Microsoft allegedly considering Android apps on Windows, Windows Phone

Rumors have been swirling recently that Microsoft is considering combating Android by giving users the option of it or Windows Phone on their smartphones, but a new report claims the company is considering an even more drastic option: allowing Android apps on both Windows and Windows Phone.

According to a report by The Verge, Microsoft executives are having a heated debate as to whether allowing Android apps on its operating systems would be beneficial. The report states that "some inside Microsoft favor the idea of simply enabling Android apps inside its Windows and Windows Phone Stores, while others believe it could lead to the death of the Windows platform altogether." Almost no additional information is given on Microsoft's alleged Android consideration, however, likely indicating that such talks are preliminary at best.

The news follows Intel's January announcement of its "Dual OS" strategy that would allow PC makers to dual boot Windows and Android on the same device and allow users to run the operating systems simultaneously, including Android apps on Windows. Third-party programs such as BlueStacks have allowed PC users to run Android apps on their Windows since 2011. In January, AMD announced a partnership with BlueStacks to have the virtualization software pre-loaded on some of its devices.

Nokia has also recently garnered attention for rumors that it's working on a smartphone that will run a heavily modified version of Android designed to look similar to Windows Phone. The smartphone, expected to be called the Nokia X, may be announced at the company's Mobile World Congress press conference later this month. Some have speculated that the low-end device would be the perfect way for Microsoft to expand its services, such as Skype, by bundling them on the smartphone.

Nokia's plans have led to a similar debate to the one allegedly raging inside Microsoft, with some saying Android shouldn't be forked – heavily modified in such a way that many key elements, such as the Google Play Store, are changed or removed – because its services are so tightly interwoven. In a recent editorial for Ars Technica, Peter Bright wrote that Microsoft, Nokia and other companies shouldn't fork Android because its designed to be an all-inclusive platform.

Steven Sinofsky, the father of Windows 8, even weighed in on the issue on Twitter, saying allowing other operating systems to run on Windows is the "very definition of infinite bugs and constraints down the road." He later stated that "mobile apps originated for [a] tiny screen," implying that they wouldn't be a good fit on Windows, before linking to a post on his blog, Learning by Shipping, about "forking responsibly."

Source: The Verge | Image via Microsoft

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I am sure they won't because it wont help them. Just license the really good apps and make them yourselves and make them better than what those devs are making them be.

Edited by Hi_XPecTa_Chens, Feb 13 2014, 5:56pm :

Devs for Android just need to port the apps over. It's not hard. They are just being lazy. Apple got where they are because devs pushed apps. If they pushed apps to Windows Phone, the same would happen. I rather have money from all 3 sources if at all possible.

We have an application we made for teachers/students to help them provides studies for their classes. It is not sold on retail, only to education facilities. Those schools mostly has iOS devices so we started there. Then a huge demand name for us to port it to Android. Now that many schools are now using the Surface, our devs are working overtime to port it to Windows Phone OS.

With the elementary, high schools and out college level version of the application, we have sold well over 10M copies with iOS starting to lose versions the other 2 combined.

Especially since poor schools outnumber rich ones, Android ad Surface are appearing in city school system vs rich better funded schools getting iPads.

its about to be the same on the retail level.

At last, Microsoft have seen sense that their Microsoft phone Market is... well rather dull and limited. And that is being polite.

This really does seem like it will hurt Microsoft's interests, even if it benefits the consumer. They're in a tough spot, but they have to do something to get mobile developers on board.

A better idea is to simply make porting Android and/or iOS apps to Win8/WP8 (or Win9/WP9 at any rate) MUCH easier.

And if they can make it easier to port WP9/Win9 apps to Android/iOS, then they can market their platform as "THE platform to develop for... and easily get iOS and Android versions too!"

There's no winning in this bet. No reason to stay a Windows Phone user if all apps end up being emulated Android apps. And most likely that's what's gonna happen. So, please DON'T do this madness.

They should just shovel money @ certain app devs to port popular apps to WP. Trying to run android apps on WP is a half-assed solution to an obvious problem. Push your platform and spend some cash, Microsoft!

