Microsoft: 60 million Windows 8 licenses sold, 100 million app downloads

Microsoft has announced today that 60 million licenses of Windows 8 have been sold to date and that there have been 100 million downloads from the Windows Store.

The announcement came today at the 11th annual J.P. Morgan Tech Forum at CES and was made by Tami Reller who is the Windows Chief Marketing Officer and Chief Financial Officer. In addition to the sales and download figures, Reller also stated that there are now 1700 certified systems for Windows 8 and Windows RT. 

The sales and download figures are another significant milestone as the company works to fight off public perception issues that Windows 8 is not selling well in the marketplace. In addition, with 100 million app downloads, Microsoft is clearly speaking out to developers to show that the Windows Store has seen significant traction since its launch and its worth devoting time and resources to develop a Windows 8 application.

Microsoft made note that the 60 million sales figure is a combination of upgrades and sales to OEMs for new devices. While not provided, it would be interesting to see how the numbers breakdown between those two components to see if it’s OEMs driving sales or if consumer adoption is pushing the numbers north.

It was back in late November that Microsoft announced that they had sold 40 million licenses since the launch of the platform in October. While this number is certainly a lot smaller than the first announcement, which is to be expected as OEMs purchased licenses in mass quantities to prepare for the holiday shopping season, it still goes to show that Windows 8 is selling well.

We eagerly await Microsoft’s next sales data point as that will provide the best look yet at how the platform is selling once we exit the holiday shopping season. 

Source: Microsoft

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I was a hater 3 months ago but now i would never go back to 7 as it just feels old fashioned having to go to start button every single time i want a program,Win 8 is faster than 7 even with no touch screen,I uninstalled startisback after 1 month as i was doing faster when i adjusted to win 8s metro,no desk top icons,5 pinned to task bar,auto hide the task bar aswell.

You win 8 haters,go cry to mummy....Mummy where is my start button? I have no brains to deal with this,i better go back to school

If you know no other way to start a program in windows 7 than using the start menu. Then ...............

I simply don't get it. Why are people not allowed to NOT like windows 8 ?
I tried windows 8 for 4 weeks. I paid for a license and I even got the free media center key. But still I don't like the windows 8 UI.
I have nothing against windows 8 as such just the UI. But since I don't like the windows 8 UI, I'm apparently obsolete, and idiot, 10 years behind the time totally ignorant, dumb etc. etc. And no. It's not about the frigging start menu, I use a dock.

Some like Pepsi and some like coca cola. Some like Android (me) and some don't.
Get over it.

This thread is full off people trying to justify why they went with windows 8 and at the same time hating people who won't use windows 8. It's pathetic, really. If you cannot respect other peoples choices then you are the problem not the other way around.

On a personal not I hope some changes will be made to the UI, so that one day I will be able to upgrade to windows 8 instead of having it live out it's life as a HDD image on my NAS.

I bought the update yesterday, installed it from a USB KEY to a SSD in less than 9min30 now that's what i call installation lOL Anyway i installed Start8 because i prefer this look, but i prefer the Netflix APP vs the webpage. All my software work so far no trouble with any of my Steam Games

Though windows 8 is compatible with all Windows 7 based PCs, but actually it is great only if it is used with hardware designed specially for Win8, whether touch or non-touch. So sales will come as more and more devices are sold, not through upgrades.

It should log you in automatically with the Microsoft ID attached to your Windows logon. If not, you can go into settings (from the charm menu) and click on "Your Account". You can change the user there.

blade1269 said,
I feel stupid, but how do you log into the windows store In windows 8?

You did sign into Windows with an MS account and not a local account... right?

the haters just got owned.

first Microsoft announced 40 million sold in the first month. the haters were saying most of those are sitting on shelves and not being bought.

So what you guys are telling me, OEMS bought all those 40 million licenses,made computers that are still sitting on shelves, BUT then said hey what the hell, lets buy us another 20 million more so we can put more unsold pcs in warehouses and on shelves.

Do you see how ridiculous that sounds? Do you see how desperate it makes you look? Do you see how embarrassing it is to you?

No no you have it all wrong! The OEMs bought 40 million licenses, sent 20 million back because nobody would buy Windows 8, but then changed their minds and kept them all so Microsoft is counting that twice to make a total of 60 million! /s

mantequillas said,
60 million and they each updated < 2 apps.

