Italian media company sues YouTube

Italian media company Mediaset announced on Wednesday that it has filed a lawsuit against YouTube and owner Google, alleging that the video-sharing site distributed and exploited its commercial property.

Mediaset alleges that it found at least 4,643 copies of its programming on YouTube on June 10, when it conducted a sample survey. That programming represents approximately 325 hours of material, Mediaset claims.

The media company, as a result, alleges that its three Italian television networks have lost nearly 315,700 viewer days, which, in turn, represents lost advertising opportunities for its television programs, Mediaset alleges.

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Italian Prime Minister Silvio Berlusconi controls Mediaset, according to a Bloomberg report.

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