As a Windows Phone developer (and iOS and Android) I am not in favour of this at all. Each phone has its own UI and UX. Android apps will not work the way that Windows Phone users expect - same issue that Android users have when iPhone apps are just thrown over the fence without thinking about the Android experience.

Full screen games may not matter but everything else will be horrible to use for users and the windows phone experience.

This will help with the already horrible mess that Windows 8 is. Yay! What a great idea. Considering recent decisions at MS I expect this will go ahead.

If they're going to do that, then why bother with their own OS?

Wouldn't that be tantamount to admitting defeat in the smartphone wars? If that Windows Phone you're getting can run Android apps, then why not just get an Android phone?

No. This is a bad strategy. It would feel like Microsoft doesn't have enough confidence to believe in their own mobile OS.

Maybe if MS would roll out faster much-needed updates to bring WP8 on par with Android and iOS in terms of native OS features, and got more unique high-quality first & third party apps that make the OS shine, then WP should be getting a lot more market share. However, some people are not happy with the slow updates or no updates (Lumia 810 anyone?) and it feels like that platform is stagnating when MS doesn't move faster.

I think we're reaching the point where there's enough consumer awareness that Windows Phone exists, but not compelling enough to win consumers over for many reasons that MS should tackle.

BOY!!! The Absolute DESPERATION continues!

First of all, I would wait at least a year of Nadella's CEO-ship before I would make a move like this.

That would be a ****ing gigantic mistake. Improve Windows, make sweet windows-only apps and games, buy some of the major apps (or the devs/company behind it) and most importantly the up&coming-apps. Snapchat should've been bought a long time ago before they got cocky about their value. Also, pay or hire devs like Rudy Huyn to make clones even better than the original.

MS should remember why Windows won over OS/2 - because OS/2 could run Windows apps flawlessly, which made devs only focus Windows apps.

pantera9 said,
That would be a ****ing gigantic mistake. Improve Windows, make sweet windows-only apps and games, buy some of the major apps (or the devs/company behind it) and most importantly the up&coming-apps. Snapchat should've been bought a long time ago before they got cocky about their value. Also, pay or hire devs like Rudy Huyn to make clones even better than the original.

I agree that it would be a giant mistake.

Making "sweet windows-only apps and games" will do nothing. Apps and games become popular because of the user-base. Windows Phone practically has none.

The only way, ONLY WAY, Windows Phone can become relevant is to open up the source code and do away with fees. Windows Phone is pathetic in terms that no one wants to seriously advance it's platform because there is simply no money to do so.

Windows and WP8 can do this, and it can even throw the Apps and JVM in their own subsystem, protecting native Apps and OS from the problems of Android Apps.

For example - Go back to old school NT subsystem technology with a bit of translation in the Android subsystem kernel. This would provide native speeds and give the Android Apps the benefits of the NT kernel and drivers.

However, if Microsoft doesn't provide conditions or encourage developers to move, they never will, and native App development and the 'user experience' WP users are accustomed will disappear.

Just because WP/Windows is flexible enough to run Android Apps doesn't mean it should. However, Windows users are already running Android Apps, so it would mainly affect WP which is dangerous for the platform.


I still think they would be better off to try to get developers to move their codebase to WP/WinRT and provide tools so the projects can also convert/port the projects to easily spin off the Android and iOS versions, with platform specific changes.


Doing this, they could become the hero of App developers by providing better tools than Google for Android development and a clean iOS version port.

Noo keep both experiences separate.

The entire appeal of windows phone and android is each platform approach the experience differently.

I understand the benefits of this happening but in the process an entire experience will be lost. The unification of system wide experiences work best under a singular unique approach established by the eco-system.

Come on! Windows phone did what xerox did back in the 80's with windows browsing. Microsoft killed windows framing and went with the current approach why ruin it with a IOS copy?

no they aren't

that would mean they would have to run google play store,and bundle google services. if they decide to use the AOSP version of android, then a lot of popular apps wont work,because API is missing in this version, in turn making such an endeavor useless.they can implement this API sure, but then google can break it, or if the ruling in the oracle google trial goes against google, then google can bar anyone from using it too. this is why this rumor is BS.

