ICANN now accepting applications for custom top-level domains

The Internet Corporation for Assigned Names and Numbers, the organization that manages the Internet's domain name system, began accepting applications for new top-level domains on Thursday after more than seven years of planning. The list of 22 generic top-level domains, including the commonly known .com, .org and .net, could soon expand to include all types of words, including those in different languages.

The decision is controversial because some believe there is no need for new top-level domains. Critics, including the Federal Trade Commission, say that the new domains will unnecessarily complicate the structure of the Internet, and that the only true benefactors of the decision will be domain-name registrars, many of which are on the ICANN board. Other opponents include Coca-Cola, General Electric and about 50 other corporations, which are worried that the decision will potentially make it more difficult to protect their brands and may confuse consumers.

The application for new top-level domains is open to anyone and while there are very few restrictions on what the domain can include, the cost will probably be prohibitive to most: Each individual top-level domain application will cost $185,000. Despite the hefty cost, some companies and a few cities, including Berlin, Paris and New York have stated their intent to apply for custom domains.

ICANN will accept applications until April 12, and full details of the program can be found on the ICANN website (which currently still ends in .org).

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22 Comments

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for a big brand there are plenty of marketing opportunities which will make it a good investment.

Looking for the new t90 from nike? Just go to t90.nike instead of spending time on browsing around at Google or at nike.com

EuropeanDomainCentre said,
for a big brand there are plenty of marketing opportunities which will make it a good investment.

Looking for the new t90 from nike? Just go to t90.nike instead of spending time on browsing around at Google or at nike.com

Your assuming its better or easier for a company to setup a sub domain of a tld, even one they control, and mess about with the website rather than just continue with how its now done but with a custom tld (www.nike/t90) - but people are used to the way things are, will still google, but things will be more complicated as you'll have an unlimited ammount of both portions of domain names. Its daft.

This is a bad thing for a lot of computer users, there's quite a few people who don't understand that every website doesn't end with .com. It'll just create more confusion. I for one hope these custom TLD's end up being a flop.

primexx said,
domain squatters heaven

But it's corporations that control the domain, isn't it? They only allow themselves to use the domain.