IDC predicts WP7 to overtake iPhone by 2015

Believe it or not, IDC, which claims to be a premier global market intelligence company has predicted in its latest research, revised from March, that the Windows Phone 7 platform will overtake the market share of the iPhone by 2015. In fact under the figures, the iPhone market share would decrease with Android taking the lead with 43.8% in 2015.

Whether the IDC's predictions will come true is anyones guess, but at a time when the platform hasn't been selling as well as some would have hoped, and stories of shops not providing demonstration models of WP7, the prediction looks somewhat unlikely. IDC however mentions on their page for this research that Windows Phone 7 will benefit from the co-operation it would gain from Nokia over the four year period.

We see some other changes in which the IDC tells the story at how Symbian will radically decrease as Nokia's focus moves to support Microsoft's platform. The report also mentions the decrease of the iOS and BlackBerry slightly due to being squeezed, essentially, into a smaller area of the market. They place the reasoning for Android's growth on the popularity it has with phone manufacturers and vendors.

There will no doubt be other predictions for the smartphone market share as the months go on, some which will take into account various factors, and others that will just duplicate the current year's growth. The industry will no doubt be keeping their eyes peeled on figures like this though as the smartphone market becomes more lucrative.

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Sometimes I think these analyst groups ... well let's just say I wonder if there are "lobbyists" that don't necessarily work in the political arena.

What a lot of rants that have nothing to do with the OP....

The prediction might even be underrated, since consumers will care about WP7, and most of you people DO know why.
Which OS does the average PC user play, chat, mail, write documents etc on?
How cool would it be to have full OS integration and sync between your PC and your phone?
Now take a look at what is going to happen with Windows 8, who know, there might even be some integration to the current and older Windows versions on the way which will streamline the whole Microsoft Experience.
Which is all what it is about, the more streamlined and functional the average consumer devices are integrated with each other, the more market share will be archived.

I didnt read through every post, but did anyone mention that this could be somewhat based on MS new strategy to have the 360, Windows, and phones all have similar looking UIs and "seemless" connectivity between all of them.

I have to say, that would be a selling point for me and a lot of people I know. I try all the different phones just because, but its a genius idea by MS. If you had a monopoly inthe OS market and a close to a dominance on the console, why wouldnt you try to create a way for a phone to integrate with what already is working and selling well....

Hopefully by then WP7 would have gained all the features of WM6.5 and MS's competitors. May the most full-featured phone win.

I just can't see it... though I suppose anything can change. We're talking about 4 years from now. The iPhone didn't even exist four years ago and yet now it's a market leader!

The iPhone has somehow obtained this ridiculous cult status amongst the mass market.. my sister and her partner are completely non-technical people, yet they've both rapidly upgraded their way to iPhone 4's and told me the other day they're going to get an iPad 2 now. Frankly not because they really need them, but simply because they're the FASHION. And to be fair, fashions can and do change.. so who knows.

I've got my first Windows 7 Phone on order through work - I've owned an iPhone, I've got an HTC Desire currently, and got an LG Optimus 7 on the way - can't wait to try it and see if I think it is likely to be the next "darling" of the smartphone business

-=SEDIN=- said,
this guy UndergroundWire seems like the biggest troll lol

You could be invest some time reading the work of Fran├žois-Marie Arouet, aka Voltaire.

I wonder how long will it take to see people who disagree with WP7 worshippers being labeled as heretic...... It worked quite well in the past to silence free thinkers.

Btw the word "heretic" from the Greek word "herein" which means "to choose freely". A blasphemy for worshippers of any OS.

I think a similar story was posted on neowin few weeks ago as well. But I watched the WWDC on Monday and I can remember they said that iOS has the largest marketshare compared to android and now this table is entirely different.

1st boom in WP sales: Mango + Nokia (plus the 2nd gen phones from other OEMs)

2nd boom in WP sales: after Windows 8 comes out. People will want the same great metro UX on their phones too.

