Microsoft agrees to change SkyDrive name worldwide; won't appeal ruling [Update]

Microsoft will soon make a name change for its SkyDrive cloud data storage service. After losing a trademark battle in a UK court in June from the pay TV provider BSkyB, the two companies have now agreed that Microsoft will not appeal the ruling and will make moves to change the name of the SkyDrive service, not just in the UK but worldwide, to something else.

According to The Verge, the settlement between Microsoft and BskyB included some financial features but the specific details were, as usual, confidential. In a statement, Microsoft said, "We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.:

BSkyB said that Microsoft would be allowed to keep the SkyDrive brand "for a reasonable period of time" while the company comes up with a new name. There's no word on just how much time Microsoft has been given to use the name.

The parent company of BSkyB, News Corporation, filed a lawsuit against Microsoft in 2011, stating it held the trademark on the "Sky" name. Microsoft claimed that consumers would not be confused by its SkyDrive data storage service, but the judge in the case ruled in June that the brand name would in fact be detrimental to the previous Sky trademark.

So what will it be called now? Our favorites are Windows Drive or Microsoft Cloud.

Source: The Verge | Image via Microsoft

Update: Liveside has posted the as yet unreleased press release for you to enjoy, below.

British Sky Broadcasting and Microsoft Reach Settlement in Trade Mark Case

Sky allows Microsoft temporary use of SkyDrive name during transition period following trade mark infringement judgement – while Microsoft agree to forego planned appeal

British Sky Broadcasting Group plc (“Sky”) and Microsoft Corporation (“Microsoft”) have today announced the settlement of trade mark infringement proceedings in the European Union brought by Sky against Microsoft in the English High Court. The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.

In June, High Court Judge Mrs Justice Asplin issued a judgment holding that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.

According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.

“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” said Sky. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”

Microsoft said, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”

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BlueDrive sounds the best... Blue is a colour Microsoft is fond of, plus it's the colour of the sky, plus it's the colour of the current logo. Aaaand it's the colour of my jeans

I'm pretty sure it will be Microsoft Drive, because it would perfectly align with change from Windows Live to MS branding and there's a registry switch in the Windows 8.1 Preview that changes all SkyDrive references to "Microsoft Drive".

Interesting - given that registry switch, "Microsoft Drive" is quite likely then. Personally I think the word "drive" feels too geeky ... "Windows Cloud" or "Microsoft Cloud" are both fair contenders, I reckon. "Microsoft Cloud" makes the most sense with their naming strategy thus far, but Windows Cloud is much easier to get your teeth around and therefore more likely to stick with the public.

And how long has SkyDrive been out there?
Pretty ****ty to come down on that name after such a long time.
Same as with Metro.

It seems people just wait to **** off people later on with a lawsuit.... :-\

Am I the only one wondering how anyone could ever be awarded a trademark on the word "sky"? That trademark needs to be invalidated.

Microsoft needs to do a "restructure" of their legal team. First they gave up Metro (only after it had also been in use for years) now this. Someone runs in with a crumpled piece of paper saying they wrote the word Windows down first they'll give that up as well!

In keeping with their cloud terms they should just name it Azure Drive. If anything it'll drive more people to understand what Azure is. Or, they could just call is Office (365?) Drive.

Or they could be smart asses about it and go with "Microsoft SkyDrive", instead of just SkyDrive. Technically, that should work, right?

Crikey, hadn't heard Sky had challenged it - not good for the traction the name has gained over the past few years!

All the names I could think of

BlueDrive
LiveDrive
MyDrive
CloudDrive
OneDrive
SyncDrive

Cloud Puns Ahead...
StratoDrive
CirrusDrive
NimbusDrive
AltoDrive
VaporDrive

Cumulo

- XDrive = BMW
- XBOX_SYNC
- CLOUDBOX - Buy it out. They are a small company in CA.
- CLOUD_DOCS
- MESHDRIVE
- LIVEDRIVE
- LYNC_BOX
- LYNC_CLOUD
- LYNC

It's a major loss for MS. Even though they could have created a new name just for the UK it was a good move to not cause any confusion in the services with different names across the pond.

I think LYNC would work well even though it's already a MS product. It could be extended as it is a messages/comm services anyways.

I hope they keep it simple as SKYDRIVE was really a great name for it. It made sense.