Edited by vcfan, Feb 12 2014, 5:27pm :

This is a mistake. google will never let first party apps (Maps, youtube) make it to the platform and who cares about other apps. best option is to merge Win RT and Windows Phone app store taking the best of each.

trojan_market said,
This is a mistake. google will never let first party apps (Maps, youtube) make it to the platform and who cares about other apps. best option is to merge Win RT and Windows Phone app store taking the best of each.

Excellent point.

Though Android on Windows Phone will be a God-sent for users, it's a death wish for the Windows platform itself.

Might as well just exit the consumer space altogether, why go for the cheap (actually expensive) imitation when you can have the real thing? Just shows the lack of direction at Microsoft and their inevitable road to obscurity.

efjay said,
Might as well just exit the consumer space altogether, why go for the cheap (actually expensive) imitation when you can have the real thing? Just shows the lack of direction at Microsoft and their inevitable road to obscurity.

because the "real thing" is a bunch of bloatware customized by OEMs that gets abandoned the moment an OEM releases a new phone and has no change of ever receiving a compatible software update.

Cool. I always wanted my phone infested by infinite amounts of background services and invasive notifications that every damn android app seems to love using.

francescob said,
Cool. I always wanted my phone infested by infinite amounts of background services and invasive notifications

You mustn't have ever used Windows before then...

simplezz said,

You mustn't have ever used Windows before then...

Been using windows from past 9 years, so i big time disagree with you.

francescob said,
Cool. I always wanted my phone infested by infinite amounts of background services and invasive notifications that every damn android app seems to love using.

Don't forget the malware!

francescob said,
Cool. I always wanted my phone infested by infinite amounts of background services and invasive notifications that every damn android app seems to love using.

but this would be different. it's the android ecosystem without android. It's like marrying the girl and ditching the in-laws.

simplezz said,

You mustn't have ever used Windows before then...

Windows Mobile was even worse, because they retardedly designed it so that apps were actually NEVER closed (the close button was just hiding the app), so the full app was running 24/7 once you opened it. And you had to use the task manager to really shut it off. How iPhone handled multitasking even if criticized by lots of people was actually one of the best innovations in the field (WP indeed put the same exact restrictions in place).

neonspark said,

but this would be different. it's the android ecosystem without android. It's like marrying the girl and ditching the in-laws.


The android apps require those garbage services so you actually get the worst of both worlds. It's the services installed by apps that eat all the RAM and kill the battery of Android phones.

I hope Microsoft doesn't do this...

Those years of work it spent making Windows 8 and Windows Phone a platform would just go to waste...

greenwizard88 said,
That would alienate a LOT of developers.

developer here. I raise an objection. If this makes people buy phones because they get apps they currently can't and nobody cares to make, it would create more customers for my apps.

neonspark said,

developer here. I raise an objection. If this makes people buy phones because they get apps they currently can't and nobody cares to make, it would create more customers for my apps.

Or OS/2 syndrome of since it runs Android apps fine then why waste development writting my app twice when I can just write it once for Android? OS/2 became a platform of win16 apps instead which killed it.

neonspark said,

developer here. I raise an objection. If this makes people buy phones because they get apps they currently can't and nobody cares to make, it would create more customers for my apps.

Developer as well. If everything runs Android apps, yes, that means one app works on all of those platforms, and more potential customers... but the thing is, everyone is using a system for developing apps that could or could not have been done better. Also, the strengths for each OS/phone basically only comes down to the hardware internals, rather than the abilities of the OS/software platform, since they all have the same apps anyway.

(As well, Microsoft actually announced a partnership rather recently with another company that makes tools to make apps for Windows, Windows Phone, Android, and iOS using the exact same backend code. So really, the time needed to create separate apps is only limited by the amount of time needed to build UIs for each.)

The better option would be to match Androids APIs better with winrts so the porting of apps takes as little effort as possible. It'd be great to have tools that will run the app and do most of the work for the developers.

That said, WP8.1 already has the first parts of the "universal app" option, so we're going to start seeing native apps that are built for WP8.1 but can also run on Windows 8.1, maybe after update 1 for it or a later update 2.

