iPad sales now account for 11 percent of PC market

Apple's latest quarterly financial announcement on Tuesday revealed that the company has sold 9.25 million units of its iPad tablet in the April-June quarter of 2011. The massive sales of the iPad brand, which launched in April 2010, are clearly taking market share away from PCs. Business Insider now reports that based on Apple's sales numbers iPad sales now account for 11 percent of the total PC market. In comparison, IDC states that PC sales in the April-June quarter, which did not include any tablet numbers, were 84.4 million units worldwide.

If the iPad were to be compared to other PC makers it would be the fourth largest in the world; behind HP, Dell, and Lenovo. If one were to add sales of Apple's Mac brand of PCs to the equation Apple would now become the second largest PC market in the world behind just HP. If iPad sales continue to accelerate Apple will likely be the number one seller of PCs before too long.

Venture Beat reports that during Apple's conference call with financial analysts on Tuesday, Apple chief operating officer Tim Cook stated that sales of the iPad have been in a "frenzy". When asked by an analyst if sales of the iPad were affecting sales of their Mac PCs, he stated, "We believe that some people chose to buy an iPad over a Mac in the quarter, but we believe that even more people chose to bought an iPad over a Windows PC." That obviously has to affect PC processor makers like Intel and AMD and certainly is a big threat to Microsoft's who has its Windows OS installed in the vast majority of PCs.

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31 Comments

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Didn't iPod dropped like 20%? That's where there growth is coming from, not PCs. It is foolish to assume people are buying there "instead of" PCs/Macs. They are buying them "along with" their PCs.

dhan said,
Didn't iPod dropped like 20%? That's where there growth is coming from, not PCs. It is foolish to assume people are buying there "instead of" PCs/Macs. They are buying them "along with" their PCs.

It's foolish to assume that people are buying iPads instead of iPods, seriously you have to be an idiot to think that, it's two completely different devices. If anything it's eating up the PC market, including both windows and mac operating systems.

i finally jumped the bandwagon and got my first ipda2. i like and am falling in love with it. it would be nice to make calls and such because i am half blind and my one working eye is not so good so much better for me and i would like to see others when i speak when possible. wonderful gadgets and technology!! my first trip back to SF and i will testing out the 3G feature!

belto said,
it would be nice to make calls and such because i am half blind and my one working eye is not so good so much better for me and i would like to see others when i speak when possible.
Have you checked out Skype? The Skype app for the iPad can make free video and voice calls to and from any of the many platforms supported by Skype (most phones, all computers, even some TVs). The contact list is stored on the server so you can log in on another system and get chatting without having to sync anything.

Skype is a free download on all platforms, and video or voice calls to other Skype users is free regardless of what platform you're calling from or to; calling a traditional landline or mobile number through Skype has a fee attached, but you have a real phone for that anyway.

> clearly taking market share away from PCs

Unless this 11% of iPad users is also getting rid of their PCs and only use their iPad, I wouldn't qualify this as "taking market share away".

Complementing it, sure. But don't pretend the iPad is replacing anything at all.

For the quarter, ah. I did not get that. Thank you for the clarification. I thought I had gotten REALLY bad at math.

Peace,
James

I'm sorry, but I am not buying the 11%. The article also goes on to say that you could call it 20%. Since the iPad has only been on sale for a year, and there are numerous reports that show there are a billion PCs that are running Windows, and yet there have not been 100 million, let alone 200 million iPads sold.

Am I missing something, or is this article FUD?

I am not trolling, Apple IMO makes good products, but these stats seem wrong.

James Rose said,
I'm sorry, but I am not buying the 11% ... there are a billion PCs that are running Windows, and yet there have not been 100 million, let alone 200 million iPads sold.

Am I missing something, or is this article FUD?

This article is comparing the number of iPads and PCs sold in just one quarter, not their all-time market shares. Unfortunately the author has reached the ridiculous conclusion that this means the iPad has gobbled up 11% of the PC market which is simply not the case; the iPad simply isn't suitable as a PC replacement for the vast majority of consumers, so they will continue to have a real PC alongside or instead of an iPad. In fact PC sales grew for this quarter despite the iPad's success.

Also note that Windows 7 tablets are counted as PCs in the statistics used for this comparison so these figures don't even clearly demonstrate that consumers are favouring the iPad on the basis of it being a tablet because those opting for a Windows-based tablet are lumped into the PC category.

drazgoosh said,
I like how iPad runs smoothly but it is way too limited compared to Android tablets like the Motorola Xoom.
+1
Android 3.x takes more advantage of the large screen size than iOS does, with it's widgets and all.