Yeah, that's a bit weird. I must be personally responsible for at least 100 (free) app downloads, despite the fact that I've pretty much stopped using the Metro environment.

it is not weird at all. these sales include sales to OEMs for machines not yet activated. Dell doesn't buy windows daily. they buy say 10 million keys and use them up over the course of a quarter or whatever they need. they buy another set later.

as you see more of these sales turn into activations, then you see app usage surge.

mantequillas said,
60 million and they each updated < 2 apps.

There aren't 60 million users, there are 60 million sold licenses. Those licenses are stil in the hands of the OEMS, in store or bought by end-users. That might look bad but Windows 8 continues to sell in a similar rate as previous version. I was expecting it to move much slower.

The 100 million is a more telling number, it's what matters to developers and developer interest will matter to consumers. It seems the ball will start moving much faster for Windows 8's store than it did for Windows Phone 7's store. Hopefully Windows 8 will help sell Windows Phones but I think that it will take a few years before that catches on.

I can't see Windows 8 helping Windows Phone 2 much at this minute... There is no compelling reason to own a Windows 8 Phone if you have a Windows 8 Device... other than it looks similar.

Microsoft really needs to work on Synergy.

neonspark said,
it is not weird at all. these sales include sales to OEMs for machines not yet activated. Dell doesn't buy windows daily. they buy say 10 million keys and use them up over the course of a quarter or whatever they need. they buy another set later.

The large OEMs operate on a just-in-time basis. This has become especially true with Windows 8, in which there's not even a physical CoA to change hands.

Only the smaller builders will keep significant inventory of Windows in stock. A white-box builder, or a one-person computer shop, say.

I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Well let see. I upgraded all my 3 desktops to Win8. Bought the Surface RT for my wife. My brother in law just bought new laptop with Win8 on Xmas. Couple of my friends also upgraded their desktops to Win8. Everyone loves Win8.

So what is your point? ...


Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Got to take in to account businesses as well...and licenses could of been bought, but not used yet.

I love anecdotal bull****!

Well for me, I know several coworkers, my in-laws, my parents new laptop, my wife's laptop, my surface and computer....so there must be MASS ADOPTION of this new OS!

It's always funny to read comments from people who really seem to think the universe revolves around them.

The average Joe or Mary buying a new PC will bring W8 home. They have no idea of this minute little corner of the internet where a few blindsighted geeks seem to be thinking the world at large is interested in their dislike of te fact W8 does not come with a start button.

They just START (yes, huge PUN intended) using their PC, buying games and apps and doing what they do... On a PC running W8.. and worldwide there will be millions and millions (I'm guessing more then 200M) in this year alone..

Edited by paulheu, Jan 8 2013, 9:39pm :

Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Half of my whole class upgraded to Windows 8, there was great interest in the new system, and they got it free from Dreamspark. Sorry sir, 60 million it is.

I guess your friend is afraid of change, otherwise there's not really something to hate about Windows 8 imo.

60 million is very possible when you consider there are about 700 million windows 7 machines out there. This means there is less than 10 percent yet and this is in the channel. Add to this windows XP and vista and the number is probably more like 5 percent. So this means if you have 50 friends or family, only 2-3 people will have windows 8.

you just fail to grasp how big windows is. this is no android. this is windows and it is so much larger than your imagination can fathom apparently.

Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Just because your friend does not like it doesn't mean other people will hate it.

ignorance is bliss isn't it......

What's to hate? Only an idiot would "hate" something that can function just like Windows 7 but faster.

Windows 8's desktop mode is just like Windows 7 but without the start menu. Miss it? Then add it back with free tools available all over the net. Denying yourself the other benefits of Windows 8 because of an irrational hatred of something you can avoid is the very definition of illogical.

Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

I bought my friends and family members Windows 8 machines for Christmas if they didn't already have it installed. Windows 7 and Vista are obsolete, I wouldn't let the people I care about use that crap anymore.

When a company like MS come out and publically state that they have sold 60 million software licenses to whomever, that is what they have sold, they can not make up imaginary numbers when it comes to things like that.

