Introducing the new Bing, search is getting redefined

 

Bing is a cornerstone product for Microsoft. It is a brand that ties many products together as the search service is tightly integrated with nearly all of Microsoft’s products.  Described by Steve Clayton as the most significant change to the service in three years, the video below describes the new service better than we ever could.

Microsoft has reworked the search results from the ground up and the results is a three column layout that you see at the top of this article. On the far left are the algorithmic results. These results will not be cluttered with social status update (a dig at Google) and give you the content based on the machine generated results.

The center column is what Microsoft is calling ‘Snapshot’ and it will show relevant information based on the item that you are searching. This is where Bing will show relevant maps, photos, and other non-text based content.

The most dramatic change will be the third column as this will be the social aspect of Bing’s new layout. Microsoft calls it “social search done right” as getting things done often involves the help of others.  The idea is for the social aspect to not impose restrictions on any of the search results but instead to help you find the information that you are looking for.

There are several key features as the sidebar allows you to easily ask friends, share your results with friends and Bing can even help you locate friends who are experts on the subject matter. You can learn more about the new social features here.

Microsoft is making big changes to Bing (and is listening to feedback too) to help make it your search engine of choice. With the social aspect being refined and introducing new features, will it be enough to sway users away from Google? Only time can answer that question but Bing is not complacent at second place in the search arena and with constant refinements to its search pages like we are seeing today, the future looks bright for Bing.

The US will get the first crack at the new features in the next few days and in the coming weeks the mobile version of Bing will be updated too.

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21 Comments

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Most importantly, will we now be able to sort/filter results by date? I need the day, week, month and year sorting/filtering! Without this, it's only sad

SubZenit said,
Is this live already?

It said coming soon when I tried it and gave me a link to sign up for notification when it went live.

Guys, you should rename this news: instead Bing should be writte Bing USA.

I tried to use Bing (from Germany). Google deliveres (now, after update against SEO even better) concrete results, comparing to Bing.

P.s.: most funny is that I could get on WP7 the local results only after I switched a search language into English UK. Stupid...

fastcat said,
Its never a good idea using Facebook for anything, data mining is bad enough as it is.

Don't sign in with your FB account and that feature won't work.

srprimeaux said,
Still no way to noticeably narrow searches according to specific criteria. Back to Google for that.

thats the main point right ****ing there man! i cant search without narrowing my results anymore, until bing consistently implements these features, bing will remain an after thought. Microsoft needs to stop ****ing away its work by neglecting the most fundamental features from there services.

I wish Bing would make a proper Android app, which could replace Google Maps entirely ...etc. I hate using Google Maps directions, they're awful compared to Bings. Though Google's app is much much better with turn by turn.

ObiWanToby said,
I wish Bing would make a proper Android app, which could replace Google Maps entirely ...etc. I hate using Google Maps directions, they're awful compared to Bings. Though Google's app is much much better with turn by turn.

Similar problem on iOS. Their Bing app is US only (can't even download it in Europe). One question: WHY?

Drossel said,

Similar problem on iOS. Their Bing app is US only (can't even download it in Europe). One question: WHY?

Well for maps anyways Bings EU maps are older compared to their US maps though they did just update a few spots. I think they're working hard to import as much of Nokias EU and Asia map data into Bing which we could start to see later this year probably.

ObiWanToby said,
I wish Bing would make a proper Android app, which could replace Google Maps entirely ...etc. I hate using Google Maps directions, they're awful compared to Bings. Though Google's app is much much better with turn by turn.

Microsoft's whole 'map' technology has been re shifted several times, and the Nokia deal is good in that it is adding new technology and content for Global mapping, but it is why Bing went through another 'reset' last year and is being rebuilt.

It is a bit ironic that Microsoft created the first satellite based imaging mapping service and technology to showcase TB SQL server technologies that is now TerraServer, and yet keep starting their current generation of mapping features and technologies.

However they have recently spent a lot of money on new image assertion technology, and are working with bringing Nokia technologies into the fold, and it will be sweet when it finally all gets turned on.

The areas in the USA where their new consistent light 'weather free' imaging has been put up on Bing in testing is pretty. They are have a lot of new street data and ways of keeping it actively updated.

A lot of potential, but I would have liked to have see it arrive a long time ago, and the transition not be so abrupt with the 'shifts' turning off features while waiting for the new ones replacing them to come one.

If you like getting useful results, yes. At least in the UK, I've always found Google to give me far better results, and far more relevant ones too.

Snoopy2005uk said,
I am starting to like the look of Bing now, been using Google ever since I knew about it.

Would you say it would be a hard switch?

No, once you get used to it you'll find that Bing's results are as good as (and often better than) Google's - even in the UK

~Johnny said,
If you like getting useful results, yes. At least in the UK, I've always found Google to give me far better results, and far more relevant ones too.

HEre in Canada it provides better results. Love the news feed allot better and its main page.

~Johnny said,
If you like getting useful results, yes. At least in the UK, I've always found Google to give me far better results, and far more relevant ones too.
I haven't noticed much a difference for most of my searches. For some obscure document or item I have had better success with Google though. I use Bing 99% of the time without issue.

I've always found Google to provide better results in the UK, especially locally. That and the Bing homepage is still terrible. Bing needs to be clearly superior for me to even consider switching, as I use a lot of other Google services.