MS Lose32 said,
+1
Android 3.x takes more advantage of the large screen size than iOS does, with it's widgets and all.

All the apps I spend my time on the iPad are full screen. It happens very rarely that I keep looking at the main menu, so I could not care less how it takes advantage of the screen size. At this point of time all Android tablets have is the nice (?) menu/widgets and browser to look at, so I understand why you try to emphasize its importance...

Impressive, one of my friends who once had a computer until it broke down actually purchased an ipad as its replacement so I am guessing its a trend thats starting to pick up and this market share proves it.

I for one could never replace my desktop for an ipad because I am a web designer/Internet marketer and need the full capabilities that a PC offers, so I guess its just a particular persons preference on what they need at the end of the day.

KingCrimson said,
It is a PC replacement for millions who do not need a physical keyboard, external storage, a large display, a mouse, etc...

Notice how the interview skips past the collapsing sales of the iPod and iPod Touch. THAT's where the iPad sales are ACTUALLY coming from, not PCs.

But the hypothetical sales spin is still reported and re-reported as fact...sigh.

I'll be interested to see what effect Windows 8 has on the tablet market. I'd imagine a sizeable percentage of consumers would be very interested in a touch-friendly tablet that doubles as a complete replacement for their existing computer right down to running Office and The Sims.

Julius Caro said,
+1 on the "not a PC replacement", but you gotta admit the ipad2 is a really great product. or, at least, a really good tablet.

I own an iPad and I can't use it to anything substantive whatsoever. It's great for watching movies when traveling, mini-games, and if I want to check something on the Internet but don't want to get up from the sofa when watching a movie to do it.

I won't be buying another tablet until it runs a full OS, like Windows, so I can actually do something substantive.

I own an iPad and it's a toy that's selling well.

Beyon_Godlike said,

Theyve got you trained well

You are idiots. Just because you recognize an excellent product it does not mean you are a sheep. The iPad is an excellent product, by far the best tablet on the market. And you are an idiot if you don't recognize that (and obviously never used one).

ccuk said,

I still don't understand...

Sheeps follow obediently the shepherd without fail and thinking. Apple is the shepherd in this case.

As for the iPad, while well made, it simply fails in some of the most simple tasks. Just does not do it for me. And I own one and actually try to find a use for it. It simply for one reason or another, not what I need and not what I actually find good for use. Is a toy, and occasional file reader.

Eddo89 said,

Sheeps follow obediently the shepherd without fail and thinking. Apple is the shepherd in this case.

As for the iPad, while well made, it simply fails in some of the most simple tasks. Just does not do it for me. And I own one and actually try to find a use for it. It simply for one reason or another, not what I need and not what I actually find good for use. Is a toy, and occasional file reader.


Yep, The things a toy, I own an ipad 2 and Galaxy tab 10.1 and you should see the world of difference having a proper browser and a File system actually makes.

MrBurrrns said,

You are idiots. Just because you recognize an excellent product it does not mean you are a sheep. The iPad is an excellent product, by far the best tablet on the market. And you are an idiot if you don't recognize that (and obviously never used one).

No it's not. WebOS > iOS. Eventhough the ipad is in a more advanced stage right now, webOS is still a much nicer OS. The bugs/faults it has today can be sorted out quickly.

THDBASED said,

No it's not. WebOS > iOS. Eventhough the ipad is in a more advanced stage right now, webOS is still a much nicer OS. The bugs/faults it has today can be sorted out quickly.

Agreed, iOS is very bland, almost no customization or anything.

Eddo89 said,

Sheeps follow obediently the shepherd without fail and thinking. Apple is the shepherd in this case.

As for the iPad, while well made, it simply fails in some of the most simple tasks. Just does not do it for me. And I own one and actually try to find a use for it. It simply for one reason or another, not what I need and not what I actually find good for use. Is a toy, and occasional file reader.

I know full well what it means.

I just wanted an explanation as to why people who own an iPad are labelled as sheep. I find it rather offensive that someone insinuates they know my needs better than me... The iPad is a great product that is going to benefit greatly from future software updates.

I find it laughable that people slate the iPad due to lack of xyz features that can all be added via a software update, yet claim web OS is far superior, despite also lacking features and cut it slack saying "this can all be fixed with a software update". Double standards.

If you don't like the product, great. State your case. But don't go around bashing other people who are perfectly happy with said product, it just isn't necessary and quite frankly it has gotten beyond old now.