IDC: Windows Phone Q4 2012 sales up 150 percent

Earlier this week, research firm Gartner said that sales of smartphones with Microsoft-based operating systems inside went up by 124.2 percent in the fourth quarter of 2012. Now the other big smartphone sales research company, IDC, has come out with its own estimates and its results sound even better for Microsoft

IDC's press release states that the combined sales of Windows Phone and Windows Mobile products came in at six million units worldwide for the last three months of the year, compared to 2.4 million units for the same period a year ago. That was a 150 percent increase and brought Microsoft's smartphone market share up to 2.6 percent.

IDC's report added:

The addition of Nokia's strong commitment behind the platform was the key driver in Microsoft's success. At the same time, the relationship has benefited Nokia, which amassed 76.0% of all Windows Phone/Windows Mobile smartphone shipments. Beyond Nokia, however, is a short list of other vendors who have been experimenting with Windows Phone while also supporting Android.

Even with that big of a change, it was not enough for third place. BlackBerry, despite seeing sales of its phones drop by 43.1 percent in the quarter, ended up in the third position in IDC's chart, with 7.4 million units and a 3.2 percent market share.

Android-based smartphones continue to lead the pack with 70.1 percent of the market, followed by Apple's iOS smartphones in second place with 21 percent

Source: IDC | Image via IDC

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Until the release of WP8 Verizon didn't have a good Windows Phone. They had 1 model - the HTC Trophy, released in May 2011. It's tough to gain market share when the largest carrier isn't promoting your phone and the only model is 1.5 years old.

150% sounds GREAT! Until you realize that they sold 2.9% of the total share in Q4. 6 Million Windows Phones against ONE HUNDRED FIFTY NINE MILLION Android phones! You know, I used to own a phone with a 2.9% market share, it was called the Palm Pre! Unless they can grab 3rd place from BlackBerry, Microsoft's dreams of mobile dominance are DOOMED. Oh, and DONT tell me that these things "take time"...WP has been on the market over TWO YEARS!

what else would you rather have Microsoft and all of the other companies with small marketshare numbers do??

just abandon their work and everyone else who supports or has bought their product?

I believe the market needs more competitors even if those competitors or challengers to the likes of android and iphone have minute marketshare percentages. It's good for innovation and keeping everyone on their toes with their work.

Avi Patel said,
what else would you rather have Microsoft … do… just abandon their work and everyone else who supports or has bought their product?

Microsoft did that twice already. Maybe the third time you abandon your customer base is the charm?

Rosyna said,

Microsoft did that twice already. Maybe the third time you abandon your customer base is the charm?


so, you'd rather a company just continue with their bad habits over being better and maintaining support?

How is this any different than Google leaving certain devices in the past with their updates? Same goes with Apple and the iPhone? It's an unfortunate side effect.

You know, I used to own a phone with a 2.9% market share, it was called the Palm Pre! Unless they can grab 3rd place from BlackBerry, Microsoft's dreams of mobile dominance are DOOMED. Oh, and DONT tell me that these things "take time"...WP has been on the market over TWO YEARS!

Uh huh. In Q3 2010 TWO years after Android released Samsung and HTC shipped 7.8 million devices.
The only real competitor back then? iOS.

Now in q4 2012, 2 years after WP released 6 million shipped. And that's considered bad when there are two major competitors, android and iOS.

I think WP is on the right path. Where I work, I'm the only one that has one, but two of my coworkers have seen it, liked it and will be moving from Samsung Galaxy 2 to the Lumia 920 next month. So, that will make 5 iPhones, 3 WP and 2 Android on the team.

Let's see, I sell 2 phones last year and 6 this year, I'm up 200%! My competitor sells 40 phones last year and 60 this year, they're up only 50%. Am I gaining on them, or are they leaving me even further behind? *sigh* WP has to sell phones, not play games with numbers, to catch even BB much less Android and iOS.

do u think that smartphones are an over-night success?
these things take time.

and any increase is good.
and talking about these increases in terms of millions makes a difference.

do u think that smartphones are an over-night success?
these things take time.

It's funny when Android came out the exact same people said the exact same thing. Oh look at how slow Android is being adopted, get rid of it, it can't compete with iOS etc etc.

Now that it's popular though, lets make fun of Windows phone. Because you know Android went from 0 to 50% marketshare in one night.

They just need to keep up with features. WP8 was a big step, but WP8.5 needs to be very impressive to keep the momentum going.

Enron said,
They just need to keep up with features. WP8 was a big step, but WP8.5 needs to be very impressive to keep the momentum going.

WP8 was not very big on features at all, I think the engineers were too caught up with the under-the-hood changes of the OS, such as swapping out the CE kernel with the NT kernel. Now that is done, I hope the WP team will be able to re-focus and start pumping out new features like crazy. They need to, because Windows Phone is an underdog, and underdogs can't afford to fall behind at all.

Everyone is saying the same thing as far as unit sales, 6 million or more in Q4. Sure it's not much as a percentage but as long as it keeps going up it's fine.