IE7 tax is a marketing stunt, nothing to see here

Earlier this morning a retailer in Australia said that it was going to start charging a tax to IE7 users for the increased development costs to support that browser on their website. The Internet flocked to the website to see if the tax was true and upon first glance, it does look like the site is trying to screw-over IE7 users.

The funny thing about this is that Kogan.com looks like crap in IE7, so what exactly are they paying for? If their devs are being paid extra to make sure the site looks respectable in IE7, they are obviously doing a terrible job and are getting paid to do nothing; sign us up for that gig! When we actually tried to buy something to see if the tax was actually applied to the good, we got a different story.

Quality site rendering in IE7 which Kogan claims it paid its devs extra to achieve compliance.

When you add the item to your cart, you can see that the $639.00 item quickly jumps up to $682.45, this number is supposed to be the new price of the item + IE7 tax. It does look like the company is charging the tax, that is until you actually try to pay for the good.

Item in cart showing higher price

When you move to the next stage and enter your Paypal information (we tried to enter our credit card information but the site would not render correctly, so much for those additional developer fees) the price drops back down to its pre-IE tax level.

The site adds in the shipping charge but you can clearly see the original price of $639.00 and the IE tax is suddenly gone. What it comes down to is that this was a marketing stunt to get folks to check out the Kogan website, which admittedly, they have succeeded in doing. But as for the actual tax being applied? That's another story. 

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20 Comments

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Windows XP is compatible with IE8. No Excuse
vista and 7 are compatible with IE AND there is still compatibility view for websites with bad/outdated code.

I feel it's good, don't get me wrong, that we start dropping support for older browsers... but what it did do...!!! is ensure proper structure was maintained... best i can explain is modern browsers are VERY lenient and will allow you to wrote garbage... when technically shouldn't work... like not closing some tags... and having addition "," in javascript.... the older browsers see this as incorrect and they are correct! where as the latest ones will allow it. so... i feel me may get sloppier markup

Seabizkit said,
I feel it's good, don't get me wrong, that we start dropping support for older browsers... but what it did do...!!! is ensure proper structure was maintained... best i can explain is modern browsers are VERY lenient and will allow you to wrote garbage... when technically shouldn't work... like not closing some tags... and having addition "," in javascript.... the older browsers see this as incorrect and they are correct! where as the latest ones will allow it. so... i feel me may get sloppier markup

haha like my English, its getting sloppier

Seabizkit said,

haha like my English, its getting sloppier

HTML Strict should be made standard and transitional should be avoided like the plague.

NightCrawlerInfinity said,
I salute them. Great way to raise awareness about out of date garbage browsers.

...and garbage website code

TCLN Ryster said,

...and garbage website code

Tell me about. It is said when you code for the web today, everything looks and behaves pretty good on FF, Chrome, Safari, O but then have to add garbage code so IE can see it the same way as the other mature browsers. Absolute Garbage.

Timan said,
Oh how I would love to drop IE7 support for Neowin

Why don't you? you could put a massive red banner across the top of the site saying OUT OF DATE BROWSER!!! more sites that do that the better.

Timan said,
Oh how I would love to drop IE7 support for Neowin

Don't ever drop IE6!! I simply cannot live without knowing that a webpage could customize the color of my scroll bar.

sphbecker said,

Don't ever drop IE6!! I simply cannot live without knowing that a webpage could customize the color of my scroll bar.

Its actually much easier to dev for IE6 than IE7 lol

ScottDaMan said,
Please please please? I wish more major sites would start dropping support for IE6+IE7.

That's the dumbest thing I've heard. Sure, developing for IE6 and IE7 is a pain in the arse, but ask yourself WHY IE6 and IE7 is still being used... Business users. Sites that are not compatible with newer versions of IE. So what, put an annoying banner over all the sites? Make sites incompatible with them on purpose? Home users aren't using IE6/7, it's business users, and there is a VERY GOOD reason why business won't shaft IE6/7 users and that's because a good number of their sales are to other businesses that potentially use older versions of IE.

n_K said,

That's the dumbest thing I've heard. Sure, developing for IE6 and IE7 is a pain in the arse, but ask yourself WHY IE6 and IE7 is still being used... Business users. Sites that are not compatible with newer versions of IE. So what, put an annoying banner over all the sites? Make sites incompatible with them on purpose? Home users aren't using IE6/7, it's business users, and there is a VERY GOOD reason why business won't shaft IE6/7 users and that's because a good number of their sales are to other businesses that potentially use older versions of IE.

+1
Hardly anyone gets that. Same reason businesses also still have XP and don't always jump on Win7 and Win8. Heck, we still run that old software. But every time in any Win 7/8 article the same thing again ;-)

n_K said,

That's the dumbest thing I've heard. Sure, developing for IE6 and IE7 is a pain in the arse, but ask yourself WHY IE6 and IE7 is still being used... Business users. Sites that are not compatible with newer versions of IE. So what, put an annoying banner over all the sites? Make sites incompatible with them on purpose? Home users aren't using IE6/7, it's business users, and there is a VERY GOOD reason why business won't shaft IE6/7 users and that's because a good number of their sales are to other businesses that potentially use older versions of IE.

And you know why business users will never change? Because they don't have to. Because site ops are still supporting crappy browsers so their users aren't being vocal about upgrading so the endless cycle of nothing changing continues.

Until sites start dropping support from IE6/7 nothing's going to change. Even when IE13 is out you'll still be supporting IE6/7 unless people start going against it.

I personally am for sooner rather than later, but I also don't care.