Introducing the all new Apple TV

Apple announced today during their keynote the all new Apple TV. Although it was released back in September 2006, the new Apple TV will have many improvements over it's previous version.

The new, smaller, Apple TV is less than 1/4 the original size of Apple TV comes loaded with a ton of features and accessories, including WiFi, HDMI, Optical audio, and an Ethernet port. Users can stream (720p) HD video, no syncing, with a photo slideshow. The new Apple TV comes with a remote that looks similar to a taller iPod Shuffle, so you can browse through movies, TV shows, podcasts, music and quickly and easily navigate through the menus.

Consumers can rent commercial-free HD TV shows for $0.99 from Apple, with a ABC and FOX TV shows, with more Hollywood studios to follow soon. Users can stream from Netflix, YouTube, Flicker and MobileME. Consumers can also stream HD movies for $4.99.

Apple is introducing a brand new UI, unlike anything they have released before. The interface includes ratings, reviews from a variety of different sources and information about the movie or TV show including actors and directors. Users will also be able to stream media from an iOS device, such as the iPad, and stream right onto the Apple TV, allowing you to stream to any Apple TV device in the home. This feature will be available in November, when iOS 4.2 comes out.

AppleTV3

Apple TV will retail for $99 and will be available in US, Canada, UK, France, Germany and Australia. Apple TV will be available in 4 weeks, and is available for pre-order today.

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The deal breaker IMO is the limiting of the device to the Apple eco-system once again.

You have to use iTunes to stream to the device. And iTunes, as we all know, has fantastic multi-format support - NOT. I for one am not going to sit there and convert all my videos into MP4 or h264 just so I can use an Apple branded device when there are plenty of other suitable devices out there.

I go through this pain every time I try to get some media on to my gf's iPad. Even after jailbreaking the device it's still useless.

IMO, if Microsoft made a similar device with just Windows Media Centre (and no Windows) it would kill the market.

If you really want it then just wait for the second generation : (full hd), slimmer and with some extra features.

laptop plugged in via hdmi using software such as boxee and controlled with ipad/ipod touch etc as the remote does me fine

MistaT40 said,
I still dont see anything that one would buy this over a PS3 or WDTV etc...unless you want everything Apple.

For me personally, I like the wifi. I have the WDTV and I find it a hassle to plug in a USB and then transfer the movies I want to watch and then plug it in. I know you said a PS3, but I have an xbox 360, and I used it every now and then, and it was just to slow for me.

Well, I don't rent movies or TV shows. This can stream wireless, correct? Only issue I have, most my movies and TV shows are Windows format, what would be the best way to stream those? Right now I have the WD TV addon and I just plug in USB's to it and watch my movies that way.

$100.00 for the unit is a fair price. $1.00 to watch a tv show and $5.00 to rent one is a little too high i feel.
TBH I have a wii and a netflix account and I pay the minimum charge allowed so I can stream as many movies as I want to watch. (or tv shows). True, they are not brand spanking new movies but you know what? It doesn't matter. It's unlimited content of tv and movies and there are enough choices that they don't have to be new. Horror, independent, Drama, Action, comedies and the list goes on and on.
I would never give up my netflix account in favor of having to pay $1.00 for a tv show or $5.00 for a movie.

I looked into Apple TV a few weeks ago.
Ended up buying the WD TV LIVE and hooking it up to my ext.hd/laptop.

Perfect, cheaper option and above all - not Apple

Really for $99 why wouldn't you get one?

i think the more players in the market the better for consumers in the end, ill def get one for my living room, i also intend to get a PS3 (for bluray mainly - and now games) i already have an xbox360 and might even get a wii too for a bit of fun

this is in addition to my Top Field set top box and WD HD TV Live i have.


Useless without a usb or esata port to connect hdd's

And streaming 1080 vids over wifi....not a good idea.

qdave said,
Useless without a usb or esata port to connect hdd's

And streaming 1080 vids over wifi....not a good idea.

Well, I know that I at least don't have a hard drive filled with videos on it sitting around. And at that point, might as well plug in my laptop.

medium_pimpin said,
Unless it supports torrents, I won't be watching tv shows on it...

