Instagram want to sell your photos!

When Facebook initiated proceedings to purchase Instagram in April this year, no one could have guessed the stories that followed. The one that stands out the most is Instagram embedding on Twitter going the way of the dodo.

But like any business, they have to make money and Instragram are planning a very sly move that will see its member’s photos being sold to advertisers without notification. They can also share information about its user base with Facebook and other affiliates and advertisers.

All this is coming about thanks to a change to the sites privacy policy and unless users delete their Instagram account by the deadline of January 16th, they can’t opt out. A notice updating the privacy policy on the Instagram website said:

We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you... (and) third-party advertising partners.

Carolyn Everson, Facebook’s VP of Global Marketing Solutions, said earlier this month:

Eventually we'll figure out a way to monetise Instagram.

Well it looks like they’ve found a way, although the move has angered social media users, with New York-based photographer Clayton Cubbit describing the new policy as “Instagram’s suicide note.

What this means is that non Instagram users could find themselves in an advertisement, because their friends have posted photos of them on the site. Also, if successful, could other social networks follow suit?  Instagram said in a statement that they were making the changes to make it easier to work with Facebook.

This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.

But analysts have said that the amended policies could damage Facebook’s reputation and alienate users. Richard Holway, Chairman of TechMarketView said:

Every time Facebook has altered their privacy policy it has led to a backlash and they've been forced to retreat. They tamper with people's privacy at a cost. People are very upset.

Alan Pelz-Sharpe, Research Director at 451 Research has given his opinion on the subject:

It's a barefaced tactic that Facebook and Instagram have taken, and one that will likely meet with many challenges, legally and ethically. The fact is that Facebook has critical mass, and is quite confident that such moves may cause uproar, but not a flight of business. Larger firms like Facebook are essentially trailblazing before specific regulations can catch up with them, and as we have seen with Google in the past, regulations and laws have limited real impact on their business operations - so they tend to move forward regardless of opposition.

At the end of the day, people will be divided on the changes to the policies. However, the “I don’t care” user might not be so blasé if they were to see their picture advertising haemorrhoid medication!

Let us know if these changes will make you rethink your social activities or if you would consider leaving Instagram, or even Facebook, because of them.

Source: BBC | Image courtesy of Android Community

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44 Comments

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So basically there is still people out there who believes that "free lunch" exist and then gets angry when it doesn't. Wow.

Funny that people are outraged by this, yet Google's policies have been like this for years.

Hypocritical much?

Either you love a company digging through your information and claiming usage rights or you don't. I don't and use Microsoft. PERIOD.

why anyone with any piece of brain (yeah i know 99% of their users dont even have that little piece) would use such a service like instagram or failbook ?

/facepalm

good i hope people get rid of instagram at least, its so crappy first the changes in twitter, the mobile website version of instagram keep messing up (i cant see pictures on my bb browser previously can), and now this....

Its one service that must be removed and deleted from existence

TurboShrimp said,
my account is now deleted from instagram

Is it? Is it really?

Or is it like deleting an image from facebook... They just simply remove the link to it...

Just another reason why Instagram sucks! ...seriously, I hope Instagram dies a death in 2013! I want to see decent high quality digital photos in my Facebook newsfeed, not photos with silly borders or that have had their colors washed out so they look like they were taken in the 70's.... It's not big, it's not clever, it's not "arty" and it's not cool!! Go away Instagram!!

"What this means is that non Instagram users could find themselves in an advertisement, because their friends have posted photos of them on the site."

Not in Germany.
Lawsuit incoming

GS:mac

Crimson Rain said,
Can anyone enlighten me why do people need instagram again?

To share photos.
Not everyone uses filters on all their nutella bread pics.

You can't deny it's the most integrated service there is (in terms of dedicated photo community and sharing to it from 3rd party apps or direct access (Camera+ comes to mind))

GS:mac

People are making a fuss over things yet to come, that may already be in use in facebook anyway, and the same people that are complaining also have a facebook account.

facebook does ads in very strange ways. at one point, you would see ads saying that you friends used a certain app or scored certain points in a certain games. Friends that probably did NOT use that app in the first place, but their picture was featured in an advertisement to you. While I think facebook does not allow this anymore, the principle is the same: your friends are being used to advertise stuff to YOU. It´s still happens: if a friend likes a certain brand, I get "sponsored" posts in my stream. "hey, xxxx likes samsung, so we´re showing this to you". Annoying as hell if you ask me.

