HTC says it will reveal 'new sound and camera experience' for smartphones [Update]


HTC has a press event scheduled for Feb. 19, when it will likely reveal smartphones with camera improvements.

World Mobile Congress is just around the corner, and though HTC won't be taking part, it has an event of its own scheduled. And now, in anticipation of that event, the company is teasing an announcement of a "new sound and camera experience" for smartphones later this year.

In an infographic released on its website, HTC pokes fun at some of its major rivals – such as Apple and Nokia – and the lack of advancements made in the smartphone camera realm. The infographic hints that the announcement won't simply relate to a camera capable of taking higher resolution pictures, however. HTC mentions the fact that the iPhone 4S didn't feature an increased image sensor size, despite improving its camera, possibly hinting at its plans.

Of note is the fact that all the HTC devices the infographic mentions are Android phones, likely meaning whatever the company is teasing won't relate to its Windows Phone plans.

HTC will host press events Feb. 19 in both New York City and London instead of attending this year's World Mobile Congress. 

Update: Multiple media outlets are citing a Pocket-lint report that says HTC will unveil an "Ultrapixel" camera in its rumored M7 Android-powered smartphone. According to Pocket-lint, HTC's hint of an increased image sensor size was telling, as the website claims the M7's camera will "be made up of three 4.3-megapixel sensor layers combined to give a resulting single image." The combined image will produce a "crisper, cleaner image" with better color accuracy.

Pocket-lint's report doesn't mention what HTC may be teasing in terms of its audio announcement.

Source: HTC | Image via HTC

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your one of the very few I have seen that, at least recently. Pretty much anyone who has an HTC phone from within the last year or so say the camera is great, and the majority of reviews would say the same. What exactly are you basing this off of?

I am Reid said,
an HTC phone from within the last year or so

So 3-4 phones (problably less) HTC releases within the last year or so makes them have great cameras?

Please....

pes2013 said,

So 3-4 phones (problably less) HTC releases within the last year or so makes them have great cameras?

Please....

I imagine he means that he knows people specifically within the last year or so that have had HTC Phones. Having an HTC phone myself at present, I can say that I've always thought their cameras were pretty decent and better than some other companies like Motorola or Samsung (As much as I like the latter's other products)...

M_Lyons10 said,

I imagine he means that he knows people specifically within the last year or so that have had HTC Phones. Having an HTC phone myself at present, I can say that I've always thought their cameras were pretty decent and better than some other companies like Motorola or Samsung (As much as I like the latter's other products)...


Decent/OK are acceptable words. "Great" isnt.

While making fun of the competition, HTC announced today another substantial drop in revenue and profits. Meanwhile, HTC keeps with their Android focused lineup, and some insist that Nokia (while not doing great, but improving) should have gone Android exclusively.

I actually think they should just abandon Android because the truth is that they are practically losing money because the market has been consumed by Samsung.

ingramator said,
I actually think they should just abandon Android because the truth is that they are practically losing money because the market has been consumed by Samsung.

And go to what? The WP market that's being consumed by Nokia?

I firmly believe that HTC's problems have nothing to do with their OS choice, especially since they sell both Android and Windows Phone.

Majesticmerc said,

And go to what? The WP market that's being consumed by Nokia?

I firmly believe that HTC's problems have nothing to do with their OS choice, especially since they sell both Android and Windows Phone.

Exactly. Their problem is more with their hardware and the vast amount of different model phones they have. If they scale back, produce better hardware, produce better designs...then I can see them doing well again.

nohone said,
While making fun of the competition, HTC announced today another substantial drop in revenue and profits. Meanwhile, HTC keeps with their Android focused lineup, and some insist that Nokia (while not doing great, but improving) should have gone Android exclusively.

People that claim Nokia should have gone Android are morons... This is particularly telling by Nokia's continued financial improvement. Android is FAR from free, and people that think it isn't are clueless. It's one of the more expensive OS's a vendor can put on a phone.

techbeck said,

Exactly. Their problem is more with their hardware and the vast amount of different model phones they have. If they scale back, produce better hardware, produce better designs...then I can see them doing well again.

Not only that, but HTC has neglected some segments that they always did well in. BB style phones always did well for them.

htc quoting some know nothing from gizmodo commenting on the pureview 808 camera before it was released and tested.

Hrmm seems like it will be android related, eitherway if its something good im sure it will make its way to WP. Im not expecting much but will be keeping an eye on the news on the 19th,

Nokia releases software update

HTC: Zzzzzzzz

Nokia releases firmware update

HTC: Zzzzzzzz

Nokia releases exclusive games

HTC: Zzzzzzzz

Nokia reveals OIS, ClearBlack, Wireless Charging

HTC: We jacked up bass equalizer, innovation by HTC, at our best

Nokia updates their phones to WP 7.8

HTC: Hey, we have released 10 new Android phones

Hey, just to let you know my first gen HTC 7 Surround that I bought in August 2011, has been updated all the way from 7.0 - 7.8, I even got the update on the same day as nokia users.

Well seeing as they stole their phone designs from Nokia (see HTc one X and 8X) what is the betting that they have copied pureview too?

Kushan said,
How are those phones anything like any of Nokia's? They look nothing alike.

Oh please i'll have some of what you are smoking if you don't think that the HTC 8X was "inspired" by the lumia. Also judging by the latest update it does indeed look like they have been "inspired" by pureview.

mattacular said,

Oh please i'll have some of what you are smoking if you don't think that the HTC 8X was "inspired" by the lumia. Also judging by the latest update it does indeed look like they have been "inspired" by pureview.

Indeed. Everyone is copying Nokia at this point...

"HTC pokes fun at some of its major rivals - such as Apple and Nokia - and the lack of advancements made in the smartphone camera realm"

are they serious... OIS, floating lenses, carl zeiss optics (which my mate whose a photographer says there one of the best lenses in the world and the glass quality can make a hell of a difference). Pureview which has bin in development for years at nokia etc. Clutching at straws much

they are heading in the wrong direction. this technology has been around for awhile. Sigma has such sensor and it doesn't really yield that much better image quality than the standard BAYER pattern RGB sensors everybody else uses.

the future of cellphone cameras is simple:
-advances in the optics and computational photography as in the lytro camera.
-advances in the mechanics including image stabilization like on the lumia cameras.
-advances in the sensor process itself to decrease noise as well as increase light sensitivity.

a larger sensor has drawbacks including larger power usage and much heavier and expensive and larger lens elements. Larger, heavier, and more expensive phones are not what HTC needs.

I think it's obvious they will be bettering the camera in some way other than megapixels (seeing as they mock the over-the-top trumping of this figure). Probably sensor (seeing as they also mention this).

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