You can stream videos from your computer to it (via iTunes), so, depending on the format you get your shows in, it will work (or you can convert them to a compatible format).

this will be great for streaming with Wifi, 720p is fine not many people sit close enough to tell the difference between 720 & 1080 anyway.
It will be even more attractive once the hacking community get their hands on it. Just imagine XBMC on this ( maybe that's asking too much )
What was the USB port for anyone ?

signalpirate said,
720p hahaha what a joke

The tech's who want 1080p will obviously buy something else or will already have their PC hooked up to their TV. For everyone else, they won't care about 720p

signalpirate said,
720p hahaha what a joke

Cheap TV's (LIke the one my mum has downstairs... and the one my uncle has... and the one my mates family have) are always 720p that makes 1080p pointless when most people with 1080p have some other means of streaming anyway.

Nicholas-c said,

Cheap TV's (LIke the one my mum has downstairs... and the one my uncle has... and the one my mates family have) are always 720p that makes 1080p pointless when most people with 1080p have some other means of streaming anyway.


For that matter, most TVs 32" and lower are 720p as well. There really isn't much difference in picture quality (between 720p and 1080p) at normal viewing distances when you are talking about those sizes of TV.

Because the device is running the iOS there could be a pretty good hack factor. Though the thing has no storage, so that sucks. Maybe someone could hack support for external drives. If that were to happen then you would have a device with lots of app potential. Plus at only $100, if I was able to hack it, i'd pick one up.

thealexweb said,
Rent only? Once again the Apple TV is written off.

In all honesty, Jobs said "We've learned from the first Apple TV that people don't want to manage data", it's true with me.
If I want to buy a movie, I want to get the physical product with the box, album art, booklet, etc. and stick it in my blu-ray player.

I think it's alright. A reasonable price, reasonable rental prices, small form factor, quiet, works instantly... it's still a niche product though.

what said,
I think it's alright. A reasonable price, reasonable rental prices, small form factor, quiet, works instantly... it's still a niche product though.

It is good competiton for the Roku Netflix box now though. Roughly the same price, but LOTS more features.

I personally think Apple should have different pricing tiers. Who is going to pay $1 for a 30 min show that is rented? Rent a movie for $1 sure, but a 30 min or really and hour long show?

techbeck said,
I personally think Apple should have different pricing tiers. Who is going to pay $1 for a 30 min show that is rented? Rent a movie for $1 sure, but a 30 min or really and hour long show?

The will be forced to change those prices if they want to stay profitable. They included Netflix streaming and it will be hard to compete with Netflix at the current rates. $10 for all the content you want or $10 for 10 episodes, not a hard choice.

ILikeTobacco said,

$10 for all the content you want or $10 for 10 episodes, not a hard choice.

The problem with your analogy is that Netflix doesn't get new shows the day they are released (usually), and doesn't get all of the same shows that iTunes gets.

roadwarrior said,

The problem with your analogy is that Netflix doesn't get new shows the day they are released (usually), and doesn't get all of the same shows that iTunes gets.

good point but now you are talking about something new all together and thats where the justification for the $1 comes in. When you pay $1 dollar, you are not paying for the episode, you are paying for the lost advertisement revenue. while it is a steep price it seems, you are paying to watch something that someone else had to watch ad's for. The reason only two networks are currently on board is because the others are weighing the choice to make sure they don't shoot themselves in the foot and eat more revenue than the rent an episode scheme will generate

roadwarrior said,

The problem with your analogy is that Netflix doesn't get new shows the day they are released (usually), and doesn't get all of the same shows that iTunes gets.

And lots of the popular shows are on right after they are aired on TV, or even during the same times as the they are on TV. I just dont see this or Google TV catching on....I have seen weirder things happen tho.

I disagree with the people who state why have an AppleTV when you have an Xbox. I have an Xbox yet I still want an AppleTV. IMO Apple have done what Microsoft are trying to do with Live, create a "Digital Media Hub", which is usable and content-rich. The potential for AppleTV is interesting and a really low price I honestly expected them to try and fleece us at £200+. I think that there still is a gap in the market that brings together TV Shows, Films, Music & Photos in such a simple way, a tiny box too. Looks nice, fast and easy to use.

