"iWatch" could come with iOS and make Apple $6 billion a year, says analyst

It's no secret Apple have a gadget in the works designed for our wrists, exerting a team of 100 staff led by Jony Ive to work full time on the project, as it has been reported in the past week

It remains to be seen how such a device could be implemented in Apple's signature user-friendly style, with much debate ensuing over the possibility of the 6th generation iPod nano's UI or indeed a modified version of iOS being used. The Verge has lifted the veil, however, reporting that Apple has "chosen to rework the full iOS to run on the watch instead of building up the iPod nano's proprietary touch operating system", additionally noting that early prototypes have suffered with battery issues, falling far short of the 4-5 day runtime Apple is reportedly aiming towards. Navigating the issue of screen size is reportedly of high concern to the research team as well, where leveraging their voice assistant technology, Siri, may provide the functionality a wearable screen would not provide.

As the Cupertino-based company now has effectively an operations expert as CEO, we can be certain no "iWatch" would reach the shelves unless there's significant profit to be made. Bloomberg cites Citigroup analyst Oliver Chen, who estimates Apple could grasp up to 10% of the pre-existing $60 billion a year global watch industry. Chen goes on to comment: "This can be a $6 billion opportunity for Apple, with plenty of opportunity for upside if they create something totally new like they did with the iPod", also noting that Apple have drawn this success from creating products "consumers didn't even know they needed".

With Glass set for a late 2013 release and the Pebble smartwatch already on sale, Apple have limited time to secure the next big product category as they did with both the iPhone in 2007 and iPad in early 2010. 

Source: The Verge and Bloomberg | Image: iPortal

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$6 billion a year absolutley bull****. 10% of the watch industry bull****. its a gimmick, no proper business person, person interested in watches or majority of women will have a smart watch on there wrist, not just talking about apples thing, any smart watch. its just not stylish enough. hardcore apple kids will have maybe, a bunch of the IT crowd with no sense of style will but for the majority of people i cant see it happening. The day you see even apple exec's replacing there $1-2,000 watches for that is when you know the worlds gone crazy

Thing is you sound like Steve Ballmer talking about the rumours before the iPhone was released - "$500 for a phone?!", "it's a gimmick", etc.
Apple have a knack at making consumers realise they need something they never have - it's an innovative business tactic. Granted though, it doesn't seem immediately practical or stylish. But remember, these are rumours and it's their nature to be mostly false.

These comments remind me when the iPad was still a rumor... People were dismissing it, saying Apple would fail HARD for bringing an oversized iPod Touch. And shame on me, I was one of these people, now I can't live without my iPad.

Why not hold your judgement until you know every factual detail of the product?

Can't wait to see clowns running around with Google Glasses and Apple iWatches so I can laugh in their douche baggy faces...

I think it's a poor idea... I don't see why I'd need it. Wish they'd concentrate on getting out an actual Apple TV (set) then I'd be interested in another product of theirs!

Will we have to wait for the iWatchS before it will actually tell the time and i certainly wont be using that shiz for an alarm.

Uplift said,
Will we have to wait for the iWatchS before it will actually tell the time and i certainly wont be using that shiz for an alarm.

Haha. Considering all the problems Apple has with keeping time, agreed. I wonder how many people run late thanks to Apple's issues with that.

It's possible. They can spend like $10 to make it and sell for $100.
But anyway, if analysts are that good, they would be rich for buying and selling stocks already.

I got a Pebble as an extension of my smartphone. It doesn't have a microphone, the battery is somewhat decent (for something constantly connected over bluetooth) and it provides a quick glance at my notifications while I keep my phone in my pocket (useful in meetings, less disrupting).

Also, the button-based music controls (opposed to capacitive screen controls) is somewhat useful during winter as I don't need to take off my gloves, and I can keep my smartphone away from the eyes of thieves in the subway.

I understand this might not be useful to everybody, but I still think there's a market for it.

I stopped wearing a watch because my smartphone has a clock. iWatch will cannibalise sales of some other consumer device. So Apple will sell a ton of watches to people who would have bought iPhones.

So, that pic looks like a shuffle on a wristband. I hope the actual one looks more, I dunno, original. I know people said the iPad would tank but the thing is, it's a form factor in between mobile and desktop. A watch barely a form factor at all. I can't imagine surfing the web on a tiny little screen like that. I dunno, we'll see what they have up their sleeve (or on their wrist!).

