Microsoft: 1.6 billion impressions for Windows 8 campaign

You may have heard Microsoft execs have been throwing huge numbers around lately. The first one was 100.000 apps in 3 months. That's what an executive said would be the number of applications in the Windows store only 3 months after the new operating system's launch. Yesterday another such number came up: 1.6 billion. That's the number of impressions Microsoft expects to get for its Windows 8 marketing campaign. Some of the ads have already been leaked and the rest will be coming in the following days.

I can tell you, it's going to be difficult to tune in to your typical popular tv show or sports program and not see a Windows commercial in the next few months.

That's what Peter Han, VP of Microsoft's US OEM division, said a few days ago while talking at the Synnex National Conference, in South Carolina. Explaining to partners and developers that Microsoft is "all in" with their new operating system, Han mentioned that their marketing effort will be extraordinary. According to him, during the next six months Microsoft's products and commercials will be everywhere, including TV, online and press.

Skeptics expect Microsoft's new OS to have a slow start due to a number of factors, but carpet bombing the media with ads might just help Microsoft's case. 5 impressions for every man, woman and child in the US is certainly impressive and we'll soon see if their efforts will pay off.

You can watch the bit about the campaign here.

Source: The Var Guy

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If apple were smart, they would hold the ipad mini release for the same day as windows 8. They could probably create enough of a distraction to deflate they hype of the windows launch

gohatters said,
If apple were smart, they would hold the ipad mini release for the same day as windows 8. They could probably create enough of a distraction to deflate they hype of the windows launch

That would add more hype.

gohatters said,
If apple were smart, they would hold the ipad mini release for the same day as windows 8. They could probably create enough of a distraction to deflate they hype of the windows launch

I'm willing to bed MS and Apple have an agreement in place to prevent things like this happening.

djdanster said,

I'm willing to bed MS and Apple have an agreement in place to prevent things like this happening.

I doubt it. Why would they? I don't think Apple could throw a single event without it becoming the most hyped thing since the second coming of Christ.

Windows 8 will be amazing. If it fails its only because the "computer literate" person in the office/family/school would fill everybody's head up with garbage about "how much it sucks."

StevenJ said,
Windows 8 will be amazing. If it fails its only because the "computer literate" person in the office/family/school would fill everybody's head up with garbage about "how much it sucks."

I totally agree, too many people are calling themselves 'power users' for my liking, power users that cant see the simplicity of a start screen as opposed to a start menu or the need for the start menu to be killed.

StevenJ said,
Windows 8 will be amazing. If it fails its only because the "computer literate" person in the office/family/school would fill everybody's head up with garbage about "how much it sucks."

Guilty as charged!

neonspark said,
skeptics wouldn't know blue from red if it was staring them in the face. Windows 8 will be a smash hit.

Don't confuse sceptics for deniers... a true sceptic is doubtful due to lack of reasonable evidence, sceptics are objective. Deniers continue to deny even in the face of reasonable argument or evidence. I am sceptical about everything, but I must say Windows 8 is convincing for the average joe out there.

Everybody I know are talking about Windows 8, whether it be a positive or negative, they are talking about it. At the end of the day, all the 102 systems at my school are Windows XP and thats what I am faced with.

And here I was thinking MS was awful at marketing. The whole IT world is talking about Windows 8, WinRT en WP8. And the consumers are starting to talk about it and will do so allot more in the upcoming weeks.

Shadowzz said,
And here I was thinking MS was awful at marketing. The whole IT world is talking about Windows 8, WinRT en WP8. And the consumers are starting to talk about it and will do so allot more in the upcoming weeks.

If the techies are talking about, the consumers would certainly start talking about it too. It is usually the techies who advice the consumers regarding tech purchases.