So, no real need to run android apps, it'd be a stopgap that could backfire, just push ahead with unifying the WP and Windows stores, allow for more desktop apps to be on it and managed by it as well and developers and apps will come.

The WP 8.1 leaks point to some very nice changes and additions that should have developers excited, I like the ability to code better synced apps between devices so that you can move between them without issue, be it phone or tablet or even desktop.

They might not even have to match Android APIs. Not if Oracle eventually is successful in their court battle with Google.

Completely agree with uniting the app stores. That should be the priority.

George P said,
The better option would be to match Androids APIs better with winrts so the porting of apps takes as little effort as possible. It'd be great to have tools that will run the app and do most of the work for the developers.

It would be better to provide porting and development conversion tools, rather than pollute Silverlight or WinRT. Android's API model is a full generation backwards.

Take this one step further, and provide tools for easy porting/conversion to Android once the App is developed for WP8/WinRT.

The problem is development isn't being started on WP8/Win8, and that is what Microsoft needs to address. They have a faster and better development model/platform, and they should be selling this to developers and then give them the tools so they can easily take their work to iOS and Android.

It would also encourage developers to use the newer development models, promoting better development practices available on WP/Win.

Side Note:
Too many cross platform development projects suck on Windows when development is started on lessor platforms. Even respected projects are filled with slower and redundant code because it is working from the *nix model, and this also is happening with some WP8 Apps coming from Android and iOS.

The best example is when you see I/O that can be accomplished in one API call on Windows, and instead is strung out with the API call and 10 additional lines of code from the *nix project that is repeating what the API is already doing.

Edited by Mobius Enigma, Feb 12 2014, 4:56pm :

Bad Man Duke said,
They might not even have to match Android APIs. Not if Oracle eventually is successful in their court battle with Google.

Let's be realistic here. Even if Oracle wins, which is unlikely, it will be overturned by the supreme court and never see the light of day.

The repercussions of being able to copyright API's would destroy the software industry as a whole in the US. It will never happen.

Bad Man Duke said,

Completely agree with uniting the app stores. That should be the priority.

I agree on that point too. Microsoft should concentrate on improving their own platform before attempting to butcher Android.

simplezz said,

Let's be realistic here. Even if Oracle wins, which is unlikely, it will be overturned by the supreme court and never see the light of day.
I wouldn't assume. Not with all the wild stuff that happens these days.

And what exactly IS the fault with Windows Phone? Let's be honest - the only "fault" with Windows Phone is that it isn't as cheap as Android is - period. Android is in the position it is in - not merely compared to Windows Phone, but to iOS - due to price. iOS is the Audi of tablets and smartphones - priced not only higher than Android, but Windows Phone as well. For now, iOS (primarily due to the iPhone5c and 5s, but mostly due to the 5s) is holding position; however, it will soon be under vigorous assault, primarily by the Surface/Lumia division of Microsoft. Further, iOS is actually showing chinks in the armor, and on the application side. The drive to the bottom CANNOT continue forever - as much as the Android fans would like it to. And the upcoming shakeout in Android alone is going to be very messy.

PGHammer said,
Let's be honest - the only "fault" with Windows Phone is that it isn't as cheap as Android is - period.

If that were true, why is there such a disparity in the sales of high end Android devices vs Windows Phone. The prices are competitive. In fact, I'd argue the opposite. The majority of the unit sales of Windows Phone are coming from the low end loss making Nokia 520's in emerging markets and Europe. Even Neowin has documented the fact that high end Windows Phone devices constitute a minuscule proportion of the WP market size.

PGHammer said,

Android is in the position it is in - not merely compared to Windows Phone, but to iOS - due to price. iOS is the Audi of tablets and smartphones - priced not only higher than Android, but Windows Phone as well.

Of course. When you buy an Apple device, you're paying for the brand, not the best specifications on the market.

The main difference between Android and iOS and Windows Phone isn't price, it's variety, in design, software, and specifications. There's a type of phone for everyone. iOS and Windows Phone are very rigid in these respects.

