Microsoft: 100,000 Windows 8 apps within 90 days of launch [Update]

A number of  web sites have been tracking how many Windows 8 "Modern" apps have been made available in the Windows Store since the RTM version of the OS was completed in August. The most optimistic report claimed that there are currently over 3,000 apps available in the store. While well below the numbers for iOS, Android and even Windows Phone, that's still pretty good for an OS that's won't officially launch for over two more weeks.

But does Microsoft have a ton of Windows 8 apps waiting in the wings? That seems to be the claim from Keith Lorizio, the vice-president of US Sales and Marketing at Microsoft. In a video interview with Beet.tv, conduced during last week's Advertising Week event in New York City, Lorizio says that Microsoft is targeting for Windows 8 to have 100,000 apps available within the first 90 days of its launch.

That's a rather ambitious number. After all, it took Windows Phone nearly two years to reach the 100,000 app mark. On the other hand, Windows 8 will be installed in a much larger number of devices (desktops, notebooks, hybrids) than Windows Phone so perhaps Lorizio's prediction may not be completely crazy.

Lorizio also predicted that Windows 8 would have 400 million users by July 2013. He said that Windows 8 was going to be a success because of its "massive distribution", along with giving the user the same experience across all devices in the Microsoft family (Windows 8, Windows Phone and Xbox 360).

Update: A Microsoft spokesperson sent Neowin a statement which seems to distance itself from Lorizio's quotes, saying, "Per our usual policy, we aren’t making any predictions on adoption for Windows 8 before it hits the market.”

Source: Beet.tv | Image via OWN

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Well if they make the surface $199 I think that would be true. XBOX was a loss leader for a number of years and look where it ended up. I hope so, if they make it $400 or even $300 its not going to get the trajectory and mass it needs.

MsftGaurav said,
Most people with computers will busy making their desktop more productive. Tablets may be different story.

Most people with computers don't do much other than web browse and gather viruses and malware. Windows 8 will make most people with computers more productive. More advanced users, like all of us nerds hanging out on Neowin, will be busy making the desktop more productive and putting up with the Start Page's and Modern UI annoyances.

Where you found 3000 apps?

Just checked

Games: 39
Social networks: 2
Entertainment: 25
Photography: 4
Music and video: 8
Sport: 2
Books: 14
News and weather: 12
Health and fitness: 2
Food: 1
Recreation: 0
Shopping: 1
Travel: 6
Finances: 3
Productivity: 10
Tools: 10
Safety: 3
Business: 2
Education: 58
Government : 1


Total: 203 (including several classic apps)

coth said,
Where you found 3000 apps?

Just checked

Games: 39
Social networks: 2
Entertainment: 25
Photography: 4
Music and video: 8
Sport: 2
Books: 14
News and weather: 12
Health and fitness: 2
Food: 1
Recreation: 0
Shopping: 1
Travel: 6
Finances: 3
Productivity: 10
Tools: 10
Safety: 3
Business: 2
Education: 58
Government : 1


Total: 203 (including several classic apps)

Are you running the RTM? I'm seeing 439 just in the Games category.

coth said,
Where you found 3000 apps?

Just checked

Games: 39
Social networks: 2
Entertainment: 25
Photography: 4
Music and video: 8
Sport: 2
Books: 14
News and weather: 12
Health and fitness: 2
Food: 1
Recreation: 0
Shopping: 1
Travel: 6
Finances: 3
Productivity: 10
Tools: 10
Safety: 3
Business: 2
Education: 58
Government : 1


Total: 203 (including several classic apps)


Exactly how did you check? I'm still on the RP and there are 68 games listed, 12 apps listed in the social category, 40 apps in Entertainment and so on.

Sszecret said,

Exactly how did you check? I'm still on the RP and there are 68 games listed

It depends what version of Win 8 you're using, and also what country you're in.

For the UK theres 460 game apps on Win 8 RTM. I cant be bothered to add all the apps up from other categories, but i'd say theres over 2000 apps total.

passajked said,

Are you running the RTM? I'm seeing 439 just in the Games category.


RTM.

I can suspect that MS blocks apps outside US by default. So devs have to unblock them manually for every country.
That just show how poorly Store was made...

"100,000 Windows 8 apps within 90 days of launch" ...cue endless string of Neowin "news" stories: "There's now x number of apps for windows 8", yada, yada, yada(!)

None of you remember that all Windows Phone apps are easily portable to Windows 8? Probably from there is where many of those will come.

Rafyelzz said,
None of you remember that all Windows Phone apps are easily portable to Windows 8? Probably from there is where many of those will come.

Not that easy. They might be written in same language, but not in same framework

Rafyelzz said,
None of you remember that all Windows Phone apps are easily portable to Windows 8? Probably from there is where many of those will come.

For any other OS, the phone apps generally suck compared to tablet-specific. I haven't used Windows Phone at all, so I can say how it would look, but I got that feeling from Metro apps in DP. Just didn't feel right to me. I didn't play around with it much, though, as I didn't know all the shortcuts to do everything and on a pen-nabled tablet, the gestures didn't work very well.

