Is Metro now called "Modern UI"? [Update] - Microsoft responds

Despite a recent report that Metro applications and the new Windows 8 user interface would now be referred to as "Windows 8 applications" and "Windows 8 user interface," respectively, it now appears Microsoft will rename Metro something else entirely: Modern.

As noticed by The Verge, Microsoft employees are now calling what was previously referred to as the Metro UI as the "Modern UI," with "Modern" being capitalized on all references. On a Microsoft events page, for instance, the company refers to the topic of a discussion at an upcoming event as "Windows 8 Platform for Modern UI-Style Apps and the Windows Store." Additionally, a post dated yesterday on an MSDN blog calls the new Windows 8 interface its "Modern UI design" as well.

Yesterday, Mary Jo Foley of ZDNet reported Microsoft would rebrand Metro as simply "Windows 8." The news came after it was revealed Microsoft would phase out the term as a result of "discussions with an important European partner," according to a leaked memo. In the same memo, Microsoft told employees that a new term for the design language would be chosen by the end of last week. Until a new name was chosen, Microsoft told its employees to refer to the interface as the "Windows 8-style UI"

Microsoft has released no statements regarding the rebranding so far. Neowin has contact Microsoft for comment on the name change and will update this article if any comment is received.

Update: A Microsoft spokesperson provided the following (blanket) statement:

We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.

Via: The Verge
Sources: Microsoft Events, MSDN

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Windows 7, 8 and 9 use the same code name as the RTM name.
So I'm suppose to believe that Metro was intended as a Temp code name all along ?
Regardless of any and all media exposure they have done up so far using Metro ?
So where did that picture come from in the news article here ?
Slogan for a code name ???

Bad press = make up excuses and lie to customers etc

Now, if Windows 8 fails then excuse "people didn't liked our modern interface" sounds like it's not Microsoft's designers fault, it is the people who have the problem. Nice damage control move from Microsoft . This new interface is brightly colored and showy, why not simply call it "gay" then?

Edited by EJocys, Aug 11 2012, 4:18pm :

how do you reconcile the fact that it is already called Windows Store apps? Windows Store apps is already the official name, there's no changing that now.

We have used Metro style as a code name during the product development cycle across many of our product lines.

LIE! They clearly say above that METRO IS OUR DESIGN LANGUAGE. They never ever ever mentioned it being a code name for anything. It was what they were going to use.

BS. PR team at MS is lying through their teeth..
Read the update on this story.. i don't buy the it was our beta name routine.
The fact that someone else had trademarked and / or copyrighted "Metro"
has nothing to do with it at all then right ? (Metro AG) ?

They seen the wall of bad press to go with the already existing bad press
and they had their PR dept. put a spin on things..
But changing it a 3rd time and then making dumb excuses is NOT gonna help..

Microsoft seems to be run by highly paid experts lol
Wow that company is a bloody train wreck !

I am Not PCyr said,
BS. PR team at MS is lying through their teeth..
Read the update on this story.. i don't buy the it was our beta name routine.
The fact that someone else had trademarked and / or copyrighted "Metro"
has nothing to do with it at all then right ? (Metro AG) ?

Building Windows 8 blog post, from last MAY. CLEARLY states in paragraph 1:

"a new kind of app, which we codenamed “Metro style”

http://blogs.msdn.com/b/b8/arc...dows-8-user-experience.aspx

They new this was coming at least for that long. Me thinks.

They seen the wall of bad press to go with the already existing bad press
and they had their PR dept. put a spin on things..
But changing it a 3rd time and then making dumb excuses is NOT gonna help..

Microsoft seems to be run by highly paid experts lol
Wow that company is a bloody train wreck !

Shadrack said,
Modern is as dumb as a name as New Technology (Windows NT). These names make no sense what-so-ever after a few years.

If I remember correctly the whole "New Technology" thing was a retcon, NT was originally just a code name for the OS based on another code name for the Intel 860 processor (N-Ten).

