Rumor: Microsoft aims to sell ~100 million Windows Phone devices in 2012

Microsoft is not holding back when it comes to setting the bar high for 2012. The company supposedly has internal goals of selling ~100 million Windows Phone devices in 2012, according to wmpoweruser.com.

The site is also reporting that the real reason that dual core phones are not currently supported is because of Nokia. Since Nokia was new to using the Qualcomm chipset, they wanted to hold back competitors, such has HTC and Samsung, from producing dual core devices and overshadowing Nokia's products. 

If the information is true, Microsoft is being ambitious with its plans for Windows Phone, which is a good thing. For those who have used the Windows Phone OS, most will say that it is a pleasure to use and it has typically ranked well in reviews. Knowing this, if Microsoft and its vendors are able to effectively market the products, it does stand a reasonable chance to hit this lofty goal.

We must stress that this information is not confirmed and is based on a source who spoke to wmpoweruser. At this time, we can not confirm these internal goals or the information about dual core phones being held back.  

 

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thealexweb said,
Out of interest how many were sold this year?

Dam no edit on mobile neowin, one more thing, I know there's still a month of the year left to run but it would nice to see some numbers regardless.

The first person I know has bout a WP7 phone. It's the Lumia 800. Nice looking phone, not a fan of the OS, though it's certainly more marmite-ish than bad.

Then again he is the only other person I know that uses Opera on the desktop We are a special bunch.

I have to respect MS's aims. They have toughed it out before with the Xbox with great success for their toil. I just don't really want one myself. Metro UI just rubs me the wrong way.

Cash Money Billionaire said,
There isn't even 100 million people that know that WP7 exists

How do you know? Do you have statistics of that, like all other trolls here?

Considering that Nokia have a manufacturing target of a million Symbian phones a day for 'emerging markets', I don't see this as a gigantic insurmountable number.

On a global scale, MS in conjunction with Nokia and other partners, they should be able to achieve the target, especially if they get the cameraless chassis out for large scale gov't contracts which won't be discussed in any terms other than total phones shipped.

I picked up a Focus off of ebay and it arrived on friday. While sitting at the bar playing around learning to use it, I got so many compliments from my friends sitting near me as they'd see some of the cool stuff(like People hub and live tiles). Not to mention just the general look and speed of it. I somehow convinced 2 iphone and 4 android users to take a second glance when they do their upgrades. The OS is fantastic.

The biggest problem is the hardware. I dragged my feet getting it. I really did. I lived through the PC era of rapid hardware advancements and the thought of buying outdated hardware eats at me. The top of the line windows phone now was outdated 2 years ago by both the other two ecosystems. That's just bloody sad. I can understand the concept of releasing cheaper phones for economy of scale..but you aren't going to get anyone to take a second look at it if you don't have people lusting after the high end models.

NXTwoThou said,

The biggest problem is the hardware. I dragged my feet getting it. I really did. I lived through the PC era of rapid hardware advancements and the thought of buying outdated hardware eats at me.

That's WP's biggest problem at the moment. The hardware is so dated. Single core CPU, 512mb of ram, and low resolution displays aren't attractive options to most consumers when Android phones have dual (and quad soon) cores, 1GB of ram, and HD 720p displays at the same and lower prices.

Joey S said,

That's WP's biggest problem at the moment. The hardware is so dated. Single core CPU, 512mb of ram, and low resolution displays aren't attractive options to most consumers when Android phones have dual (and quad soon) cores, 1GB of ram, and HD 720p displays at the same and lower prices.

Even with those specs Android will still be a laggy POS without optimisations for dual/quad core processors. That's where Microsoft differs, they'll only release phones with dual core processors when the OS is ready, which it isn't... yet.

As it is Windows Phone, being based on a Windows CE6/7 hybrid core which has no multi core support, runs just fine on single core processors. When WP8 is out, being based on an NT core which has multi core support, that's different as it will probably require at least a dual core processor.

Edited by neo158, Nov 23 2011, 11:58am :

Joey S said,

The hardware is so dated. Single core CPU, 512mb of ram, and low resolution displays

I don't think that hardware is 'dated' already, considering only high end Android devices and the iPhone 4s have better specs than that. I mean, if you say WP7 devices are outdated, then the iPhone 4 and Galaxy S are outdated as well.

If MS doesn't step up the advertising and at least in the US getting Sprint and Verzion (only selling one device each) into the game it going be a tough target to reach.

They need to release a lower priced handset, and an iPod touch competitor.
Its all about the Apps, specifically games aimed at teenagers.

I attended a WP7 event a couple weeks back, the OS and Visual Studio IDE are huge plus points, just a shame about the prices.

pupdawg21 said,
The Samsung Focus Flash is only $49 on contract. That's pretty low. The lowest shipping WP7 device in the US at the moment.

As for iPhone touch competitor ... it seems Microsoft has abandoned that path ... with no promotion/selling of Zune anymore. Notice that most of their relaunched branding since they lowered the price of the Zune Pass service to $9.99 ... they barely mention the ZuneHD's at all and they are missing from the promotional shots. All you see are Xbox's, PC's and Windows Phones. Actual Zune's are suspiciously missing even though they have not made any announcement of stopping production of the units but they are rarely available in any big box retail store such as Best Buy, Walmart, Target, etc for months.

pupdawg21 said,
The Samsung Focus Flash is only $49 on contract. That's pretty low. The lowest shipping WP7 device in the US at the moment.

I'm talking about pay as you go. Contracts are only good for people who want it as a main phone, and in the UK teenagers can't get contracts.

The Zune was doomed from the start, no worldwide release, small user base, lacking OS. Windows touch might have a chance, with applications, exposure, etc

neufuse said,
good for microsoft, set your expectations low so you can't fail!...... oh wait....
you're the one who's a failure. Wasting internet bandwidth to post such a worthless comment.

that roughly 275K every day in 2012. That;s a tough target and most likely wont be met. I love WP7 but this wont happen in 2012. Not when the app count is so low and limited hardware selection compared to android. Not to mention that Android was able to hit a high number after flooding the market with cheaper cost models. Also, I know WP7 doesnt need dual core, however, for an average joe, it doesnt help when another phone next to it on display flaunts that it has dual core for the same or lesser price.

Hmm.. if 100 million phones are to be sold in 2012, it would take more than Nokia.. That amazon rumor about windows phone may have some merit..

spudtrooper said,
Hmm.. if 100 million phones are to be sold in 2012, it would take more than Nokia.. That amazon rumor about windows phone may have some merit..

just wait.. it will be alot easier once windows 8 is released.. think about it.. buy a windows 8 PC and get 200 dollars off of a windows phone..

buy an ultrabook get a free windows phone.. i dunno they could sell a ton of them..

Lachlan said,

just wait.. it will be alot easier once windows 8 is released.. think about it.. buy a windows 8 PC and get 200 dollars off of a windows phone..

buy an ultrabook get a free windows phone.. i dunno they could sell a ton of them..

How about: suck Ballmers dick and get a free phone?