Same goes for instagram. A lot of people use instagram to take picture of food. So... maybe if they can determine to which restaurant it belongs, they can use that picture advertising that restaurant. i doubt they will use a picture of your friend, photoshop a certain product into the picture, and trick you into thinking your friend endorses said product.

Facebook and Bing do something similar with their social search thing.

The wording of the EULAs and ToS are always all-encompassing, but one has to look at the actual applications. These companies may give themselves (upon YOUR agreement), rights to redistribute, modify, blah blah blah blah, the content you upload. But they dont profit directly from your content, it´s more of an indirect thing. Lets say a writer kept a manuscript of some book in an online service (dropbox, google drive, evernote, etc). People are acting like the service provider will beat the author to the punch of publishing the novel and profiting from it

When are supposedly intelligent people going to realize that anything they put out on the Internet, text and/or images, becomes public--just as if you had put in on a New York Times square billboard. All that BS from companies claiming to protect your privacy is just that...BS.

Well, to be fair, Instagram are hosting their photos for free. Perhaps they should provide an option that allows photographers to pay for an account if they'd like to opt out of that clause?

Calum said,
Well, to be fair, Instagram are hosting their photos for free. Perhaps they should provide an option that allows photographers to pay for an account if they'd like to opt out of that clause?

Great idea!

GS:mac

brent3000 said,
Is there better systems that photographers should be using? Like Deviant or Flickr?

Both are great communities.
Definitely more leaned towards pros and semi-pros, too.

If you want an app network kind of experience similar to Instagram, Piictu is worth checking out, too.
(pretty casual network though)

GS:mac

deadonthefloor said,
you should replace, Carolyn Everson.

I'm not sure whether you're being serious, but I actually wouldn't mind working for Facebook

but are other people/agencies really going to want to pay any money for horribly (usually brown) processed grainy mobile phone photographs?

"We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you... (and) third-party advertising partners."

None of those things are photos... where is the title coming from? Since none of those things are photos, you still won't find yourself in an advertisement. Can we get a source for the thing about the photos?

"They can also share information about its user base with Facebook and other affiliates and advertisers."
And people wondered why I said it'd be awful if facebook buys whatsapp, pfff!

n_K said,

And people wondered why I said it'd be awful if facebook buys whatsapp, pfff!

The thing is that it will eventually happen (Facebook buying WhatsApp). WhatsApp is living off air and it can't last that long.

ingramator said,
pftt most of them a hipster 14 year olds that don't know or care about any thing to do with data trafficking.

Yeah, I know, but I can still hope... LOL

pes2013 said,
Instacrap.....excuse me Instagram just killed itself.

You really believe yourself? People like you tend to spread this everytime a service changes it policies. Facebook couldn't care less what their users think because, as stated in the article, there is no viable alternative (unless EVERYONE switches to G+, but the chances of that happening are lower than the chances of an apocalypse on the 21st)

Jarrichvdv said,

You really believe yourself? People like you tend to spread this everytime a service changes it policies. Facebook couldn't care less what their users think because, as stated in the article, there is no viable alternative (unless EVERYONE switches to G+, but the chances of that happening are lower than the chances of an apocalypse on the 21st)

I'm pretty sure a lot of people wanted rid of instacrap before the policy changes.

Jarrichvdv said,

You really believe yourself? People like you tend to spread this everytime a service changes it policies. Facebook couldn't care less what their users think because, as stated in the article, there is no viable alternative (unless EVERYONE switches to G+, but the chances of that happening are lower than the chances of an apocalypse on the 21st)

Woah, Instafan boy......calm down. I don't give a **** about Instacrap. I used it once and it is a POS. This will put people off even more.

And don't worry; some crap wannabe app will come out and you can still do all those silly things you people do to your pictures.

Instafan boy?

I never had an Instagram account, it's crap and has little reason to exist. But this policy change doesn't mean the end of Instagram.

Stop freaking out dude