TRC said,
Why does the "modern UI" look like something from the early 90s?
History repeats itself. Windows 8 = Windows 3.1 combined with Windows Whistler. Sooner or later when this OS because as popular as Windows Phone Windows will come to it's senses.

Totalaero said,
History repeats itself. Windows 8 = Windows 3.1 combined with Windows Whistler. Sooner or later when this OS because as popular as Windows Phone Windows will come to it's senses.

Doesn't even have to be on a technological level - since one time or another, we're crawling back to 'le art of the past, just to get rid of nostalgia, and make something new and definitely "hip and trendy", from the Hollywood-depicted false sense future

I think they should call it "Mosaic", then they can stretch that to mean all sorts of stuff, "Our customers all make a mosaic...blah blah". PR Gold I tells ya!!

PsYcHoKiLLa said,
I think they should call it "Mosaic", then they can stretch that to mean all sorts of stuff, "Our customers all make a mosaic...blah blah". PR Gold I tells ya!!

Not sure if you're a huge n00b to suggest 'Mosaic', or brilliant.

It would say something that their web browser, which was based on NCSA Mosaic, eventually evolved into a platform/UI that can host HTML/JS applications, just to be called Mosaic again. It'd be poetic in a way, but they don't actually own the rights to the name. I'm not sure who does.

hagjohn said,
Metro is a good name. Just keep that and move on.

yes please. just work out some kind of arrangement. people are paying MS royalties for code in Android handsets, can MS license the word Metro?

tiffanyusa said,
I installed the preview version Love it took a few minutes getting used to but its like butter ...

You should see the RTM build, even better.
I have MS employees on-site at my office every week, and they're all running it, with new office too.

deadonthefloor said,

You should see the RTM build, even better.
I have MS employees on-site at my office every week, and they're all running it, with new office too.

And I bet you all got smart phones too lol! Yeah!

Much better than the name Windows 8 application. But I think they can do better. I think they should call it repulsive. Fits great.

"Repulsive is our design language. We call it repulsive because it's repulsive and clean. it's fast and in motion. it's all about content and typography. and it's entirely authentic!"

warwagon said,
Much better than the name Windows 8 application. But I think they can do better. I think they should call it repulsive. Fits great.

"Repulsive is our design language. We call it repulsive because it's repulsive and clean. it's fast and in motion. it's all about content and typography. and it's entirely authentic!"

That has got to be the BEST NAME EVER! Everybody email this to Microsoft now!

I preferred Metro, but Modern is much better then Windows 8 style.
At least they can keep using this in Win9 and so on

Modern UI doesn't sound as bad a Windows 8(-style) applications, but not as cool as Metro UI.

Now I can't wait for Build 2012 and see how this elephant is addressed, if at all.

rhianntp said,
fisher price called ... they want their OS back ;-)

That is the exact name people used to describe WinXP - Fisher Price. Unless I am mistaken, WinXP didn't do too bad.

rhianntp said,
fisher price called ... they want their OS back ;-)

You used the same tired joke again? Shows your intelligence level.

nohone said,

That is the exact name people used to describe WinXP - Fisher Price. Unless I am mistaken, WinXP didn't do too bad.


And Win 8 won't do bad either. The main difference with Vista and ME is that this OS is lighter by the nowadays computer standards.... The others weren't.

bviktor said,
Anyway, how can one file copyright claims for a common word like "metro" ? I just don't get it.

Well, Microsoft has a trademark on Windows...

Aethec said,

Well, Microsoft has a trademark on Windows...

really? I thought the branding was on combinations, like Microsoft Windows, or Windows XP.

This site should be renamed to NeoWin8haters! Give it a rest, your moaning is like that of a 4 year old throwing a tantrum, just don't use it and move on and let those who like it discuss it in peace. Sheesh!

efjay said,
This site should be renamed to NeoWin8haters! Give it a rest, your moaning is like that of a 4 year old throwing a tantrum, just don't use it and move on and let those who like it discuss it in peace. Sheesh!