The Stark said,
1st boom in WP sales: Mango + Nokia (plus the 2nd gen phones from other OEMs)

2nd boom in WP sales: after Windows 8 comes out. People will want the same great metro UX on their phones too.

+1 agreed. especially for 2nd boom.

It will come to no surprise that Mango with a big impact. Currently:

Android: buggy OS that has tons of "stuff"

Windows Phone: performance tuned OS that is missing tons of "stuff"

Often when using my Windows Phone, I get those "why is this missing?" moments. Mango will fill that void.

day2die said,
It will come to no surprise that Mango with a big impact. Currently:

Android: buggy OS that has tons of "stuff"

Windows Phone: performance tuned OS that is missing tons of "stuff"

Often when using my Windows Phone, I get those "why is this missing?" moments. Mango will fill that void.

yeah, i'd like an option to wake my phone up if i receive an email.

blachole said,
I'm sorry but these reports are so stupid they make me laugh.

I suppose the iOS fanboys though that too when Android was suppose to pass iOS then...

Windows Phone 7 is supposed to be replaced with NT kernel-based mobile OS, otherwise it's hard for them to compete with much more advanced iOS and Android. And this switch will be a final nail in the coffin of Microsoft phone OS business.

Microsoft has no chance winning this battle.

lexp said,
Windows Phone 7 is supposed to be replaced with NT kernel-based mobile OS, otherwise it's hard for them to compete with much more advanced iOS and Android. And this switch will be a final nail in the coffin of Microsoft phone OS business.

Microsoft has no chance winning this battle.

I stopped reading the moment your post stopped making sense, which was after the first half of the first sentence.

Mountain Dew said,

I stopped reading the moment your post stopped making sense, which was after the first half of the first sentence.


+1

The guy know nothing about Windows CE.

Mountain Dew said,

I stopped reading the moment your post stopped making sense, which was after the first half of the first sentence.

Actually MS hinted about W8 being on Smartphones too; regardless of the final name an OS based on NT and not CE.

Fritzly said,

Actually MS hinted about W8 being on Smartphones too; regardless of the final name an OS based on NT and not CE.


Microsoft has NOT say anything about "W8 being on Smartphones". That was randomly speculated because Windows 8 can run on ARM.

Yea, I stopped reading after I A) Read the title and B) Saw that they are calling themselves an intelligence company in the first sentence.

Windows7even said,
i lol'ed when i read this..wmd's were in iraq to ya know?
You use the magic-bean word. Now the ef-bee-eye will be tapping your phone line soon

I'll believe Verizon cares about selling WP7 when I see ads in the usual locations for their WP7 phone instead of "DROOOOOOOOOOOID!" all the time.

More and better WP7 ads are definitely needed. Apple and Verizon+DROOOID excel in that area.

Wait, so Windows Mobile (including 7) has been declining month on month, yet IDC predicts some kind of miraculous growth over a 4 year period? Well, Microsoft certainly got its money's worth paying for this report hehe. I've heard some corkers in my time, but this takes the cake.

Flawed said,
Wait, so Windows Mobile (including 7) has been declining month on month, yet IDC predicts some kind of miraculous growth over a 4 year period? Well, Microsoft certainly got its money's worth paying for this report hehe. I've heard some corkers in my time, but this takes the cake.

Words of a troll mean less than nothing.

Flawed said,
Wait, so Windows Mobile (including 7) has been declining month on month, yet IDC predicts some kind of miraculous growth over a 4 year period? Well, Microsoft certainly got its money's worth paying for this report hehe. I've heard some corkers in my time, but this takes the cake.

No, Windows Mobile has been declining monther over month. Windows Phone is increasing on a monthly basis.

The net result is lowered marketshare for Microsoft as a whole as Windows Mobile drops out of usage entirely, with a net gain later down the road.