Anarkii said,
I REALLY doubt its 60 million.
Ask yourself this, how many of your friends and family are running Windows 8, compared to how many that are running Windows 7? I have only ONE friend running Windows 8 and he hates it.
I think its more like 6 million. not 60.

Im starting to see them, people buying new PC's or laptops wont downgrade.
And people I know that will soon upgrade their systems or buy new ones, will include a Win8 license.
Stick with Win7, idiots like you cause a new Windows XP horror. a decade with the same outdated OS. You don't seem to realize Windows 7 is already far behind on Windows 8. Look at how backporting IE10 goes. Takes forever, it isn't like MS to take forever on something that should be easy. If Win7 was 'just' as good as Win8, it would be an easy task.

TCLN Ryster said,
What's to hate? Only an idiot would "hate" something that can function just like Windows 7 but faster.

Windows 8's desktop mode is just like Windows 7 but without the start menu. Miss it? Then add it back with free tools available all over the net. Denying yourself the other benefits of Windows 8 because of an irrational hatred of something you can avoid is the very definition of illogical.

The desktop mode in windows 8 isn't like the one in windows 7.
IDC about the frigging start menu, I use a dock.

Notice how the real numbers are not given to distinguish the amount sold to OEMs.

Typical, predictable dishonesty and skewing of the numbers by microsoft/Ballmer to hide their glaring failure.

OR it could be the fact that it is EXACTLY what they have ALWAYS done. Or do you think windows 7 sales were broken down? think again.

neonspark said,
OR it could be the fact that it is EXACTLY what they have ALWAYS done. Or do you think windows 7 sales were broken down? think again.

Microsoft didn't need to break down any numbers for windows 7 since 7 was widely accepted by consumers and was a success on the desktop, unlike 8.

Order_66 said,

Microsoft didn't need to break down any numbers for windows 7 since 7 was widely accepted by consumers and was a success on the desktop, unlike 8.


So in your universe, we should be comparing apples to minivans.

Ignore order, he's a self-important hater. He doesn't like it, so nobody else is allowed to either. There's not much else to say really.

Deranged said,

So in your universe, we should be comparing apples to minivans.

Vacuum cleaners. Always compare Apples to vacuum cleaners.

And how many were bought nut never installed. And how many companies bought new systems with Win8 and down graded? Hate broad figures and wish companies would break it down more... As much as they can

Yeah the 100 million downloads figure pretty much tells us that the 60 million license figure is not too useful. For end users of windows 8, surely the average number of downloads per license is greater than 1.66, so a large number of sold licenses are not currently being used.

Salutary7 said,
Yeah the 100 million downloads figure pretty much tells us that the 60 million license figure is not too useful. For end users of windows 8, surely the average number of downloads per license is greater than 1.66, so a large number of sold licenses are not currently being used.

Exactly!

techbeck said,
And how many were bought nut never installed. And how many companies bought new systems with Win8 and down graded? Hate broad figures and wish companies would break it down more... As much as they can

And how many oem licenses of Windows 7 were actually downgraded. I can only speak from experience, but my company has been buying Windows 7 licenses since it came out in 2009 and only last year started to roll it out. Until then we were downgrading to XP. We have roughly 5000 machines worldwide.

TCLN Ryster said,

And how many oem licenses of Windows 7 were actually downgraded. I can only speak from experience, but my company has been buying Windows 7 licenses since it came out in 2009 and only last year started to roll it out. Until then we were downgrading to XP. We have roughly 5000 machines worldwide.

Same with the company I used to work for. Started ordering Win7 licenses but stuck with XP at the time

Salutary7 said,
Yeah the 100 million downloads figure pretty much tells us that the 60 million license figure is not too useful. For end users of windows 8, surely the average number of downloads per license is greater than 1.66, so a large number of sold licenses are not currently being used.

True, makes sense.

the same applies to windows 7 sales. it is not as if they are counting windows 8 sales in any new way. every time you saw a headline about windows 7 sales it was precisely to OEMs.

Salutary7 said,
Yeah the 100 million downloads figure pretty much tells us that the 60 million license figure is not too useful. For end users of windows 8, surely the average number of downloads per license is greater than 1.66, so a large number of sold licenses are not currently being used.