- Bing Box
- Xdrive 365
- Xdrive One
- NSA Drive
- Zune Drive (Keep the same logo as the Zune so the one fat loser who got a tattoo on his arm feels special again)
- Microsoft Keep
- iSky
- Clippy
- Ballmer Overdrive

Edited by DarkNet, Jul 31 2013, 6:27pm :

Microsoft account cloud-based storage drive service(TM)

p.s. BSkyB is not owned by News Corp. Firstly, its not a majority (they tried to, but got shot down after a certain scandal). Secondly, their stake is now owned by 21st Century Fox. Do some fact checking first.

They won't get away with using One in a cloud storage solution, either. I know it's practically invisible for all anybody in the world cares about it, but Ubuntu's storage solution is called One.

GreatMarkO said,
Bring back Mesh!!!!

I would argue that it is a very real possibility. See the mesh.com message (emphasis theirs):

If you still have files in your Mesh online storage (called “Mesh synced storage” or “SkyDrive synced storage”) make sure you have copies of them on your computer. On August 13, 2013, all files in Mesh online storage will be permanently deleted.

I would interpret this as meaning the Mesh service name will become available again. And since mesh networks is a multi-platform concept (multiple networks meshed into a single 'net connection), it becomes a portable name for your storage needs: Mesh, by Microsoft.

Sounds fair. I can't believe the marketing boneheads thought they could get away with calling it SkyDrive in the first place.

Now Microsoft have to completely change the brand just as it was making serious headway.

Morons.

Surely Microsoft's gargantuan legal organization could spare an intern or two to check for existing trademarks in major markets before they settle on a brand/product name? This (and the whole "Metro" thing) strikes me as a 100% avoidable problem that Microsoft doesn't need right now.

wolftail said,
First they lose Metro, now they lose Skydrive... WTF is wrong with Microsoft's legal team?
They never loosed "Metro", since it's just a codename, they can't be judged on using it (Nokia also used EOS (Canon) as a codename, for example). However, to much people started thinking that "Metro" was an official name. They also didn't lose "Skydrive" but just the "Sky" part.

Studio384 said,
They never loosed "Metro", since it's just a codename, they can't be judged on using it (Nokia also used EOS (Canon) as a codename, for example). However, to much people started thinking that "Metro" was an official name. They also didn't lose "Skydrive" but just the "Sky" part.

Metro wasn't just a code name, it was the name that they put on their design language.

http://blog.levifreeman.com/wp.../2012/12/design-600x331.png

SpyDrive since that's what they do on your data. MS's latest fascination is for the word "One". One Microsoft. Xbone. So they might call it OneDrive.

Edited by UXGaurav, Jul 31 2013, 5:08pm :

Oh god this is going to be awful. Windows Drive, Microsoft Drive, Bing Disk, Office Drive, Outlook Drive or something equally terrible incoming...

1) In Windows 8.1, the SkyDrive app alows you to see local files as well.
2) When you open the top menu on Outlook.com, it shows the options E-mail, Persons, Calendar and SkyDrive. The first three are generic, not brands.

To make the new name fit in both scenario's, I suggest they make it "Files".

Outlook.com shows across the top menu: outlook.com, people, calendar, and Skydrive

The only generic one is calendar which I think should be events. People is their brand for Contacts and Outlook.com is their brand for mail.

Skydrive already allows you to see your local files and im on Windows 8 and not 8.1.
After approving my system and the connecting account I can access my entire system from skydrive.live.com. (This is verified by text, call or other 2nd identifier)

ians18 said,
Outlook.com shows across the top menu: outlook.com, people, calendar, and Skydrive

The only generic one is calendar which I think should be events. People is their brand for Contacts and Outlook.com is their brand for mail.

The dropdown menu says "Mail" though.

I wonder how long it will take until Skype needs to change it's name too. However, this is just sad. How can you get a trademark on "Sky", such a regular thing.

That is pretty friggin' ridiculous. Would any company with "cloud" in its name be able to make the entire tech world change their registry names?

ModernDrive!!

Exactly how does one trademark "sky"?? It's a shame! SkyDrive is one of MS's best names, like Metro.

paulheu said,
WinDrive

Except this is a product meant to be used across every platform including iOS, Android, Xbox, Mac, Linux, etc. And calling it Windows anything implies to people it is only meant for PC's.

I think that this is utterly ridiculous. I have Sky as my ISP and there's still no reason I'd look at SkyDrive on my PC and get confused.