Flawed said,
Wait, so Windows Mobile (including 7) has been declining month on month, yet IDC predicts some kind of miraculous growth over a 4 year period? Well, Microsoft certainly got its money's worth paying for this report hehe. I've heard some corkers in my time, but this takes the cake.

Actually Windows Mobile was outselling WP7

Gartner 2001 Q1 Report
This effectively means that even in Q1 2011 Windows Mobile outsold Windows Phone 7, which is rather hard to believe, given the massive marketing Microsoft has put into the OS, compared to the Windows Mobile days.

Source: http://wmpoweruser.com/gartner...ld-to-customers-in-q1-2011/

day2die said,

Words of a troll mean less than nothing.

Well, the fact that you like or dislike the messenger does not change the fact that
WM is outselling WP7.....

andrewbares said,

....fail. lol

The meaning of words could depend by the context, I wrote "The messenger" not "Messenger".

Messenger

Definition: One who bears a message; the bearer of a verbal or written communication, notice, or invitation, from one person to another, or to a public body; specifically, an office servant who bears messages.

These reports are funny, Apple cannot make enough devices to satisfy demand and just dropped a cohesive cloud strategy 3 days ago, and these clowns predict they will lose share in a big way in the next 3-4 years to an OS that literally lost customers during a half billion dollar marketing blitz. Sitting out the tablet business until next year is the nail in the coffin, MS does not get mobile.

bob_c_b said,
These reports are funny, Apple cannot make enough devices to satisfy demand and just dropped a cohesive cloud strategy 3 days ago, and these clowns predict they will lose share in a big way in the next 3-4 years to an OS that literally lost customers during a half billion dollar marketing blitz. Sitting out the tablet business until next year is the nail in the coffin, MS does not get mobile.

You have no forward thinking ability. I suggest you print out your comment, seal it inside your Apple timecapsule, and read it at the end of the year in 2015.

bob_c_b said,
These reports are funny, Apple cannot make enough devices to satisfy demand and just dropped a cohesive cloud strategy 3 days ago, and these clowns predict they will lose share in a big way in the next 3-4 years to an OS that literally lost customers during a half billion dollar marketing blitz. Sitting out the tablet business until next year is the nail in the coffin, MS does not get mobile.

Uh, iPhone is not outselling the 4G Android phones on Verizon. The Thunderbolt has outsold the iPhone 4 (Verizon) for two months. What do you think will happen for the rest of the year when more and more 4G Android phones are released?

Android has serious leverage with the amount of phones coming out this year and no iPhone 5. Android also has serious leverage with dual core phones and 4G phones. Apple really didn't think this year through. They make same lame announcements on Monday and people will say "Well those features are already available on the Android but Android has a new phones coming out almost every week with better technology so I'll buy that instead".

UndergroundWire said,

Uh, iPhone is not outselling the 4G Android phones on Verizon. The Thunderbolt has outsold the iPhone 4 (Verizon) for two months. What do you think will happen for the rest of the year when more and more 4G Android phones are released?

Android has serious leverage with the amount of phones coming out this year and no iPhone 5. Android also has serious leverage with dual core phones and 4G phones. Apple really didn't think this year through. They make same lame announcements on Monday and people will say "Well those features are already available on the Android but Android has a new phones coming out almost every week with better technology so I'll buy that instead".


4G is a big factor, dual-core: not so much. Android just isn't as fine tune in performance as iOS and faster hardware can only help so much.

day2die said,

4G is a big factor, dual-core: not so much. Android just isn't as fine tune in performance as iOS and faster hardware can only help so much.

Your not thinking like a dumb consumer. They see dual core and they think more powerful. You are a very small percentage in the consumer market. Not everyone knows how each OS is built and that a dual core Gingerbread phone is not optimized until ice creame sandwich.

UndergroundWire said,

Your not thinking like a dumb consumer. They see dual core and they think more powerful. You are a very small percentage in the consumer market. Not everyone knows how each OS is built and that a dual core Gingerbread phone is not optimized until ice creame sandwich.