On the down side though, like someone said earlier $99 = £99? Yeah good one Steve, although you could blame the insanely high tax in the UK. Another thing, no 1080p? I know not much HD content (in particular TV shows) make much use of 1080p, but it would be nice to at least be CAPABLE to do it.

This is ideal because it not only does a lot of things that many other devices do parts of, but it looks to do them well. It's not too tech-heavy and joe average can fire it up, turn it on and play the content.

I just hope more people get on board with this, which I honestly think they will which will make this the staple product in my living room .

I thought this looked interesting...until I saw it could only do 720p. My 360 can stream movies in 1080p with 5.1 surround from both Zune and Netflix. Most TV shows I already get with a $9 subscription, and renting movies and TV shows that aren't available for streaming on Netflix are about the same price on Zune as AppleTV (though with a more limited selection), but in higher quality and I don't have to buy yet another device to plug in to my TV...

JonathanMarston said,
I thought this looked interesting...until I saw it could only do 720p. My 360 can stream movies in 1080p with 5.1 surround from both Zune and Netflix.

You are wrong on at least one point there. Netflix does NOT stream 1080p, the highest they do is 720p.

roadwarrior said,

You are wrong on at least one point there. Netflix does NOT stream 1080p, the highest they do is 720p.

True, but even if you don't have an Xbox or PS3 to stream NetFlix with... or heck anything to do it with... you can still get a media center for $40-50 that will do the same thing and better.

Metodi Mitov said,

True, but even if you don't have an Xbox or PS3 to stream NetFlix with... or heck anything to do it with... you can still get a media center for $40-50 that will do the same thing and better.

Which media center are you talking about that has Netflix for $40-50? The cheapest Roku box costs $60, and it doesn't do HD at all, not to mention that it doesn't have half of the features of the AppleTV.

Mattytommo said,
It's not too tech-heavy and joe average can fire it up, turn it on and play the content.

Oh god, Palin flashbacks >.<

Wow, I could buy a Blu-Ray player with built-in Netflix streaming, and it does more than the AppleTV does, for cheaper.

And it plays DVDs and Blu-Rays too.

Hercules said,
Wow, I could buy a Blu-Ray player with built-in Netflix streaming, and it does more than the AppleTV does, for cheaper.

And it plays DVDs and Blu-Rays too.


With WiFi and wired networking too? All this for less than $99? Hmm, you've sparked my curiosity.

Northgrove said,

With WiFi and wired networking too? All this for less than $99? Hmm, you've sparked my curiosity.

Yeah, I'd love to know which model Blu-Ray player he's talking about too, since the only ones I've seen for under $100 are very basic models at Walmart that don't have any type of streaming capabilities. Most of the ones I've seen with Netflix start at about $150 or more (and that's just the ones with ethernet, wireless ones are even higher).

People are too quick to hate on apple and it's pretty annoying, just as annoying as those who blindly buy everything they make. I think that something like this actually has quite a good use though. Okay if you have a 360, a media centre, or a PS3 then there is little point, but for people like my parents who don't have any of those and would like to easily rent a film or tv show now and then, what is there currently out that is simpler and cheaper?

Brodel said,
People are too quick to hate on apple and it's pretty annoying, just as annoying as those who blindly buy everything they make. I think that something like this actually has quite a good use though. Okay if you have a 360, a media centre, or a PS3 then there is little point, but for people like my parents who don't have any of those and would like to easily rent a film or tv show now and then, what is there currently out that is simpler and cheaper?

Netflix....$10 a month for whatever you want...not per show/movie. Of course, that wont help your parents if they want shows ever now and then.

techbeck said,

Netflix....$10 a month for whatever you want...not per show/movie. Of course, that wont help your parents if they want shows ever now and then.

The apple tv streams netflix.

techbeck said,

Netflix....$10 a month for whatever you want...not per show/movie. Of course, that wont help your parents if they want shows ever now and then.

" Users can stream from Netflix, YouTube, Flicker and MobileME. "

ILikeTobacco said,

" Users can stream from Netflix, YouTube, Flicker and MobileME. "

Do you have to have an account to stream Netflix?

