IDC: 300,000 Microsoft Surfaces shipped last quarter

Earlier this week, Microsoft launched its new 'By The Numbers' site, featuring a broad range of impressive statistics from across its sprawling empire. But one much-anticipated figure wasn't included: sales of its Surface tablets. In fact, there's not even a mention of Surface on the new site. 

Microsoft's continued silence on that front is certainly telling, particularly in view of the $900m write-down associated with its tablets, some of which results from the company's recently revealed price drops, which have seen Surface RT models reduced in price by up to 30%

After last week's release by IDC of tablet shipment figures for Q2 2013, CITEworld's Matt Rosoff noted that Microsoft had dropped out of the top five tablet OEMs since the first quarter. He spoke with IDC researcher Tom Mainelli to gain some insight on the situation. 

Mainelli revealed that Microsoft shipped just 300,000 Surface tablets last quarter and further confirmed that this figure included both the Surface RT and Surface Pro versions. Detailed breakdowns of IDC's figures by operating system show that a total of 200,000 Windows RT tablets shipped during that period. Most, though not all, of these will have been Surface RT; if we conservatively assume that half of all Windows RT tablets were Surfaces, that would point to roughly 200,000 sales of the Surface Pro last quarter. 

These figures pre-date the more recent price cuts, of course, which have also seen the Surface Pro get a temporary $100 price reduction. Whether this will give Surface sales the boost that they need remains to be seen. 

Source: CITEworld

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late to the game. never have the focus to take the lead. probably first to make the exit. good job, microsoft. lol.

Albert said,
late to the game. never have the focus to take the lead. probably first to make the exit. good job, Microsoft. lol.
You are aware it is possible to come from last, to first...right? Apple certainly wasn't first with phones...were they? Neither was Google...were they? Microsoft wasn't the first company to have an OS...right? Nintenso, Sony and Microsoft certainly werent first to make video games...right? Need I go on? The first Xbox wasnt very successful either, but look what time did to it.

Most of you "give up so easy folks" expect MS who spent millions to make the Surface is going to just give up? It took 5 years for Xbox to become profitable.

If MS just works and take there time, make improvements to Windows and hardware gets evene better, specifically Intel, the Surface has a huge chance to be successful.

I am glad you dont run a business, you'd be out of business because you have a fear of taking risks. MS has plenty of money to take risks. You have to take some risks to be in business. Apple took huge risks with iPhone and iPad. Maybe they got lucky or maybe they didnt. The fact is, if MS had released the Surface like today's Surface back in 2000, what you would be saying now would equally apply to Apple, or Samsung or anyone else you can name.

The fact is, today's hardware is better than what Apple started with with the first iPad. The problem is people get so hooked on something they dont try anything else. The main reason why Windows will never fall (at least in our lifetime).

TechieXP said,
The fact is, today's hardware is better than what Apple started with with the first iPad. The problem is people get so hooked on something they dont try anything else. The main reason why Windows will never fall (at least in our lifetime).

really? open up a macbook / iphone vs a surface /samsung and explain to me, with your own words, how good is the surface's / samsung's internal circuit layout vs apple's, and i'll respect your comment. otherwise you are nothing more than another typical bombastic bamboozling neowin ant-boys. a mediocre one at that. lol.

Albert said,

really? open up a macbook / iphone vs a surface /samsung and explain to me, with your own words, how good is the surface's / samsung's internal circuit layout vs apple's, and i'll respect your comment. otherwise you are nothing more than another typical bombastic bamboozling neowin ant-boys. a mediocre one at that. lol.

What you are mentioning doesn't matter because it is a laptop. It doesn't change the GPU. Intel chipsets are the same no matter what OEM uses them. We are taking the GPU here. Samsung doesn't make the GPU, Intel does. Its capabilities are going to be the same. The layout of the Surface PCB is based on the design Microsoft who has way more hardware experience than both Apple and Samsung combined made.

