Intel makes Will.i.am "the boss"

In a slightly unexpected move, Intel has made Will.i.am, one of the members of the band The Black Eyed Peas, their director of creative innovation. According to Intel's Facebook page, he's the company's "new boss."

It's not clear what Intel's new music star will be doing at the company, as they are not disclosing further information right now, but the company mentioned that Will.i.am is creating exclusive music for them to use. It's not like the technique is new, according to BusinessWeek HP previously hired Gwen Stefani to advertise their printer range and Snapfish service.

"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” Will.i.am said in a press release by Intel today. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Apparently Will.i.am will be with the company under a multi-year contract, and already has internal access to the company. Expect to be hearing a lot more from him soon.

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Are you guys really that fickle? I mean, refusing to buy a product because of who they do business with? In some instances I can understand but Will.I.Am? I don't care for the BEP but damn, I won't boycott Intel because of the move. It's not like they are dealing with Michael Vick, who I actually like, or Hitler or someone. It's a musician for Gods sakes. Doesn't degrade women or have violent lyrics, that I am aware of, but people still give Intel hell for a business decision I am sure they put some thought into. Smh...

anyone who can think up an epic tune like my humps is obviously a modern day Shakespeare. Smart move by intel to bring an obvious creative juggernaut on board.
y'all foos jus be hatin' yo.

I have never heard of this guy but this sounds like a ridiculous move by Intel. Ok yeah they had the Blue Man Group for the Pentium 4 but they were just for commercials. Actually hiring this guy to the company though, what are they thinking? I just don't know who they're targetting with this.

Maybe AMD will hire Flava Flav now.

Am I the only one who thinks this is a fine move? Silly, but Will.I.Am is probably a better one to pick up if doing something like this.

Minimoose said,
intel must have so much money, who cares really

Yeah well when got 40 billion odd to play with can do silly stuff like this.

Some of the best technology products were initially concieved, developed, and worked on by truly creative people, even if they have no base expertise in silicon. Actually it's better that way.

When you have a bunch of nerds around that think shrinkinking the die size is the ultimate in tech, they need to be reminded of the new usage scenarios that their innovations will facilitate.

A new line of Sandy-Bridge microphones with autotune built in???????

What the hell.
Not only the guy nails tons of hits in the media, he has that Fergie bitch shaking her ass in front of him, and now out of nowhere he lands a job at Intel.

I have nothing to do but kneel before him. What a life.

It's going to be a new line of chip and chipset named after him, using the Intel logo and trademark. I can see it now.

In.tel

With Will.i.am rapping a new In.tel slogan and having his mugshot on every limited edition Xeon processor 'Consumer Edition' optimized for ... Music.

Yeah, that'll be a hit. [laugh]

What a bunch of idiots.

Who is going to buy a computing product based on a decision by him?

If its true then that stupid part of my brain that always defaulted to intel based products based on some hope of quality management vs AMD's marketing ploys have gone.

Intel make some pretty stupid decisions regardless, so maybe he might push Intel to continue innovating; rather than just sit on the market until AMD starts snapping at their market share again.

Hell, he might even have the creativity to suggest that having a socket for every possible SKU of CPU is a bad idea.

C-Squarez said,
I don't understand why everyone is up in arms about this. They must have done it for a reason.

With Intel it's tough to say. I'm pretty sure they pump pot smoke through the vents at board meetings...

M_Lyons10 said,

With Intel it's tough to say. I'm pretty sure they pump pot smoke through the vents at board meetings...

Lol, well companies have done stranger things.

C-Squarez said,
I don't understand why everyone is up in arms about this. They must have done it for a reason.

+1

I find it rather cool and interesting...
Who knows what Will.i.am is capable of changing and helping?
Not that I see much need there, but still...

GS:mac

C-Squarez said,
I don't understand why everyone is up in arms about this. They must have done it for a reason.

To plug the Black Eyed Peas' new album? It could just be a huge publicity stunt, and I'm sort of hoping it is.

“Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

They must think he's "cool". I don't, but I guess it's their call where they want to waste their money - so long as it doesn't make my next cpu more expensive I'm okay with it.

excalpius said,
I think Intel must think he's still relevant. Of course, he hasn't been for over a decade.

More marketing $$ down the drain.


Are you serious?

the GJ said,
Breaking news: Eminem is the new CEO of microsoft

"Microsoft to hold Rap Battle outside Apples WWDC Conference in June, CEO Eminem is set to appear and battle Apple CEO Steve Jobs"

the GJ said,
Breaking news: Eminem is the new CEO of microsoft

Lmao And Drake is the new CEO of Apple. OMFG that would be epic.

Sikh said,

Lmao And Drake is the new CEO of Apple. OMFG that would be epic.

I'd see P Diddy being the Apple CEO, he's just too cool for you

neufuse said,

I'd see P Diddy being the Apple CEO, he's just too cool for you

noooooooooo. Drake just has that malado pretty box apple thing going on lol. P diddy is too gangster XD. There more Sony's type.

rajputwarrior said,
*facepalm* ...

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rajputwarrior said,
*facepalm* ...

His quote makes me lol. I'm pretty sure he knows little or nothing about computers, it sounds too rehearsed.

Conjor said,

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this^

Conjor said,

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+1