Lines form around the US for the Surface Pro launch

The Surface Pro has been met with a plethora of demand today as lines have been spotted around the US with hopeful consumers who are looking to get their hands on the device today. We have nabbed a few pictures from twitter to show that while some may have written the Surface off as another Microsoft failure, consumer response seems to indicate the opposite.

Image via Alan Kimmer, Twitter

If you were hoping to get your hands on a Surface Pro today, you may need to search far and wide as it is being reported that many Microsoft stores have sold out of the devices. This is not a surprise as there was plenty of pent up demand for the device and even the Surface RT sold out at launch. Reports are indicating that the 128GB Pro has sold out completely at most places (including the Microsoft Store) and that some locations are out of the 64 GB version too. We have heard that Microsoft is looking to quickly backfill these outages, but we don not have a timeline on when that will occur.

Line wraps around the Microsoft Store in San Jose, image via Rakesh

The Surface Pro represents Microsoft's future direction for the company and is the first full PC to don the company's name and go head to head with the with other OEMs in the laptop category. The the 64 GB version starts at $899 and the 128 GB version selling for $999, neither of those models will come with a keyboard cover, so expect to tack on an additional $100+ to the purchase price.

Microsoft Store in Bellevue, Twitter via Java Junkee

Microsoft is also offering a $20 discount on a one year subscription to Office 365 Home Premium if you buy it alongside the Surface Pro. If you want a longer two year warranty, Microsoft will sell one with a $50 discount for a limited time.

Image via Geekwire

Let us know if you hear about any lines in your areas or if you were able to get your hands on a device, let us know your first reactions to Microsoft's top tier tablet in the comments below.

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78 Comments

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it's so laughable that neowin and its fanboys tried to build or wrap an apple-like culture around everything microsoft, its pitifully pathetic. lmao.

Albert said,
it's so laughable that neowin and its fanboys tried to build or wrap an apple-like culture around everything microsoft, its pitifully pathetic. lmao.

Actually, what *is* pathetic is watching the panicking Apple parrots, who're worried their reign of "cool" is coming to an end.

I really, really don't think any Apple fan is worried about Microsoft taking over the reign of "cool." I'm also now sure how this really threatens Apple at all, certainly nothing anyone is panicked about.

So people line up for Apple products and there called sheeps and stupid. People line up for Microsoft and it's great-good for them. You Apple haters amaze me.

Sad but true. I wasn't able to get my Surface Pro yesterday. Called the Microsoft Store. "Closed due to the weather". Found out that they opened at 12. Called at 12:15 pm. They were sold out.

They are called sheeple not because they wait in lines, but because they wait in line for innovative feature upgrades like a new row of icons (longer phone). An amazing 3D map experience. Better yet, inventing panorama photography!

Well two of those are software upgrades, which people would simply download. I'm not sure what your point is given that no one is currently offering anything really innovative. The original iPhone was truly novel and the iPad had a good bit of novelty. Once the market for a device is established, most everything beyond that is evolution of some form or another (including the Microsoft Surface).

No lines in London, because (i) still no Microsoft store here, and (ii) still no European launch, or even a stated date for one. This is very disappointing (we Europeans are just as ready to be gouged as you Americans are:-).

gb8080 said,
No lines in London, because (i) still no Microsoft store here, and (ii) still no European launch, or even a stated date for one. This is very disappointing (we Europeans are just as ready to be gouged as you Americans are:-).

How cute, people in the UK actually think anyone in the US cares.

J/K - I spend a lot of time in Europe, and the inconsistencies of availability are crazy. However, to assume it is always 'Microsoft' at the heart is misguided. There are also products that get more attention and earlier releases in the UK/EU.

WP7/8 got an earlier and better EU release than it did in the US, mainly due to carrier delays.

It is true in reverse of products like Zune or even various Xbox Live services that are HELD UP because of licensing for that country or working through extra red tape that is involved in a vast majority of EU countries.

Also if Microsoft has limited availability, it is in their interest to fill the US demands, as the world sadly does gauge product success based on US adoption rates.

Pentagon Mall in VA store had a line from 10am till 2pm. Pretty steady flow. Maybe people are gonna like it. I certainly love mine. =)

it's a fad which is sad. hey I rhymed!

But this is a great turn out for people who want to be the first on their street to own one. Apparently people got like that when Win 8 went to RTM.

LOL...

The Microsoft Store at Tysons Corner, VA allowed people in at 8 AM rather than their opening at 10 AM as they told customers--including myself--the days leading up to today. This pretty much destroyed building any hype for the launch, as it just meant a heavier flow of traffic.

They were apparently sold out within minutes of the opening time though. I got a Surface Pro pretty easily, as I was there right when the mall opened its doors around 8 AM.

pickypg said,
The Microsoft Store at Tysons Corner, VA allowed people in at 8 AM
They were apparently sold out within minutes of the opening time though... I got a Surface Pro pretty easily, as I was there right when the mall opened its doors around 8 AM.