It works for Apple, because of brand power, and the quality of the app ecosystem. It works for Android because of variety, customisation, and the vibrant app ecosystem. Windows Phone has the rigidity of Apple, and none of the brand power or app ecosystem benefits.

PGHammer said,

For now, iOS (primarily due to the iPhone5c and 5s, but mostly due to the 5s) is holding position;

Really? And there was me thinking that Apple's marketshare is shrinking due to market saturation. At least, Apple's target market.

PGHammer said,

however, it will soon be under vigorous assault, primarily by the Surface/Lumia division of Microsoft.

I Lol'd. Which alternate universe is that happening in? Windows Phone marketshare is actually Shrinking! yes you heard it right, Shrinking. It's under vigorous assault all right, just not from Microsoft, but from Google. The tablet market is heading in the same direction too.

PGHammer said,

Further, iOS is actually showing chinks in the armor, and on the application side. The drive to the bottom CANNOT continue forever - as much as the Android fans would like it to. And the upcoming shakeout in Android alone is going to be very messy.

A race to the bottom is perfectly normal in a commoditised market, and that's what's happening in smartphones. Just as the PC did before it. There's still a place for a higher end, it'll just become deemphasised.

simplezz - who wins in a commoditized market? Users don't, because quality no longer matters - not in hardware OR software. (Has that NOT been a major complaint with Windows, in point of fact?) Developers don't, either - margins disappear! Or is your own thinking SO short term that longer-term doesn't matter to you at all? You are saying that the WP market is shrinking - in terms of the number of IHVs, your point is indeed valid; developers are making a deliberate choice not to go against Nokia - which is selling their smartphone/tablet business to Microsoft. Do they honestly think that their luck is going to improve any by going against Samsung (and likely Lenovo - who just acquired Motorola Mobility from Google)? THAT is the upcoming messy shakeout I am referring to.

Lenovo is already IN the smartphone and tablet business - in China. Now, with Motorola Mobility, they can enter both markets everywhere, and especially the US. They have low-cost overseas manufacture - which not even Samsung can match. And if Samsung can't match it, can anyone else? And that is just Android.

PGHammer said,
simplezz - who wins in a commoditized market? Users don't, because quality no longer matters - not in hardware OR software. (Has that NOT been a major complaint with Windows, in point of fact?) Developers don't, either - margins disappear! Or is your own thinking SO short term that longer-term doesn't matter to you at all? You are saying that the WP market is shrinking - in terms of the number of IHVs, your point is indeed valid; developers are making a deliberate choice not to go against Nokia - which is selling their smartphone/tablet business to Microsoft. Do they honestly think that their luck is going to improve any by going against Samsung (and likely Lenovo - who just acquired Motorola Mobility from Google)? THAT is the upcoming messy shakeout I am referring to.

Lenovo is already IN the smartphone and tablet business - in China. Now, with Motorola Mobility, they can enter both markets everywhere, and especially the US. They have low-cost overseas manufacture - which not even Samsung can match. And if Samsung can't match it, can anyone else? And that is just Android.

The Google/Motorola/Lenovo deals are even more weird/shaky than people are noticing with Google just basically shoving money around to gain a hook into Lenovo.

Lenovo has something Google needs, and it could just be their popularity/profitability.

Additional note:
Google has been playing their hand in the past couple of months with their investments. In the past they kept more of this information out of the public eye, but are being more bold about what they are doing or are being forced more into the public as more of their 'investments' are making news.

Google gets a lot of 'inside' information from their data, and they use it in ways that is as insidious as insider trading, but they normally keep their name out of the headlines.

Google wouldn't have an option in the matter - the Dalvik VM is open source and free for anyone to implement, anybody (with enough knowledge) could implement the DVM and have Android apps running on their OS - this is essentially how Blue Stacks works.

That being said, good luck with getting the Play Store on there, that's a whole different kettle of fish.

R1pper said,
even if it's gonna work perfectly, google wont allow it.

google hate MS and everything that's MS made.

Does Google have a choice?

Personally I think this is not the right move. It's something desperate when you know your own ecosystem doesnt stand a chance. BlackBerry did it because it was endgame for them. But even if the whole modern UI thing fails, Microsoft has enough resources to start again. Which imo is preferable to using Android. Unless the next touch-based Windows looks and functions similar to Android anyway.