But what's done is done, I think it should be simply called 'Drive', I see no reason for an extra tag on it. I might have said 'My Drive' but being as the 'My' has been dropped from user folders in Windows I figured not

-CloudyLiciousSpace
-Cloudy Enviroment to Store Data
-The Cloud by Microsoft, A virtual space for your reality
-LiveCloud, no space for death
-WindowsCloud
-Zuloud or Zud = Zune + Cloud
-XCloud
-360Cloud
-BlueCloud, because our side of the cloud is always bluer

...Oh gosh, too much free time at work

Edited by daniel_rh, Jul 31 2013, 4:33pm :

I hope Mesh makes a return.

CloudDrive is owned by JungleDisk (subsidiary of Rackspace).
LiveDrive is owned by some UK firm.

(those two are decent names... but taken)

Mesh would actually make a lot of sense as a brand with all the syncing that's built into Windows 8.

Microsoft Mesh as an overlying brand, and MeshDrive as a new name for Skydrive.

Maybe Ballmer give up to fight with the enemy...

So we will see 'Dropbox' merged and integrated in all Microsoft products the nearly future, just like Skype.

Maybe this is cheaper than rebranding and re-promoting SkyDrive.

This judge was paid. I mean they arent even close. Not even in the same business. Tv service vs cloud service?

That is why I said, if I own MS, I wouldnt offer or sell any products in Europe/UK. Not one single one. The are to sue happy and sue over the most trivial things. Sky TV vs SkyDrive. To totally different services, to totally different companies. Douche bags!

TechieXP said,
This judge was paid. I mean they arent even close. Not even in the same business. Tv service vs cloud service?

That is why I said, if I own MS, I wouldnt offer or sell any products in Europe/UK. Not one single one. The are to sue happy and sue over the most trivial things. Sky TV vs SkyDrive. To totally different services, to totally different companies. Douche bags!

Sky are also an ISP, infact I think they're now the 2nd Largest residential ISP in the UK behind BT due to the recent acquisition of O2's broadband customers. They also own the "The Cloud" Wi-Fi hotspot provider.

Therefore it's quite possible they might consider a cloud storage offering in the future and thus it could be considered that it would create confusion.

TechieXP said,
That is why I said, if I own MS, I wouldnt offer or sell any products in Europe/UK. Not one single one. The are to sue happy and sue over the most trivial things. Sky TV vs SkyDrive. To totally different services, to totally different companies. Douche bags!

This coming from americans, if an american failed to put the parking brake on, on a hill got out walked in front of it and the car ran him over, the person you try to sue the crap out of the manufacturer for failing to provide adequate warning that the handbrake wasnt on or that it didnt do it for him!!!

It is not just Sky TV though, Sky is an ISP and offers other IT services.

Europe is a significant market worth billions to Microsoft. You'd soon be fired by your investors if you tried to remove that level of business.

TechieXP said,
This judge was paid. I mean they arent even close. Not even in the same business. Tv service vs cloud service?

That is why I said, if I own MS, I wouldnt offer or sell any products in Europe/UK. Not one single one. The are to sue happy and sue over the most trivial things. Sky TV vs SkyDrive. To totally different services, to totally different companies. Douche bags!

Based on your statement my guess is that if you were MS you would have appealed the ruling; MS decided not to.... Ever considered that the company has a more comprehensive knowledge than us of the matter and because of it decided to proceed as it did?

Fritzly said,

Based on your statement my guess is that if you were MS you would have appealed the ruling; MS decided not to.... Ever considered that the company has a more comprehensive knowledge than us of the matter and because of it decided to proceed as it did?

Because in this case Microsoft has nothing to lose by just stop wasting money fighting a legal battle. Also, MS is already on very slant ground in Europe vs how they would be in the US. It was likely cheaper to let go than to spend more money fighting and still have the judge rule against MS.

UK laws are different here. They simply don't allow for a product to share a similar name even if it is a different type of business. Shows you how dumb they are. Many words can can have varied meaning based on application and the UK fails to observe simple word variation (which isnt the word I was looking for.)

Example, how was Microsoft able to trade mark Office. If a person just says in random, I am going out to buy office with no context, it is easy to assume that he could be buying an actual office, not Microsoft Office.

But SkyDrive is way different than Sky Tv being 2 separate words vs SkyDrive being a single one with a very specific meaning. The judge ruled in favor of the UK company because their law doesn't allow for derivatives which is the word I was looking for before.

psionicinversion said,

This coming from americans, if an american failed to put the parking brake on, on a hill got out walked in front of it and the car ran him over, the person you try to sue the crap out of the manufacturer for failing to provide adequate warning that the handbrake wasnt on or that it didnt do it for him!!!