So basically it already does what my laptop does. If I ever want to watch a movie all I do is plug in the laptop insert the HDMI chord and hit play, why should I have a separate $100 to stream netflix when I already have a laptop to do so?

Omen1393 said,
So basically it already does what my laptop does. If I ever want to watch a movie all I do is plug in the laptop insert the HDMI chord and hit play, why should I have a separate $100 to stream netflix when I already have a laptop to do so?

There's no special point besides not having to plug in a laptop. You're basically extending your TV's functionality by a lot, without needing a secondary device that you'll have to think about. For some, that's good news. Especially for those who don't own a laptop and/or has their computer in a place where you'll end up pulling cables across the living room. It's so cheap that I think that even for such a slight advantage, it could be worth it.

Omen1393 said,
So basically it already does what my laptop does. If I ever want to watch a movie all I do is plug in the laptop insert the HDMI chord and hit play, why should I have a separate $100 to stream netflix when I already have a laptop to do so?

Because some people prefer not to have to disconnect/reconnect cables every time they want to watch a movie?

lame, its just a streaming box, my bluray player has netflix already in it and youtube, this is another fail product. They should have added a 2.5" sata hdd, coaxial optical out and the ability to play .mkv, .avi, .mp3, .vob, .mpg etc then they'd sell ALOT. WD HD Media player would pretty much die if apple did that.

dfua said,
Great $99 = £99.

yea, that's a conversion for you there.
Call that their shipping costs
(Wait, it wasn't made in America??!!1!)

dfua said,
Great $99 = £99.
That includes your VAT though. Not sure how much that is, to be honest, but the American price will be more than $99 with tax included. Yours won't.

acnpt said,
It's £99 on the Apple Store.

So markup of £35, including UK VAT, but not US Sales Tax.

This discussion happens every time some price is mentioned about a product. US prices don't include the tax. It is also quite likely that there's more going on behind the scenes that bumps the price up. I doubt they believe people are idiots to not know the prices in different countries. As such, I'm sure they're doing their best to give you the lowest price they can.

Northgrove said,
I tell you -- the VAT thing can be repeated as many times as you wish, but posts like this will still happen.

Convert the US price and add VAT its still less than £80. The UK price is over 50% higher than the US one, that is a lot of tax to make up. As Aergan said, I think they've gone for £99 for marketing, it's a nice number which they know people will pay anyway.

dfua said,
Great $99 = £99.

$99 = £65

£65 + 17.5% Vat = £76

£76 ≠ £99

Before you Apple apologists bring up import and shipping, Apple dont ship 1 or 2 at a time, they ship in bulk to spread out the costs, even in bulk shipping and import duties on thousands of these devices doesnt explain the extra £29.

Does anyone know of a similar kinda thing. That will let me play youtube play lists, and steam avi and mkv files from my computer wirelessly?

karl_87 said,
Does anyone know of a similar kinda thing. That will let me play youtube play lists, and steam avi and mkv files from my computer wirelessly?

XBMC / Boxee solution?

karl_87 said,
Does anyone know of a similar kinda thing. That will let me play youtube play lists, and steam avi and mkv files from my computer wirelessly?

WD TV Live by Western Digital can accomplish everything you mentionned in your post. I own one and it works reeeeally well.

limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

good point. not everyone has a new TV with HDMI. MS included an older style composite cable for the XBOX Slim...so its nice some companies are still supporting everyone. But Apple has always been their way or the highway so its not surprising really.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

Yeah, I'm a fan of component tbh... I don't see why they couldn't include an input that allows you to use an adapter of breakout cables if you wanted to use component or even composite. Oh well, not a product for me anyway.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

They'll probably sell some converter later for like... the price of the whole device lol.

Thrasko said,

They'll probably sell some converter later for like... the price of the whole device lol.

They already make HDMI to VGA/DVI/COMPONENT already. Third party companies tho. Also not sure if they will work with Apple TV.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

It's time to move on. I literally do not know anyone who hasn't got a HDTV with HDMI connections. Maybe it's just my area or something. If you're entering the world of digital downloads, you're bound to have a modern TV.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

Could be worse, Apple could have used a mini display port and midi socket.

what said,

It's time to move on. I literally do not know anyone who hasn't got a HDTV with HDMI connections. Maybe it's just my area or something. If you're entering the world of digital downloads, you're bound to have a modern TV.