You're not making an argument. My argument is obviously much better than yours because your retort offers nothing. In reality...you're...as you stated with your own mouth.

"otherwise you are nothing more than another typical bombastic bamboozling neowin ant-boys. a mediocre one at that".

As typical with a fanboi hater like you, when you can't give a reasonable argument you resort to name calling. Help yourself.

Please argue me and tell me why the GPU which in this case is a HD4000 which is the EXACT same GPU that appears in the 2012 MacBook Air, is all of a sudden some lowend GPU and why it would perform any different in the Surface Pro vs a Mac Air?

As I stated as a fact...the i5 CPU on Ivy Bridge have a desktop and laptop variant. The only difference in laptop variants, specifically ULV based chips is they use less voltage. Less voltage simply means they pull less power to save on battery. However as with any Intel CPU which has speedstep technology, even in a desktop under light loads the clock will lower which pulls less voltage. Under heavy load the CPU will pull more voltage, except ULV CPU's have a maximum limited based on its power source. Which means, if you are on battery, that limit Is set to a cap and if you are plugged in that limit cap is raise do to more power being available.

Unless you can prove otherwise, please go back and sit and watch your TV set and let the adults talk.

no way Microsoft has more experience than Samsung. Samsung has been around since 1938. LOL.

MS and Apple were created about a year apart from each other.

I hate when companies are mocked for going out of their comfort zone.. every company has flops because it is not their speciality..

Apple with Ping social network
Google with Chromebooks
Microsoft with hardware
Intel most likely with TV
Blackberry with Tablets
HP with tablets

I still want a Surface Pro, but the next generation. It's now like buying an iPad 4 knowing that the iPad 5 is on the horizon.

JHBrown said,
That's it! I thought these things were iPad killers!
No one ever said they were. However the Surface RT is better than an iPad, but consumers have to see it that way too. Right now for basic usage you're getting the same device between the two. But the Surface does have more and better capabilities. Again people really need to compare them side by side and if they did I think they would purchase more Surface devices. Everyone is just so hooked on iPad like its a drug.

Also after buying apps and accessories for years and spending tons of money on media that only works on your iDevice, switching to another OS isnt all that easy.

The issue with Surface was bad timing. If the Surface came out within one year of the iPad it would have been fine. But to come 3 years later after iOS and Android have fillup up the market, MS is going to have a harder time getting penetration. It is the same thing if the Surface came first and the iPad came 3 years later, it may have had a hard time too.

Great product that simply came way to late.

Good points Techie. According to many Microsoft evangelists on this site, the Surface was going take over the world and have Apple scrambling. Secondly, comparing both devices side by side spec wise like the commercials have been doing, will do nothing. Apple just has a better overall system with tying their devices together. Most of the people I know buy Apple products for the Apps. iTunes is another big plus that Microsoft just can't pull people away from. The damn iPad just works as good media device. Do people really need a desktop on a tablet with Office pre-loaded? Again, I agree with your non-bias post. Good to see for a change.

Edited by JHBrown, Aug 14 2013, 6:49pm :

JHBrown said,
Good points Techie. According to many Microsoft evangelists on this site, the Surface was going take over the world and have Apple scrambling. Secondly, comparing both devices side by side spec wise like the commercials have been doing, will do nothing. Apple just has a better overall system with tying their devices together. Most of the people I know buy Apple products for the Apps. iTunes is another big plus that Microsoft just can't pull people away from. The damn iPad just works as good media device. Do people really need a desktop on a tablet with Office pre-loaded? Again, I agree with your non-bias post. Good to see for a change.

The other issue with Surface RT is the same issue with netbooks and why they failed. People didn't understand that a netbook was cheap for a reason. Idiots went flying to buy them just thinking they were lower costing smaller laptops.

When MS first announced the Surface RT, they should have made it clear that this version of Windows wont run your standard desktop applications. Sure they did mention it at release, but how many people could watch the release? All people see is Windows and they assume its always the same. What MS SHOULD have done was basically bring back the Windows Mobile or something similar.