Why does that tell you anything? You can use Windows 8 just like you used Windows 7...and plenty of people most likely do.

I think too many of you guys are getting confused between the sale of a software license and the sale of a piece of hardware. MS are doing very good with windows 8 selling 60 million licenses.

techbeck said,
And how many were bought nut never installed. And how many companies bought new systems with Win8 and down graded? Hate broad figures and wish companies would break it down more... As much as they can

The problem with that argument is that the argument has been used before. When Microsoft announced they sold 40 million licenses, there were people saying here on Neowin that most of those 40 million were bought by OEMs sitting on those licenses, and were not sold through to customers. If that were true, then there would be no increase to 60 million, as OEMs would still be holding onto those licenses they already bought. Instead, they bought more. If I bought 1 million widgets, and sold 20,000, I would not buy another 1 million, I would wait until I sold the majority of the first million.

Licenses are also not something that is physical. If I resell widgets, I need to make sure I order more before I run out, because the manufacturer producing widgets needs time to make and ship the widgets. Licenses are the output of a computer program, not physical objects, so there is no need to preorder to make sure I get them in time to fill my supply chain.

It is much like preorders of music CDs. I know somebody that always preorders music off of iTunes. If you were buying a physical CD from Amazon, you preorder to make sure it is shipped in time so you get it the first day. But with music downloads, there is no point since iTunes is not going to run out of electrons to beam to you, they will be available.

nohone said,

If I resell widgets, I need to make sure I order more before I run out, because the manufacturer producing widgets needs time to make and ship the widgets. Licenses are the output of a computer program, not physical objects, so there is no need to preorder to make sure I get them in time to fill my supply chain.

Indeed. Note, however, that the PC maker pays for the Windows license as soon as it is installed. (The cash doesn't change hands, but it immediately gets recorded in receivables/payables.) Thus, there is a bit of lag until the copy of Windows actually gets into the hands of consumers.

TomJones said,

Indeed. Note, however, that the PC maker pays for the Windows license as soon as it is installed. (The cash doesn't change hands, but it immediately gets recorded in receivables/payables.) Thus, there is a bit of lag until the copy of Windows actually gets into the hands of consumers.

So then the biggest OEMs, like Dell and HP have relatively few prepaid licenses, since a majority of their sales are through the internet and only a few machines sit on Best Buy shelves. And makes the 60 million number even more close to the actual number in consumer hands.

This reminds me of a few years ago with the Xbox. When the number of Xboxes sold was outpacing the PS3, people were claiming that nobody was buying machines, that there were millions sitting on store shelves and that is how Microsoft came up with the big sales numbers they were claiming. We have seen that is false, that people were buying those machines, but the detractors needed an excuse to justify their dislike of Xbox. Then it turned to millions upon millions were sold to people with RROD. Now people are claiming that Win8 licenses are being bought, but not sold, and those that are sold are downgrading - history repeats itself.

A better breakdown would be great but do you really think Microsoft has those numbers? I am sure they can tell how many of those license have been installed, how many of those machines have been sold, and how many people removed the OS for something else. Yea. Right! At least they know home many licenses have been sold. They could use the number of registered OS but then how would they know what has been uninstalled or blown away? Even if they did that what truly matters. For some of us we want to know how many people are actually using Windows 8. Do you count the number of accounts on a PC. How many of those accounts are duplicates on other PCs. Microsoft and their investors care about money. How much money has been made. Hmm, they sold 60 million licenses. That is a good indicator on how they are doing and how much money they are making. Seems good to me.

Tami Reller said the sales are "roughly in line with where we would have been with Windows 7."

Once again, the haters are just plain stupid.

CSharp. said,

Is that good (if true) ?

Considering Windows 7 was one of the best-selling OSes when it came out, I'm going to say yes.

Jimmy422 said,

Considering Windows 7 was one of the best-selling OSes when it came out, I'm going to say yes.

Win 7 was the best selling OS of all time.

1Pixel said,

Win 7 was the best selling OS of all time.

Yep, but this version of Windows has app store revenue, in-app ads and heavily supports Bing and Skydrive. Should be interesting to see how the success of Windows 8 affects Bing market share over time.