What is at stake here is consistency. As well as having stand out features in the OS that apps for it can use. Windows will never be able to match Android's price and if apps for it are the same, and through that the OS' uniqueness is diminished then how can they hope to stand out? Microsoft was late to the game and now they have to fight an uphill battle. It's not easy nor cheap but if anyone can do it its them.

R1pper said,

google hate MS and everything that's MS made.

Microsoft's continued patent extortion and smear campaigns (Scroogled, FairSearch, ICOMP) against Google isn't going to win them any friends that's for sure.

I'd like to say MS could turn it around, but Ballmer's belligerent campaign against Google and Linux has created too much bad blood to just be forgotten any time soon. You make your bed, and you have to lie in it.

Refs:
http://www.telegraph.co.uk/tec...ces-gunning-for-Google.html

The Teej said,
Google wouldn't have an option in the matter - the Dalvik VM is open source and free for anyone to implement, anybody (with enough knowledge) could implement the DVM and have Android apps running on their OS - this is essentially how Blue Stacks works.

There's one humongous caveat to that, and that's the issue of GMS licencees. Look at how many OEM's are producing Official Android devices. Those same OEM's are forbidden from producing / selling incompatible forks. Microsoft will struggle to find anyone willing to risk losing that GMS licence just to run Android apps on Windows.

google has no say on the matter. they couldn't stop amazon did they? even if they somehow tried to make a legal challenge, they are under anti-trust scrutiny all over the world and it would be seen as an anti-choice move which would carry a severe backlash. google isn't the internet sweetheart any more.

This wouldn't be android. it would be windows running the dalvik environment. If google tries to punish this, they would quickly get sued by every anti-trust body on earth for anti-competitive practices. They simply cannot use their OS dominance to force OEMs not to use other competitive OSs just because it doesn't suit their vision. It would be like MSFT trying to sue apple for letting macs run windows apps in bootcamp or parallels.

simplezz said,

Microsoft's continued patent extortion and smear campaigns (Scroogled, FairSearch, ICOMP) against Google isn't going to win them any friends that's for sure.

I'd like to say MS could turn it around, but Ballmer's belligerent campaign against Google and Linux has created too much bad blood to just be forgotten any time soon. You make your bed, and you have to lie in it.

Refs:
http://www.telegraph.co.uk/tec...ces-gunning-for-Google.html

friends are irrelevant. google cannot stop MSFT from running android apps. it has no legal means to do so and any backhanded deals with OEMS would attract anti-trust concerns. google cannot do as they please.

neonspark said,

friends are irrelevant. google cannot stop MSFT from running android apps. it has no legal means to do so and any backhanded deals with OEMS would attract anti-trust concerns. google cannot do as they please.

It's not who produces the software, it's who makes and ships the devices which run it. That's the OEM's. Google's not stopping OEM's from shipping Windows, but shipping Windows containing a forked Android is another matter entirely. One which clearly imperils their GMS contracts with Google. Just look at how difficult it was for Amazon to find a hardware manufacturer for the Kindle.

It's perfectly justified for Google to do this because otherwise we'd have lots of different and incompatible versions of Android running around. Anyone can pick up AOSP, but don't expect major OEM's who already produce official Android devices to adopt a fork.

simplezz said,
Google's not stopping OEM's from shipping Windows, but shipping Windows containing a forked Android is another matter entirely.

Anyone can pick up AOSP, but don't expect major OEM's who already produce official Android devices to adopt a fork.

You're the only one talking about an entire fork of Android being required in order to get Android apps to run on Windows, and your premise simply isn't true.

Rudy said,
Worked so well for Blackberry

For Microsoft to do this would signal Microsoft throwing in the towel, even if that was not the intention, because (1) Android apps running on non-android-os would mostly likely be a way of running android apps badly (2) developers would not be encouraged to make apps for windows

Microsoft simply needs to get their act together,
(1) Making good software, Microsoft seems to have a problem being agile. Apple and Google iterate and respond much faster than Microsoft. More over they give what people want not what exec's try to impose (forget all the non-sense talked about steve.jobs)

(2) Hardware. Isn't it obvious? people want thinner and lighter. Despite all the Lumia's, we haven't seen anything competitive with the Samsung's or iPhones form factors. In these days of consumer dominance of technology, the low-ball > is design, not some weird and complicated-engineer-driven idea about compatibility with android apps.