In fact, they didnt even need to compete with the iPad at all. This is where MS went wrong twice. Windows Mobile was for businesses that need Windows on the go. Surface could have been similar in that its like having a desktop or laptop in a tablet form factor. Stop trying to tailor to consumers. Just tailor to businesses and consumers will catch on. Trying to compete at the consumer level is where the Zune failed, that other stupid phone where I cant remember the name, and now Surface RT. They were all meant to be consumer based devices where MS really has never directly marketed.

MS should stick with business and if consumers like what they see they will buy it too, as they did with Windows in the first place. They should have just made the Surface Pro, priced it at a $100 lose to get it mainstream, get people liking Window son a new form factor, get them hooked and then offer a lesser costing consumer device and make sure people understand how different this device is.

A bunch if computer illiterate people ran out an bought an RT thinking they could run desktop applications and simply got disappointed.

In honestly, it is not MS's fault people buy without reading. However, businesses always read what they are buying because they can't afford a costly mistake and Microsoft seems to not have learned this with other failed products.

Stop catering to consumers. Stick with the group that represents 65% of your income and a few others will follow. Consumers will never see Microsoft products other than the Xbox to be anything but a business oriented solution. Windows Phone is a great product. But MS messed it up by trying to make it more socialized for everyday people and it failed. If they had just left it for business they would have been fine.

netbooks did not fail. they sold millions of them for years... That is like saying walkmans were failures.. They served their place in the market and have not been replaced..

I think consumers are far more intelligent than you give them credit for, TechieXP. In fact, I believe most people who bought an RT are happy with them. The problem is there's just not enough of that type of person. RT buyers, I mean. So, Microsoft has no choice but to reduce the price to lower current inventories. Simple supply & demand.

JHBrown said,
Good points Techie. According to many Microsoft evangelists on this site, the Surface was going take over the world and have Apple scrambling.

Uh no. Nobody ever said that.

-Razorfold said,

Uh no. Nobody ever said that.
So you have seen every comment on this site Mr. Neowin Webmaster? What I posted has been said by several people. It has been stated that Apple is stale and the Surface will soon take over the market because of Microsofts dominance in the operating system world.

Unless the app situation improves, RT (or PRO) will not be a hit... They need to produce quality first party apps fast (Xbox video & music is still a joke, slow and buggy), Get other developers on-board to develop for the platform and price it competitively... maybe sell at cost/loss... Get Market share and in process Mind share...

visu9211 said,
Unless the app situation improves, RT (or PRO) will not be a hit... They need to produce quality first party apps fast (Xbox video & music is still a joke, slow and buggy), Get other developers on-board to develop for the platform and price it competitively... maybe sell at cost/loss... Get Market share and in process Mind share...
More apps for the pro? Like what? It already runs any Windows XP/7/8 desktop application. There are over 1M applications available for Windows.

Lachlan said,
netbooks did not fail. they sold millions of them for years... That is like saying walkmans were failures.. They served their place in the market and have not been replaced..
How many netbooks you see being sold today? Ok...I thought so...they failed. The walkman comparison was lame. The Sony Walkman lasted for more than a 3 decades before being killed by the iPod and Netbooks lasted one version of Windows...basically the Vista years which lasted 3 years before it was put into near death state..

Selling millions is a success to a point. But in the tech world, success is more than selling a few million, its about lasting a while as well.

Netbooks were frail cheap laptops that were to under powered with those half-baked ATOM cpu's that Intel should have permanently killed off. They were so lame, MS had to make a lame version of Vista to make it even work on the hardware. They were so quickly killed bec even being cheap with their little ass screens and slow capability, they weren't even worth $250. That's why the iPad killed them off so easily.

Several OEM's have already killed off making netbooks. Sure some are still being sold and they are all terrible. When was the last time you seen someone using one. Ultrabooks are a better solution. Not to small, better hardware, the only problem is price.

