Jolla chairman: We are the third mobile OS

A few days ago, the latest figures from industry analysts IDC showed that, as far the worldwide smartphone market goes, nothing much has changed recently. Android has extended its lead to take 84.7% of the market, Apple is a distant second with 11.7% share, and Microsoft remains far behind in third place with just 2.5%. 

BlackBerry, meanwhile, has completely imploded when it comes to market share - having sold just 1.5 million devices last quarter around the world, it now has just 0.5% of the worldwide market, putting it in an emphatic fourth place. But all the other various platforms - small or niche operating systems that run on devices which sell in tiny numbers - are all bundled together into one category: "Others."

Finnish company Jolla - created by a team of former Nokia employees - is in that latter category. Its Jolla Phone - which runs its in-house Sailfish OS - sells in such limited quantities that even BlackBerry looks popular by comparison. And yet, as Forbes reports, Jolla chairman Antti Saarnio apparently believes that the company is doing far better than it is. 

Saarnio recently attended the launch of the Jolla Phone on the Three network in Hong Kong, as the company slowly expands its international presence. "A wise man said nine months ago that the third mobile operating system is coming any day now," he said. "That man was Li Ka-shing, Asia's richest man. As Jolla launches today the Jolla smartphone with Hutchison Telecommunications, I claim that the day is today." 

If you had to read that a couple of times, you're not alone - yes, Saarnio did seriously suggest that Jolla is the third mobile ecosystem. Not Windows Phone, not BlackBerry, but Jolla. 

Until recently, Jolla's only carrier partnerships were in Finland, Estonia and Kazakhstan - not exactly world-defining markets. But the company clearly has big ambitions, despite its modest sales, and its partnership with Three in Hong Kong is strategically significant: "Hong Kong is a natural place to start with Three," Saarnio explained. "It is their home market, but they are also a global company so this launch can be a great stepping stone for Jolla to ramp up in additional markets."

Big ambitions are one thing; reality is quite another, of course - and the reality is that Jolla is very, very far from catching up with Windows Phone to take third place in the race for mobile supremacy. Indeed, it's evidently still quite far behind BlackBerry in fourth. 

Nonetheless, Jolla clearly has big plans, and its launch in Hong ​Kong will be an important step in realizing its future potential, and more markets will see the device later this year too. The Jolla Phone will be available via Three in Hong Kong, free on premium contracts, or 2888 HKD (around $370 USD / €280 EUR) off-contract. 

Source: Forbes via MyNokiaBlog | Image via Jolla

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I think the market is wide open for a third ecosystem. After all, no single 'other' OS has a major presence yet. Windows Phone at 2.5% is really no different than all the rest. Anything below 4% is in the 'other' category to me. That leaves Jolla, Firefox OS, and Ubuntu Phone plenty of room to become the third ecosystem, as no one has claimed it yet.

I like the look of all three. I hope one of them can build enough marketshare (4%+) to push into the third ecosystem category. It's all to play for at the moment.

simplezz said,
I think the market is wide open for a third ecosystem. After all, no single 'other' OS has a major presence yet. Windows Phone at 2.5% is really no different than all the rest. Anything below 4% is in the 'other' category to me.

Come off it already! Have you had some puff and pass with the Jolla dude? WP is doing OK in most markets except North America.
Anyways all those operating systems you talk about will encounter the same problems windows phone has had. No apps, poor carrier support, no killer hardware, low marketing budgets e.t.c. if Microsoft, Sumsung (Tizen) and BlackBerry are struggling to make a splash don't expect Jolla to make it big. I pose a question to you. Do you own a Jolla phone? Or intend to buy one in the near future? Once you answer that question you will be closer to understanding the problems Jolla has before it can even become the 5th ecosystem.

Taking in care that the one who was third before has collapsed. It's time to bring Metro 2.0, the current one is nice but improvements are always welcome

daniel_rh said,
It's time to bring Metro 2.0, the current one is nice but improvements are always welcome

The current metro experience on WP is fine, it's the marketplace that is horrid and will run people off.

I lasted 9 months with a Lumia 1520 but really I just couldn't take it anymore, the only apps i could ever rely on were the microsoft and nokia apps, the rest were garbage.

In all honesty, I have yet to find an app on android worth paying for either.


Order_66 said,

The current metro experience on WP is fine, it's the marketplace that is horrid and will run people off.

I lasted 9 months with a Lumia 1520 but really I just couldn't take it anymore, the only apps i could ever rely on were the microsoft and nokia apps, the rest were garbage.

NastySasquatch said,
In all honesty, I have yet to find an app on android worth paying for either.

The only android apps I ever paid for was with the $50 promotion google was offering back when i got the nexus 4, otherwise I wouldn't buy any apps either lol
But on WP I at least expect a free app to function or else it shouldn't even be on the market, google has some bad apps too but the necessary ones function without much trouble, at least in my experience.

Only like a third of the android apps I've ever downloaded have worked. That might be pushing it. I'll admit though I've only owned tablets and other types; not phones. No android phone maker has put one out that I could use easily. Even my Lumia 1520 is a little small for me.

He could be right in a few years. Sailfish is, technically, extremely well-built. It'll run well and easily on a lot of hardware. The compatibility with Android apps is very nice to begin with, the UI looks great and the user interaction patterns they use are very smart.

If they do their launch in Europe right they might have a real chance. I've been wanting to try Sailfish out for months now ever since I heard they were going to continue where Nokia left off with MeeGo (which was pretty great on the Nokia N9 that would later become the Lumia 800).

Ambroos said,
He could be right in a few years. Sailfish is, technically, extremely well-built. .

No it isn't. It's a hacked together version of an unfinished MeeGo. Technically, it's better than Android. But nowhere near as solid internally as WP or even iOS.

There have been some rumours here in Finland that Nokia might actually come back with MeeGo based phones (they've been hiring Android devs etc.). You never know, maybe Jolla will have some sort of future too. Although I'm happy with my current WP and I really hope it will still exist in the near future.

I liked Moblin and MeeGo, I'm excited to see what happens with Jolla and their Sailfish OS...I still use MeeGo icons on my Android/Apple devices.

Can someone tell this fool that in order to be the third mobile OS you have to have more than 0.01% market share!!?!

To all those claiming WP doesn't have enough momentum to be the 3rd ecosystem: The competition between Android, iOS and WP started with WP8, not WP7. If you observe, the rate of new apps/games entering the Store is increasing, and will increase even more because of Universal apps. WP will reach 4% by 2016, if the current trend continues.

This from the very same management team that trashed Nokia. Their management skills took the world's number one mobile phone company and drove it into the ground. The damage they did was so bad it had to be saved from ignominity by Microsoft.

Here in China they say of people like this "they too much adjust their hats while standing under the plum tree". The Chinese say this because there's no word in Mandarin for "dickheads".

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