iPhone Ad Criticized as 'Misleading'

A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled. Two complaints to the watchdog noted that the advert said "all the parts of the internet are on the iPhone". But the ASA said because the iPhone did not support Flash or Java - two programs that form part of many webpages - the claim was misleading. Apple had argued its claim referred to availability of webpages, rather than their specific appearance.

The iPhone employs a web browser called Safari, which is built on freely available software. Many webpages, however, employ small software programs like Flash and Java to display graphics and animations. Those programs are proprietary software, and Apple opted not to enable them on the iPhone. The result is that pages viewed with Safari may look different to those same pages viewed on other browsers.

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(RAID 0 said @ #15.1)
Everyone is biased. It seems the only group that's allowed to be are the die hard Mac fans.
It's not the "fans" that bother me. It is the ones that just spout hatred. Those types of people are the ones Neowin can do without.

(markjensen said @ #15.2)
It's not the "fans" that bother me. It is the ones that just spout hatred. Those types of people are the ones Neowin can do without.

Agreed.

they are really nitpicking there. big time. sorry, but... man...
we have adverts in germany where mcdonalds suggests that famous german soccer players are eating at MCD like every day. i could go ahead and say "i ate at mcdonalds every day but im not a famous soccer player now. actually, im fat and almost dead."...

you know with apple haters its the same as with apple lovers... (i mean in general, im not saying the ASA is apple hating...) they do everything they can to make everything look bad. and so do the fans, making everything to make it look good.

in the end, its just computers and a freaking cell phone. either you like it or not. if so, buy an iphone and live with the lack of mms or flash. if not, go and buy a nokia. and be happy. its as simple as that...

but i suppose noone will ever learn it... and the BS goes on.

(instant.human said @ #13)
they are really nitpicking there. big time. sorry, but... man...
we have adverts in germany where mcdonalds suggests that famous german soccer players are eating at MCD like every day. i could go ahead and say "i ate at mcdonalds every day but im not a famous soccer player now. actually, im fat and almost dead."...

That is a horrible analogy. McDonald's depicting celebrities enjoying their burgers in no way suggests that eating their burgers will turn you into a celebrity. Apple, on the other hand, actually mislead people about the features of their product in their advertisement.

(C++ said @ #13.1)
That is a horrible analogy. McDonald's depicting celebrities enjoying their burgers in no way suggests that eating their burgers will turn you into a celebrity. Apple, on the other hand, actually mislead people about the features of their product in their advertisement.
actually, its not. its misleading aswell. everyone who has done some research into the iphone before buying (which you should do as its a new phone and all) will know that it doesnt support flash. if you dont do some research, you are not acting too smart. if you do so, you might also think that eating burgers at mc donalds will turn you into a famous soccer player.

who doesnt do some research before buying a new phone? i mean thats plain stupid and hopefully everyone who felt to be mislead by the ad is really ****ed now.

after all, you CAN access most of the internet and even flash-based sites on your iphone... they just wont display properly. eating burgers will only make you fat. nothing more. (i love the chicken burger btw. )

but you are pretty biased anyways, which i can tell by your stand alone post there. =)

(instant.human said @ #13.2)
actually, its not. its misleading aswell. everyone who has done some research into the iphone before buying (which you should do as its a new phone and all) will know that it doesnt support flash. if you dont do some research, you are not acting too smart. if you do so, you might also think that eating burgers at mc donalds will turn you into a famous soccer player.

who doesnt do some research before buying a new phone? i mean thats plain stupid and hopefully everyone who felt to be mislead by the ad is really ****ed now.

after all, you CAN access most of the internet and even flash-based sites on your iphone... they just wont display properly. eating burgers will only make you fat. nothing more. (i love the chicken burger btw. )

but you are pretty biased anyways, which i can tell by your stand alone post there. =)

That's inconsequential. The advert is misleading. Any misleading advertisement could be sufficiently counteracted with consumers' research, in which case there would never be case for a misleading advertisement.

