iPhone 4S launch gives iOS more market share

Apple launched the iPhone 4S in October 2011 and the success of the smartphone in the US has given the iOS operating system a larger chunk out of the market share for smartphones. In a new study by Nielsen, it claims that of those people surveyed in December 2011 who bought a new smartphone in the past three months, 44.5 percent said they bought an iPhone 4, compared to 23.1 percent in October 2011.

Among all smartphone users, those that have an Android-based device represent 46.3 percent of all smartphone owners in the US and that number goes up to 51.7 percent for those people who bought smartphones in the last three months. The people who have iOS-based smartphones represent 30 percent of all smartphone owners in the US and that number goes up to 37 percent for for those people who bought smartphones in the last three months.

The news isn't as good for any of the other smartphone operating systems. RIM's Blackberry OS is used by just 14.9 percent of smartphone users in the US, going down to just six percent for those who bought a smartphone in the last three months. The combined market share for Windows Mobile and Windows Phone 7 users was just 5.9 percent for the US and is even lower for the three month time period, with just 1.4 percent of Windows Phone 7 users and 2.4 percent for Windows Mobile users.

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35 Comments

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dotf said,
New Title:

$0 iPhone 3GS broadens smartphone market to the poor, eats Android for breakfast!

Yaay! I am a neowin writer.

No you are not. You have to misspell a word or two.

Lastly, the article is about the increase in iOS share which would include the very large numbers of iPads sold. Yet the story says this is due to the iPhone 4s!?

Real iPhone usage should be based on the browser as it is the same OS across tablets and smart phones.

Also, what a terribly misleading headline "Iphone 4s launch gives iOS more market share"

Where is the evidence that this is the case?
The story and the Neilsen statistics show the spike is in iPhone 4 (not 4s) purchases!
So the most likely reason for the spike is the holiday shopping season
You could therefore infer that people don't see the value in the 4s model.
Is this a fail for Apple?
Too early to tell but it isn't good because if people aren't buying them at peak season then!?

Also these figures are based on beliefs and not real proven data as yet. If you look at the changes they are VERY dramatic and I suspect such spikes.

This is all just to be able to tell the editor "hey boss I wrote my story can I have my salary now". To be responsible you should wait till the end of annual Q1 to see the effect of the new models and the holiday shopping period otherwise it (as per this story) is just fanboy biased conjecture based on what people said they would do.

Ive never been an Apple fan. Ive always been a BlackBerry fan. However ive since moved over to the 4S from a Bold 9700 and am mighty pleased i did, its fantastic. I have a soft spot for Android to, it suited me more getting the iphone as all my clients have them, i can easily support their phones if i know how they work inside and out, ill learn that from playing around with mine etc.

My main gripe with charts like these is the iOS data is based on one phone... the iphone... just different versions of the same phone 3G, 3Gs, 4 etc etc.

The Android data is based on hundreds of phones most of which are running a really old version of Android, and at times can have dreadful performance. Its only a small % of the data which is for the top end HTC's / Samsung phones that run Android that are on par with the spec of the iphone.

Not that theres anything wrong with that of course! It just makes the fanboy war that much more annoying to read / watch.

I dont know what im doing. Ill stop now

WarioTBH said,
Ive never been an Apple fan. Ive always been a BlackBerry fan. However ive since moved over to the 4S from a Bold 9700 and am mighty pleased i did, its fantastic. I have a soft spot for Android to, it suited me more getting the iphone as all my clients have them, i can easily support their phones if i know how they work inside and out, ill learn that from playing around with mine etc.

My main gripe with charts like these is the iOS data is based on one phone... the iphone... just different versions of the same phone 3G, 3Gs, 4 etc etc.

The Android data is based on hundreds of phones most of which are running a really old version of Android, and at times can have dreadful performance. Its only a small % of the data which is for the top end HTC's / Samsung phones that run Android that are on par with the spec of the iphone.

Not that theres anything wrong with that of course! It just makes the fanboy war that much more annoying to read / watch.

I dont know what im doing. Ill stop now

That is the only reason Android has the higher market share, because they cater for more of the market, you can walk into a shop and pick up most android phones for free on contracts as low as £15.. the higher quality phones like Galaxy S can be picked up for no more than £50 or even free on bigger contracts.

iPhones usually have quite large monthly bills attached to them and lengthy contracts plus a fee to pay upfront.. it's just not viable for some people.