From my observation of my friends who are non-techie, the just walk to the nearest Verizon/AT&T/Sprint/T-Mobile stores to try the phones on display and buy the one they like most. Not for a moment did they think about dual-core.

day2die said,

From my observation of my friends who are non-techie, the just walk to the nearest Verizon/AT&T/Sprint/T-Mobile stores to try the phones on display and buy the one they like most. Not for a moment did they think about dual-core.

New Yorker's must think different then. That's what my non tech friends want. They are holding out for the Bionic and try to convince them it's not worth it.

We all know that Thunderbolt has outsold the iPhone because of 4G, let's see if I am right again when Dual core and may I also add 3D Android phones come out. Consumers in general fall for gimicky words like that. Evo 3D anyone?

UndergroundWire said,

New Yorker's must think different then. That's what my non tech friends want. They are holding out for the Bionic and try to convince them it's not worth it.

We all know that Thunderbolt has outsold the iPhone because of 4G, let's see if I am right again when Dual core and may I also add 3D Android phones come out. Consumers in general fall for gimicky words like that. Evo 3D anyone?


The New Yorker you know must not be very bright: they want to buy what's on TV without a hand-on.

Melfster said,
Look Android tablet sales have flopped. In fact all tablets other then ipad are really doing bad.

Who's talking tablets? Android will be king of the phones, and iPad will reign with tablets. Microsoft will reign with desktops.

UndergroundWire said,

Who's talking tablets? Android will be king of the phones, and iPad will reign with tablets. Microsoft will reign with desktops.


I disagree with this one. Android just doesn't have the same polish as Windows Phone 7 or iOS.

day2die said,

I disagree with this one. Android just doesn't have the same polish as Windows Phone 7 or iOS.

WP7 is not even in the picture here. People are drawn to HTC Sense Android phones or TouchWiz Android Phones. iOS hasn't change much since it's first release. It is looking dated and WP7 doesn't allow UI customization (which will definitely hurt it).

UndergroundWire said,

WP7 is not even in the picture here. People are drawn to HTC Sense Android phones or TouchWiz Android Phones. iOS hasn't change much since it's first release. It is looking dated and WP7 doesn't allow UI customization (which will definitely hurt it).


You can have MotoBlur if you want. I want vanilla Windows Phone.

Customization is no worth the trade off for performance.

day2die said,

You can have MotoBlur if you want. I want vanilla Windows Phone.

Customization is no worth the trade off for performance.

That's you. Keep in mind that HTC helped revive Windows Mobile 6.x with it's Sense UI. Guess what, you won't have that anymore on WP7. When people go into the store and see a phone with a beautiful interface and a name like Google, that's what they will be going for. Not a UI that is boring.

UndergroundWire said,

That's you. Keep in mind that HTC helped revive Windows Mobile 6.x with it's Sense UI. Guess what, you won't have that anymore on WP7. When people go into the store and see a phone with a beautiful interface and a name like Google, that's what they will be going for. Not a UI that is boring.


I've never use Windows Mobile. Also, "beautiful" and "boring" is entirely subjective.

day2die said,

I've never use Windows Mobile. Also, "beautiful" and "boring" is entirely subjective.

Well talk to me in a year then. We'll see what is doing well and how WP7 is doing.

UndergroundWire said,

Well talk to me in a year then. We'll see what is doing well and how WP7 is doing.


I will. I am confident that I've jump into the right platform.

Milestone 2 sluggishness just doesn't work out for me.

UndergroundWire said,
It is looking dated and WP7 doesn't allow UI customization (which will definitely hurt it).
That is the biggest reason why i don't run wp7. Lack of customization. The tiles look cheap. Something i see on a chineese knockoff. (My opinion.) My hd2 can run wp7 and android. While the wp7 was fast and speedy, android was no different. No difference. I missed my widgets anyway. Microsoft can keep its wp7. I want no part of its boring, bland interface.

day2die said,

I've never use Windows Mobile. Also, "beautiful" and "boring" is entirely subjective.

