Lenovo to drop IBM brand

Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in the third quarter of 2007 compared to the same period a year ago, while profits surged 178% to $105m, suggesting that Lenovo's efforts to merge itself with the former IBM PC division have finally succeeded. "By making substantial progress on all of our critical priorities over the past few quarters, we are now a stronger, healthier company. One important sign of this progress is our decision to completely transition our Think products from the IBM brand to the Lenovo brand two years earlier than planned," said Lenovo chief executive William Amelio.

News source: vnunet

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... IBM brand to which it acquired rights when it purchased IBM's PC division three years ago.

Hmm, I didn't know that. So this is the end of IBM? Their logo is classic!

RiVaLSSJ said,

Hmm, I didn't know that. So this is the end of IBM? Their logo is classic!

Only will disappear on ThinkCentre and ThinkPad devices. Will still appear on network hardware and servers.


Epic is right....the good old Big Blue.

I do like to see the IBM logo because of it's reputation and eyebrows it raises.

but as noted before the whole IBM pc & laptop consumer division moved to lenovo...staff included. so the designs are still from original IBM staff.

I have a T61p and it's the best Thinkpad to date.....so as long as they don't screw with the whole Thinkpad idea and design it's ok.

Why is this news?

It was a part of the sale agreement, that Lenovo only had the right to continue using the "IBM" and "Thinkpad" brandnames for a period of 5 years after the sale.

They have to phase it out, pretty much a "non-story"!

Sadly, I bought an IBM Thinkpad based mostly on the IBM brand, and my past experience with Thinkpads as a kid. I only recently found out that IBM sold their PC manufacturing division to Lenovo, and of course I said "Lenovo who?". But my personal bias, plus the dozens of positive reviews for the T61 ultimately won me over. Thankfully, their recent offerings of laptops are still of very good quality; although I can tell you that I don't have a lot of faith in Lenovo as a whole still. Their recent shift to outsourced manufacturing and support, as well as overall cheaper quality parts has slightly sullied the legendary Thinkpad build quality, and I can only see it getting worse from there. From what I've read, their customer support is far worse than when IBM was running the show, as well.

You have to remember that even though the name changes, the R & D centre didn't, and most of the employees that worked for the IBM PC division and ThinkPad went to Lenovo in the sale. So, you are basically getting an IBM machine with a different name on it. Remember when IBM sold off the printer division - think back, way back to 1995 - it's called Lexmark now.