So you think that we should be able to discuss Windows 8 but those who dislike it shouldn't be able to? How fair. Oh, wait, that isn't fair at all

Edited by Calum, Aug 10 2012, 4:34pm :

Calum said,

So you think that we should be able to discuss Windows 8 but those who dislike it shouldn't be able to? How fair. Oh, wait, that isn't fair at all

I don't see any "discussion", only moaning. I find the new start screen a bit radical too, but it doesn't mean I should post hate comments in every single win 8 related article.

eddman said,

I don't see any "discussion", only moaning. I find the new start screen a bit radical too, but it doesn't mean I should post hate comments in every single win 8 related article.


I do see some comments that aren't constructive criticism, but some people have been providing constructive criticism, and people have referred to those comments as moaning before.

efjay said,
This site should be renamed to NeoWin8haters! Give it a rest, your moaning is like that of a 4 year old throwing a tantrum, just don't use it and move on and let those who like it discuss it in peace. Sheesh!

Is not only neowin... Most tech sites have their three sides.

efjay said,
This site should be renamed to NeoWin8haters! Give it a rest, your moaning is like that of a 4 year old throwing a tantrum, just don't use it and move on and let those who like it discuss it in peace. Sheesh!


one little point your missing pal..

Windows is for all of us and not just the fanboys !
MS is the one who split us up into two groups..
You wanna blame someone then blame them !
Don't use it is load of bull too
Because MS WANTS their users to upgrade but many people
can't because they took what works and broke it.
Was there some major reason they felt the need to improve the UI ?
I don't remember anyone crying that windows 7 UI was horrible and needed a massive over haul..
I think it was an excuse to implement their Marketplace and cash in $$$

MS destroyed Windows and expects people in general to upgrade
thats why they have product life cycles and discontinue products..

And if you follow MS's logic and reasoning they basically say and do what ever they want when ever they have a major change they wanna push on us all.
They tend to flip flop on things, they say XYZ feature is not used and remove it
only to to bring it back at some point in the future as a new great feature.

Oh and buddy don't let me see you complaining about anything lol
You should take what ever you get and like it and be quiet ok

If i was running Microsoft i wouldn't be popping champagne
i would be lining up useless high paid morons for a firing squad !

Believe it or not I'm not the only one who thinks Windows 8 is a pile crap.

Aethec said,
Well, at least the Find and Replace function in Notepad was tested thoroughly...

I don't think this has anything to do with things not been tested properly. Microsoft have probably known what it's to be called; it appears it's the news websites that do not know.

Calum said,

I don't think this has anything to do with things not been tested properly. Microsoft have probably known what it's to be called; it appears it's the news websites that do not know.

You work in Microsoft's PR dept ?

I am Not PCyr said,

You work in Microsoft's PR dept ?


No, I don't. That's why I didn't assume anything and I suggested what might be the case.

Calum said,

I don't think this has anything to do with things not been tested properly. Microsoft have probably known what it's to be called; it appears it's the news websites that do not know.

I was making a joke about how many code names there had been, and how every single documentation page has been updated multiple times from "Immersive" to "DirectUI" to "Metro" to "Windows Store" to "Windows 8" ....

The Laughing Man said,
Doesn't appear as if Microsoft knows what it wants out of Windows 8 yet.

They know what its called internally, and probably have known for a while. It's the tech bloggers that don't know what's happening, which leads to speculation and wrong information.

We get our hands on Visual Studio 2012 on Wednesday, and I'm sure all references to Metro (i.e creating a new project) have been replaced with its new name and were done so before RTM.

scumdogmillionaire said,

We get our hands on Visual Studio 2012 on Wednesday, and I'm sure all references to Metro (i.e creating a new project) have been replaced with its new name and were done so before RTM.

I highly doubt that there will be any changes done with any sort of name reference to Metro on next Wednesday, as it already got RTM'd and leaked a week ago.

scumdogmillionaire said,

They know what its called internally, and probably have known for a while. It's the tech bloggers that don't know what's happening, which leads to speculation and wrong information.

We get our hands on Visual Studio 2012 on Wednesday, and I'm sure all references to Metro (i.e creating a new project) have been replaced with its new name and were done so before RTM.