Yes you are right. I agree 100% an American would do that and have done so. Thus we have dumb lady who put hot coffee in her lap and she got burned and she sued McDonalds for her own stupidity.

So Yes I agree with you. But in this case it doesnt apply. The EU seem to hate MS. Look at the browser ballet. When you sell a specific product, you dont ask that seller to also make available someone else product. If I go to Pizza Hut in Europe, even tho Pizza Hut is a Pepsico brand, that doesn't mean they have to offer or make available all the products from Pepsico brands.

If I go to McDonald's in Europe, they don't have a menu for Burger King or any other fast food hamburger joint. Right?

What MS should have did was simple. Drop IE from Windows and give it to them and let them figure out how to get any web browser on Windows since its to hard for people to use IE to download whatever browser that want. It shouldn't matter about marketshare. Apple has a pretty hefty market with iPhone, it only has Safari as does OS X. Are they being forced to provide the same? NO>>>>its hypocrisy.

Gav86 said,
It is not just Sky TV though, Sky is an ISP and offers other IT services.

Europe is a significant market worth billions to Microsoft. You'd soon be fired by your investors if you tried to remove that level of business.

As long as I own more than 50% of the company, no they won't be able too. And as a fact, most US companies make their most money here in the USA. Sure, Europe does provide billions in business. But see what you dont get is that money can be replaced by building up new customer base, like in Asian countries or latin countries.

If I am not mistaken, Russia is the largest country in Europe and it has 1/2 the population of the US or less than 1/2. If Microsoft built just 10% of that business in Shanghai China, they would make any money lose from Russia right back. Europe is only 1/7th the continents of this planet, we can get buy without them as we have others we can market too.

dragon2611 said,

Sky are also an ISP, infact I think they're now the 2nd Largest residential ISP in the UK behind BT due to the recent acquisition of O2's broadband customers. They also own the "The Cloud" Wi-Fi hotspot provider.

Therefore it's quite possible they might consider a cloud storage offering in the future and thus it could be considered that it would create confusion.

Possibly. However, the word SkyDrive is already synonymous with Microsoft.
Even if you live in the UK and out the blue I asked any knowledgeable person about SkyDrive, they will relate it to Microsoft as we do with "Windows", "Office" and many other products.

Your point is well made and possibly as an ISP they could offer a cloud service. BUT THEY DONT HAVE ONE NOW. No one with common sense is going to confuse a service offered by Sky TV with SkyDrive.

Crisp said,
FYI - Sky also are an Internet and phone provider, not just TV.

Pretty sure they do insurance as well.

Yes...but they dont offer a Cloud storage service. Actually I would so far as to say, an ISP wouldnt offer a cloud service per se. They would offer a hosting service which would already include cloud storage which is different from SkyDrive.

There are other company's in the USA that have Sky in their name and this company never spoke a word. There are other products sold here with Sky in their name too. Only until Microsoft decided to use the word somewhere and all of a sudden lawsuit.

spudtrooper said,
Microsoft Windows Drive Professional 2013

i kid.. i kid..

Microsoft Windows C Drive Professional 2013 Xbox Enhanced Ultimate Storage Edition for Students and Teachers Service Pack 1..

i kid you not.

This is so stupid.

How could Microsoft lose to such a minuscule company? I doubt ANYONE would confuse their brands at all.

SkyDrive is a great name, and since it's more established now, changing the name can harm the brand IMO.

j2006 said,
This is so stupid.

How could Microsoft lose to such a minuscule company? I doubt ANYONE would confuse their brands at all.

SkyDrive is a great name, and since it's more established now, changing the name can harm the brand IMO.

If my googling skills are any good, BskyB is worth approx 19Billion whereas Microsoft is worth 79 Billion. I know that is a massive difference but I would hardly call Sky a minuscule company!

Shame about the name, I suspect as others have said they will try and link it with Azure of the 365 brand to promote their other cloud offerings.

Sky itself has a turnover of over £7billion, 24000 employees and 10million customers.
It is part of NewsCorp with a turnover of £23billion & 48000 employees.

j2006 said,
This is so stupid.

How could Microsoft lose to such a minuscule company? I doubt ANYONE would confuse their brands at all.

SkyDrive is a great name, and since it's more established now, changing the name can harm the brand IMO.


Besides the fact that, ideally at least, the concept is that justice is about who is right regardless of the size or the wealth of the contenders Newscorp is quite a big a big corporation.

