Is Metro now called "Modern UI"? [Update] - Microsoft responds

Despite a recent report that Metro applications and the new Windows 8 user interface would now be referred to as "Windows 8 applications" and "Windows 8 user interface," respectively, it now appears Microsoft will rename Metro something else entirely: Modern.

As noticed by The Verge, Microsoft employees are now calling what was previously referred to as the Metro UI as the "Modern UI," with "Modern" being capitalized on all references. On a Microsoft events page, for instance, the company refers to the topic of a discussion at an upcoming event as "Windows 8 Platform for Modern UI-Style Apps and the Windows Store." Additionally, a post dated yesterday on an MSDN blog calls the new Windows 8 interface its "Modern UI design" as well.

Yesterday, Mary Jo Foley of ZDNet reported Microsoft would rebrand Metro as simply "Windows 8." The news came after it was revealed Microsoft would phase out the term as a result of "discussions with an important European partner," according to a leaked memo. In the same memo, Microsoft told employees that a new term for the design language would be chosen by the end of last week. Until a new name was chosen, Microsoft told its employees to refer to the interface as the "Windows 8-style UI"

Microsoft has released no statements regarding the rebranding so far. Neowin has contact Microsoft for comment on the name change and will update this article if any comment is received.

Update: A Microsoft spokesperson provided the following (blanket) statement:

We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.

Via: The Verge
Sources: Microsoft Events, MSDN

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I think they should call it "Mosaic", then they can stretch that to mean all sorts of stuff, "Our customers all make a mosaic...blah blah". PR Gold I tells ya!!

PsYcHoKiLLa said,
I think they should call it "Mosaic", then they can stretch that to mean all sorts of stuff, "Our customers all make a mosaic...blah blah". PR Gold I tells ya!!

Not sure if you're a huge n00b to suggest 'Mosaic', or brilliant.

It would say something that their web browser, which was based on NCSA Mosaic, eventually evolved into a platform/UI that can host HTML/JS applications, just to be called Mosaic again. It'd be poetic in a way, but they don't actually own the rights to the name. I'm not sure who does.

TRC said,
Why does the "modern UI" look like something from the early 90s?
History repeats itself. Windows 8 = Windows 3.1 combined with Windows Whistler. Sooner or later when this OS because as popular as Windows Phone Windows will come to it's senses.

Totalaero said,
History repeats itself. Windows 8 = Windows 3.1 combined with Windows Whistler. Sooner or later when this OS because as popular as Windows Phone Windows will come to it's senses.

Doesn't even have to be on a technological level - since one time or another, we're crawling back to 'le art of the past, just to get rid of nostalgia, and make something new and definitely "hip and trendy", from the Hollywood-depicted false sense future

Shadrack said,
Modern is as dumb as a name as New Technology (Windows NT). These names make no sense what-so-ever after a few years.

If I remember correctly the whole "New Technology" thing was a retcon, NT was originally just a code name for the OS based on another code name for the Intel 860 processor (N-Ten).

BS. PR team at MS is lying through their teeth..
Read the update on this story.. i don't buy the it was our beta name routine.
The fact that someone else had trademarked and / or copyrighted "Metro"
has nothing to do with it at all then right ? (Metro AG) ?

They seen the wall of bad press to go with the already existing bad press
and they had their PR dept. put a spin on things..
But changing it a 3rd time and then making dumb excuses is NOT gonna help..

Microsoft seems to be run by highly paid experts lol
Wow that company is a bloody train wreck !

I am Not PCyr said,
BS. PR team at MS is lying through their teeth..
Read the update on this story.. i don't buy the it was our beta name routine.
The fact that someone else had trademarked and / or copyrighted "Metro"
has nothing to do with it at all then right ? (Metro AG) ?

Building Windows 8 blog post, from last MAY. CLEARLY states in paragraph 1:

"a new kind of app, which we codenamed “Metro style”

http://blogs.msdn.com/b/b8/arc...dows-8-user-experience.aspx

They new this was coming at least for that long. Me thinks.

They seen the wall of bad press to go with the already existing bad press
and they had their PR dept. put a spin on things..
But changing it a 3rd time and then making dumb excuses is NOT gonna help..

Microsoft seems to be run by highly paid experts lol
Wow that company is a bloody train wreck !

We have used Metro style as a code name during the product development cycle across many of our product lines.

LIE! They clearly say above that METRO IS OUR DESIGN LANGUAGE. They never ever ever mentioned it being a code name for anything. It was what they were going to use.

how do you reconcile the fact that it is already called Windows Store apps? Windows Store apps is already the official name, there's no changing that now.

Now, if Windows 8 fails then excuse "people didn't liked our modern interface" sounds like it's not Microsoft's designers fault, it is the people who have the problem. Nice damage control move from Microsoft . This new interface is brightly colored and showy, why not simply call it "gay" then?

Edited by EJocys, Aug 11 2012, 4:18pm :

Windows 7, 8 and 9 use the same code name as the RTM name.
So I'm suppose to believe that Metro was intended as a Temp code name all along ?
Regardless of any and all media exposure they have done up so far using Metro ?
So where did that picture come from in the news article here ?
Slogan for a code name ???

Bad press = make up excuses and lie to customers etc

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