It also doesn't matter how many people complain. The ASA investigate every compliant, whether is be from two or two million people; the interpretation of the rules not being affected by this.

(instant.human said @ #13.2)
actually, its not. its misleading aswell. everyone who has done some research into the iphone before buying (which you should do as its a new phone and all) will know that it doesnt support flash. if you dont do some research, you are not acting too smart. if you do so, you might also think that eating burgers at mc donalds will turn you into a famous soccer player.

who doesnt do some research before buying a new phone? i mean thats plain stupid and hopefully everyone who felt to be mislead by the ad is really ****ed now.

after all, you CAN access most of the internet and even flash-based sites on your iphone... they just wont display properly. eating burgers will only make you fat. nothing more. (i love the chicken burger btw. )

but you are pretty biased anyways, which i can tell by your stand alone post there. =)

Define "research". Apple advertising a product's features on TV incorrectly is no different than their website or store personnel doing the same. Besides, why should you have to double-check everything the advertisement tells you? It's quite logical to assume if the ad says it can do something, you'll believe it so even if you DO research, you'll likely focus on other aspects of the device that the ad didn't tell you about (such as battery life and whatnot).

(instant.human said @ #13.2)
actually, its not. its misleading aswell. everyone who has done some research into the iphone before buying (which you should do as its a new phone and all) will know that it doesnt support flash. if you dont do some research, you are not acting too smart. if you do so, you might also think that eating burgers at mc donalds will turn you into a famous soccer player.

who doesnt do some research before buying a new phone? i mean thats plain stupid and hopefully everyone who felt to be mislead by the ad is really ****ed now.

after all, you CAN access most of the internet and even flash-based sites on your iphone... they just wont display properly. eating burgers will only make you fat. nothing more. (i love the chicken burger btw. )

but you are pretty biased anyways, which i can tell by your stand alone post there. =)

McDonald's doesn't say anything about "Eating this will make you famous", they simply imply that "Hey, even those healthy athletes can enjoy a McDonald's burger once in a while," to help remove their image that McDonald's makes you fat. The real truth is that eating fast food all the time (or poor dieting in general) with no exercise makes you fat. McDonald's isn't doing anything misleading.

And if you somehow get the idea that eating McD's will make you famous... Well, unless you're 4, I don't think we have to worry about anyone believing that idea. (considering I've convinced my little nephew that I have magical powers that can make marbles and coins disappear)

No... I'm sorry, but I just can't have debates with people who abandon all reason for the sake of arguing. This will be my last post to you, unless you decide to grow up.

(instant.human said @ #13.2)
actually, its not. its misleading aswell. everyone who has done some research into the iphone before buying (which you should do as its a new phone and all) will know that it doesnt support flash. if you dont do some research, you are not acting too smart. if you do so, you might also think that eating burgers at mc donalds will turn you into a famous soccer player.

No one, not one God damn person on this planet, who is in a financial state to eat at McDonald's, thinks that a hamburger could turn him or her into a "famous soccer player."

And in contrast, nearly everyone, including most doctors, lawyers and rocket scientists, would look at you like you're speaking Chinese if you mentioned "Flash" or "Java" to them.

(instant.human said @ #13.2)
who doesnt do some research before buying a new phone? i mean thats plain stupid and hopefully everyone who felt to be mislead by the ad is really ****ed now.

You are calling anyone who is not tech savvy, anyone who is not cynical enough to double check what was advertised to them, or anyone who plain has bigger fish to fry than researching mobile phones stupid, and then you say "I hope they're ****ed?" I don't even know how to respond to this. You might want to look in the mirror from time to time.

(instant.human said @ #13.2)
after all, you CAN access most of the internet and even flash-based sites on your iphone... they just wont display properly. eating burgers will only make you fat. nothing more. (i love the chicken burger btw. )

So you're saying that Apple has the right to claim full internet capability, because you can still access the features that doesn't work? Well how about I just sell you some sandpaper then, labeled as toilet paper? I mean, it might be rough, but it's certainly usable! Or how about I take a dump in a tin can and sell it to you as pickles? Because you could still eat it!