WTF! I didn't see that coming. SkyDrive is a known trademark now, even in Office 365.

Why they didn't try to negotiate with the other company?

Even Apple agreed to pay for the 'clock' icon in iOS 6 millions.

Bad move MS, again.

I can't believe they rolled over like that. The trademarks aren't even used in the same industries. Makes me wonder who at News Corp has a bone to pick with Microsoft to have even brought this to court in the first place.

MS should have just ignored it and kept using the name anyway. What is the UK going to do? They're a US-based company and shouldn't need to observe the unintelligent nonsense going on in foreign courts. Just like I said about the EU rulings regarding the browser voting screen, if they don't like it let them ban Windows from being sold in the EU. 90% of PC owners run Windows worldwide. I'd like to see how long it takes for the courts to change their mind when businesses realize they can't buy PCs and servers with Windows on them anymore.

This isn't different then MS suing anyone using Windows in the technological world.
And yes probably someone had a bone to pick, but that's with most courts. Surely not unique to this case or Microsoft.

If MS loses EU market, they get seriously hurt in the global world, there is more then the US you know. Getting replaced by Linux isn't something that can easily be overlooked. Programs are easily ported or copied.
Linux gets a focus boost and it will improve a lot faster in a short time...

You seem to overly underestimate the power of getting your products banned in nations.

Shadowzz said,
This isn't different then MS suing anyone using Windows in the technological world.
And yes probably someone had a bone to pick, but that's with most courts. Surely not unique to this case or Microsoft.

If MS loses EU market, they get seriously hurt in the global world, there is more then the US you know. Getting replaced by Linux isn't something that can easily be overlooked. Programs are easily ported or copied.
Linux gets a focus boost and it will improve a lot faster in a short time...

You seem to overly underestimate the power of getting your products banned in nations.

While I agree with what you're saying. You seem to miss the other side of the blowback. If this "service" was banned in said countries more than likely you'd see blowback from the users who want to use it. This kind of protectionism that is the base of this ruling is sad

P.S. Programs can be easily ported and copied? Are you one of those people who believes all those yearly headlines about this being the year of linux? If that were the case... it would have happened over the past 15 years, don't you think?

It isn't to hard to make programs work on different OS's, it's often a matter of interest.
For Windows devs it isn't particularly hard to follow the Wine Windows API for example.

There is no year of the Linux, but it is quite large in server world, and that's what's getting most of Linux development focus. As you can see how much effort it takes to replace x Cause it's perfectly fine as it is for server usage.
But if Linux gets the attention and gains the EU market, their usage percentage will skyrocket, which will pull in big amounts of development effort and thus improving it rapidly and giving it the ability to finally be on par desktop wise (no matter how much you love Linux, Linux is not the goto OS for most average Joe's )

xpxp2002 said,
I can't believe they rolled over like that. The trademarks aren't even used in the same industries. Makes me wonder who at News Corp has a bone to pick with Microsoft to have even brought this to court in the first place.

MS should have just ignored it and kept using the name anyway. What is the UK going to do? They're a US-based company and shouldn't need to observe the unintelligent nonsense going on in foreign courts. Just like I said about the EU rulings regarding the browser voting screen, if they don't like it let them ban Windows from being sold in the EU. 90% of PC owners run Windows worldwide. I'd like to see how long it takes for the courts to change their mind when businesses realize they can't buy PCs and servers with Windows on them anymore.

Considering that MS will not appeal.... is there any chance that the company knows a little bit more than us about this entire affair and decided to give up based on such knowledge?....

Shadowzz said,
It isn't to hard to make programs work on different OS's, it's often a matter of interest.
For Windows devs it isn't particularly hard to follow the Wine Windows API for example.

There is no year of the Linux, but it is quite large in server world, and that's what's getting most of Linux development focus. As you can see how much effort it takes to replace x Cause it's perfectly fine as it is for server usage.
But if Linux gets the attention and gains the EU market, their usage percentage will skyrocket, which will pull in big amounts of development effort and thus improving it rapidly and giving it the ability to finally be on par desktop wise (no matter how much you love Linux, Linux is not the goto OS for most average Joe's )

Again, the market proves you wrong.

This isn't different than MIcrosoft suing every company with MIcro, soft or window in their name. Anyway, SKY is a ISP and do offer back-up system so it is relevant.

Shadowzz said,
You seem to overly underestimate the power of getting your products banned in nations.

