with the Lumia 920.

It would've been cool to see a HTC One in Windows Phone variants. Oh well. If this is true, this is big news. It doesn't leave many options - Nokia, Huawei, Samsung. Even Samsung doesn't make many WP devices..

maybe HTC is also unhappy that Microsoft is giving all the love to Nokia.

Bad thing, less manufacturers ain't a good thing.

I've used HTC phones for years and very recently switched back to Nokia. I don't miss the smarmy bug fix descriptions from HTC one bit.

Good for HTC..
First in Android market - failing there
First in Windows Phone market - failing there.
Maybe they will see their problem one day

-adrian- said,
Good for HTC..
First in Android market - failing there
First in Windows Phone market - failing there.
Maybe they will see their problem one day

There is always Firefox OS.

How long before MS & Nokia agree some form of merge and / or WP exclusivity....I think that would be best for MS, Nokia, and consumers. The reason everyone other than Nokia are binning WP, is due to the problem in that they cannot make hardware to rival what Nokia are doing. Sooner MS & Nok jump forward with exclusivity etc the sooner WP will push forward leaps and bounds. HTC will do a BB soon I think (i.e bye bye).

JHBrown said,
Microsoft better get comfy in that number 3 spot. They can still make a profit in third place however.

I'm sure they're pretty comfortable making billions of dollars every year from licensing their patents to most Android manufacturers.

If anyone can fight this out in the long run, it's MS.

hipporama said,

I'm sure they're pretty comfortable making billions of dollars every year from licensing their patents to most Android manufacturers.

If anyone can fight this out in the long run, it's MS.


They are using money generated from Android to fight Android. Call Microsoft whatever, but on this point they have played it smart.

HTC can't seem to multi task too well. They haven't done anything with the 8x line since the release, meanwhile Nokia is pumping out phones like crazy. If Samsung becomes the number 2 for WP then thats HTCs own fault. The opportunity was there all along for them to pump up their WP line. Now they are trying to go up against Samsung in an even tougher market.

I'm missing the point: in the Windows Phone markt, they only have to deal with Huawei and Nokia, in the Android markt, they deal with Samsung, Sony, Google, Motorola, Huawei and so on. What's the point?

Anyways: another solution could be to actualy advertise their Windows Phone devices. They blame Windows Phone for selling not well, but seriously, I haven't seen any HTC ad for Windows Phone yet. The only ads I've seen are Microsofts and Nokias ads.

HTC always seemed pretty flaky to me. Doesn't matter if it's Android or WP... their phones looked nice, had decent specs... but then you look at Nokia doing so much for their customers and HTC sitting there doing nothing. It's an easy decision at that point.

Didn't they just stop updating one of their flagship Android phones in under a year of being out? Are they going to blame WP for that too?

Enron said,
HTC always seemed pretty flaky to me. Doesn't matter if it's Android or WP... their phones looked nice, had decent specs... but then you look at Nokia doing so much for their customers and HTC sitting there doing nothing. It's an easy decision at that point.

Didn't they just stop updating one of their flagship Android phones in under a year of being out? Are they going to blame WP for that too?

This is what has actually crippled them. Releasing phones and then discontinuing them in a year or less. User gets screwed out of updates and support and thinks to themselves - "Never again".

Pygmy_Hippo said,
If they think Nokia is strong competition God knows how they'll fair against Samsung in the Android market
We've already seen how they're faring versus Samsung, and reports are in... They're losing.

Prediction: Within 1-2 yrs HTC will either be sold or merge.

I made a mistake buying an HTC for my wife. The power button stopped working after 6 months. I have to press it 6 times for the phone to turn on. Crap.

My 3 year old Samsung is still going strong. People are not idiots dear HTC.

C#Rocks said,
I made a mistake buying an HTC for my wife. The power button stopped working after 6 months. I have to press it 6 times for the phone to turn on. Crap.

My 3 year old Samsung is still going strong. People are not idiots dear HTC.

My wife and I had two Titans. They did not wear well. Mine died before the 2 year mark and hers was having issues. I did have an HTC 8x as a hold over while I wanted for a 1020, it was ok, but it had random problems.

