Kinect sales now expected to hit 5 million by Christmas

It seems that Microsoft has now raised its sales target for their Xbox 360 motion control device Kinect. Originally the company said that they expected to sell three million devices by Christmas, but now they are stating that they expect to have Kinect in five million homes by the end of the year. According to Bloomberg tech expert Dina Bass's twitter feed, the news came directly from Microsoft's Don Mattrick. 

If the company does manage to sell that many pieces of Kinect hardware, it will end up being the biggest Xbox based launch in the divisions history. There is no doubt that pre-release hype has been good for the Kinect as pre-orders have been selling out around the world.

At the same time, Sony’s PlayStation Move has been selling well too. Sony has sold one and a half million units in Europe and just over one million devices in America. This brings their total to over two and a half million devices shipped since launch with many more expected to sell before Christmas.

Kinect for Xbox 360 launches tomorrow in America and in Europe on November 10. The device comes bundled with Kinect Adventures.

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Sounds like MS is doing what they do really well.
Overestimating demand.
They do this all the time what it comes to the Xbox.

babyHacker said,
Sounds like MS is doing what they do really well.
Overestimating demand.
They do this all the time what it comes to the Xbox.

Xbox is top selling gaming brand right now.. 5 million is probably an under estimate.

sexypeperodri said,
I seriously doubt Micro$oft will sell 5 million Kinetics.

They will sell more than that.. the Kinect isn't just a gaming controller, it allows you to "kinect" with friends and family, "kinect" with Netflix, "Kinect" with Zune.. You do realize this is basically an open gesture and voice command for your entire home entertainment experience right? The technology could be spun off to integrate into STBs or Microsoft could integrate STB experiences on the 360 as a platform as well.. so much opportunity with this technology. They're pushing 500 million bills to open new doors and i can't wait!

blahism said,

They will sell more than that.. the Kinect isn't just a gaming controller, it allows you to "kinect" with friends and family, "kinect" with Netflix, "Kinect" with Zune.. You do realize this is basically an open gesture and voice command for your entire home entertainment experience right? The technology could be spun off to integrate into STBs or Microsoft could integrate STB experiences on the 360 as a platform as well.. so much opportunity with this technology. They're pushing 500 million bills to open new doors and i can't wait!

I have to agree. At firstbi figured it was another Wii rip off minus the fancy glowing balls but the potential here is unlimited.

Hmm, it would be good a game like Resident Evil or Alone in the Dark, something scary to play with in the dark in a huge projected monitor :-D

Not even sure it was the ad campaign that has pushed it through, more word of mouth. Least will be more so here in the UK as I haven't seen one ad for it a week before launch

Byron_Hinson said,
Not even sure it was the ad campaign that has pushed it through, more word of mouth. Least will be more so here in the UK as I haven't seen one ad for it a week before launch

I don't have anything but Netflix and Zune so i have no clue how well its being marketed. Can't wait to see how its showcased with retailers tomorrow though. Unfortunately my store called and said i could pick it up tomorrow, they're not open late for this one.. sad face

TechDudeGeorge said,
Who's buying Move, Don't most households have a Wii? And Kinect should deffo sell great, it's better than Move.

I thought Sony mentioned their "shipped" numbers and not how many they sold. Can the Neowin look into that because there's a huge difference between 'shipping x number of units' and 'selling x number of units'.

Regarding the 14 million units mentioned above me. I think that company meant lenses. So we don't know if they supply 2 or 3 lenses on each kinect device. If t's 2, for example, then perhaps we can assume 7 million Kinect devices on shelves.

If MS does get close to 5 million by EOY... that's pretty impressive. I was thinking they'd have a hard time selling 2.5 million.

I can't wait to get to a demo unit. Sounds like the skeptical folks I know have changed their minds once they've actually played a couple games.

TechDudeGeorge said,
Who's buying Move, Don't most households have a Wii? And Kinect should deffo sell great, it's better than Move.

No PS3 and no wii. Never found a reason to get the Wii especially with slim supply when i actually considered it and once the supply caught up MS announced "Natal" and lost all interest in Wii

Luis Mazza said,
All those high and even higher expectations are a very dangerous move by Microsoft.

Why is that? Microsoft has delivered what it proised with their latest products (and don't mention Vista, it is not a recent product, being 4 years old), so I don't see why they won't deliver it with kinetic.

I don't even have an xbox and I'm thinking of getting one just to play with it (besides, my wife saw the demo and was really interested in some of the games for it), and, even not having hardcore games at launch isn't a show stopper as I prefer to play these on my pc.

sviola said,

Why is that? Microsoft has delivered what it proised with their latest products (and don't mention Vista, it is not a recent product, being 4 years old), so I don't see why they won't deliver it with kinetic.

I don't even have an xbox and I'm thinking of getting one just to play with it (besides, my wife saw the demo and was really interested in some of the games for it), and, even not having hardcore games at launch isn't a show stopper as I prefer to play these on my pc.