COKid said,
I think consumers are far more intelligent than you give them credit for, TechieXP. In fact, I believe most people who bought an RT are happy with them. The problem is there's just not enough of that type of person. RT buyers, I mean. So, Microsoft has no choice but to reduce the price to lower current inventories. Simple supply & demand.
Yes many consumers are smart, but not the vast majority of them. When the RT was first on sell, many retailers reported huge returns because people found out the hard way that it doesn't run desktop applications. It would have been easy to know that if they simply had researched that before they buy.

This is what I dont understand about people. Anything they buy that is expensive less they do no research. They are like Mavericks. They look at 2 things, the brand name and the price tag. That is it. As long as its a name they recognize and it fits on the credit card, they will buy it. They just go buy it because everyone else is buying it. There are people who buy iPhone, who have no idea what they are buying. They buy it because they see everyone else with it so they assume it must be good.

When people buy PC's or in this case the RT, all they saw was Windows. How do you explain the returns if they were so smart?

The fact is IMO, consumers aren't as smart as you are trying to give them credit for. They prove it everyday. Many of them come here. Here let me give you an example of a few. The fanbois are at the top of the food chain for dumb consumers. I have watched many of them say, they dont even care that the hardware and capabilities of many devices are better than Apple devices simply because they dont want a plastic phone. That would be like the same loon saying, I realize the Lamborghini is the fastest car but even though I could have it, I wont because I dont want one made out of plastic. We have all these people returning Samsung's S$ Active because it stopped working after they soaked it in water. The "comsumers" you claim are so smart, don't even understand the difference between "water resistance" vs "water-proof" as they are the same ones who have no idea what the difference is in "plastic" vs "poly-carbonate". In both cases they all think it is the same.

Have you even worked in retail? Because I have an I know for a fact consumers are as dumb as a box of rocks. They don't do any research. They don't even research buying homes or cars. If they did, none of them would have fell for the biggest mortgage scam in history.

I don't expect consumers to understand every little technical detail. I dont expect them to know the difference between an AMOLED screen vs an LCD screen. But they should know the difference between a Surface RT and a Surface Pro. Why? Because the difference is so subtle that it will easily be missed and if they had did just 30 secs of research they would have understood that the RT is basically a Microsoft version of the iPad and the Surface Pro is a full laptop shoved into a tablet form factor.

And if they aren't smart enough to read, they still have a mouth to ask question. Even if they went to Best Buy, those guys if the person would have asked, can this Surface RT tablet run Photoshop? The guy could say no, it wont run any of your typical Windows applications...you would need the Pro model. Its just that simple.

People don't read, people don't ask, so those same losers get disappointed. These are the same consumers who get online and bad mouth Microsoft and others for poorly marketing a product. Really? They already spent millions of marketing. What good is it is you never read it? What good is a retailer spending money on an ad or typing out a product description and you don't take even 30 secs to read the first few lines. I am not going to give consumers any more credit than they deserve. You shouldn't either :-)

Edited by Hi_XPecTa_Chens, Aug 15 2013, 3:21pm :

I still have my netbook. Served me well while I was traveling overseas. Now it of course is getting dusty as no longer need it. It did have a nice profitable niche for a while.

"some of which results from the company's recently revealed price drops, which have seen Surface RT models reduced in price by up to 30%."

Translation: The product has bombed. We need to clear inventory.

COKid said,
"some of which results from the company's recently revealed price drops, which have seen Surface RT models reduced in price by up to 30%."

Translation: The product has bombed. We need to clear inventory.

It's not a fire sale, you don't see HP $99 pricing at retail. While a $150 price cut is nice it's not that drastic. And a $100 price cut on the Pro just for August isn't big either.

it is amazing how these analysts know so much without knowing anything. why don't we have them figure out global warming since apparently, actual data isn't really necessary.

neonspark said,
it is amazing how these analysts know so much without knowing anything. why don't we have them figure out global warming since apparently, actual data isn't really necessary.

I know buddy it hurts your MS bubble but that is logical and understandable. Give it some days, you won't feel that bad.