Rudy said,
Worked so well for Blackberry

BB demise wasn't due to that feature. I think we can agree that company, like nokia, sealed their fate long before. In the case of BB, they failed to fend off the iphone, in the case of nokia, they held on to the feature phone market and symbian for far too long and ignored the US for a decade.

MSFT isn't cash strapped, if anything it runs a huge surplus of cash it needs to spend. I don't see anything wrong with helping windows phone by filling up the app gap by letting you run android apps. After all this is what apple does with the mac and it is the reason some people even tolerate that OSX thing.

if WP closes the app gap this way, they can concentrate on the OS features and letting OEMs use it instead of being knocked down on every review for lacking some stupid app. It would put WP on equal footing to android overnight in the ecosystem area and let the WP team concentrate on the OS feature core.

neonspark said,

BB demise wasn't due to that feature. I think we can agree that company, like nokia, sealed their fate long before. In the case of BB, they failed to fend off the iphone, in the case of nokia, they held on to the feature phone market and symbian for far too long and ignored the US for a decade.

MSFT isn't cash strapped, if anything it runs a huge surplus of cash it needs to spend. I don't see anything wrong with helping windows phone by filling up the app gap by letting you run android apps. After all this is what apple does with the mac and it is the reason some people even tolerate that OSX thing.

if WP closes the app gap this way, they can concentrate on the OS features and letting OEMs use it instead of being knocked down on every review for lacking some stupid app. It would put WP on equal footing to android overnight in the ecosystem area and let the WP team concentrate on the OS feature core.

While they were already in a downward spiral, BB10 was actually getting a bit of buzz with developers. But that buzz was completely killed when the Android apps on BB10 feature was unveiled.

What would be the point of developing native WP apps then, if you can code for Android and have it running on WP for free.

ichi said,
What would be the point of developing native WP apps then, if you can code for Android and have it running on WP for free.

Yeah, this seems like a losing man's bet. Why encourage people to not develop for your platform? Plus it makes a crappy experience for users.

The thing is, C# is miles ahead of java in every possible way. If they could find a way to get WP apps to compile for Android, they'd be in a MUCH better position.

If only they had a tool to convert C# code to Dalvik byte code... Where have I heard this before?

Of course if they really want to 1-up google, they should provide developers with a way to create WP apps, upload them to the app store, and automatically generate an APK that could be automatically to the Google play store and Amazon App store.

There isn't much point in developing WP apps as it stands now. They aren't even compatible with Windows 8 let alone Android or iOS. It's such a small user base that it isn't worth the time or money.

And if MS did do this, existing Android OEM's might run afoul of the GMS license restrictions, specifically, that they aren't allowed to ship incompatible forked versions. And considering how many OEM's are currently licensing GMS from Google, I have doubts MS will get any support.

Good point.

This move would make Windows Phone totally irrelevant. Goodbye Microsoft ecosystem.

Seriously, this does not make any sense. I can understand it may have been talked about but I doubt it is a realistic scenario that really was envisioned.

Anthony Tosie said,

Yeah, this seems like a losing man's bet. Why encourage people to not develop for your platform? Plus it makes a crappy experience for users.

Agreed. This would not be a win for Microsoft by any means (Or their customers)... It's a really bad idea...

ichi said,
What would be the point of developing native WP apps then, if you can code for Android and have it running on WP for free.

Native WP apps would probably run better than Android apps made to work ok WP. I see this as a good me where people can get the apps they want to use who prefer WP until WP catches up. Of course, it could also backfire.

ichi said,
What would be the point of developing native WP apps then, if you can code for Android and have it running on WP for free.

because it would integrate with the OS features in ways android apps couldn't. for example, the native WP apps could access camera features that android doesn't support, like a lot of the nokia SDK enabled but that now will be on the OS itself.