According to Rafael Rivera of WithinWindows, "Metro" has been changed to "Windows Store," in Visual Studio 2012 RTM, on the dialog that appears when creating a new app of that kind: http://www.withinwindows.com/2...e-called-windows-store-apps. I'm not sure about other places, though. This concerns me.

PotatoAlchemist said,

I highly doubt that there will be any changes done with any sort of name reference to Metro on next Wednesday, as it already got RTM'd and leaked a week ago.

That's what I'm saying... I'm sure this naming was already finalized before it RTM'd.

The Laughing Man said,
Doesn't appear as if Microsoft knows what it wants out of Windows 8 yet.

oh but they do..
They REALLY do

It's called MONEY
Welcome to the Windows MARKETPLACE !

To be fair to Microsoft, Modern was the internal name used for the UI from the start. For example, the communication apps use the name in the source files. ModernMail. ModernPeople. ModernSkydrive. etc

mdtaUK said,
To be fair to Microsoft, Modern was the internal name used for the UI from the start. For example, the communication apps use the name in the source files. ModernMail. ModernPeople. ModernSkydrive. etc

If I remember correctly, "Metro" was codenamed MoSh (Modern Shell) internally, was it not?

Sszecret said,

If I remember correctly, "Metro" was codenamed MoSh (Modern Shell) internally, was it not?


Yes. There were lots of codenames around it - MoSh, Jupiter (for AppX packages), DirectUI (even though it is already used), Immersive, Metro, ...

Aethec said,

Yes. There were lots of codenames around it - MoSh, Jupiter (for AppX packages), DirectUI (even though it is already used), Immersive, Metro, ...

What about Wind?

Jose_49 said,

What about Wind?

Wasn't that the "3D Interface"? I think it was a rumor, but it would've been interesting to see.

Sszecret said,

Wasn't that the "3D Interface"? I think it was a rumor, but it would've been interesting to see.

I remember seeing some desktop transition mockups, and it would have been nice .

Tech Greek said,
I was thinking more like Kindergarden UI or Windows 95 UI.

I dread the day when I have to switch and my servers as well.

The better question is why you are logging into the desktop of your servers instead if accessing them remotely.

ahhell said,
Holy ****!! Mary Jo was wrong?!??! SHOCKING!

No she was right, she said that MS would referring to it as windows 8 applications until the end of the week, when they come up with an official name

Actually, it will be called MX. This is straight from a rep at Microsoft. There is a company in Germany by the name of Metro and were planning to sue Microsoft over the name.

metalguy90 said,
Actually, it will be called MX. This is straight from a rep at Microsoft. There is a company in Germany by the name of Metro and were planning to sue Microsoft over the name.

Metro eXperience?

metalguy90 said,
Actually, it will be called MX. This is straight from a rep at Microsoft. There is a company in Germany by the name of Metro and were planning to sue Microsoft over the name.

Source?

Anthony Tosie said,

Source?

Well to be fair MS have named a few of their metro ( i mean modern ) apps with MX as a suffix, but who knows!!

PsYcHoKiLLa said,
Why don't they just use "Tile", that's what they call all the...erm...tiles.

Because Metro was much more than just the live tiles. It's more about typography.

PsYcHoKiLLa said,
Why don't they just use "Tile", that's what they call all the...erm...tiles.

There are no tiles in the new Outlook, but it's clearly the same design language.

"Windows 8 applications"? Good God, what a horrible name. I'm glad I'll never be using "Windows8ApplicationTwit"! "Modern" is a billion times better.

Dot Matrix said,
"Windows 8 applications"? Good God, what a horrible name. I'm glad I'll never be using "Windows8ApplicationTwit"! "Modern" is a billion times better.

ModernTwit? I think they'll need a new name. Though I guess it would aptly describe some Twitter users

Intrinsica said,
"Modern UI"? And I thought "Metro" was bad...

Indeed. It is not very forward thinking. What will the next UI be, "post-modern"?