I stopped by that store last Tuesday and pre-ordered one. Sent an email to the salesman confirming I would be in today to pick it up. Showed up in the afternoon and they had everything ready for me. Very cool experience (just like when we got my wife her RT back when it was released).

As there were no real perks to lining up, I kind of wish I had done that in hindsight as I had reserved it already as well. Fortunately I waited all of about 5 minutes before they opened early.

The Microsoft Store at Century city mall on Santa Monica Blvd had a super long line and sold there entire inventory. They had 2 sheets of paper full of names of people that wanted to buy.

Very cool! Hopefully this demand and excitement will make OEMs design better Windows 8 tablets.

I also hope that once I buy my Surface Pro (a while from now), a black Touch Cover with one of those designs will be available.

Pam14160 said,
Actually the lines you see are from the last iPad and iPhone sales. . .

People were lining up outside the MS Store during the last iPad and iPhone launch? And some of them were holding pamphlets about the Surface? Hmmm... interesting

Good for Microsoft I say.

I don't think the small sizes are nearly enough for full fledged Windows, but for people looking for a tablet, well it's great.

Hope MS release something that might compete with laptops.

Nashy said,
Good for Microsoft I say.

I don't think the small sizes are nearly enough for full fledged Windows, but for people looking for a tablet, well it's great.

Hope MS release something that might compete with laptops.

Um, you might want to give Surface Pro another look, as it can and does compete with Laptops in terms of features and performance.

http://www.tomshardware.com/ne...-Laptops-Tablets,20991.html

As for the size, if people want portability, this is an optimal size with usability features not found in a laptop, like handwriting and drawing features. It also can dock and fills the role of a desktop unit, with video out, and a desktop Bluetooth keyboard/mouse etc.

Nashy said,
64 / 128 GB is not a laptop.

I have a few older Toshiba laptops laying around with only 40GB drives. Are you trying to tell me they suddenly transformed into seriously overweight tablets? I can somewhat understand the tablet vs laptop argument... but storage capacity is just that.. capacity. An SSD hard drive doesn't disappear because you put it into a different chassis.

Key word being older. It's 2013. If Microsoft wanted to compete with the laptop market, they needed to put laptop size HDDs in them.

It's trying to be something it's not. It's really that simple, argue all your like, it needs more space if it wants to be a laptop.

Nashy said,
It's trying to be something it's not. It's really that simple, argue all your like, it needs more space if it wants to be a laptop.

I'm not the one trying to twist this "argument" about hard drive capacity defining what a computer is. Ok, if you've got a problem with age, let's take a brand spanking new laptop, yank out the hard drive and put a smaller SSD drive. Or just remove it entirely and go with a network boot. Or do the same thing with a state of the art brand new desktop. Is your "logic" telling me it's a tablet now? No, it's still what it was before. Storage capacity doesn't mean dick when it comes to determining its form factor.

If there is anyone twisting this around to suit some form of argument, it's you.

As of right this moment, comparing laptops on the market now, this doesn't compete well with them. It's not a laptop, it's a tablet with a keyboard.

That's the point I'm making, and it's correct.

Nashy said,
That's the point I'm making, and it's correct.

Your "point" however isn't correct. I see laptops with very similar specifications, a few even with smaller sized SSD drives. So those don't count as laptops now too? Same processor, same memory, same GPU... but that doesn't count? For the price vs performance, yea you're better off with a laptop.. you're going to pay more for the smaller size. But you're the one who started with the whole silly "but laptops have hard drive, try again" statement, and then got upset when you were proven wrong. The guts are essentially the same, it's the form factor that's the biggest difference now.

Who's upset? You know what they say about assumptions.

This isn't a laptop, no matter how you look at it. It's a tablet, with a keyboard. It has tablet size memory, and to compare it to a laptop is silly.

I can officially say there were 0 lines in Memphis, TN as we have no MSFT store and Best Buy started taking pre-orders today for when they get their first batch "by the end of the month".

I would never stand in line for any product. It's like when a new restaurant opens. It's not that the Surface Pro sucks (it doesn't) but I just wouldn't have the time to waste. Still is better than the iSheep lines. They'd have to pay me for me to wait in line. Not trolling MS, though. It just makes me wonder if we are too centered on technology these days. I'm guilty of this too. I drool over new Windows and Office releases, new Linux kernels and distro upgrades, and new any new software, though. Meanwhile most people want XP back and only upgrade to 7 because XP is no longer compatible with their rig. Actually, isn't it ironic that people drool over new hardware but average Joe would never wait in line for new software? Without software, we're using a machine that can only do basic math.

