Is this the new iPhone?

A good deal of Apple-related attention ihas been focused on the design of iOS 7, after the company revealed the new look for its mobile operating system on its iPhone at WWDC earlier this month. But Apple hasn't yet revealed its plans for the next version of the iPhone, leading to endless speculation about what it's got lined up. 

It's widely believed that Apple isn't intending to rock the boat with its new handset, with most rumours and leaks pointing to an "iPhone 5S" rather than an all-new design, keeping with the company's "tick-tock" strategy (a major hardware revision followed by a minor one). Images revealed to MacRumors appear to support this assumption. 

A view of the rear shows a handset that's very close to the current iPhone 5 in its design, but with one key difference: the presence of a larger cut-out for the flash unit, which matches earlier rumours that the new device will include a dual-LED flash. Reports have previously indicated that third-party case manufacturers are already preparing to accommodate the larger flash set-up. 

A second image shows the handset's internals, and apparently features the same redesigned logic board that has appeared in photos that leaked from another source earlier this week. The device also includes a larger-capacity battery than the iPhone's 5.45Whr unit, with 5.92Whr capacity instead. 

The absence of various regulatory marks - in some cases, placeholders are printed - suggests that this is a manufacturing prototype, but we can't speak to the authenticity of the images. 

Apple is expected to launch the new iPhone around September, so at least there's not too long to wait to find out if any of this is accurate.

Source: MacRumors | Images via MacRumors

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Apple is a market leader why would they drastically change anything, they don't need to? People buy iPhones for a reason, aside from Samsung every other handset maker is playing catch up and until someone does catch up Apple has no need to radically change anything...The leader rarely does...and don't bring up Windows Phone with its 3% market share, Nokia is not even a blip on the radar, their not even in the game.

Sonne said,
Apple is a market leader why would they drastically change anything, they don't need to? People buy iPhones for a reason, aside from Samsung every other handset maker is playing catch up and until someone does catch up Apple has no need to radically change anything...The leader rarely does...and don't bring up Windows Phone with its 3% market share, Nokia is not even a blip on the radar, their not even in the game.
Well said!

Because when they do catch up it may be too late for Apple to respond. That's usually why market leaders eventually stop being leaders - they don't need to innovate to make money in the immediate term, so they become risk averse and their rivals are able to take risks and find a formula to pass them.

It's not an easy thing to do by any means though, and it's very hard to do given the risk of alienating existing customers.

Guys we all know the format by now

It'll have a slightly better camera, they'll say the battery lasts longer and it'll probably have better graphics performance.

Then they'll throw in a fingerprint scanner (lol) and NFC while claiming to have revolutionised both of those features to look like they made something original and new.

Cue an updated and hopefully better looking ios "7.1" and Tim Cook and co talking some crap about x billions of app store downloads and you have yourself a keynote.

I love reading the comments when it's an Apple article. What's really funny is that Apple will sell more iPhones in the first 24 hours than what Nokia has sold in the last 3 months. We can hate Apple all we want but they will laugh all the way to the bank.

JHBrown said,
I love reading the comments when it's an Apple article. What's really funny is that Apple will sell more iPhones in the first 24 hours than what Nokia has sold in the last 3 months. We can hate Apple all we want but they will laugh all the way to the bank.
Just because that has been the norm, doesn't mean it always will be.
Look hwt happened when the iPhone 5 was annpunced. The sales of the Gaalxy S3 increased 100%. I am betting Apple will halp drive Galaxy S4 sales up as well.

Damn, once again I'll have to explain that it's TEH NEW ONE!!!! since it looks like the old one. This unchanging design even negates me getting TEH NEW ONE!!!! during the customary sold-out phase right after launch where only the most enterprising and well-connected individuals can get this mass produced gadget. Damn, Apple. Damn...

when are they going to pull thier heads out of the sand actually do something different instead of rehashing the same crap

pirajoc said,
Wow so many changes...

There will quite obviously be hardware changes that isn't listed in this article.

Geez, can't you tell that they've improved the font kerning and enhanced over 250 glyph combinations for superior readability at all zoom levels. That alone is worth the upgrade.