I see now why you love so much WP7. Honestly you should try it.

Fritzly said,

I see now why you love so much WP7. Honestly you should try it.

You are exactly right. How many people will share that view? What if you don't like Android's interface? At least you can customize it with different launchers. You can even put that ugly WP7 tile interface if you have no taste.

UndergroundWire said,

You are exactly right. How many people will share that view? What if you don't like Android's interface? At least you can customize it with different launchers. You can even put that ugly WP7 tile interface if you have no taste.


I love the look of my Windows Phone. There's nothing "ugly" about it.

Also, what's the point of putting launchers on top of Android to make the OS lag.

Doesn't the geeks often trout "vanilla" Android?

Only way that'll happen is if carriers start running two for one deals or free phone deals (i.e. the reason Android boomed).

Elliott said,
Only way that'll happen is if carriers start running two for one deals or free phone deals (i.e. the reason Android boomed).

Yea, sorry. Android started taking off before carries started with the deals. It helped Android sales, I won't deny that. But Android still would of done really well. If Apple didn't limit their phones to a one carrier in the US and a few elsewhere, then they would of done better and would of been really hard to beat.

Same thing happened when Apple and MS were starting out. History is repeating themselves. Lets see if MS will bail them out this time.

But this is all pointless anyway. Cannot conduct a survey on who will come out on top. Things change daily and tomorrow, Apple may be back up....and the week after, Android again. And I don't see WP7 making huge ground anytime soon. Maybe when Nokia starts pumping out the hardware...but we shall see.

techbeck said,

Yea, sorry. Android started taking off before carries started with the deals. It helped Android sales, I won't deny that. But Android still would of done really well. If Apple didn't limit their phones to a one carrier in the US and a few elsewhere, then they would of done better and would of been really hard to beat.

Same thing happened when Apple and MS were starting out. History is repeating themselves. Lets see if MS will bail them out this time.

But this is all pointless anyway. Cannot conduct a survey on who will come out on top. Things change daily and tomorrow, Apple may be back up....and the week after, Android again. And I don't see WP7 making huge ground anytime soon. Maybe when Nokia starts pumping out the hardware...but we shall see.


"We shall see" is right. iOS fanboys were laughing their butts off when Android was predicted to surpass iOS then...

Elliott said,
Only way that'll happen is if carriers start running two for one deals or free phone deals (i.e. the reason Android boomed).

They already tried it.....

Besides a lot of people seem to miss a crucial point here:
Companies goal is "Profit"; Porsche does not build as many cars as Ford...... and they do not care because their profits are higher.

Fritzly said,

They already tried it.....

Besides a lot of people seem to miss a crucial point here:
Companies goal is "Profit"; Porsche does not build as many cars as Ford...... and they do not care because their profits are higher.

It's a cut-throat market and the one that people will buy because of name brand is Apple.

day2die said,

"We shall see" is right. iOS fanboys were laughing their butts off when Android was predicted to surpass iOS then...

Or when Mr. Ballmer was laughing at the iPhone............

Fritzly said,

They already tried it.....

Besides a lot of people seem to miss a crucial point here:
Companies goal is "Profit"; Porsche does not build as many cars as Ford...... and they do not care because their profits are higher.

So the iPhone?

I doubt WP7 will take off unless Microsoft get their arse in gear with advertisements and just general marketing. I have a Omnia 7 and the OS is, without a doubt, excellent.

The general public however, do not care about how good the OS is, they care about what they 'think' they are getting, i.e the marketing. If the product isn't awful, they will likely stay with the same OS due to getting used to it.

Draconian Guppy said,
I predict that by 2016 iPhone will overtake WP7 with iOS 7

Sure. Not many people will be running Windows Phone 7 by then: they'll be running Windows Phone 9. So yes, iOS 7 will overtake WP7.

