Microsoft aims to sell 100 million Windows Phones per year

Through the single deal and collaboration with Nokia, Microsoft is hoping to sell 100 million Windows Phone units per year as COO Kevin Turner announced during his keynote at WPC 2011: “We have dreams and aspirations that we can get to 100 million units per year with that single deal.” Of course Microsoft is still a long way out from that aspiration, but as Windows Phone 7 “Mango” is launching very soon and several new devices are on the way, Microsoft is heading down the right track.

As WPCentral notes, Microsoft is also plan on creating a unified ecosystem across all their hardware and software enhanced by Microsoft’s cloud services such as Windows Live, Bing, Zune, Xbox Live, Skype and more. At WPC 2011, Microsoft showed, through the slides below, how this is different from Apple’s platform that is divided between their Mac devices and the iOS devices. Through Microsoft’s unified ecosystem, they believe they can “win” in areas such as could services, search, advertising and phone – it will be interesting to see if this carries in practice as Google/Apple currently “win” in a lot of those areas.

Images courtesy of MobileTechWorld

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Entirely possible. The smartphone market in the US is argued near 50% of existing phone sales and I'm sure the story is similar worldwide. If the segment continues to grow (and it is far from saturated yet) then they can expect to see some amazing growth as long as they capture the minds of the new customers jumping into the market daily.

MS Lose32 said,
In their infographic they have a tablet AND a slate? What's the difference?

in MS's world a slate is without a keyboard, a tablet is with a rotating keyboard that can turn into a slate when folded back under the screen, MS has followed this model since 2001 when the first tablet OS was announced by them

ahhell said,
Well, if you actually looked at the pictures you should be able to figure that out for yourself.
Yeah and the rest of the world calls them a convertible laptop and a tablet. They are trying to make 3 categories out of what should be 2. I guess to make their infographic look better.

MS Lose32 said,
In their infographic they have a tablet AND a slate? What's the difference?

Tablets also have a stylus so you can do actual work with them, in addition to the keyboard. Slates typically don't nowadays thanks to Apple.

Will sell Microsoft more than Apple? Don't Think so. Next year Smartphone market will grow and reach more than 500M handsets, but a 20% for Microsoft OS is far from reality.

The only way to do this is keep pushing 2010 Mango-Powered handsets and sell them free with contract.

Unless they release a budget version of WP7, I don't see this coming. But you know, it was the same with the XBOX and look at it now

I think we need to clear up the misconceptions behind the 'infographic'

It's actually two powerpoint slides from yesterdays Day3 keynote at WPC2011.
This came at a time when the presenter was ripping through all of the competitors strategies.

When The apple comparison came up they used these two slides to show the difference between the two companies.

Without the audio that accompanied these slides, it can be taken out of context.

If you look at the Apple slide, they are trying to denote a separation of experience based on device type and OS.

All Microsoft powered devices will have access to the same cloud service platform, and all of their OSes will have integrated features, like TellMe voice, Touch, gesture (I imagine when Win8 retails, laptops will have integrated Kinect).

They are downplaying the significance of their own OS in favor of the software experiences and services enabled by them. I agree with the decision to make the consumer market about the experince rather than the OS, which is the core focus of the fruit company's strategy.

When this drops, cable set top boxes will be running Windows 7 Embedded, phones will be running Windows Phone 7.1 (Mango) and PCs will be running Windows 7 in all its variants, while servers are Windows Server 2008R2 to enable the Windows Azure services platform.

And for anyone who talks about how iCloud is going to add some sort of feature parity in the cloud services space, remember this: iCloud is enabled by Windows Azure (and Amazon S3).

dotf said,
And for anyone who talks about how iCloud is going to add some sort of feature parity in the cloud services space, remember this: iCloud is enabled by Windows Azure (and Amazon S3).

This is supposedly only for during the beta, while Apple get their shiny new datacentre up and running...

and there is a maket willing to pay for that phone?. 100 millions? PER YEAR?? LMAO. Always a good laugh with microsoft. Thanks for the joke. Keeping comming!

ThePitt said,
and there is a maket willing to pay for that phone?. 100 millions? PER YEAR?? LMAO. Always a good laugh with microsoft. Thanks for the joke. Keeping comming!

+1
This and the IDC report make for a few good laughs. If their marketshare was actually increasing they might have an argument, but at the moment it's actually decreasing.

ThePitt said,
and there is a maket willing to pay for that phone?. 100 millions? PER YEAR?? LMAO. Always a good laugh with microsoft. Thanks for the joke. Keeping comming!

Yes there is. Becasue Windows Phone 7 is the most beautiful and innovative smartphone platform in the world.

By the way, is there a market for the pathetic Chromebook? Lol. Google is such a joke of a company.

sam17ub said,

Yes there is. Becasue Windows Phone 7 is the most beautiful and innovative smartphone platform in the world.

By the way, is there a market for the pathetic Chromebook? Lol. Google is such a joke of a company.

Lol sales certaintly don't agree with you. What Microsoft needs is better marketing for WP7, and for Mango to be released as soon as possible.

Well there not going to aim for a 100 a year are they!, people need to stop talking crap about the OS unless you have used it.. Its a good platform and from what people I have spoke to have said from using it and my own view as I have a windows phone is that its a fab mobile OS only looking like to get better with future updates, ie Mango... Seen a lot of people on here bitch saying its not an Iphone so it will fail... Well done yes its not an Iphone lol, hence it being a different mobile but its new and looking to do very well given a chance.. Maybe this amount each year is to much, but they are a big company im sure they know what there doing...

For all the idiots who thionk MS can't pull this off look at the numbers.
Nokia sells over 100M phones per year. Based on Elops own words and I paraphrase "Windows Phone OS will be on top tier phones, while Symbian/Meego will be on other device".

The vast majority of Nokia phone buyers will likely continue to buy the Symbian models bec they will be cheaper, especially in Asian countries. However, Microsoft could offer incentives to carriers in the UK and even here in the USA to subsidize more of the cost of a WP7 making them just as cheap as a lower costing less fancier device. Which would make Windows Phoen the BETTER choice.

Also once Nokia moves all its great services from OVI to WP7, the phones will also be the better buy.

For if only 75% of Nokia's present customers buy a WP7 device, that means nearly 8oM people will have the device. That means MS will move to 3rd place fairly quick. If Nokia desides to put Wp7 on cheaper device which eventually they will, that will consume whoever is left bec Symbian and Meego will be gone.

But then the issue is this. As Android phones get released in these places, they could easily choose Android over WP7, unless they are in love with Nokia only.

100M is not far fetch as some of you make it seem. The hate of Microsoft is just stupid. Competition drops proces and means we get better phones faster. Imagine if APple was the only phone maker. One new phone, once a year is that with an OS that never changes.

TechieXP said,
For all the idiots who thionk MS can't pull this off look at the numbers.
Nokia sells over 100M phones per year. Based on Elops own words and I paraphrase "Windows Phone OS will be on top tier phones, while Symbian/Meego will be on other device".

I highly doubt 75% of their market will buy Windows Phones. Nokia sells standard cell phones, and they sell a LOT of them. That's where their market goes to, not to smartphones.

"Imagine if APple was the only phone maker. One new phone, once a year is that with an OS that never changes" - that would be very super-hi-end-fantastic thing. One Brand for all things, TV, Phone, Cars, Furniture, Fridges and so on...That's my wish for a christmas this year. Have a good day/evening/.

I think Microsoft is definitely heading in the right direction. I think this is definitely possible. And Microsoft isn't in the practice of making wild predictions, they tend to be very conservative with their predictions...

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