Funny. 6bil huh. Yea, I doubt that but crazier things have happened. Shall see how loyal Apple's fan base is....still is.

If it came with 32GB of storage, BT/sweat resistant-earbuds, pedometer, heart monitor and workout-related assistant applications, I'd buy one.

AR556 said,
If it came with 32GB of storage, BT/sweat resistant-earbuds, pedometer, heart monitor and workout-related assistant applications, I'd buy one.

Yes, if it were heavily geared towards personal fitness I could see it being a pretty good product.

I find this hard to fathom. I mean, a watch? Why are they making a watch... It just seems really bizarre to me.

Lamp0 said,
Watching itv right now.

you know what I mean... can't call it AppleTV since that is already a thing...

Edit: how in the world did quoting the post above put it down here?

A screen that is too small to do anything usefull with and a watch that only works for four days. I still don't see it

6 billion dollars? A year?! In what fantasy land is this analyst living in where Apple will be able to take 10% of the global watch market?

Sranshaft said,
6 billion dollars? A year?! In what fantasy land is this analyst living in where Apple will be able to take 10% of the global watch market?

its not a fantasy.

Apple to caters to sheep, e.g people who buy the "s" version of each iphone every 5-6 months for a simple feature which should of been included in the original version.
So its not hard to see the sheep buying these aswell.

LUTZIFER said,
Like I said before, all they had to do was stick a strap on to an iPod Shuffle, and ya got an iWatch.

And the iToots rejoiced. Apple just invented the watch


These guys make to much money for putting up a wet finger and guessing which direction the wind blows from, while taking into account the stock portfolio their customers own.

I should give this job a shot.

I find these days I just wear a watch mainly as a fashion accessory, mostly I end up looking at my phone or elsewhere rather than at the watch, I could be wrong but I suspect a lot of people use their phone more than their watch - or screens, particularly office workers (where email/calendar appointments/business apps keep you aware of time with reminders and appointments etc. This would have to be very well done to get people to accept a recharging watch.

I won't rule them being able to pull something great out of the hat yet but in the back of my mind I wonder if this is the type of project that Jobs shelved previously for a variety of potential reasons.

Osiris said,
I find these days I just wear a watch mainly as a fashion accessory, mostly I end up looking at my phone or elsewhere rather than at the watch, I could be wrong but I suspect a lot of people use their phone more than their watch - or screens, particularly office workers (where email/calendar appointments/business apps keep you aware of time with reminders and appointments etc. This would have to be very well done to get people to accept a recharging watch.

I won't rule them being able to pull something great out of the hat yet but in the back of my mind I wonder if this is the type of project that Jobs shelved previously for a variety of potential reasons.


Same here. The one time I do use it is when I'm out with people (dinner or something else) and I don't want to feel rude by pulling out my cell phone.

Yeah... welcome to new trend: talk to your wrist and look like a total douche.
Now we'll have to daily recharge our watches too.

I don't buy this ****, sorry.

Reports are they're working on 4-5 day battery life, as stated.

I do agree though that using voice assistants in public - in general - won't ever catch on...

benbuffone said,
Reports are they're working on 4-5 day battery life, as stated.

I do agree though that using voice assistants in public - in general - won't ever catch on...

sorry but 4-5 day battery for a WATCH isn't my idea of functional. I would assume most people would think this, yet slap an apple logo on it and theyll change their 'minds'

/sigh

duddit2 said,

sorry but 4-5 day battery for a WATCH isn't my idea of functional. I would assume most people would think this, yet slap an apple logo on it and theyll change their 'minds'

/sigh

It's no hardship to charge a device while I'm sleeping. What's one more?

duddit2 said,

sorry but 4-5 day battery for a WATCH isn't my idea of functional. I would assume most people would think this, yet slap an apple logo on it and theyll change their 'minds'

/sigh

Well I assume you charge your phone/tablet/laptop at night, what's the difference? And with a battery life of a working week, you don't need to worry about it.

Also, in the same way wristwatches charge through internal pendulums, Apple could implement something like that and wow us...you never know.

zrelativity said,
I never take off my watch. I have it on 24/7/365.

Sorry for you.... Sex wearing a watch? No thanks.

Fritzly said,

Sorry for you.... Sex wearing a watch? No thanks.

especially that ugly thing in the pics at the top! damn....