The iPhone 5S leaking everywhere on the net is probably some sort of sacrificed decoy.

It is almost impossible that Apple releases only this minor revision considering the increasing pressure from Android and, to a lesser extent, Windows Phone. Apple hardware really starts to look like it's trailing behind.

I wouldn't be surprised to see a real change in the devices lineup that was tightly controlled to prevent leaks.

Apple hardware looks were never about trying to constantly feel "fresh". I'm not sure why this is still expected of them? They're good at design and have iconic designs, but that has nothing to do with constantly pumping out _new_ designs.

The iPhone 5S will almost certainly look identical to an iPhone 5 at first sight, and the Apple ecosystem will ensure it'll sell like hotcakes. As usual. You could have argued that the iPhone 5 was already falling behind Android, but it too has sold extremely well. Having a new design isn't that important to Apple, because to their users, what is most important is the ecosystem and the apps.

It's a fallacy to believe that new designs are essential to drive products. If Apple would constantly try new things, they would ironically no longer be able to maintain their strong image which is founded on slow, incremental improvements. And many would argue this is what has built Apple's brand, important to their success. Much like the iconic Coca-Cola bottle.

Edited by Northgrove, Jun 22 2013, 5:27pm :

warwagon said,
Why are all the leaked photos low quality? Don't all of these leakers have an iphone 5?

Typically, if its a development phone, it'll be in secure building and things like cameras and phones are simply not allowed past the metal detectors and rotating doors... at least that's how it was when I was working for Nokia many years ago and back then very few phones had camera function anyway.

I'm going to take a guess and say the pictures were taken with a muggled spy type camera, keyfob/pen based as they typically have rubbish picture quality.

maeby said,
about as exciting as a new blackberry

at least the new blackberrys are much better then the previous generation phones.. these are pretty much the same phones..

apple knows people need to upgrade their phones every 2 years in the US .. so they will automatically upgrade to this if they have a free upgrade.. they have no incentive to really push the envelope.. where as laptop and tablet makers need to struggle a lot more with getting people to upgrade.. because no contract ever ends and they are not subsidized..

SIM slot looks too big doesn't it?

Meh, I really don't like the design of the iPhone 5, so this won't be the one to make me switch back to Apple.

Nashy said,
SIM slot looks too big doesn't it?

Meh, I really don't like the design of the iPhone 5, so this won't be the one to make me switch back to Apple.

at least on my phone,the micro sim slot is actually bigger than the microsd slot.

Android Samsung fan myself, but how will others know if a s4'er upgraded from an s3'er? They are very similar.

M_Lyons10 said,

Yeah, it would be nice if some of the generations actually looked different...

Haha! The materialism is strong in this one.

omgben said,
How will people know I upgraded?!

When you can run 'feature X' while others can't, due to Apple's artificial restrictions.

CJ33 said,
Android Samsung fan myself, but how will others know if a s4'er upgraded from an s3'er? They are very similar.
Because the S3 doesnt look exactly like thje S4...unlike the iPhone 4 and 4S...and iPhone 5 and 5S look identical

Look ma, dual LED flash...so 2009. Why is Apple 3 years behind? I mean they only ke one phone per year. How is it everyone is on the same page?

tsupersonic said,
Apple...MicroSD? Never.

Agreed, not Apple's MO. Then lots would buy the 8/16gb model and use a SD card, which is cheaper than buying a phone with more storage. So Apple wouldn't be making as much money and more would buy the cheaper storage options.

scaramonga said,
Yeah no way in, no way out, it's Apple

Apple will never have SD card slot.

But Apple seriously need to bring iPhones with 4.5" to 5" screens to the market. They have already started loosing out to Samsung. If the current form size continues, it will be a major disaster. I used every iPhone from 1-4S. But switched over to Note 2 just because of screen size.

sanke1 said,
Please continue to use your iP5 or 4S

I tried the Note, kept falling out of my pocket in the gym, couldn't do much with it if I wanted to work out. Plus no Nike Fuelband app. The battery life sucked.