iPod sales declining while iPhones and iPads sales rise

Sales of Apple's iPhone and its iPad tablet device continue to rise but there is a definite casualty in Apple's business as a result. The once mighty iPod media player business has been in a sales decline since 2008. CNN Money reports that the total number of iPod sales in the US was 22.7 million in the fourth quarter of 2008. Now, according to the average estimates from a number of financial analysts, they expect Apple to report that they have sold just 8.39 million units in the just completed second quarter of 2011 when the company reveals its financial results next week. If that number is correct it means iPod sales will be down 7.2 percent from the same period a year ago.

The good news for Apple? They still control over 70 percent of the entire portable MP3 media player market. Despite a ton of competing media players from the likes of Microsoft, Sony, and others that have been released over the years none of them have been able to sell nearly as well as Apple's iPod line up. However it's also clear that Apple's rising sales for its iPhone and iPad products will continue to take away from sales from its iPod family.

Apple is expected to announced new models for its iPod line in September alongside the new version of its iPhone. According to a sales chart from analyst firm Piper Jaffray, sales of iPods typically spike greatly in the fourth quarter of each year as shoppers buy them as holiday gifts.

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Shadrack said,

Not if you need it. Don't get me wrong, I'd like it to be cheaper too.


And it really should be cheaper. And certainly not getting more expensive as has been happening.

It's much cheaper to use a feature phone with prepaid minutes and carry a dedicated PMP. But most people are stupid with their money.

KingCrimson said,
It's much cheaper to use a feature phone with prepaid minutes and carry a dedicated PMP. But most people are stupid with their money.
Well, it depends on what you want to do. For heavy phone users, payg is more expensive, plus I use the internet/email quite a bit while out ans about. Its not being stupid with my money, its a matter of using the features a smartphone offers.

KingCrimson said,
It's much cheaper to use a feature phone with prepaid minutes and carry a dedicated PMP. But most people are stupid with their money.

It's also much cheaper to talk in person and to sing/clap your hands to make music. But most people are stupid with their money.

KingCrimson said,
It's much cheaper to use a feature phone with prepaid minutes and carry a dedicated PMP. But most people are stupid with their money.

You come across as jealous and sore for some reason... did your mom and dad not get you an iPhone for your birthday or something?

Damian. said,

It's also much cheaper to talk in person and to sing/clap your hands to make music. But most people are stupid with their money.
. LMAO!!

Shadrack said,

You come across as jealous and sore for some reason... did your mom and dad not get you an iPhone for your birthday or something?

Fail Comment is Fail. Not realizing that his/her comment was satirical is just purely idiotic.

I carry an iPod touch with me in my pocket where ever I go. I have feature phone. Works great. I also have an ipad, but I don't take that very man places, unless I know i'll have wifi and i'll be sitting waiting for a while.

warwagon said,
I carry an iPod touch with me in my pocket where ever I go. I have feature phone. Works great. I also have an ipad, but I don't take that very man places, unless I know i'll have wifi and i'll be sitting waiting for a while.

I do the same thing. 6 year old feature phone + iPod Touch I take to work every day.

I always suspected that iPhone sales were cannibalizing iPod sales more than it was taking from the competition... And honestly it makes less and less sense having a phone and media player. Once battery life gets there that is. Lol

DaveBG said,
This cannot be true Android sales are causing iPhone sales to shrink.

Nonsense. iPhone sales keep skyrocketing every quarter. It's just that the smartphone market is exploding. It takes 50+ Android handsets to triple the # units shipped vs 1 iPhone.

KingCrimson said,

Nonsense. iPhone sales keep skyrocketing every quarter. It's just that the smartphone market is exploding. It takes 50+ Android handsets to triple the # units shipped vs 1 iPhone.

That will be ok to a point but when RIM, Nokias marketshare have finally been comepletely eaten up by iOS and Android I guess they will have to fight it out in the end between the two and I predict one will end up dominating. What maybe sad for Apple is if they keep just rehashing their devices each year and playing catch up with their OS people may start to move to Android and then Apple will be Niche in pretty much every market except for tablets. (Even that Android is starting to catch up). I don't think that worries Apple anyway, they'll still turn over as much profit as any other company due to their premium prices.


However it's also clear that Apple's rising sales for its iPhone and iPad products will continue to take away from sales from its iPod family.

However, this is not the case, as iPhone sales are going into decline as well, with the rise and domination of Android. Even iPad sales have cringed a little bit under Android, going from over 90% about a year ago to just around 70% of the market today. The only thing Apple is king of these days is profits. But how long can they survive on just profits, though?

evo_spook said,

I hope your joking?


Well, I mean profits from just charging a rediculously high amount on a single product. You can't survive on just overpricing forever, you know...

PlogCF said,

Well, I mean profits from just charging a rediculously high amount on a single product. You can't survive on just overpricing forever, you know...

Maybe so, but Apple has been doing it for how long? Since 1976?

And about iPhone sales, "going into decline," do what you want with this. It says otherwise.

http://blog.nielsen.com/nielsenwire/?p=28237

Edited by benthebear, Jul 17 2011, 6:15am :

PlogCF said,

However, this is not the case, as iPhone sales are going into decline as well, with the rise and domination of Android. Even iPad sales have cringed a little bit under Android, going from over 90% about a year ago to just around 70% of the market today. The only thing Apple is king of these days is profits. But how long can they survive on just profits, though?

Apple's PR is full of BS.
They always show some false statistic or any statistic that put Apple in a favorable position, no matter if the graph show irrelevant information (for example, bandwidth used).

Could be something to do with the fact that the new Nano is a joke and nobody wants one. And everyone who want's an iPod touch has one and doesn't see the need to upgrade to get a slightly nicer display.
This doesn't signify the decline of PMPs at all. Then again I own a Nokia X3-02 and use a 2nd gen iPod Nano, so who cares what I think?

Only people I know who really have them is the nanos for working out. Dont know many people who just have an MP3 player anymore.

If my 30gb iPod classic dies, I may try and find another cheap one to buy. Works well in the car.

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