HTC's Zoe Share and Microsoft's Windows 1.0 logo have a lot in common

Over a year ago, Microsoft officially reveled the logo for Windows 8, which was designed to look more like an actual Window than the "flag" that has been used for previous versions of Windows. In fact, the Windows 8 logo looks more like the one the company used for the first version of Windows rather than the ones Microsoft used for future versions.

Now it appears that another company seems to like the same kind of design. HTC officially announced the HTC One smartphone a few days ago, and one of the phone's features allows owners to upload their HTC Zoe video clips and still shots to a website called HTC Zoe Share.

The kicker? The loading image used for the Zoe Share website looks more than a little like the Microsoft Windows 1.0 logo.

The loading logo for Zoe Share is square compared to the rounded edges for the Windows logo, and the Zoe Share image does include animation that shifts the sizes of the shapes around every second, but the resemblance between the loading image and the Windows 1.0 graphic is still pretty striking.

Even the HTC Zoe Share logo seen in the web browser tab looks like the Windows 1.0 logo.

As they say at the end of every movie, we are sure that any resemblance is purely coincidental on HTC's part. However, that hasn't stopped Neowin readers from commenting and comparing the two images in the forums.

Images via Microsoft and HTC

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18 Comments

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The supposed non-use of a logo doesn't mean it cannot be copied if it's a registered trademark. The issue is whether Microsoft would seek to enforce their rights over it.

Of course, the entire thing (including this article) may be a moot point if HTC have actually licensed the image from Microsoft.

Slow news day? This was mentioned in the forum a few days ago... To say it was copied is probably a bit too much. Similar? Yes.

Besides, it has rounded corners...

Timan said,
Its a stretch, its no different than people having logos where its 'i!'

A stretch? They are mirror images of each other. Flip it across the vertical axis and they are the same. Not that it matters much.

It looks very similar partly because it uses modern typography which is very minimalistic. Microsoft was the first computer company to adopt this to their brand but Google, HTC and many others have joined in since then.

Like everything else in fashion, something new is often based on something old. There are many other brands these days with logos that resemble Windows but this one is more noticible as its in the same industry.

The typography is not similar at all. Microsoft's old Windows logo used a serif font, while the HTC font is sans-serif. What is similar is the symbol.

markrobinson85 said,
The typography is not similar at all. Microsoft's old Windows logo used a serif font, while the HTC font is sans-serif. What is similar is the symbol.

Perhaps typgraphy is the wrong word, I was talking about the whole design philosophy. Its minimalistic and flat. Which also translates into less extravagant symbols based on sharper and simpler shapes. Which in turn leads to a lot of symbols looking more similar.

Ronnet said,
It looks very similar partly because it uses modern typography which is very minimalistic. Microsoft was the first computer company to adopt this to their brand but Google, HTC and many others have joined in since then.

Microsoft was the first to adopt minimalism to their brand? WTF?