I've never known anyone who kept their HTC for duration of their phone contract ( 2 - 3 years) without replacing, breaking, selling etc

I still use a HTC Surround (running 7.8) that I've had no issues with. I use it as a cycling phone. I do admit though, I'd never buy another HTC just for the fact that HTC forgets their phones completely once its out the door.

mmmm, I see a trend here

Asus dumps Windows 8 RT. HTC drops WMP8. Even Microsoft have trouble selling their Windows 8 Surfaces.

Funny

dvb2000 said,
mmmm, I see a trend here

Asus dumps Windows 8 RT. HTC drops WMP8. Even Microsoft have trouble selling their Windows 8 Surfaces.

Funny

HTC didn't officially declared anything. Someone like you and me thinking that it can create some sensation.

dvb2000 said,
mmmm, I see a trend here

Asus dumps Windows 8 RT. HTC drops WMP8. Even Microsoft have trouble selling their Windows 8 Surfaces.

Funny

First of all, it's WP8. Second: HTC didn't announce anything, and third: we've got no idea how many Windows 8 Surface devices are sold.

Studio384 said,
First of all, it's WP8. Second: HTC didn't announce anything, and third: we've got no idea how many Windows 8 Surface devices are sold.
If the Surface is selling great, numbers would have been released a long time ago right? Most companies would want the public to know that a particular product is doing well. I mean these things didnt just come out 2 months ago. Surely Microsoft must have some numbers.

Studio384 said,
First of all, it's WP8. Second: HTC didn't announce anything, and third: we've got no idea how many Windows 8 Surface devices are sold.

They sold enough to get sued.

HTC needs to learn something - "Believe in what you are doing, If you don't have faith in your commitment, no one else will have on you"

Next day, Due to strong competition from Samsung, HTC is planning to ditch Android, and going to overtake BB.
Next to Next day, Due to strong competition from Microsoft, Apple and Google, HTC is exiting from business.

I left Sprint to Purchase 5 Nokia 920 last Nov. My reasoning was that I no longer believed HTC would make quality product. Of the 5 phones, 1 (red) did brick on a hard reset (easy swap and I was good).

My brother stayed with Sprint and recently swapped his faithful HTC Arrive for the New 8XT. in 2 weeks he has gone through 5 phones. All with the same audio cutting out problem.

Now on his 6th phone it seems he finally has a decent one, and he is buying a 7th for his wife. personally I think he is nuts.

After working for WorldCom and Nextel as a engineer and swapping phones regularly, the Nokia 920 has been the best phone I have ever used. I truly believe NOKIA has the be experience of all the Smartphone.

DarkNet said,

I hate comments like that. Competition is a good thing. Oh well.

Well, as much as you or anybody hate that comment, the truth remains that they won't really be missed. They didn't really made any dent in the market in their 2 or so years. And Nokia is doing a brilliant job anyways by bringing Windows Phone at all price levels and with exceptional quality.

Majesticmerc said,

Because having less OEMs supporting your platform is a good thing?

How many OEMs does Apple have? I believe Windows Phone has reached a point that it can grow now with 2 or so OEMs and not too many.

Competition is normally a good thing, it's such a shame that when Nokia became HTC's competition, they did nothing about it, and now are pulling out of the market they once had a pretty good hold of...

DarkNet said,

I hate comments like that. Competition is a good thing. Oh well.

HTC wasn't competition for Nokia, Apple and Android are.

SPARTdAN said,

HTC wasn't competition for Nokia, Apple and Android are.

Oh so Nokia told HTC what they are doing and where both of them should be going with their phones? Or are they competition?

DarkNet said,

I hate comments like that. Competition is a good thing. Oh well.

Except this is precisely what competition is. If your product sucks, or is perceived to suck, you'll perish and people will laugh as you GTFO.

Trollercoaster said,

Except this is precisely what competition is. If your product sucks, or is perceived to suck, you'll perish and people will laugh as you GTFO.

Sure for Nokia. Do you work for Nokia? Do you profit if they are the only player in town? Is this good for the consumer?

I mean if you really wanna use your lame analogy, how many OEMs have been dumping Windows 8 structure to go with focusing more on Google's OS's? At what point do you say think Microsoft has to admit it is not working as they planned and to rethink this whole Metro thing?