Not so great but better then the 500k shipment Chromebook had in 2 years.
BTW how does IDC come by these figures? I know it's easy to check up with 3rd party vendor ( BestBuy etc) but how do they know how many of them are shipped by Microsoft itself since they are quite tight lip on that.

None have a good market niche.

Chromebook - All around worthless
Surface - Great hardware running worthless Windows RT OS
Surface Pro - Great hardware and good OS but priced out of the market

Lord Method Man said,
None have a good market niche.

Chromebook - All around worthless
Surface - Great hardware running worthless Windows RT OS
Surface Pro - Great hardware and good OS but priced out of the market

How does the Surface Pro cost to much. A really good i5 laptop is roughly $700. Portable products always cost more than stationary ones. A tablet is more portable vs a laptop even tho both are portable. Tablet hardware has to be made smaller which also costs more money.

I think the poor sales is because Windows 8 isnt how people want it. Likely sales could pick up after 8.1.

TechieXP said,
How does the Surface Pro cost to much. A really good i5 laptop is roughly $700. Portable products always cost more than stationary ones. A tablet is more portable vs a laptop even tho both are portable. Tablet hardware has to be made smaller which also costs more money.

I think the poor sales is because Windows 8 isnt how people want it. Likely sales could pick up after 8.1.

You can find i5 laptops for under $400 nowadays. Plus the laptop will have a better keyboard and more IO options. There are too many shortcomings on the Pro and the price is the nail-in-the-coffin.

Astra.Xtreme said,

You can find i5 laptops for under $400 nowadays. Plus the laptop will have a better keyboard and more IO options. There are too many shortcomings on the Pro and the price is the nail-in-the-coffin.

$500 laptop you're talking about will not have a touch screen , wacom digitizer , rear camera etc. and will most certainly the thicker , noisier and heavier compared to Surface Pro. Shouldn't you factor all these in your price comparison ?

kinpin said,

$500 laptop you're talking about will not have a touch screen , wacom digitizer , rear camera etc. and will most certainly the thicker , noisier and heavier compared to Surface Pro. Shouldn't you factor all these in your price comparison ?

Of course, but is all of that worth $600? A touchscreen on a laptop is neat, but hardly useful on a regular basis. Same with a camera unless you want to look like an idiot in public (Seen plenty of people taking pictures on iPads, lulz). Thicker and heavier, yeah that's a given. Noisier, maybe. Overall $600 is a huge premium for a couple minor conveniences.

Astra.Xtreme said,

You can find i5 laptops for under $400 nowadays. Plus the laptop will have a better keyboard and more IO options. There are too many shortcomings on the Pro and the price is the nail-in-the-coffin.

What? That $400 i5 laptop wont be made out of Magnesium which is a metal. It wont have 2 cameras or even one for that matter. It wont weight 1.5lbs or less...wont have a touchscreen...and a stylus.

TechieXP said,
What? That $400 i5 laptop wont be made out of Magnesium which is a metal. It wont have 2 cameras or even one for that matter. It wont weight 1.5lbs or less...wont have a touchscreen...and a stylus.

Read my response above yours...

Lord Method Man said,
None have a good market niche.

Chromebook - All around worthless
Surface - Great hardware running worthless Windows RT OS
Surface Pro - Great hardware and good OS but priced out of the market

How is surface RT worthless>!>??

Microsoft office, IE 10 and apps.. That is like saying the Ipad is worthless cause it does not run Mac programs

Lachlan said,

How is surface RT worthless>!>??

Microsoft office, IE 10 and apps.. That is like saying the Ipad is worthless cause it does not run Mac programs

MS office, yeah every consumer is drooling over office like they need excel and word for everyday need. IE10, sorry but Firefox and Chrome are much better than IE10. Surface is another Zune. This quarter is 300,000 next quarter it will be only 30,000.

efjay said,
Those are BB Playbook numbers....

Not really, the playbook sold that low for all of it's life not just one quarter.

efjay said,
Those are BB Playbook numbers....

