Lumia 928 ad shows best low-light camera, better than iPhone 5, Galaxy S4

A new ad for the Nokia Lumia 928 has appeared on the Windows Phone YouTube channel, showing off the low-light capabilities of the 8.7-megapixel 'PureView' rear camera with optical image stabilization. The ad shows how the camera can take stunning photos and video in low light conditions, before calling out both Apple and Samsung by saying it's "better than iPhone" and "better than Galaxy" while showing a comparison image.

The Lumia 928 clearly beats both the iPhone 5 and Galaxy S4 through having a brighter, more clear image, with Nokia even saying that these are "actual images" in the fine print. Interestingly Nokia didn't want to try its luck against the HTC One, which also has optical image stabilization and extra-large "Ultrapixels" for assisting in low-light photography, but nevertheless it's a decent campaign that pits the Lumia 928's advantage against some major players in today's smartphone market.

You can purchase the Nokia Lumia 928 right now from Verizon for $99 subsidized on a two-year contract, while the very similar Nokia Lumia 925 is coming to other territories in June. The latest ad for the Lumia 928 can be seen below.

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sbasil said,
Bu....but.....can one use it as a phone? It seems to me like it's all about the camera

WP8 runs silky smooth on all the phones that run it, MS have done a brilliant job at optimization and the core features are solid, so OEMs have little choice but to differentiate on other features such as camera/build quality etc. The build quality you can see/feel by looking/picking one up and the camera on this phone is very very good, so why not sell to your strong points?

sbasil said,
Bu....but.....can one use it as a phone? It seems to me like it's all about the camera

in fairness "phone" is usually something Nokia almost almost get right (with the exception of say the n-gage and that was more the person using it looking like a took)

They normally do a fairly decent job with the camera software. Even from the late 90s Nokia phones have usually spanked the compitition on cameras in low light.

sbasil said,
Bu....but.....can one use it as a phone? It seems to me like it's all about the camera

It always seems ironic to me that mobile phones were first conceived as a way to help people talk to each other.

You can get the 928 for $50 through Wirefly now. I'd be more excited if I had $50 to spend on it right now; I'm gonna have to wait longer. Actually, it's $80, as Verizon charges you $30 to upgrade, and thus $130 through Verizon. Sigh. Can't wait to own this phone.

I'm not finding anything more than accessories, mostly screen protectors, on newegg

edit: nvm, I found it, but still, that price is for new contracts. I'm not sure I could get it on my current contract. Also, Verizon is still gonna charge a $30 activation fee, same as the upgrade fee, but $20 saved isn't bad, so when I can spare the money I'll prob. check newegg first and see if it'll let me do it or not. Thanks for the tip.

I hate to say I called this. But man, I knew they were going to not include the HTC One. I said weeks ago. The sad thing is, Microsoft sympathizers will swallow this MS BS whole.

I'm glad that this are coming along as predicted though.

simrat said,
So you are saying HTC one has better camera than 928?

I am saying that is very close in comparison. Which is why, as the author said, Nokia didn't want to try its luck against the HTC One, which also has optical image stabilization and extra-large "Ultrapixels" for assisting in low-light photography....

What will happen next? Well Nokia will go head to head against the HTC One for daylight photos, leaving the Samsung Galaxy S4 unmentioned.

DarkNet said,
I hate to say I called this. But man, I knew they were going to not include the HTC One. I said weeks ago. The sad thing is, Microsoft sympathizers will swallow this MS BS whole.

I'm glad that this are coming along as predicted though.


from experience the lumia 920 is better than the htcone, and the most obvious reason to focus on galaxy and iPhones is sales numbers, the one isn't a big seller still.

duddit2 said,

from experience the lumia 920 is better than the htcone, and the most obvious reason to focus on galaxy and iPhones is sales numbers, the one isn't a big seller still.

None of these phones are anywhere near as good as the Fafadom 8276549 version 6.5 running Android Kumquat. So how come nobody ever mentions it?

DarkNet said,
I hate to say I called this. But man, I knew they were going to not include the HTC One. I said weeks ago. The sad thing is, Microsoft sympathizers will swallow this MS BS whole.

I'm glad that this are coming along as predicted though.


I suspect that it has more to do with the fact that the One isn't very popular. In marketing you show you can beat the phones people know about not every possible phone you might be better than.

DarkNet said,
I hate to say I called this. But man, I knew they were going to not include the HTC One. I said weeks ago. The sad thing is, Microsoft sympathizers will swallow this MS BS whole.

I'm glad that this are coming along as predicted though.

Would you be saying the same of the two phones were running each other's OS instead? Yes it's a Windows phone, but the focus is largely on the hardware itself, the camera, and it just happens to also run Windows Phone. Besides, the ad is obliviously going to go after the more popular phones. I'm sure there will be things popping up between the 92X line and the HTC One.

Cool...but takes more than a camera to sell me on a phone. Would be curios to see it against the HTC One. Maybe that will be part of HTCs new marketing campaign.

Sorry nokia ..

no one believe on it ..

remember ? u photoshop images to look better, but that a simple lie to the comsumers..

WE DO NOT BELIEVE nokia !

plus comparing with the crap i5 camera, and with the plastic S4 its not a real world

Speak for yourself. If the results can be replicated from different sources, then I'll believe those results regardless of what may or may not have happened in the past.

I take these Lumia ads to be saying - "we have the crappiest phone today as we don't yet support quadcore, high res screens and more compared to the iPhone 5 and GS4, but we have the best camera."

LOL...if i want a great camera I am sure Canon or some other company that makes cameras can help me with that. I would never buy a device that only has one useful feature amongst 100's of others. Its just not feasible.

With some simply adjustments to the Galaxy devices, in my case my Galaxy Note II; I was able to take equal or better low light pictures compared to the Lumia. Out the box the default settings are not good.

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