No competition is bad for the consumer. Geesh, can't believe this thread is being kept alive by ignorance.

DarkNet said,

Sure for Nokia. Do you work for Nokia? Do you profit if they are the only player in town? Is this good for the consumer?

I mean if you really wanna use your lame analogy, how many OEMs have been dumping Windows 8 structure to go with focusing more on Google's OS's? At what point do you say think Microsoft has to admit it is not working as they planned and to rethink this whole Metro thing?

No competition is bad for the consumer. Geesh, can't believe this thread is being kept alive by ignorance.

Nope. And my WP8 device is made by Huawei. HTCs problem is they are too quick to run and dump platforms or devices. It's their playbook. They don't take long enough to fully commit and the consumer sees this and doesn't commit to HTC.

I had one of their android phones and then they discontinued it literally 9 months after it was released without even updating it to the most recent android version at the time they ditched. Never again.

Mohitster said,

And Nokia is doing a brilliant job anyways by bringing Windows Phone at all price levels and with exceptional quality.

This is the reason why Nokia are dominating WP8. HTC have not introduced any models for almost a year now. Nokia are introducing new ones every month or so. Let me say this - Nokia is the new Samsung, only better.

Kunal Nanda said,
Nokia is the new Samsung, only better.

LOL.

It's actually the opposite. Samsung is the new Nokia only better. Nokia used to be king of phones. The fact you now have to compare them to Samsung only means you have forgotten tat they used to be on top. Sadly for you they are not. If you don't believe me, we can always look at numbers shipped by each manufacturer.

Well if they actually bothered making any phones for it, they'd probably have a good chance. It's not like Nokia is doing anything HTC can't. HTC are almost as bad as the Windows 8 OEM's. Blame the software and not the phones you're making.

Pureview, the Nokia suite of apps and services are solid, but HTC has to step up their game. HTC is doing a better job than Samsung, but Nokia is committed. HTC had a good percentage of the market before Nokia got involved, but they didn't bother to keep up the effort. Its not too late, but they have to do better.

How long before the CEO of HTC gives a "burning platform" speech?

Honestly, I usually have opinions on these things, but I really have no clue as to what HTC should do. The HTC One is a great phone, but it wasn't enough to stop the bleeding. The reality is that consumers buying high-end Android phones want the Samsung Galaxy, and if they want a lower-end phone, they choose something by one of the other 50 manufacturers building Android phones. Likewise, if they want a Windows Phone, they primarily choose a Nokia.

So what should HTC do? Focus on Android, and take on the Samsung juggernaut? Or focus on the much smaller Windows Phone market, and take on the smaller juggernaut of Nokia?

In all honesty, it simply may be too late for HTC. A year from now, they may be the next BlackBerry.

I do see one scenario where HTC might be able to grow again. Imagine that Windows Phone finally reaches critical mass in the next year, and really starts to take off. This would attract other OEMs (as well as app developers), and possibly present an opportunity for HTC to grow again. Still, they'd have to be patient... like Nokia has been patient... but it just may pay off in the long run. The way I see it, Apple/iOS cannot compete with Android. Android won. But Windows Phone, since it can run on low-, mid-, & high-end devices, may one day be able to challenge Android... which suggests there is room for torrid growth for Windows Phone. HTC might be able to ride that wave to resurrection... if it can survive until Windows Phone reaches critical mass.

I think a better statement is that MS/Nokia will be the next Blackberry. Software platform with single hardware provider and low market share. HTC will just be grouped in with all the Android hardware mfgs. I have a 920 but it really was a tough fight between Nokia and HTC on WP8 launch day. They made an outstanding phone.

Drewidian said,
Pureview, the Nokia suite of apps and services are solid, but HTC has to step up their game. HTC is doing a better job than Samsung, but Nokia is committed. HTC had a good percentage of the market before Nokia got involved, but they didn't bother to keep up the effort. Its not too late, but they have to do better.

HTC have been doing a better job than Samsung, don't make me laugh. Samsung were rolling out GDR2 long before HTC, they have been updating their apps more or less each week as well as introducing more apps to the Samsung Zone and what have HTC been doing, that's right nothing!!!!