I think a lot of the "apps" will just be desktop software that is listed in the Store, which in a way is kind of cheating. I'm pretty sure they will get over 50k Modern UI apps in 90 days though.

I'd expect them to surpass android/apple before they ship the next update. the world will be very different then with MSFT dominating the tablet landscape and windows phone maybe having a chance from the halo effect.

it will be interesting to see apple's stock price then.

devHead said,
100,000 apps; and 75% of them stupid converter, timer, alarm, and clock apps!

I dunno, some of those apps make sense to have on a phone but on a tablet or hybrid laptop? Why would you need/use a timer app on your tablet exactly? I think with the ability of the WinRT API (which will only get better over time) we'll start to see more useful and beefier apps and not the small and lite one off smartphone apps we're used to seeing in app stores.

devHead said,
100,000 apps; and 75% of them stupid converter, timer, alarm, and clock apps!

Same thing with iOS Apps Store and Google Play. Bunch of useless apps between a couple of gems. Microsoft wont do any better.

I think the success of Surface will directly corrolate the success of Windows 8. Maybe fun to predict, but way too early. Anyone that counts MS out of this game must have been born in the 90's.

It's a bold prediction and best of luck to them! I want a lot of (quality) apps in the Windows Store.

Fart apps not needed (I got my own).

while it seems to be overestimated, we should consider that with native C++ code support and the ability to port android apps, it might even be more available by then.

Edited by trojan_market, Oct 8 2012, 2:18pm :

This numbers game is so dumb, but the press and competing companies make it necessary. I'd much rather have 100 great and amazingly coded, useful apps than 1 million fart/flashlight/stupid apps. Hell I don't even have 30 apps installed on my WP. We don't need more, we need better.

Sadly, I understand why MS has to play this ridiculous game. If they had 5000 amazing quality apps in the first YEAR of windows 8, logically that would be enough for any sane person (unless you're a weirdo who needs thousands of apps installed), but Apple and Google will make their sales pitch by saying how many hundreds of thousands of apps they have in the store. People equate bigger with better, and they would flee the Windows store in favor of the bigger stores.

It's really dumb... but when the bigger players control how the game is played... MS needs to play along or die, sadly.

Im sure it'll happen. the pc market is huge and it'll surely help by pre-packaging windows 8 in new-sold pc's/laptops this winter.

aviator189 said,
... it'll surely help by pre-packaging windows 8 in new-sold pc's/laptops this winter.

This is true, I didn't account for those in my own comment further up.

Which means they will need at least a 950 apps a day the next 90 days after lunch , good luck with that .

kinpin said,
Which means they will need at least a 950 apps a day the next 90 days after lunch , good luck with that .
They still have 2 weeks or so untill launch, and there's probably allot of applications in the waiting list for aproval, which means they can easily jump the app nr in giant leaps if they want to. Windows has more developers on its 1 platform then all the other platforms combined. It might be a bold statement. But it is Microsoft Windows we're talking about.

Shadowzz said,
They still have 2 weeks or so untill launch, and there's probably allot of applications in the waiting list for aproval, which means they can easily jump the app nr in giant leaps if they want to. Windows has more developers on its 1 platform then all the other platforms combined. It might be a bold statement. But it is Microsoft Windows we're talking about.

I made a rough estimation , taking out the 3600+ they have already and rounding it up to 950 instead of 955 apps a day . Even 500 apps a day will be herculean .. we've already seen Google and Google and Mozilla make their browsers Metro-like but unable to run Windows RT. For windows 8 to have good touch specific apps , needs to prove itself on tablets before developers jump in .. Am not doubting they can but 900+ apps a day is almost impossible.

kinpin said,

I made a rough estimation , taking out the 3600+ they have already and rounding it up to 950 instead of 955 apps a day . Even 500 apps a day will be herculean .. we've already seen Google and Google and Mozilla make their browsers Metro-like but unable to run Windows RT. For windows 8 to have good touch specific apps , needs to prove itself on tablets before developers jump in .. Am not doubting they can but 900+ apps a day is almost impossible.


Any app in the app store has to be workable by touch AND mouse. If apps do not adhere to these conditions they wont be accepted into the app store.
And yeah it seems like a high number, but checking out apps doesn't take forever and MS has the manpower to do so. And I'm sure they'll get at least a thousand apps a day, if not several thousands a day asking for approval.

kinpin said,

I made a rough estimation , taking out the 3600+ they have already and rounding it up to 950 instead of 955 apps a day . Even 500 apps a day will be herculean .. we've already seen Google and Google and Mozilla make their browsers Metro-like but unable to run Windows RT. For windows 8 to have good touch specific apps , needs to prove itself on tablets before developers jump in .. Am not doubting they can but 900+ apps a day is almost impossible.

In addition to what Shadowzz said, if you've been keeping up with recent news, you'll see there are quite a bit of Windows tablets coming out that use Intel processors and run Windows 8, so these browsers are working for for touch based input already.