Draconian Guppy said,
I predict that by 2016 iPhone will overtake WP7 with iOS 7

Apple should have finished copying everything from WP7 by then

A large number of people are complaining that salespeople are pushing people away from WP7. And telling them to buy an Android. PC magazine did secret shopping and confirmed that it has happened to them.

norseman said,

I tried to get Engadget to publish this article. Others here should try to submit the story to Gizmodo and Engadget. As many as possible. Maybe it will get published.


Agree. I've already submit it to Engadget 4 hours ago.

I couldn't care less. I love the Focus and the Windows Phone platform. As long as they make them, I'll buy them. And if it goes away, well that sucks... but it was fun while it lasted

Mountain Dew said,

Oh really now? From where?

...and no your imagination doesn't count.

Uhmm he spams every Microsoft and WP7 article on Neowin, attempting to bash Microsoft with his "flawed" logic.

Kind of conflicting reports since AT&T and other carriers indicated that WP7 sales aren't what they expected it to be. Other reports state that carriers and retail stores are actively recommending customers against buying a WP7 phone. This happens for a fact here in the Netherlands: All carrier websites warn against purchasing WP7.

.Neo said,
Kind of conflicting reports since AT&T and other carriers indicated that WP7 sales aren't what they expected it to be. Other reports state that carriers and retail stores are actively recommending customers against buying a WP7 phone. This happens for a fact here in the Netherlands: All carrier websites warn against purchasing WP7.

That's why sales are slow right now. Nobody seems to know anything about it and equate WP7 with WM6.5. In a few years that may change. It's a good product.

rfirth said,

That's why sales are slow right now. Nobody seems to know anything about it and equate WP7 with WM6.5. In a few years that may change. It's a good product.

They should have re-branded completely. Get rid of the Windows name. Believe it or not, the Windows name is really bad when talking mobile. People think Windows Mobile and Windows Phone are the same exact thing.

UndergroundWire said,

They should have re-branded completely. Get rid of the Windows name. Believe it or not, the Windows name is really bad when talking mobile. People think Windows Mobile and Windows Phone are the same exact thing.


Microsoft should have gone with another name such as "Zune OS", but what has been done is done.

day2die said,

Microsoft should have gone with another name such as "Zune OS", but what has been done is done.

Not even that. Zune's name is associated with a failed MP3 product (don't get me wrong, I love the Zune).

Revamp the name and go with something brand new.

UndergroundWire said,

Not even that. Zune's name is associated with a failed MP3 product (don't get me wrong, I love the Zune).

Revamp the name and go with something brand new.


Zune is a well known music services. It's even use in the Xbox.

day2die said,

And you know this how?

More people recognize Zune brand than Windows Phone brand.

Out of all my friends. Me and my girlfriend are the only ones with a Zune (mostly because I bought it for her).

When I'm at a best buy store, no one wants a Zune. They want Apple.

If Microsoft were to open up the Zune service to other devices (like an Android app or iPhone app), they would make a killing. The Zune is tied to Microsoft products only. Now why would anyone pay for the Zune service ($14.95) if they don't have the MP3 player or the phone. Those numbers are really low when you see how many people have Androids and iPhones for phones and iPods for Mp3's.

Are you telling me people are going to pay for that service for an Xbox? You are out of your mind. Go get the Zune brand tattooed on you and complete the craziness. Microsoft doesn't know how to market there service correctly. They think by dangling the a la carte Zune service for Microsoft products only that people will buy it? It hasn't worked. Time to open it and make more money on it.

UndergroundWire said,

Out of all my friends. Me and my girlfriend are the only ones with a Zune (mostly because I bought it for her).

When I'm at a best buy store, no one wants a Zune. They want Apple.

If Microsoft were to open up the Zune service to other devices (like an Android app or iPhone app), they would make a killing. The Zune is tied to Microsoft products only. Now why would anyone pay for the Zune service ($14.95) if they don't have the MP3 player or the phone. Those numbers are really low when you see how many people have Androids and iPhones for phones and iPods for Mp3's.

