HTC working on entry-level phones for Chinese market


Microsoft and HTC have been close partners in the smartphone market with Windows Phone.

Following poor fourth-quarter financial results, HTC has announced it plans to manufacture cheap phones for a rapidly increasing Chinese market.

According to a report by Reuters, HTC Chief Financial Officer Chang Chia-Lin announced the plan on a conference call this morning, saying the company will create smartphones for the developing market. HTC has already announced plans to target other emerging markets in the coming year.

"We're going to go down, but not below 1,000 [yuan]," he said, noting the price would fall somewhere between 1,000 to 2,000 yuan ($160 to $320 U.S.).

While Chang didn't specifically state what kinds of phones would be offered, the company currently only makes Android and Windows Phone smartphones, indicating a strong possibility Windows Phone could be part of the company's plans in the country.

China's been a strong market for Microsoft's Windows Phone platform, with the company quickly carving out a large stake of the market share pie. The Chinese market caters to low-cost devices given the country's economic situation which makes it difficult for companies to sell high-end smartphones; several smartphone manufacturers have pegged the market as an area of focus because of its quick development.

Source: Reuters | Image via HTC

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5 Comments

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Hardly i can imaging something good from HTC in low and mid ranges. Their devices in low-range tends to be twice more expensive than many other analogs. Drastically outdated One V cost more than most budget, but good dual-core devices. Desire SV cost more than some 4-core devices. There is no chance for HTC with such pricing policy.

Low, mid, high. Only 3 models any company should have. I liked HTC but they started to produce way to many models and that was their down fall. Not to late for them tho.

techbeck said,
Low, mid, high. Only 3 models any company should have. I liked HTC but they started to produce way to many models and that was their down fall. Not to late for them tho.

I think they were going to do that with the One range and now it's just the same mess that Samsung has with the Galaxy brand. at least Samsung manages to sell its phones.