If Microsoft can break Google's monopoly of search that could significantly change the balance of power in the industry and in advertising. If I was making Win8 I would have integrated the app store even more, why isn't there an app store charm or icon on the desktop? Bing voice search should be standard on the OS too.

Bing created the news/weather/travel/etc. apps, so ad revenues in those apps would get reported in the Online Services division. And of course, ads generated by Bing searches also go to OSD.

Only the app store revenue would go to the Windows division. Thus, the revenues reported for the Windows division will understate the total revenues generated by Windows 8/RT for Microsoft.

georgevella said,
Its really not funny anymore

Yes, Dot. It is not nice to laugh at the people who continuously attack others simply for liking a product. You shouldn't be doing something like that.

TechieXP said,
Do the math you idiot. 60,000,000 x $39.99. Do you have nearly that much money in your bank account? NOOOOOOOO! If you did you wouldnt have the time to be here.

Thats a lot of cash to be a failure....even if all 60M of those licenses arent in consumer hands yet. Here is one thing I can assure you of...in 2012 over 200M PC were sold and another 200M will likely sell this year. This year most will have Windows 8. 1.3B+ people own a Windows PC...either way no matter which version you choose, XP, 7, Vista, 8...Microsoft gets paid.

Windows as a whole is the most diverse OS on the market and no other OS has even come close to making as much money. Not DOS, not UNIX., not LINUX, not OSX, not Android, Bada, Symbian or any other OS you can name.

Now please got back in the basement in the dark.

You misinterpreted his comment, badly.

TechieXP said,
... snip...

Clearly you are unaware that dot matrix is actually a supporter of Windows 8 and that he was being sarcastic. Lol... hence the "oh" at the end.

Insane. The Fanboys spare none... Dot is getting ripped to shreds like a "Windows 8 hater" by the Fanboys and he's probably the biggest Windows 8 fan on the planet.

TechieXP said,
Do the math you idiot. 60,000,000 x $39.99. Do you have nearly that much money in your bank account? NOOOOOOOO! If you did you wouldnt have the time to be here.

Thats a lot of cash to be a failure....even if all 60M of those licenses arent in consumer hands yet. Here is one thing I can assure you of...in 2012 over 200M PC were sold and another 200M will likely sell this year. This year most will have Windows 8. 1.3B+ people own a Windows PC...either way no matter which version you choose, XP, 7, Vista, 8...Microsoft gets paid.

Windows as a whole is the most diverse OS on the market and no other OS has even come close to making as much money. Not DOS, not UNIX., not LINUX, not OSX, not Android, Bada, Symbian or any other OS you can name.

Now please got back in the basement in the dark.

neonspark said,
60 million reasons you're wrong.

I am disappointed you couldn't get sarcasm. He was being sarcastic. You should know humor from seriousness. *Sigh*

Dot Matrix said,
Windows 8 will fail. No one wants Metro, they all want the Start Menu ba- Oh.

Everyone's sarcasm meter is broken today...

TechieXP said,
Do the math you idiot. 60,000,000 x $39.99. Do you have nearly that much money in your bank account? NOOOOOOOO! If you did you wouldnt have the time to be here.

Thats a lot of cash to be a failure....even if all 60M of those licenses arent in consumer hands yet. Here is one thing I can assure you of...in 2012 over 200M PC were sold and another 200M will likely sell this year. This year most will have Windows 8. 1.3B+ people own a Windows PC...either way no matter which version you choose, XP, 7, Vista, 8...Microsoft gets paid.

Windows as a whole is the most diverse OS on the market and no other OS has even come close to making as much money. Not DOS, not UNIX., not LINUX, not OSX, not Android, Bada, Symbian or any other OS you can name.

Now please got back in the basement in the dark.


2.5billion USD, which is a high estimate. I'm sure UNIX brought in more than that in its lifetime

Whether your prediction might prevail or not is speculative at best. I have updated all my family computers to Win 8 and find the operating system to be superior to that of Win 7. The improvements under the hood add substantial advantage. The UI works well and is intuitive. The overall memory and connective management seems to be effective, and the efficiency of the O/S seems to be above that of WIN 7.

I give Windows 8 a thumbs up!

100 millions app downloads eh? so "if" the average windows 8 user downloaded 10 apps each, there are only 10 million active users.