Isis mobile wallet is rebranding to avoid sharing a name with the terrorist group

Branding is one of the most important factors for any company or product, which is a lesson the popular mobile payment system Isis has learned very well in recent months after the militant Jihadist group ISIS (which is only similar to the mobile wallet in name, not in function) made national headlines by seizing a number of important cities in northern Iraq and declaring an Islamic caliphate state. Now, conversations and search engine results are dominated by the militant group, which leaves Isis mobile wallet in a tough situation. To fix it, the company has decided to completely rebrand and choose a new name -- one which is hopefully much different from any existing terrorist organization.

In a statement from CEO Michael Abbott, Isis has announced that they have "made the decision to rebrand," and that they will choose a new name in the coming months. Since all press and public attention thus far for the mobile wallet has been under the Isis name, the decision to rebrand can't have been an easy one -- but Abbott makes it very clear that the company has made the right choice.

However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand. Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.

ISIS (the militant group) has been a popular subject of discussion even amongst the tech world, when word spread that they had hijacked Twitter hashtags to spread propaganda, and when Iraq blocked access to Facebook, Twitter, and YouTube to slow the advancement of ISIS into critical territory. And although forcing a mobile payment system to change their name may be the least worrisome of their actions, the spread of ISIS into the most unlikely of fields is unmistakable.

Source: Isis | Image via Isis

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Hmmm. They seem to be based in a country that is synonymous with violence. What are they going to do next?

jakem1 said,
Hmmm. They seem to be based in a country that is synonymous with violence. What are they going to do next?
That sounds like an incredibly racist comment. Hitler pretty much said the same thing about Jews: a people synonymous with greed.

It's gotta really suck to have your brand used by such scum as those terrorists. I don't blame them for changing it, but it's -really- gotta suck!

I wonder how much hate mail they've received...

...seizing control of important cities in northern Iraq...hacking...
So basically everything that the US and the Coalition forces did. Except the US invasion resulted in much more civilian deaths than at the hands of these terrorists.

AsherGZ said,
So basically everything that the US and the Coalition forces did. Except the US invasion resulted in much more civilian deaths than at the hands of these terrorists.

You have totaly no idea what isis is do you?
Isis uses child soldiers and murders countless civilians. The US forces are just protecting these civilians and preventing things like terrorist attacks which happen there every single day. Some US soldiers might have done some bad things but saying that the US is the same as those terrorists is disgraceful.

In Canada we have Immigrant Settlement & Integration Services (ISIS). I believe they need to change their name as well.

Yep, every time I saw a new report about ISIS, I was thinking about these guys... but I suspect most people think about the terrorist group now and have never heard of the company.

I'm pretty upset with ISIS for not supporting Windows Phone yet.

Hmm, as unworkable as it is, I think it would have been a good PR stunt to have sued for trademark infringement.

Yes, that would have been amazing if they sued the terrorists. I'm still waiting for someone to make a Command & Conquer campaign where you fight ISIS.