IDC: Windows Phone market share up to 11.6 percent by 2016

Last week, as part of Microsoft's annual shareholder meeting, company CEO Steve Ballmer stated the total sales of Windows Phone devices for the month of November were four times greater than the sales during the same period last year. While Ballmer offered no specific sales numbers, at least one research firm is predicting that Microsoft's total share of the smartphone market will increase quite a bit in the next few years.

IDC's newest research report claims that by 2016 Microsoft's market share in the smartphone market will be up to 11.4 percent. That may still look small, but it's huge compared to the company's current 2.6 percent share in that business. By comparison, Apple's iOS is expect to grow slightly, from 18.8 percent now to 19.1 percent in 2016.

Google's Android OS, which IDC says has a massive 68.3 percent of the smartphone market right now, is expected to shrink slightly to 63.8 percent by 2016. Research in Motion's Blackberry OS is predicted to stay about the same, with IDC predicting it will amount for 4.7 percent of the market in 2016, compared to 4.1 percent in 2012.

So why the optimism for Windows Phone's chances? IDC states:

Windows Phone will build on the progress it made in 2012, with Nokia establishing its presence and HTC solidly jumping back into the race. Moreover, contributions by Samsung, ZTE, and Huawei will help grow its footprint. With more vendors releasing more devices aimed at multiple segments, sales associates will be better positioned to tell a compelling Windows Phone story and to explain the value of Windows Phone's differentiated experience compared to market leaders Android and iOS.

We will definitely look back at this story in four years time to see if IDC got its prognostications correct.

Source: IDC | Image via Microsoft

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deadonthefloor said,
Another IDC report funded by Microsoft?

Seriously though, I do hope Microsoft establish themselves in the mobile space.
I love my Nokias, and hope to check out Samsung's offerings once they finally ship.

Clearly microsoft funded this research... you can see this by the prediction that 11% of the market will run windows phone, an outrageously high number!

aviator189 said,

even the mightiest fall.
yea, like IBM, ATI, Microsoft (mobile), RIM and others and more.

However if u have 75% of any market, you will be falling with style. Also falking is at a sliwer pace.

Android isnt goibf to cap until 1 billion plus have a device. Apple cant dobit, MS cant either. Someone has too.

TechieXP said,
yea, like IBM, ATI, Microsoft (mobile), RIM and others and more.

However if u have 75% of any market, you will be falling with style. Also falking is at a sliwer pace.

Android isnt goibf to cap until 1 billion plus have a device. Apple cant dobit, MS cant either. Someone has too.

Learn how to type.

deadonthefloor said,

And I think that Android device must be on its last leg, looking at the erratic nature of the post.

Enron said,
11.6% Windows Phone
88.4% Android

All Apple devices will explode in 2016? :-o

Why haven't I seen this on the news? Shocking.

TCLN Ryster said,

All Apple devices will explode in 2016? :-o

Why haven't I seen this on the news? Shocking.

What Apple devices?

We've had this time and time again and these twats are always wrong. I dont see this happening, WP is good but is being mismanaged by Microsoft. If you want proof just try syncing your Zune/Xbox video purchases to your WP device. Answer, you cant. But this functionality was present in WP7.x. Microsoft seems to be the only mobile OS maker to consistently make their new versions worse than the previous ones.

11% is a pipe dream. Maybe by 2050.

Hahaha, hilarious indeed, WP user here, if they don't fix the ****ty low quality apps from their marketplace they will stay at 1% forever.

SubZenit said,
Hahaha, hilarious indeed, WP user here, if they don't fix the ****ty low quality apps from their marketplace they will stay at 1% forever.

While I agree with the sentiment that app quality and quantity need to improve, fixing them is hardly Microsoft's responsibility. Microsoft provide really great development tools, much better than the other platforms (IMO), so there's really no excuse for developers to put out ****ty apps.

TCLN Ryster said,

While I agree with the sentiment that app quality and quantity need to improve, fixing them is hardly Microsoft's responsibility. Microsoft provide really great development tools, much better than the other platforms (IMO), so there's really no excuse for developers to put out ****ty apps.


Well most of them are $4/tty devs

I had been a supporter of Windows Mobile for a while. I stsrtef with the Palm Treo phones and ended with the HTC TouchPro 2. I loved them all. I didnt care about apps or speed. But the HTC device wss to slow for the software.

What made me mad was the poor supportnof the os which allows ios and android and even rim to mske such a huve jump ahesd of Microsoft. There was no need for MS to have to try to figjt from behind if they hsd capitalized on their lesd which was a significant one.

I tried Windows Phone as I like the new UI, but the os was boring and to featureless. The Nokia Lumia was on my list, but hsnfs on just left me again unhappy.

I hsve played with the Windows 8 devices and even tho its a move forwsrd, I just feel MS is up to its old tricks of half assed updates. They need to bring back all the sivnificant features from Windows Mobile, make the device run RT apps. Make it work cross atgorm with RT and the desktop where possible.

Until MS makes real change to Windows Mobile/Phone, chsnging the name is simply not enough and I will stick with Android a little longer.

IDC had said Windows Pjone woild be at double digiys in 2014. I fo see it happening but I do have hope. MS can get it done

TechieXP said,
I had been a supporter of Windows Mobile for a while. I stsrtef with the Palm Treo phones and ended with the HTC TouchPro 2. I loved them all. I didnt care about apps or speed. But the HTC device wss to slow for the software.

What made me mad was the poor supportnof the os which allows ios and android and even rim to mske such a huve jump ahesd of Microsoft. There was no need for MS to have to try to figjt from behind if they hsd capitalized on their lesd which was a significant one.

I tried Windows Phone as I like the new UI, but the os was boring and to featureless. The Nokia Lumia was on my list, but hsnfs on just left me again unhappy.

I hsve played with the Windows 8 devices and even tho its a move forwsrd, I just feel MS is up to its old tricks of half assed updates. They need to bring back all the sivnificant features from Windows Mobile, make the device run RT apps. Make it work cross atgorm with RT and the desktop where possible.

Until MS makes real change to Windows Mobile/Phone, chsnging the name is simply not enough and I will stick with Android a little longer.

IDC had said Windows Pjone woild be at double digiys in 2014. I fo see it happening but I do have hope. MS can get it done


Sweet mother of god learn to type. How can you expect anybody to take you seriously.

I really do hope Windows Phone market share goes up so we get a more competitive hardware market as well as more Apps! Go Windows Phone!

The OS is good enough and once MS start integrating mobile into their core desktop/surface OS more so, sales will increase...so 11.6% doesn't seem unreasonable. That been said, they are way behind the ball (but they have lots of cash) and lets call a spade a spade (I have a preference to Android), Google develop Android and then give it away to the phone OEMs. This with the market shares of all OS's today and the growth in smartphones, its pretty clear mobile OSs are quickly becoming a commodity product.

While tiles are very nice, different, and most importantly effective, I can't get past the feeling that a lot of every day "free phone" smart phone users think "if i have a 4.3 inch screen, i want a really nice picture on it" mentality.

I have the yellow Lumia 920

would love to see:

Notification center,
universal search,
more theme colors,
integrate Skype deeper into the OS
a way to close apps (I mean really close them)
Make the phone dialer work like RapDialer.
Change the name Kids Corner to something like Virtual Space.

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