You seem to underestimate the presence and reliance we have on computers running Microsoft products in the 21st century. My point was that if Microsoft called the court's bluff and said "ok, go ahead and ban it" they would have gotten their way and it wouldn't have cost them a penny. Here's why:

Companies operating the EU who care a lot more about operating their businesses than they do about a browser ballot screen (that they're going to disable with GPO anyway) would have had some serious gripes with their government. Enough so that the EU would have had to backtrack and reverse their decision out of public outcry. Imagine what would have happened if they actually stopped allowing Windows to be imported anywhere in the EU. Most member nations would have probably ignored the ban anyway, and the ban would have been lifted before it even was scheduled to take effect due to the negative public attention on the EU for even trying to issue a ban over such a silly thing (as the ballot screen was largely considered a joke, even among people who live in EU nations).

efjay said,
Bet the WP app will be the last to get updated with the new name....

hahah.. wait..

No, They won't get an update at all. Microsoft will simply abandon the integrated skydrive feature on that platform and release their new service via another app, pretty much like they did with Windows Live Messenger in the Messaging Hub, and released Skype as an app for the replacement.

MagmaGolem said,
something along those lines seems to make the most sense, azure cloud, azure 365, azure box,

Drive 365

or 365 Drive

Sadly the average person probably can't spell Azure. Live Drive is probably taken by online car enthusiasts.

Avatar Roku said,
Live Drive is probably taken by online car enthusiasts.

Windows Live Drive was the previous name -- when the entire suite was called Windows Live and as they incorporated the online Drive hybrid with the Mesh product.

Nas said,

Windows Live Drive was the previous name -- when the entire suite was called Windows Live and as they incorporated the online Drive hybrid with the Mesh product.

Actually the previous name was Windows Live SkyDrive, and before that Windows Live Folders.

Denis W said,
Windows Cloud?

Microsoft has an uncanny way of making names for it's branding really "great".

So, they'll probably just call it the Microsoft Xbox Drive. That'll be really ease to find search results about and not confuse anyone at all... that, or they'll called it the "CDrive" not to be confused with the 'windows c:\' drive, or the 'CD drive' of course.

Well they did such a good job of thinking of an alternative when "Metro" was contested, I can't wait to see what they come up with this time! /s

Why? when i first heard of SkyDrive... it being associated with Sky TV never crossed my mind. I think Sky thinks its a cool name and wants it for itself incase they start or ARE planning to start a cloud based service.

psionicinversion said,
... or ARE planning to start a cloud based service.

Well, they are broadcasters that utilize the physical sky, their signals pass through clouds, and there are digital components to their service. In the U.K., these three elements are synonymous with a vendor-hosted Internet-accessible data storage and content sharing solution.

Microsoft did have a long venture with NBC, aka msnbc so in a weird way it wouldn't be out of the question to think microsoft had something to do with sky broadcasting.

few more from the top of my head:
1. high\hidrive
2. sdrive.
if MS feel cocky so:
3. idrive or youdrive.
4. caeldrive or nubisdrive. (from latin)
to change but the same:
5. skidrive.


that's it.

Heck, I would love it if it were called simply "Storage", since that's exactly what it is - just like mail is just mail & calendar is just calendar (in the "Live" eerrr... "Outlook" eeerr maybe "MSN" family)

This whole thing is a kick in the nuts over something so stupid.

Best names I've heard so far:

MyDrive
LiveDrive
CloudDrive
OneDrive
OneBox

Probably will be called "SoclDrive"

The whole thing is such BS. I wish MS would just call it SkypeDrive just to give the finger to bSkyb. They lost their trademark lawsuit against Skype, so MS would legally safe to call it SkypeDrive.

The name "Mesh" and "Azure" don't sound like fun, memorable, or easy to say (without being stared awkwardly at) kind of names. Neither does Microsoft (Microsoft Internet Explorer) (Microsoft Skydrive) (Microsoft Windows Vista) it has to many syllables and doesn't roll off the tongue like Windows or Office or just Skydrive. However, using Xbox, Bing (which is an awkward name itself), or Windows in the name of the cloud storage storage (soon to be)formerly known as Skydrive wouldn't work because it isn't tied to a device or service instead it stands on its own bringing them together. Maybe StratoDrive or CumulusDrive (names of clouds)

Jose_49 said,
CloudDrive? Forget it. Amazon owns it.

How about Microsoft Cloud? Or Outlook Cloud? Maybe OutlookDrive

Yep, I think Microsoft will name it Outlook Cloud or Outlook Mesh.