Big difference.. 64GB surface was selling for 699..

Playbook had similar numbers after it dropped the price to 64GB playbook for 249..

The price drop should help a lot for the surface.. just like it kept the playbooks around for years longer.. also remember the 16gb playbook was around 149 as well..

warwagon said,
I'm sure there was something in your employment contact which does not permit this

BADA BOOOOOOOOOOOOOOOOOOM!

Lord Method Man said,
Windows 8 is clearly a big hit with consumers. I just know it, I just know it, I just know it.

As history has taught many a times some products are not well received by masses even though they are superbly good. Surface is one of these.

It's a hit in terms of upgrades; that is, in fact, one of the bright spots (the others are convertibles and AIOs). Where it's been a miss is in terms of Windows RT (pretty much due to being priced above Android). Let's look at the criticism of Windows RT vs. Android (hardware v. hardware) - on the one hand, had Windows RT hardware, and especially Surface, shipped with the same specs as most Android hardware, it would have been laughed out of the building, not merely the room. Surface flat-out stomps a hole in Android tablets specs-wise - even most of the critics of Surface, let alone other Windows RT hardware, admit that much. Therefore, what's left? Price, price, and price - the "sin" Surface commits is that there's little price difference between Surface and either Windows 8 portables or repurposable Windows 7 portable hardware. (I've been pointing out from the beginning that the price difference between RT and 8, in terms of hardware, is, in fact, too low - because 8's hardware requirements are identical to those of Windows 7 - the write-down merely confirms it.) Consumers are following businesses in doing more with less - basically, voting for cheap.

I agree with you, now. but when it was released it had more problems that it should have had. Low audio was a parody of the problems; apps that constantly and consistently crashed, no ability to play music - first because the xbox music app was so poor opening it would basically crash the system, then because it stuttered, then because once you could finally play a song, you couldn't hear it.

Now the surface RT is great, but it's at the end of its cycle, and anyone looking to buy is either getting it from their school for $200, or holding off.

And every one of those problems that plagued Surface (and more besides) also plagued Android tablets on launch - with no exceptions whatever. (Name ONE *perfect* new Android tablet OR smartphone launch - ever.) Everyone (hardware manufacturers) has teething problems with new hardware at launch - regardless of what OS they load on it - nobody gets it completely right. To expect otherwise is not only not realistic, but not logical. However, Microsoft is simply forgiven far less than any of their competitors when it comes to hardware launches - it's not unique to Surface; I'm talking everything from keyboards and mice to hardware fields they have since exited, such as routers.

ilovetech,

History has also taught us that Microsoft doesn't always produce what the general public is greatly interested in. Surface is one of these. This is the Zune all over again. Great hardware (Surface Pro). Poor execution.

And the Surface commercials. Ugh! I'm supposed to drop almost a grand on a product because some dancers on TV can click their keyboard to their tablet? Sorry, I'm not convinced.

Edited by COKid, Aug 14 2013, 5:01pm :

COKid said,
ilovetech,

History has also taught us that Microsoft doesn't always produce what the general public is greatly interested in. Surface is one of these. This is the Zune all over again. Great hardware (Surface Pro). Poor execution.

And the Surface commercials. Ugh! I'm supposed to drop almost a grand on a product because some dancers on TV can click their keyboard to their tablet? Sorry, I'm not convinced.

Guess you missed the other commercials then, the dancing was at the start, they no longer show those.

GP007 said,

Guess you missed the other commercials then, the dancing was at the start, they no longer show those.

Yeah the new ones narrated by Siri are some of the steamiest piles of bad advertising I've seen in a very long time.

Astra.Xtreme said,

Yeah the new ones narrated by Siri are some of the steamiest piles of bad advertising I've seen in a very long time.

I disagree, they show a direct comparison between the hardware and software and the advantages a Windows tablet has over the iPad.

GP007 said,

I disagree, they show a direct comparison between the hardware and software and the advantages a Windows tablet has over the iPad.

