LG puts itself above Samsung's Galaxy S IV ad in Times Square

We are now just hours away from Samsung's official reveal of its Galaxy S IV smartphone, via a press event in New York City. Samsung is also cooking up something in Times Square at the same time but rival smartphone maker LG happens to be launching its own campaign that mocks the one Samsung has for its next Galaxy S device.

LG's Korean press release reveals that LG's Times Square billboard, which has been in that same location for 20 years, is sitting on top of Samsung's billboard, which was just put in place in 2012. When Samsung changed the billboard for its teaser ad, "Be Ready 4 The Next Galaxy", LG quickly put up its own ad with the same basic design, but with the worlds "LG Optimus G is here 4 you now."

It's a clever bit of marketing, and we think it's actually cool that LG thought of this, but it's going to take more than just a mocking billboard in New York City to get people to switch over from Samsung to LG. Just a reminder, the Samsung Galaxy S IV press conference starts at 7 pm Eastern Time and it will be livestreamed on Samsung Mobile's YouTube page.

Source: Korean Newswire | Image via LG
Via Engadget

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23 Comments

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I remember back in the 80's and 90's when Coke and Pepsi did such. Nintendo and Sega too. LG gots some gonads their brutha. To bad Samsung is going to step on them and crush them.

I do like the Pro. if i didnt have the Npote 2 already I would have considered the LG, providing it didnt use vanilla Android. I prefer some type of skin. But I like what I saw of it and I wish LG the best. The Korean's are at war and right now Samsung is winning by a huge margin.

Times Square is one of those places to me it doesn't mater where you put it.... there is just so much advertising and moving imagery there that you will never notice it or get dizzy trying to look at it all in addition to the thousands of moving people / cars / other objects around you...

When I just look at it quickly though, it looks more like a giant Samsung ad than two individual ads. I see the number 4, and just think, "Samsung announcement." Maybe it's just me.

Wow, seems LG and Apple are a little nervous over the GS4 reveal. I heard Steve Jobs was going to rise from the dead simply to crash the event.

ir0nw0lf said,
Wow, seems LG and Apple are a little nervous over the GS4 reveal. I heard Steve Jobs was going to rise from the dead simply to crash the event.
Cause you know Steve Jobs can see and hear EEEEVVVVEERRRRYYYYTHINGGGGGG....(toy story)