It's the final countdown: Google receive final shipment of Nexus One devices

Google has today confirmed that they've received the final shipment of the Nexus One, and will stop selling the device once their stock runs out.

The Nexus One is Google's first mobile phone and is manufactured on behalf of the company by HTC. One of the first phones to be updated to run the newest version of Google's mobile operating system, Android 2.2, Google used the device as an "experiment" to test new ways of getting mobile phones into consumers hands, via a web store.

While Google confirmed in May that they would be closing down the Nexus One online store -- their "experiment" which "remained a niche channel for early adopters" -- it wasn't clear exactly when the doors would close.

But that day is coming soon, says Google, now that the search giant has received their final shipment of the Nexus One. While customer support will continue to be available for those with a Nexus One device, Google will no longer sell the device directly to customers or developers and will shut down the store completely once stock runs out. 

Although Google will bow out of selling the Nexus One, it will continue to be available for purchase through Google's partners including Vodafone in Europe and KT in South Korea, with Google even dropping a hint that the device could yet make it's way into more countries with new partners, saying that there could "possibly [be] others based on local market conditions".

Google will continue to work with partners to make the Nexus available to registered Android developers via a special store available on the Android Market Publisher site once they cease sales, so that "developers have access to a phone with the latest Android OS".

It's not clear how many devices Google received in their final shipment.

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26 Comments

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I seriously wonder if they sold any more than the Microsoft Kin. Sure, it got more positive press, but did many people actually buy it?

I think just leave the job to HTC. Work on engaging more telcos round the world to sell android devices with HTC and others then try take a bite of their cookie. Global advertising would help too.

The nexus one is an HTC phone after all. If there is no Nexus Two, there will be some high-end kick-ass HTC phone anyway to make up for it. (The rumored HTC Desire HD).

atifsh said,
will they made new devices without the hardware flaws nexus 1 had or it will be same?

I don't believe they will venture into the hardware area again. Lesson learned.

The Nexus One would probably be more popular if they promoted it more...

For one, why did they use their Superbowl ad slot on advertising... search? Everyone knows about that, granted it was a cool commercial. They could have used it for the Nexus One.

Paulz0r said,
The Nexus One would probably be more popular if they promoted it more...

For one, why did they use their Superbowl ad slot on advertising... search? Everyone knows about that, granted it was a cool commercial. They could have used it for the Nexus One.


It was an advert for their main buiness venture.

njlouch said,

It was an advert for their main buiness venture.

That business venture is what DOESN'T need advertising though.

Google is a household name/verb in the context of their search, but much less people know about their Nexus One device.

Paulz0r said,

That business venture is what DOESN'T need advertising though.

Google is a household name/verb in the context of their search, but much less people know about their Nexus One device.

seeing how much money bing is pouring into their ad campaign, its hard to see google not trying to make sure their service gets just as much exposure.

Matt said,

seeing how much money bing is pouring into their ad campaign, its hard to see google not trying to make sure their service gets just as much exposure.

But look at how many people use Google over how many use Bing on a regular basis. Google currently takes the cake in search as far as market share is concerned, and if there's anything they need to advertise its obscure products such as the Nexus One.

Paulz0r said,
if there's anything they need to advertise its obscure products such as the Nexus One.

But Google just isn't very interested in selling phones right now. They won't make them much money because they're nothing more than rebranded HTC phones, so obviously large part of the money they make on those things will go to HTC.

You have to think that the first priority for Google is to strengthen their ad-based business, that means that they need to convince you to use more and more of their products. Largely they do this by offering most of their products and basic services for free. In the mobile market that means convincing you to use Android. And now they noticed that they don't _need_ a Google-branded phone for that, their market share is growing rapidly and doesn't need it.

It would have been my phone of choice if they continued supporting it.. but i need to wait until my contract is over with first....

agreenbhm said,
I get the impression from this article that Google will not be making any successors to the N1. Is that correct?

I could see them making a Nexus Two slate device when 3.0 comes out.

agreenbhm said,
I get the impression from this article that Google will not be making any successors to the N1. Is that correct?

That's correct. Well according to Eric Schmidt, who said as much a couple of weeks ago. They're bowing out of the hardware race for now.

brent0n said,

That's correct. Well according to Eric Schmidt, who said as much a couple of weeks ago. They're bowing out of the hardware race for now.

I dont feel google ever raced with anyone, they made a phone and they won right away =)

Ronnie Sunde said,

I dont feel google ever raced with anyone, they made a phone and they won right away =)

They did race and they failed miserably. Site store was a joke with no support. They have sold some 20,000 N1 in a month compared to 1 Million iPhones 3... People preferred Motorola and HTC over the N1.....

Matrix XII said,
They did quite well with the phone didn't they?

yeah... not like iphone who dont do it even if it has issues...