The iPhone is the most sought after device on the market, if Apple released something to compete with the really low end then Android market share would plummet so fast.

Uplift said,

That is the only reason Android has the higher market share, because they cater for more of the market, you can walk into a shop and pick up most android phones for free on contracts as low as £15.. the higher quality phones like Galaxy S can be picked up for no more than £50 or even free on bigger contracts.

iPhones usually have quite large monthly bills attached to them and lengthy contracts plus a fee to pay upfront.. it's just not viable for some people.

The iPhone is the most sought after device on the market, if Apple released something to compete with the really low end then Android market share would plummet so fast.

Apple's never been about the marketshare, it's profit for them.

So they'd rather be behind in marketshare with a premium product, than dominate marketshare with cheap phones and little profit margins.

Uplift said,
iPhones usually have quite large monthly bills attached to them and lengthy contracts plus a fee to pay upfront.. it's just not viable for some people.

Except, except, except..... When the iPhone 4S was announced, it was also announced that the 3GS would be $0. Could this be where this drastic increase in market share comes from?

Uplift said,
The iPhone is the most sought after device on the market, if Apple released something to compete with the really low end then Android market share would plummet so fast.

I'm sorry you are so wrong. Here in the states, the iPhone 3GS is free on contract. So there is your "competition" for Android.

As long as the Q4 sales percentage for each OS are higher than the overall user base for that OS, that means the OS has increased it's overall user base percentage in Q4 2011. This includes iOS, Android, and Windows Phone 7 ... all other operating systems lost overall user base percentage in Q4 2011 (BlackBerry, Palm/WebOS, Windows Mobile, Symbian)

superconductive said,
I'm waiting for the galaxy SIII

Android will explode in marketshare once the Galaxy S3 is released.

At this point Android has peaked and iOS will start to eat into that 51%. The remaining 12% will go to Windows Phone soon enough.

KingCrimson said,
At this point Android has peaked and iOS will start to eat into that 51%. The remaining 12% will go to Windows Phone soon enough.

To early to say if Android is peaked because of this one thing. You are talking about a time where a new iPhone was released and that combined with holiday sales. Not to mention that the iPhone 3gs was released mid/end of 2009 and a lot of people didn't upgrade to the iPhone 4 because of contract. I just signed up for Verizon (end of 2011) and am not eligible for a phone discount until end of 2013. With the economy, less people are going to be paying full price for a phone.

The thing that seems often forgotten in these marketshare articles and discussions is that it is share of a greatly increasing market.

Apple could start losing marketshare at 5% a year steady for the next 10 years and they would probably still actually be increasing the number of phones sold and profit made the entire time.

Stetson said,
The thing that seems often forgotten in these marketshare articles and discussions is that it is share of a greatly increasing market.

Apple could start losing marketshare at 5% a year steady for the next 10 years and they would probably still actually be increasing the number of phones sold and profit made the entire time.

Well said.

Stetson said,
The thing that seems often forgotten in these marketshare articles and discussions is that it is share of a greatly increasing market.

Apple could start losing marketshare at 5% a year steady for the next 10 years and they would probably still actually be increasing the number of phones sold and profit made the entire time.

That's great and all, but this article IS about marketshare, so if they had sold less phones than android in the period they would have lost marketshare

DomZ said,

That's great and all, but this article IS about marketshare, so if they had sold less phones than android in the period they would have lost marketshare

To quote Droid Life

The other important note that you are seeing blasted across every Apple site today, is the fact that Apple seems to have made massive jumps in a couple of categories. Most notably is the graph above that shows recent acquirers. What I will say to that is, it's not like Android phones are being purchased at a reduced rate even though many would jump to that conclusion by looking at this chart. According to Andy Rubin, daily activations are still increasing each and every day. All that this means is that the iPhone 4S came out and a whole bunch of people that were waiting for it, bought it. Does it mean that Android is dying or in decline? Not for a second. In fact, if you look at their numbers for “All Smartphone Users,” Android jumped up another 3.3% from a similar report in September, while iOS's share only gained 2%.

Take a look at the graph when it comes out for the next quarter and then you'll see where iOS stands. You see iOS only jumps really high in the first quarter and then starts to sink a bit.