And Google (and Google) haven't made their browser Metro-like. They just framed it in a Windows 8 app canvas.

Who cares. Give me quality over quantity. If the Windows Phone store is any indication, 95% of these "100,000" will be Android ported junk, fart apps, and foreign language apps that I can't even use.

Dot Matrix said,
Who cares. Give me quality over quantity. If the Windows Phone store is any indication, 95% of these "100,000" will be Android ported junk, fart apps, and foreign language apps that I can't even use.

So pretty much identical to every other app store on every other platform.

Dot Matrix said,
Who cares. Give me quality over quantity. If the Windows Phone store is any indication, 95% of these "100,000" will be Android ported junk, fart apps, and foreign language apps that I can't even use.

i just cannot take anything you post seriously.

Dot Matrix said,
Who cares. Give me quality over quantity. If the Windows Phone store is any indication, 95% of these "100,000" will be Android ported junk, fart apps, and foreign language apps that I can't even use.

I think there's a balance between quality and quantity when it comes to applications, and like so many things, people instead prefer to take polar opposite stances:

1) "You can never have too many apps!" "More choice is always better!" "For every million junk apps there'll be that one great innovation!" Interestingly, there are actually studies that contradict this stance. There really is such a thing as "too much choice" for the consumer, and closed, controlled systems often arise from the chaos and do well because it "frees" the user from the mess. Correlation and causation get very mixed up here, because you can spin things, no matter how they turn out, to support the "more choice" argument.

2) "All that matters is having the best apps for YOU. Nobody installs 100,000 apps. Quality makes the best ecosystem." That cool, except an empty ecosystem doesn't attract quality software. New ecosystems will attract hobbyists and contrarians first, who'll tinker and make very bland, simple, 'functional' apps--almost just as personal exercises to see what they can build. Design, usability, and UX don't become factors until a platform gains enough momentum to attract real development studios. Sure, you'll have your diamond in the rough from a hobbyist with unusually high skill and unusually good taste, but these guys are exceptions, and relying on them to make a platform successful is massively risky and foolish.

Ha Ha - if they manage to get that many 'legitimate personal users' (not pirates) by then, I'll eat my hat!

They just don't see the reality, but they soon will.

Tartan said,
Ha Ha - if they manage to get that many 'legitimate personal users' (not pirates) by then, I'll eat my hat!

They just don't see the reality, but they soon will.

Why not? Can you give valid reason? I sure can for how those numbers are surely possible.

1.3B people have a PC that run Windows and that includes Mac that run it. 1/3 of the total PC users would easily upgrade to Windows 8. Then you count the 200M+ PC's that will be sold with Windows 8 in just a few months. It takes only a year to sell over 250M. In 6 months I can see 200M sold if you count the tablets. So you take 200M sales plus 200M upgrades and you get 400M users in a short time.

100,000 app in 90 days? That about 1100 per day. Not a hard target to reach. I am sure there will be plenty of repeat apps. Every platform has them. But as another poster says, as long as 10,000 of them are good that is all that matters. Why is that number good? Because facts show that only 10% apps on Android and iOS are downloaded on a regular basis.

You can't see MS reaching such numbers, but if this was Apple, you'd likely be all on top of it saying how possible it is. Microsoft has a much larger user base vs Apple. Windows 7 was so good, it didn't even need a Service Pack. Since Windows 8 is built on 7, then that means the OS will come right out the box ready for every app you already have. The only apps you will need is for the RT side.

I personally don't like those little cheesy apps, tho some are very helpful.
Get the salt and pepper ready for that hat you claimed you're gonna eat. I wanna see the youtube video too. Make sure you swallow it.

Tartan said,
Ha Ha - if they manage to get that many 'legitimate personal users' (not pirates) by then, I'll eat my hat!

They just don't see the reality, but they soon will.


Maybe you don't see the reality. I'm just saying it could be the case.

ffMathy said,

Maybe you don't see the reality. I'm just saying it could be the case.

At $40 to upgrade, nobody has a reason not to

grayscale said,
as long as its not filled with flashlights and calculators, I don't give a **** if it's just 10,000

haha its all about choice, you know you want 10,000 calculators to choose from

Osiris said,

haha its all about choice, you know you want 10,000 calculators to choose from


Apple and Android fans require 10,000 calculators, 30,000 flashlights and 83,000 fart apps.

Enron said,
That's a bold prediction, to say the least.

True, but they probably have tons of telemetry data such as how many people signed up for a developer account, how many of those people reserved an app name, etc..

Enron said,
That's a bold prediction, to say the least.

Nope. How many desktop apps will be included? They could easily get that number listed in the store Of course I haven't had time to watch the interview. He might have claimed modern UI apps but I doubt even Ballmer would be willing to claim this number of apps.

Enron said,
That's a bold prediction, to say the least.

maybe, but then again, this is windows. 1+ BILLION potential users will bring every developer on earth for a gold rush.