Yeah, I agree. But there are many things such as the Roku that have a much larger market because of something as simple as how it outputs to other devices. I personally own nothing but LCD's at the least, but I also have FiOS tv service so the Apple TV serves no purpose to me. But I know many people who use a Roku with Netflix primarily who don't have HD televisions.

StevoFC said,
limited content + hdmi only = massive fail.
People have been switching to streaming as their main entertainment to save money...those same people most likely don't have an HDTV. To have hdmi only is such a bad idea for a "budget" device.

Personally, I feel that HDMI is old. I honestly don't see a major problem there, especially with all cheap adapters, unless you're of course planning to rent HD broadcasts and turn it into some analogue crap.

techbeck said,
99 cents per show. You can buy the whole season cheaper or for a few more bucks.

I dont know 24 dollars to rent the whole season .Isnt a whole season dvd set more then that ?

majortom1981 said,

I dont know 24 dollars to rent the whole season .Isnt a whole season dvd set more then that ?

But this is just rentals... not owning it

majortom1981 said,

I dont know 24 dollars to rent the whole season .Isnt a whole season dvd set more then that ?

Depends on the show. TV Show seasons range from $20 to over $100 to buy, not rent. And if it is an older show or a season that has been released for a while, the price is normally a little less. Not to mention you can buy used seasons of shows for even cheaper.

Name series that even have 24 episodes per season. Most have 15 or somewhere near that number. I think this is a good deal. I used to pay $2 and I'd never plan to watch them a second time.

Mike Herm said,

But this is just rentals... not owning it


True, but that's wasted money for those who don't re-watch entire seasons two or three times over.

babyHacker said,
Name series that even have 24 episodes per season. Most have 15 or somewhere near that number. I think this is a good deal. I used to pay $2 and I'd never plan to watch them a second time.

Well, I got two seasons of NCIS for about $18 each. That's not renting, it's buying it and owning it for the rest of my life. Not sure how $24 is justifiable in comparison for renting one season.

babyHacker said,
Name series that even have 24 episodes per season. Most have 15 or somewhere near that number.

The 24 obviously had 24 episodes....

babyHacker said,
Name series that even have 24 episodes per season. Most have 15 or somewhere near that number. I think this is a good deal. I used to pay $2 and I'd never plan to watch them a second time.
M*A*S*H had a good deal, and they aren't all that expensive.

techbeck said,
99 cents per show. You can buy the whole season cheaper or for a few more bucks.

If you want to talk about cheap options, here are your best options that last longer than this Apple TV:


1. You can get the whole season and all your other shows with your existing Cable/Antenna, and record the shows with Windows Media Center, if you have a TV tuner USB/card. You can FF through the ads. I did this through school on my laptop and I still do it. HD Tuners come for around $60-70. Pretty cheap. Connect your computer to a screen or TV and you are set.

2. You can get it all *free* from torrents, if you know where to look, and these don't even have ads! Again, connect your computer to a screen or TV and you are set.

Paying 99 cents a show will 100% cost you more than the above options. Apple knows this and that's exactly why Apple TV costs only $99.

iTunes is the ultimate product for Apple. Apple TV simply draws you to iTunes.

Edited by Jebadiah, Sep 2 2010, 8:46am :

Brodel said,
I was waiting for an insane price, but $99 seems pretty reasonable to me.

Yes, if this comes to my country with subtitle support, it's a deal.

Brodel said,
I was waiting for an insane price, but $99 seems pretty reasonable to me.
As long as $99 does not work out at £99, then I may consider it.

dhan said,
I think Apple TV is destined to fail. I don't know why someone will buy this over ps3/xbox360

People who don't game?
People who don't want a massive pc/console anywhere near their living room?

dhan said,
I think Apple TV is destined to fail. I don't know why someone will buy this over ps3/xbox360

I just hope one day you'll realize there are people out there different than you...
For example: I don't want a big ass loud console running while I'm watching a movie, not to mention the consumption...
Too bad the content is not available in my country. I really hope they'll add it this year.

