Intel CEO: future Atom-powered Windows tablets will start at $200

Right now the cheapest Windows 8 tablet is somewhere around $400 but that will change in the following months according to Paul Otellini, Intel's CEO. According to him the starting price for a Windows 8 Intel powered device will be half that, closer to $200, in the near future.

If you look at touch-enabled Intel-based notebooks that are ultrathin using [Bay Trail] processors. Those prices are going to be down to as low as $200

This price drop will happen once the new line of Atom chips hits the market later this year. The new Atom, codenamed Bay Trail, will bring significant improvements to the current models. It is actually expected to double the performance of the current model while providing long lasting battery life in a very thin, light and cool package. The Bay Trail chips will reportedly offer full day use and weeks of standby while allowing OEMs to create devices as thin as eight millimeters (0.3 inches).

Devices with such a low price tag would most likely indicate that they will be of the 7 and 8-inch variety and will run Windows Blue. Of course there are other tablets running Android that have an even lower price points but those machines run on ARM while these devices using Intel's chips will allow for a full Windows 8 experience, including access to legacy apps.

Unfortunately there's still some waiting involved for those who would be interested in such a device, as both the new Atom Bay Trail chips and Windows 8.1 (Blue) will likely launch somewhere in Q3 of this year.

Source: Cnet

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It will be very difficult for Arm to compete with this if you can get a tablet that runs legacy windows apps for same price as a budget Arm toy tablet. Intel saw the threat and it won't give Arm a chance to take more market share. For good or bad, they have history in their favor; they overdid competing CPUs in the past, so I don't see a bright future for ARM.

Ahm… I'm ALL for this, believe me, but I'm completely skeptical. How is this exactly going to happen? Atom touchscreen laptops now hover around $700 to $900. How on Earth is Intel going to bring those laptops to $200? Seriously, it seems impossible. Just with how much Intel charges for each Atom CPU (double/triple what ARM CPUs cost) plust the price of the Windows license, it seems absolutely implausible that we'll get $200 touchscreen laptops with Windows, much less in 6 to 8 months.

But hey, I'd LOVE to be proven wrong. The only case scenarios where I can see this play out is a) Intel slashes the price of Atom CPUs to remain competitive with ARM CPU pricing or b) Microsoft slashes or flat out eliminates the price they charge for Windows in order to gain marketshare and presence (to not risk becoming irrelevant in the future). I highly doubt any of these 2 companies would give anything for free, so the only other option is slashing their products' prices. Even then, I don't understand how they'd get the BOM to be under $200 and still have some profit margin (unless they're sold at cost, like the Nexus devices).

Seriously, I don't believe this. But again, please, PROVE ME WRONG INTEL. I'll utterly love a quadcore Atom touchscreen laptop come this Xmas. Hell, I'll buy 4 of them, 2 for my parents and 1 for my brother at that price.

The Asus VivoTab Smart (running Intel CloverTrail) currently retails on Amazon for $449. Dropping from a 10" screen to a 7" screen could put the price within range of $200.

Current Atom Clover Trail tablets are already amazing!

around 18 hours of battery life on hybrid devices like the HP Envy X2, and 9hours on slates.

and the performance is much better than the Tegra3 that powers the SurfaceRT.

at around $300 for the next generation, you would have to be ****ing stupid to buy an iPad that doesn't support printing, USB, flash player, and 20 years of Windows apps.

link8506 said,
at around $300 for the next generation, you would have to be ****ing stupid to buy an iPad that doesn't support printing, USB, flash player, and 20 years of Windows apps.

Agreed, and though it seems impossible to me that they'll achieve such a low price point, I think this is the strategy now: make things as cheap as possible while maintaining a decent quality level to boost sales and gain market share dominance (kind of like Android did with the phone landscape).

There's a big price difference between the iOS/W8 tablets and the Android ones. With W8/Android there's often little hardware difference.

So yes, lower the prices and sales will go up. I'd love to see W8 (RT) tablets under $300,=

Circuitspark said,
If i can get my hends on tablet with x86 Windows 8 running on a future Atom processor with a 1920x1200 7/8" display, MicroSD or 64GB built in and a USB port for $300, i will buy instantly.

And if I find a $100 bill on the ground I"ll pick it up. Neither is likely to happen.

I'm interested to see what the PassMark score of the Bay Trail series is. I wouldn't be surprised if performance is on par with the older Core 2, or better! With this, I don't see the point of ARM/Windows RT tablets.

Killer_Z said,
Will they have enough cpu power to play a 10bit encoded h264?

The existing clovertrails can already do this. Yes 10bit.

Osiris said,

The existing clovertrails can already do this. Yes 10bit.

Really nice; a lot more power than my Nexus 7 tablet for the same price. It'll be interesting to see if the ARM 2013 platforms can keep up.

Killer_Z said,

Really nice; a lot more power than my Nexus 7 tablet for the same price. It'll be interesting to see if the ARM 2013 platforms can keep up.


Something tells me that Bay Trail is going to crush ARM chips at the same price. And Windows will be the platform to fully take advantage of it. Way to go Win-Tel.

I'll believe it when I see it. Took forever and a day for Ultrabook prices to move south, and even then, they're still mostly too expensive.

Pretty much. Its wishful thinking and corporate rah-rah doublespeak at best, he may as well be talking about unicorns. These products can't exist in a vacuum, and there are so many other factors besides the CPU that go into the cost of a tablet. Even if Intel charged OEM's $1 per CPU, they'd still be nowhere near $200 by the time they're on store shelves. Not $400, maybe $500 but even that is doubtful.

Intel's alright in my book, I swear by their desktop CPU's, but this CEO's statement seems more like positive spin directed at shareholders than based in reality.

If i can get my hends on tablet with x86 Windows 8 running on a future Atom processor with a 1920x1200 7/8" display, MicroSD or 64GB built in and a USB port for $300, i will buy instantly.

Circuitspark said,
If i can get my hends on tablet with x86 Windows 8 running on a future Atom processor with a 1920x1200 7/8" display, MicroSD or 64GB built in and a USB port for $300, i will buy instantly.

Its almost definite that sort of spec will not be coming. These $200 to $300 devices will have much lower screen resolutions than that.

Windows 8 isn't optimized for such a high pixel density yet. I have a 720p display on an 11" Win8 tablet, I couldn't imagine possibly using this with a 1080p resolution.

I'm pretty sure he's thinking of upcoming 7" tablets, I don't expect the bigger 10"+ tablet and hybrid devices to come down in price much.

Why not? If the processor is the only differentiating thing in these tablets, why can't they gain these price points.. Ok, we know Amazon is taking a hit with their Android tablets but Samsung seems to be doing fine with the 7 and 10 inch at under $400..

PoohGQ said,
Why not? If the processor is the only differentiating thing in these tablets, why can't they gain these price points.. Ok, we know Amazon is taking a hit with their Android tablets but Samsung seems to be doing fine with the 7 and 10 inch at under $400..

A 10" for under $400 is one thing but at $200 it's a stretch unless you're willing to take a hit on them. The part that costs the most on these devices is the multitouch screen still afaik.

i sadly don't own one yet, but definetely a winning point to have something light and portable. what i would love to see it's an integrated 3g sim slot for fully tablet portability.