I don't completely disagree, but MS does have some risk as they're look at a bit differently than Apple or Google... especially (as of late) anything in the consumer division. For instance, if MS says 5 million but only get 4.5 million, it may not get insvestors on board. You and I may see anythign past 3 million as impressive, but investors and analysts can be.... on a different planet. lol

sviola said,

Why is that? Microsoft has delivered what it proised with their latest products (and don't mention Vista, it is not a recent product, being 4 years old), so I don't see why they won't deliver it with kinetic.

I don't even have an xbox and I'm thinking of getting one just to play with it (besides, my wife saw the demo and was really interested in some of the games for it), and, even not having hardcore games at launch isn't a show stopper as I prefer to play these on my pc.


Not to mention they exceeded the predictions for last quarter's earnings and surprised everyone. Microsoft is on a roll and I'd say this prediction for Kinect is very much justified. I wouldn't be surprised if they also sell more Kinects than predicted.

sviola said,

Why is that? Microsoft has delivered what it proised with their latest products (and don't mention Vista, it is not a recent product, being 4 years old), so I don't see why they won't deliver it with kinetic.

I don't even have an xbox and I'm thinking of getting one just to play with it (besides, my wife saw the demo and was really interested in some of the games for it), and, even not having hardcore games at launch isn't a show stopper as I prefer to play these on my pc.

MS product launches are always hyped by the company. What I mean is... make good marketing and a good product. Selling estimates are for business analysts, not everyone else. High expectations which are not accomplished can hurt more than just staying quiet.

Luis Mazza said,

MS product launches are always hyped by the company. What I mean is... make good marketing and a good product.

You should see Apple's product launches, then.
Selling estimates are for business analysts, not everyone else.

Selling estimates are for shareholders It's not Microsoft's fault that every source of news is picking up on this. Obviously the president of the business division (who announced it) didn't really intend to deliver this news only for the consumer, what's happening is just a bonus, really.

Pharos said,

You should see Apple's product launches, then.

Selling estimates are for shareholders It's not Microsoft's fault that every source of news is picking up on this. Obviously the president of the business division (who announced it) didn't really intend to deliver this news only for the consumer, what's happening is just a bonus, really.

Apple makes much better product launches than Microsoft does and they don't talk about estimates *before* they even start selling a product. MS should learn from that, instead of playing the role of an overactive child. The company's sales estimates are a secret, but analysts can make their own projections, not the company itself and then say it out loud. This is really not good. MS should learn with Steve on this one.

Luis Mazza said,

Apple makes much better product launches than Microsoft does and they don't talk about estimates *before* they even start selling a product. MS should learn from that, instead of playing the role of an overactive child. The company's sales estimates are a secret, but analysts can make their own projections, not the company itself and then say it out loud. This is really not good. MS should learn with Steve on this one.

true, i hope they do learn

Luis Mazza said,
All those high and even higher expectations are a very dangerous move by Microsoft.

I don't think it's risky at all in this case. They know they have something good with the Kinect. I was able to try it out last week and I don't see how they couldn't do well, it works!. I'm assuming the pre-sales were fairly high why they are anticipating even higher sales outright. Secondly, from what I've seen so far, there's nothing this Christmas that beats the Kinect as far as the cool factor.

We had a Kinect delivered to our store today (and we are still taking pre-orders for launch day), it was setup and it created such an awesome buzz with customers. I personally hadnt played it until today and i must say it has definitely put to rest some of the doubts i had about it.
Its still not perfect but at the end of the day what product is ever 100% on release. Id definitely recommend getting down to your local games retailer and asking to see a demo, im sure you will be surprised with how good it actually is.

opilo said,
We had a Kinect delivered to our store today (and we are still taking pre-orders for launch day), it was setup and it created such an awesome buzz with customers. I personally hadnt played it until today and i must say it has definitely put to rest some of the doubts i had about it.
Its still not perfect but at the end of the day what product is ever 100% on release. Id definitely recommend getting down to your local games retailer and asking to see a demo, im sure you will be surprised with how good it actually is.

Definitely, I feel it really makes video games fresh again for the average consumer. Hoping for a price drop soon so I can pick one up next year.
In australia it's $198, which is a lot considering AUD is almost at parity with USD.

St4rOcean said,

Definitely, I feel it really makes video games fresh again for the average consumer. Hoping for a price drop soon so I can pick one up next year.
In australia it's $198, which is a lot considering AUD is almost at parity with USD.

really? for just the Kinect? Its selling for 150 in Canada and we are also close to par with the USD.. (150 before tax that is. Makes sense if yours is after tax)

este said,
Supply will meet the demand?

They're allegedly shipping 14 million units throughout the holiday. I might pick one up for Xmas, or get someone to get it for me...

este said,
Supply will meet the demand?

I was asking myself the same question when I started reading the article. Anyways if they could meet more than the demanded, the number could be even doubled.