Microsoft agrees to change SkyDrive name worldwide; won't appeal ruling [Update]

Microsoft will soon make a name change for its SkyDrive cloud data storage service. After losing a trademark battle in a UK court in June from the pay TV provider BSkyB, the two companies have now agreed that Microsoft will not appeal the ruling and will make moves to change the name of the SkyDrive service, not just in the UK but worldwide, to something else.

According to The Verge, the settlement between Microsoft and BskyB included some financial features but the specific details were, as usual, confidential. In a statement, Microsoft said, "We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.:

BSkyB said that Microsoft would be allowed to keep the SkyDrive brand "for a reasonable period of time" while the company comes up with a new name. There's no word on just how much time Microsoft has been given to use the name.

The parent company of BSkyB, News Corporation, filed a lawsuit against Microsoft in 2011, stating it held the trademark on the "Sky" name. Microsoft claimed that consumers would not be confused by its SkyDrive data storage service, but the judge in the case ruled in June that the brand name would in fact be detrimental to the previous Sky trademark.

So what will it be called now? Our favorites are Windows Drive or Microsoft Cloud.

Source: The Verge | Image via Microsoft

Update: Liveside has posted the as yet unreleased press release for you to enjoy, below.

British Sky Broadcasting and Microsoft Reach Settlement in Trade Mark Case

Sky allows Microsoft temporary use of SkyDrive name during transition period following trade mark infringement judgement – while Microsoft agree to forego planned appeal

British Sky Broadcasting Group plc (“Sky”) and Microsoft Corporation (“Microsoft”) have today announced the settlement of trade mark infringement proceedings in the European Union brought by Sky against Microsoft in the English High Court. The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.

In June, High Court Judge Mrs Justice Asplin issued a judgment holding that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.

According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.

“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” said Sky. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”

Microsoft said, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”

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All the names I could think of

BlueDrive
LiveDrive
MyDrive
CloudDrive
OneDrive
SyncDrive

Cloud Puns Ahead...
StratoDrive
CirrusDrive
NimbusDrive
AltoDrive
VaporDrive

Cumulo

Crikey, hadn't heard Sky had challenged it - not good for the traction the name has gained over the past few years!

In keeping with their cloud terms they should just name it Azure Drive. If anything it'll drive more people to understand what Azure is. Or, they could just call is Office (365?) Drive.

Or they could be smart asses about it and go with "Microsoft SkyDrive", instead of just SkyDrive. Technically, that should work, right?

Microsoft needs to do a "restructure" of their legal team. First they gave up Metro (only after it had also been in use for years) now this. Someone runs in with a crumpled piece of paper saying they wrote the word Windows down first they'll give that up as well!

Am I the only one wondering how anyone could ever be awarded a trademark on the word "sky"? That trademark needs to be invalidated.

And how long has SkyDrive been out there?
Pretty ****ty to come down on that name after such a long time.
Same as with Metro.

It seems people just wait to **** off people later on with a lawsuit.... :-\

I'm pretty sure it will be Microsoft Drive, because it would perfectly align with change from Windows Live to MS branding and there's a registry switch in the Windows 8.1 Preview that changes all SkyDrive references to "Microsoft Drive".

Interesting - given that registry switch, "Microsoft Drive" is quite likely then. Personally I think the word "drive" feels too geeky ... "Windows Cloud" or "Microsoft Cloud" are both fair contenders, I reckon. "Microsoft Cloud" makes the most sense with their naming strategy thus far, but Windows Cloud is much easier to get your teeth around and therefore more likely to stick with the public.

BlueDrive sounds the best... Blue is a colour Microsoft is fond of, plus it's the colour of the sky, plus it's the colour of the current logo. Aaaand it's the colour of my jeans

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