ITV Player launches on Windows Phone

The BBC isn't the only UK broadcaster sharing the love with Windows Phone users today. While the Beeb rolled out a major update to its iPlayer app earlier, ITV launched its media player on the platform today too. 

ITV Player is a new addition to Windows Phone, but while it may be late to the party, it's certainly arrived in style. A slick start-up animation, which is displayed while the app is loading content, opens up into a view of recommended shows, and viewers can swipe across the screen to view the 'most watched' programmes, as well as a channel menu. 

On the channel views, there are two panoramas; swipe across the top coloured row to switch channels; and swipe across the bottom to switch days, to browse content from the last 30 days of ITV shows.

In addition to catch-up, viewers can also watch live TV on ITV1, ITV2, ITV3, ITV4 and CITV. Mums and dads will be pleased to know that the app supports parental controls to ensure that their little monsters don't watch anything too naughty. 

Do bear in mind, however, that you will need a TV licence to watch live TV in the UK, even on your phone. 

Download: Windows Phone Store | via @WindowsPhoneUK

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15 Comments

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Enron said,

Do I need a TV licence for this one if I'm not in the UK?


Legally, for all available UK based TV broadcasts, you do need a TV Licence, but not catch-up TV.

DJGM said,

Legally, for all available UK based TV broadcasts, you do need a TV Licence, but not catch-up TV.

How do you get a TV licence anyway? Do you have to be a UK citizen? They could make good money selling these licences internationally.

Enron said,

How do you get a TV licence anyway? Do you have to be a UK citizen?
They could make good money selling these licences internationally.


You have to be officially resident in the UK. The BBC will never sell the TV Licence internationally
since it is not a commercial company. It is a strictly non-profit broadcasting corporation.

To receive any television broadcast channels within the UK (whether they're from the BBC or
otherwise), you must have a valid TV Licence ... not available to anyone outside the UK.

Edited by DJGM, May 27 2014, 7:36pm :

DJGM said,

You have to be officially resident in the UK. The BBC will never sell the TV Licence internationally
since it is not a commercial company. It is a strictly non-profit broadcasting corporation.

To receive any television broadcast channels within the UK (whether they're from the BBC or
otherwise), you must have a valid TV Licence ... not available to anyone outside the UK.

Non-profit tv what the heck is that, every channel in 'Murica is for profit.

anothercookie said,

Non-profit tv what the heck is that, every channel in 'Murica is for profit.


Oh, and totally non-commercialised too. All BBC channels carry no advertising by law.
You can watch any popular BBC show such as Doctor Who or Casualty and not have
to put up with any commercial interruptions throughout.

We do of course have plenty of commercial TV channels over here too.

DJGM said,

Oh, and totally non-commercialised too. All BBC channels carry no advertising by law.
You can watch any popular BBC show such as Doctor Who or Casualty and not have
to put up with any commercial interruptions throughout.

We do of course have plenty of commercial TV channels over here too.

Possibly the best aspect of the BBC. No Ads.

duddit2 said,
The pit falls of adjusting settings to allow cortana - cant install uk only apps like this and bbci player
Just change it back to UK, install the app and then switch back. Easy.

duddit2 said,
The pit falls of adjusting settings to allow cortana - cant install uk only apps like this and bbci player
Just change it back to UK, install the app and then switch back. Easy.

the better twin said,
Just change it back to UK, install the app and then switch back. Easy.

That defeats the point of installing the apps then as they won't work after switching back to US.

neo158 said,

That defeats the point of installing the apps then as they won't work after switching back to US.


Umm they work fine. The restrictions are only on the marketplace for iplayer, 4od etc