Agreed. I'm not standing in line for anything apart from something that's literally once in a lifetime. For me that was seeing Floyd in 94. They never toured again so it paid off, lol.

vcfan said,
its a bad day to be a Microsoft hater

It is not that other people HATE microsoft, they are simply ignore it, or more specifically, they are ignoring windows 8 and sub-products.

And if somebody really hates microsoft then, a line of about 1000 people does not make any difference, Surface RT showed longest lines and i don't think that Surface RT was a success.

btw: i am a microsoft fanboys. :-3

Brony said,

It is not that other people HATE microsoft, they are simply ignore it, or more specifically, they are ignoring windows 8 and sub-products.

And if somebody really hates microsoft then, a line of about 1000 people does not make any difference, Surface RT showed longest lines and i don't think that Surface RT was a success.

btw: i am a microsoft fanboys. :-3

60 million Windows 8 licenses, and sold out Surface tablets suggest they're far from ignoring Windows 8.

Brony said,

It is not that other people HATE microsoft, they are simply ignore it, or more specifically, they are ignoring windows 8 and sub-products.

And if somebody really hates microsoft then, a line of about 1000 people does not make any difference, Surface RT showed longest lines and i don't think that Surface RT was a success.

btw: i am a microsoft fanboys. :-3

I wish more people would 'ignore' some of my companies products like Windows 8 and Microsoft have been 'ignored'. (Apple would like to have this level of being ignored, as it takes them several years to get the sales Microsoft obtains in a few months.)

Your word of the day: Delusional

thenetavenger said,
(Apple would like to have this level of being ignored, as it takes them several years to get the sales Microsoft obtains in a few months.)

In a year, Apple makes more net revenue on the iPhone than Microsoft makes on everything it sells. Source = Vanity Fair

linsook said,
Ya but, those licences aren't activated and each staples/best buy only only had 1/2 a surface.

You might say that, but the fact is the internet stats, and they say that windows 8 has already passed all Mac sales, and are 3% of all PC's that's not bad for a few months. and no really good hardware yet.

webdev511 said,

In a year, Apple makes more net revenue on the iPhone than Microsoft makes on everything it sells. Source = Vanity Fair

Yet their stock nosedives and lose market cap in a tragic fashion. That's what usually happens to one trick ponies.

Those of us "of a certain age" vividly remember the lines that formed when the Hula-Hoop first went on sale in the 50s. Same frenzy, just different buyers and object of their affection.

Our local Best Buy (Canada) had lots of people asking for it too! This is amazing especially without that much promotion here.

j2006 said
Our local Best Buy (Canada) had lots of people asking for it too! This is amazing especially without that much promotion here.
I live in Winnipeg. I wanna' go to my local Best Buy and see if they've got it there. I want to see it in person

Consumers want it... usually the people in comments who talk smack are trolls or people who want something even more.

Max Norris said,
Impossible, judging by the comments in the other recent articles nobody wants a Surface Pro.

Indeed something seems amiss with the whole thing.

Order_66 said,

Indeed something seems amiss with the whole thing.

Did you miss the sarcasm in Max's comment Order? Your hatred of all things Windows 8 is well documented, so I think you therefore must've missed the subtle undertone of sarcasm.

Dot Matrix said,

Paid Microsoft employees, I'm sure.


You know, with the sort of marketing gimmicks that Microsoft tends to pull for major product releases... I really would not be surprised.

Amazing!!! There was also lines here at the new Toronto location!

I knew everyone was waiting for the Pro version.

That was really nice of them to give them all umbrella's for the rain (last pic)... Apple would never do that lol.

also, people do a lot more shopping on Saturday. This could bring in a few more customers. People would just be out doing their shopping, and wonder what the big fuss is about, and it might pique their interest into buying one.

What else were they giving out to form the lines? When the MS stores first opened, they were giving out concert tickets and free prizes for people waiting in line. No one was there for the actual products.

FYI, it rains a lot in seattle and the umbrellas are provided by the U-village mall, not Microsoft. People going to nearby Apple store, H&M or any other stores can use them too.
Do more research before you post stupid comment.

Taein Kim said,
FYI, it rains a lot in seattle and the umbrellas are provided by the U-village mall, not Microsoft. People going to nearby Apple store, H&M or any other stores can use them too.
Do more research before you post stupid comment.

Relax, tough guy. No one is going to research "Microsoft yellow umbrellas + Seattle" to see if they handed them out of not.

Taein Kim said,
FYI, it rains a lot in seattle and the umbrellas are provided by the U-village mall, not Microsoft. People going to nearby Apple store, H&M or any other stores can use them too.
Do more research before you post stupid comment.

Le burn

Dinggus said,

Relax, tough guy. No one is going to research "Microsoft yellow umbrellas + Seattle" to see if they handed them out of not.

In order to not look silly, they really should.