Are you telling me people are going to pay for that service for an Xbox? You are out of your mind. Go get the Zune brand tattooed on you and complete the craziness. Microsoft doesn't know how to market there service correctly. They think by dangling the a la carte Zune service for Microsoft products only that people will buy it? It hasn't worked. Time to open it and make more money on it.


I guess all those people at UC Santa Barbara knows nothing and are crazy Microsoft fanboys.

UndergroundWire said,

I wouldn't go that far.

I would. It's the #2 video marketplace, beating out Amazon, Walmart, Sony, & various others. The only video marketplace that is beating it is Apple.

Zune now holds almost 20% of that market, up from only 11% last year. Almost all of that gain was at the expense of Apple.

So yes, it's well known, well recognized, and well used.

UndergroundWire said,

They should have re-branded completely. Get rid of the Windows name. Believe it or not, the Windows name is really bad when talking mobile. People think Windows Mobile and Windows Phone are the same exact thing.

And it doesn't help that my windows mobile 6.5 phone says "Windows Phone" right on the box. Complete with windows phone logo. (t-mobile usa HD2)

Mountain Dew said,

I would. It's the #2 video marketplace, beating out Amazon, Walmart, Sony, & various others. The only video marketplace that is beating it is Apple.

Zune now holds almost 20% of that market, up from only 11% last year. Almost all of that gain was at the expense of Apple.

So yes, it's well known, well recognized, and well used.

The Zune video service is doing well (17.9% market share) because of the Xbox. It has nothing to do with anything else. Where does Microsoft stand with the MP3 market?

The Zunes are not selling, WP7 is not selling. How do they hope to gain the audio market.

The fact is more people would rather stream video (like Netflix) than buy digital movies. Netflix, as you know, is available on some Android Phones, iOS, WP7, Xbox 360, PS3 and Wii. Why would you buy when you can stream for a cheap price?

That is the reason why that Netflix has a 61% market share of digital streaming.

Source: http://www.afterdawn.com/news/...eaming_and_downloads_market

So for audio, Apple is the clear winner and for video (streaming or paid service), Netflix is the winner.

Mountain Dew said,

I would. It's the #2 video marketplace, beating out Amazon, Walmart, Sony, & various others. The only video marketplace that is beating it is Apple.

Zune now holds almost 20% of that market, up from only 11% last year. Almost all of that gain was at the expense of Apple.

So yes, it's well known, well recognized, and well used.

You know, there is a world outside North America, and it's never had any Zune devices at all. It is a totally unknown brand to the rest of the world, and that is an absolute fact.

.Neo said,
Kind of conflicting reports since AT&T and other carriers indicated that WP7 sales aren't what they expected it to be. Other reports state that carriers and retail stores are actively recommending customers against buying a WP7 phone. This happens for a fact here in the Netherlands: All carrier websites warn against purchasing WP7.

My friend at At&t does exactly that. Claims he's had too many technical issues--customers calling in complaining--with WP7 phones and always directs the consumer to iOS or Android.

tomjol said,

You know, there is a world outside North America, and it's never had any Zune devices at all. It is a totally unknown brand to the rest of the world, and that is an absolute fact.


Zune device is often unknown outside the US, but Zune services are quite well known.

Jmaxku said,

My friend at At&t does exactly that. Claims he's had too many technical issues--customers calling in complaining--with WP7 phones and always directs the consumer to iOS or Android.


I bet even more people has issues with Android, but he knows how to troubleshoot Android, but doesn't know how to troubleshoot Windows Phone.

So you have Apple which is only hardware company that makes the iPhone. Then you have about 5-10 Different companies who make W7 phones.

warwagon said,
lol

So you have Apple which is only hardware company that makes the iPhone. Then you have about 5-10 Different companies who make W7 phones.