(instant.human said @ #13.2)
but you are pretty biased anyways, which i can tell by your stand alone post there. =)

Obviously... You are correct, because my opinion about the company makes all the difference here... You could say the ****ing Earth is flat, and I still wouldn't be able to correct you, because I'm biased.

No joke... that could be useful! lol... checking out what updates have been done if I have a problem that prevents Windows from booting or accessing windows update etc.

However this isnt a Apple problem its Microsoft... they need to bring out an add-on for the iPhone that allows you to install a version of IE, tats presuming Apple would let it work... which they wouldnt.

article
Apple had argued its claim referred to availability of webpages, rather than their specific appearance.

In other words, misleading.

What's this? Apple being misleading about one of it's products!!?!?! THIS IS MADNESS!!

Or not.

The ASA has a valid point here, just as they would with any other manufacturer that made a similar claim. Just because it's apple and just because all web browsers suffer the same issues doesn't mean they can blatantly mislead people about it.

jeeze kraized, you could've just put all 3 of your posts into 1, you know. anyways, i know there were far more general complaints about that, maybe only a few had the desire or time to complain against a big organization where the chances of any success against them is slim to none. how can you not stand either flash or java? i think someone's just being argumentative for the sake of argumentation. flash and java are all over the place. sometimes they suck when they are poorly coded/designed, but some are really good.


iPhone is just a pretty representation of a mediocre cell/PDA. it's not a miracle and its creator definitely isn't God.. just like macs, as well as many other things non-apple.

(d3nuo said @ #8)
iPhone is just a pretty representation of a mediocre cell/PDA. it's not a miracle and its creator definitely isn't God.. just like macs, as well as many other things non-apple.

That's true, I read the review of the "new" iPhone 3G, practically nothing new other than the obvious support for 3G. The GPS on it is a joke!

(The Guardian said @ #8.1)

That's true, I read the review of the "new" iPhone 3G, practically nothing new other than the obvious support for 3G. The GPS on it is a joke!

GPS works fine for me.

(kraized said @ #8.2)

GPS works fine for me.

Wow, looks like you've been taking notes from the linux users handbook. 'Works for me' and the concept that, if you can't do something, you shouldn't need to, are textbook examples of their mentality.

Weird.

(39 Thieves said @ #8.3)
Wow, looks like you've been taking notes from the linux users handbook. 'Works for me' and the concept that, if you can't do something, you shouldn't need to, are textbook examples of their mentality.

Weird.

Same as the Vista users if someone posts about a problem they have with Vista.

Burying one's head in the sand helps no one.

I think it's a good thing the iPhone doesn't do Flash and Java. Can't stand either, even on a desktop browser. Apart from the likes of YT that is.

Of late, trying to do my daily browsing without Flash and Java would be impossible. I tried it, and though I lament that so much now depends on these two proprietary utilities, if I want to see and use the web I must have the ability to run them. Flash and Java are NOT "Windows only".

(fuzi0719 said @ #4)
... Flash and Java are NOT "Windows only".
If you are meaning to reply to my earlier post, you will see that I never said that Flash and Java were Windows-only. I use Linux. I have flash and java installed. I know they are not specific to Windows.

Now, Shockwave, on the other hand, I know is not supported for Linux. No installer. No way, no how. My kids can only play their shockwave games on the Windows boxes upstairs, not the Linux box.

They should change it to be "all parts of the web". There are lots of things you can't do on the Internet with an iPhone. VoIP being one example.

There are also newsgroups, FTP, and many other things that are part of the internet, but not part of the WWW. Unfortunately in the eyes of most consumers, WWW==The Internet.

Oh noes! "all the parts of the internet are on the iPhone" could also mean that the iPhone contains a DNS server!

I will agree that flash and java are used in a significant amount of website content, and the "all parts" could conceivably include this. But it could also include things like shockwave, which (if I recall correctly) is another Windows-only technology.

The ad wording ought to be changed. Simple fix for a sticky issue.