Sparingly. They show that it has expandable storage which is legitimately an advantage, but then they waste half the commercial trying to jam the card into the side of the iPad. And then something about running an app on a thin strip of the screen, which is a very minor convenience that will hardly be used.

If we talk about app selection, screen resolution, and battery life, the iPad blows it completely out of the water. And those are things that actually matter to everybody. Or for $200, you can get the Nexus 7, which blows the Surface and the iPad out of the water. If that Surface had comparable app selections, people would buy it. But it doesn't, making it completely undesirable.

Astra.Xtreme said,

Sparingly. They show that it has expandable storage which is legitimately an advantage, but then they waste half the commercial trying to jam the card into the side of the iPad. And then something about running an app on a thin strip of the screen, which is a very minor convenience that will hardly be used.

If we talk about app selection, screen resolution, and battery life, the iPad blows it completely out of the water. And those are things that actually matter to everybody. Or for $200, you can get the Nexus 7, which blows the Surface and the iPad out of the water. If that Surface had comparable app selections, people would buy it. But it doesn't, making it completely undesirable.

I agree that the specs are lacking, and the price can be lower, both things I expect to see adjusted with v2 but I think the ability to use 2 apps snapped is not something that should be glossed over. Sure it's a thin strip in 8.0 but it's 50/50 in 8.1 and the next batch of commercials will reflect that.

As for apps, I agree having more is good but if you have solid core apps (mail and so on) then the big name ones, the Facebooks and twitters etc, which we are going to have in 8.1, then the other little things aren't much of an issue actually.

GP007 said,

I agree that the specs are lacking, and the price can be lower, both things I expect to see adjusted with v2 but I think the ability to use 2 apps snapped is not something that should be glossed over. Sure it's a thin strip in 8.0 but it's 50/50 in 8.1 and the next batch of commercials will reflect that.

As for apps, I agree having more is good but if you have solid core apps (mail and so on) then the big name ones, the Facebooks and twitters etc, which we are going to have in 8.1, then the other little things aren't much of an issue actually.

Nice, I didn't know that. 50/50 will be a huge improvement.

GP007 said,

I disagree, they show a direct comparison between the hardware and software and the advantages a Windows tablet has over the iPad.

Correct... there are some distinct advantages a Windows tablet has over an iPad.

But with Apple selling over 100 million iPads over the years *without* things like USB ports or MicroSD card slots.... maybe those features aren't all that important.

They will appeal to a certain percentage of the market... I'll give you that.

Michael Scrip said,

Correct... there are some distinct advantages a Windows tablet has over an iPad.

But with Apple selling over 100 million iPads over the years *without* things like USB ports or MicroSD card slots.... maybe those features aren't all that important.

They will appeal to a certain percentage of the market... I'll give you that.

It wasn't always like that though, as with anything new it's a process. MS will keep working on it, the software will get better and match the hardware better and so on. With the right mix of hardware, software and price point then it'll sell more. I've read that after the $150 price cut they've seen a nice sales boost. Maybe the v2s will now come in at a lower price, heck even let them sell for a tiny loss that they can make up from app sales through the store later. Surface RT2 with Win8.1 for $299 would make things interesting.

Please - in order for the price to be lower, that would mean spec compromise - and Microsoft would have been laughed off the planet. As it is, RT tablets have MUCH better specs than any Android tablet; however, how do you lower specs (and price) without a compromise on quality? Basically, folks are voting for cheap, and Android is cheaper on price AND cheaper on specs.

Astra.Xtreme said,
Sparingly. They show that it has expandable storage which is legitimately an advantage, but then they waste half the commercial trying to jam the card into the side of the iPad.

That's only one of many of the Siri commercials, each one highlights a different advantage of Surface over the iPad. The baseball one is great and shows the multitasking capabilities of the Surface allowing one rep to win the contract of a baseball star. Snappy and clever.

http://www.microsoft.com/surface/en-us/commercials