The xbox is **** at streaming Media, or renting TV/Movies.......don't even think about Youtube.
Sure it does the job, but it isn't the most pleasurable experience.

I'd rather a small, silent, decent remote, fast start-up, good content device any day!.

acnpt said,
The xbox is **** at streaming Media, or renting TV/Movies.......don't even think about Youtube.
Sure it does the job, but it isn't the most pleasurable experience.

I'd rather a small, silent, decent remote, fast start-up, good content device any day!.

You mean like my TV? Its wireless to...so is my PC. Granted TV is far more expensive...but if people have the capabilities in their TV and then buy Apple...kinda redundant.

techbeck said,

You mean like my TV? Its wireless to

Cool, none of the TVs in my house or anybody I know, are wireless.
So a $99 box would be a better option for me, and most other people.

acnpt said,

Cool, none of the TVs in my house or anybody I know are wireless.
Guess we should all buy new TVs, instead of a $99 box.

Didnt you read my post? Love how you quoted 1/2 of it. I said if you already have a TV with the same capabilities...then its redundant to by another device...and a waste of $$$

techbeck said,

Didnt you read my post? Love how you quoted 1/2 of it. I said if you already have a TV with the same capabilities...then its redundant to by another device...and a waste of $$

Yeah, whoops

dhan said,
I think Apple TV is destined to fail. I don't know why someone will buy this over ps3/xbox360

Well, it's cheaper. The question is, why buy this over the Media-boxes from Asus or WD which support a lot more codecs and 1080p. Yeah, you can't directly rent stuff (=throw money at Apple) but if you don't want that there are really better and more flexible options out there.

dr_crabman said,

Well, it's cheaper. The question is, why buy this over the Media-boxes from Asus or WD which support a lot more codecs and 1080p. Yeah, you can't directly rent stuff (=throw money at Apple) but if you don't want that there are really better and more flexible options out there.

There's a lot of ways to combine those boxes with most streaming services, like say... Netflix. For instance, you can get PlayOn (I think it was at around $30) which installs a server on your PC that allows you to browse NetFlix' watch instantly list from most boxes like that.

dhan said,
I think Apple TV is destined to fail. I don't know why someone will buy this over ps3/xbox360

Yeah, personally I have to agree. I'm sure they'll sell some, they have a rather rabid fanbase... BUT I really don't think it makes sense for most people.

Thrasko said,

I just hope one day you'll realize there are people out there different than you...
For example: I don't want a big ass loud console running while I'm watching a movie, not to mention the consumption...
Too bad the content is not available in my country. I really hope they'll add it this year.

http://amzn.to/9LbAkD
And?

acnpt said,
The xbox is **** at streaming Media, or renting TV/Movies.......don't even think about Youtube.
Sure it does the job, but it isn't the most pleasurable experience.

I'd rather a small, silent, decent remote, fast start-up, good content device any day!.

You must not have yours configured right...my XBOX 360 is awesome for streaming everything I need and I use it a LOT! My Wireless N even works wonderfully for my HD content to my new Samsung 55". I love it! I must have gotten lucky though my XBOX 360 is very quiet even when playing DVD's.

Thrasko said,

You seriously compare Apple TV to this? Have you seen the presentation? The new device works entirely different and it's for different audience. Why everyone is so ignorant ffs...

The Apple TV will be great for people made of money who don't want to spend any time looking for alternatives. For everyone else, devices like WDTV and Asus O!Play (which, with software installed on a PC, gives you access to Netflix and Hulu) are more economically sensible and much more flexible solutions.

My Media Center PC coupled with Media Browser, however, put all of this to shame.

Thrasko said,

You seriously compare Apple TV to this? Have you seen the presentation? The new device works entirely different and it's for different audience. Why everyone is so ignorant ffs...

Apple products look nice but have more or less the same functionality as other devices. I am more than happy with my WDTV and see no reason to purchase another similar product.

I would strongly suggest this is for two types of people:

> Apple lovers who have iPods, iPads, iPhones, iLoveApple stickers
> People who do nto own any sort of media player and wish to purchase one.

Perhaps people who have an old media player or theirs breaks, but I would have thought media players are still pretty new to the market (IE not "everyone" has one). Maybe Apple will be the leader in marketing for such devices?