Intel makes Will.i.am "the boss"

In a slightly unexpected move, Intel has made Will.i.am, one of the members of the band The Black Eyed Peas, their director of creative innovation. According to Intel's Facebook page, he's the company's "new boss."

It's not clear what Intel's new music star will be doing at the company, as they are not disclosing further information right now, but the company mentioned that Will.i.am is creating exclusive music for them to use. It's not like the technique is new, according to BusinessWeek HP previously hired Gwen Stefani to advertise their printer range and Snapfish service.

"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” Will.i.am said in a press release by Intel today. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Apparently Will.i.am will be with the company under a multi-year contract, and already has internal access to the company. Expect to be hearing a lot more from him soon.

Report a problem with article
Previous Story

Daily Gaming: January 25, 2011

Next Story

Apple producing more iPhone 5 parts in Taiwan

63 Comments

View more comments

It's going to be a new line of chip and chipset named after him, using the Intel logo and trademark. I can see it now.

In.tel

With Will.i.am rapping a new In.tel slogan and having his mugshot on every limited edition Xeon processor 'Consumer Edition' optimized for ... Music.

Yeah, that'll be a hit. [laugh]

What the hell.
Not only the guy nails tons of hits in the media, he has that Fergie bitch shaking her ass in front of him, and now out of nowhere he lands a job at Intel.

I have nothing to do but kneel before him. What a life.

Some of the best technology products were initially concieved, developed, and worked on by truly creative people, even if they have no base expertise in silicon. Actually it's better that way.

When you have a bunch of nerds around that think shrinkinking the die size is the ultimate in tech, they need to be reminded of the new usage scenarios that their innovations will facilitate.

A new line of Sandy-Bridge microphones with autotune built in???????

Minimoose said,
intel must have so much money, who cares really

Yeah well when got 40 billion odd to play with can do silly stuff like this.

Am I the only one who thinks this is a fine move? Silly, but Will.I.Am is probably a better one to pick up if doing something like this.

I have never heard of this guy but this sounds like a ridiculous move by Intel. Ok yeah they had the Blue Man Group for the Pentium 4 but they were just for commercials. Actually hiring this guy to the company though, what are they thinking? I just don't know who they're targetting with this.

Maybe AMD will hire Flava Flav now.

anyone who can think up an epic tune like my humps is obviously a modern day Shakespeare. Smart move by intel to bring an obvious creative juggernaut on board.
y'all foos jus be hatin' yo.

Are you guys really that fickle? I mean, refusing to buy a product because of who they do business with? In some instances I can understand but Will.I.Am? I don't care for the BEP but damn, I won't boycott Intel because of the move. It's not like they are dealing with Michael Vick, who I actually like, or Hitler or someone. It's a musician for Gods sakes. Doesn't degrade women or have violent lyrics, that I am aware of, but people still give Intel hell for a business decision I am sure they put some thought into. Smh...

Commenting is disabled on this article.