Those companies also make Android phones, and consumers don't seem to be very interested in WP7.

warwagon said,
So you have Apple which is only hardware company that makes the iPhone. Then you have about 5-10 Different companies who make W7 phones.
Pretty sure iOS is software that Apple Inc. developed as well as Safari, OSX, iTunes, iLife, iWork, Logic Studio, Aperture, Final Cut Studio and god knows what else that I can't think of off the top of my head. Apple is as much of a software developer as Microsoft is.

Morphine-X said,
Pretty sure iOS is software that Apple Inc. developed as well as Safari, OSX, iTunes, iLife, iWork, Logic Studio, Aperture, Final Cut Studio and god knows what else that I can't think of off the top of my head. Apple is as much of a software developer as Microsoft is.
Apple doesn't make enterprise applications.

Abhinav Kumar said,
Apple doesn't make enterprise applications.
I'd like to know where and when this article/comments started focusing on a specific type?

If this article states anything its within the Mobile OS division of both company's which Apple seems to shine like it was Microsofts PC OS division. So I'm still not sure why people try to make it seem like Apples new to this whole Mobile OS thing and they shouldn't be compared to another company.

day2die said,

Consumers are interested. Carriers are pushing them away: http://www.pcmag.com/article2/0,2817,2386647,00.asp

That's some journalist, not a consumer. And to quote:

Although he said he liked the WP7 platform, he told me, "We sell what people want. There hasn't been much demand, but I think it's growing. Just yesterday somebody came in looking for this phone."

Says it all.

Imagine even back in 2007 with the first iPhone with very limited software and hardware a quote about one person coming in one day and looking for the phone being a POSITIVE outlook.

Shadrack said,
If Apple is only a hardware company what was with all that software they talked about on Monday?

He probably meant that Apple is on one hardware platform only.

Morphine-X said,
Pretty sure iOS is software that Apple Inc. developed as well as Safari, OSX, iTunes, iLife, iWork, Logic Studio, Aperture, Final Cut Studio and god knows what else that I can't think of off the top of my head. Apple is as much of a software developer as Microsoft is.

Only 1 company makes a phone with the iOS, 6+ companies make phones with the WP7 OS on it. Wouldn't be hard for WP7 to get a bigger market share. Although if in the end 1 OS/phone single handily kicks 5+ other phones ass, that's just impressive yet sad for WP7.

Just look at the android number. I mean their are a kazillion phones that have android. Of course android is going to have a bigger market share than the iPhone. It's like 50 against 1

warwagon said,

Only 1 company makes a phone with the iOS, 6+ companies make phones with the WP7 OS on it. Wouldn't be hard for WP7 to get a bigger market share. Although if in the end 1 OS/phone single handily kicks 5+ other phones ass, that's just impressive yet sad for WP7. Just look at the android number. I mean their are a kazillion phones that have android. Of course android is going to have a bigger market share than the iPhone.

+1 look android how many phone makers are there! how about there be ONE android phone, ONE phone maker and ONE android market site!

warwagon said,

Only 1 company makes a phone with the iOS, 6+ companies make phones with the WP7 OS on it. Wouldn't be hard for WP7 to get a bigger market share. Although if in the end 1 OS/phone single handily kicks 5+ other phones ass, that's just impressive yet sad for WP7.

Just look at the android number. I mean their are a kazillion phones that have android. Of course android is going to have a bigger market share than the iPhone. It's like 50 against 1

I still don't get your point.

More phones with the same given OS = more chances to gain market share. That's undeniably true. I see your comment as an excuse or justification for that prediction about Apple, but maybe I'm wrong. It is just facts or forecasts on future market share. We don't need to defend any company or OS IMHO.

warwagon said,
So you have Apple which is only hardware company that makes the iPhone. Then you have about 5-10 Different companies who make W7 phones.

How on Earth did you Ever become an MVC with stupid statements like that I have no idea

Fubar said,

How on Earth did you Ever become an MVC with stupid statements like that I have no idea

It's like saying 4 one dollar bills is better than 1 five dollar bill because there's more of them.