DomZ said,

That's great and all, but this article IS about marketshare, so if they had sold less phones than android in the period they would have lost marketshare

I get that. I'm just pointing out that gaining/losing marketshare does not equate to winning or losing for either side.

Stetson said,

I get that. I'm just pointing out that gaining/losing marketshare does not equate to winning or losing for either side.

The biggest losers were feature phones.

Why john?

I've seen this graph on many other sites with many different headlines, none as outlandish as yours.

I'm not seeing what you're seeing to draw the same conclusion. Also, your combining WinMo and WP7 is just poor taste, as the graphs clearly list them seperately (a first, I believe).

I like the other sites that used this as a puff piece that WP7 was actually growing.

dotf said,
Why john?

I've seen this graph on many other sites with many different headlines, none as outlandish as yours.

I'm not seeing what you're seeing to draw the same conclusion. Also, your combining WinMo and WP7 is just poor taste, as the graphs clearly list them seperately (a first, I believe).

I like the other sites that used this as a puff piece that WP7 was actually growing.


Thing is John is an apple fanboy, everyone knows it. Even staff members on neowin. D:<

dotf said,
Why john?

I've seen this graph on many other sites with many different headlines, none as outlandish as yours.

I'm not seeing what you're seeing to draw the same conclusion. Also, your combining WinMo and WP7 is just poor taste, as the graphs clearly list them seperately (a first, I believe).

I like the other sites that used this as a puff piece that WP7 was actually growing.

John doesn't know how to write. Apple needs to release an app for that.

Xerax said,

Thing is John is an apple fanboy, everyone knows it. Even staff members on neowin. D:<

doesn't suprise me, thats how apple get their customers prays on ignorance. typical apple user will see the headline and say go apple, need more apple stuff.

dotf said,
Why john?

I've seen this graph on many other sites with many different headlines, none as outlandish as yours.

I'm not seeing what you're seeing to draw the same conclusion. Also, your combining WinMo and WP7 is just poor taste, as the graphs clearly list them seperately (a first, I believe).

I like the other sites that used this as a puff piece that WP7 was actually growing.

Seriously? You can look at that graph, read the statistics and still say with a straight face that WP7 is growing? That's what I call die-hard fanboism. The old outdated WM platform sold a full percentage point above WP7 and this is good!? Hell even blackberry sold four times as much. But of course, Apollo/Lumia is just around the corner, that'll be the "Game changer" right? Like the mango update before that?

I may seem harsh and I personally like WP7 as a platform but seeing these die hard fans who won't admit it when the numbers paint a different story is painful to read/watch.

Good to see them finally break WP7 and WM apart so we can actually see what growth WP7 can get.

/My carrier is getting the Nokia Lumina 800, I'm torn between upgrading to that or waiting for the Apollo phones

Sraf said,
Good to see them finally break WP7 and WM apart so we can actually see what growth WP7 can get.

/My carrier is getting the Nokia Lumina 800, I'm torn between upgrading to that or waiting for the Apollo phones

We're up 0.1%! It's a start, lol.

Sraf said,
Good to see them finally break WP7 and WM apart so we can actually see what growth WP7 can get.

Don't worry... Neowin Humpty Dumpty'd them and put them back together again - overall representing a combined WP7 and WM loss! - shock!

/s

techbeck said,
To be expected with the release of a new iPhone.

Yeah Apple could release a new iphone 4R and slightly change the hardware and it will still sell bucketloads .. and here we have Microsoft who bring out a fresh, exciting and original product with a fantastic UI, features etc. and they struggle for marketshare.

Seizure1990 said,
Blackberry seems to have lost much more marketshare then Android... why isn't the article focused on that?

True dat...
and in all honestly- based solely on the graph -it looks like iOS stole blackberries marketshare, while Android continued to grow..... Which IMHO is def. expected as the older style market begins to die and we are left with the 3 main (well, if Windows grows a bit more... geez, I thought they would have a bit more than that...) competitors.
Once we are left with those 3, then we will truly see who steals whose marketshare.

Seizure1990 said,
Blackberry seems to have lost much more marketshare then Android... why isn't the article focused on that?

The chart at the top does not represent a delta, on the left is an "overall" count and on the right is only the last 3 months. This graph is a little more indicative of the change, and where you can see that most iPhone increase in share was at the expense of Android http://blog.nielsen.com/nielse...12/01/smartphone-recent.png