Intel's aggressive push in emerging markets to counter AMD

Intel's recent aggressive push into emerging markets are seen as a response, in part, to the USS$100-laptop project launched by the One Laptop per Child (OLPC) research initiative, under the auspices of The Massachusetts Institute of Technology (MIT) Media Lab. The OLPC project aims to produce 7.5-inch notebooks, which adopt the Geode CPU series from AMD, and will target the product to seven emerging countries in the fourth quarter of this year.

Intel recently began aggressive marketing of its "Community PC" platform for India and its "Discover the PC' initiative for Latin America. The chip maker is also looking to promote low-priced products to small-to-medium sized communities in China through its Net-café and Education PCs, according to the company.

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News source: DigiTimes

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