Microsoft and Halo 4 win big at annual Game Marketing Awards

Last fall, Microsoft promoted Halo 4 like there was no tomorrow. The Xbox 360 shooter from its in-house developer 343 Industries got a massive marketing campaign that included an event where parts of the small country of Liechtenstein were turned into locations of the sci-fi franchise.

This week, Microsoft was honored for its Halo 4 promotional efforts at the eight annual Game Marketing Summit in San Francisco. Microsoft won several categories at the event's Game Marketing Awards for Halo 4, including having their efforts named as the Outstanding Overall Marketing Campaign of the Year.

Halo 4 also won for Outstanding TV or Theatrical Ad with its Halo 4 Scanned commercial, along with an award for the Best Use of Digital Media or Digital Social Media Marketing. It won yet another award for Standout Overall POP display for the Halo 4 Countdown Counter Unit that was put in place in a number of game retail stores.

Halo 4 also won for the "Thinking Outside Of The Box" category for its promotional event in London in November. That effort featured a massive 50 foot glowing Halo 4 glyph that was flown over the heart of London at night by a helicopter.

Source: Game Marketing Summit | Image via Microsoft

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Mr.XXIV said,
Delete your account & terminate your service with Optimum..or Time Warner.

Look at the multiplayer; kill rewards, classes, even death cams (hear what opponent you just killed says) are a direct copy of the call of duty series. Are you going to try and refute that?

Don't ever compare that repetitive piece of a flat a** game to Halo. How about the story? I mean, hell, at least the story actually means something. All the Halo's (not Wars) connect to each other, even the side stories!

Mr.XXIV said,
Don't ever compare that repetitive piece of a flat a** game to Halo. How about the story? I mean, hell, at least the story actually means something. All the Halo's (not Wars) connect to each other, even the side stories!

By ignoring what I said about multiplayer, I'm going to assume you implicitly capitulated to that point.

As for the storyline, they have never had an original story; from the very first Halo to now. I laughed very hard at the Spartan Ops episode when the elite leader had a white had on his chest and referred to himself as the "didact's hand." That's a direct and absolute copy of Lord Of The Rings. A lot of story also is a copy and repackaging of the StarCraft.

By the way, Modern Warfare 3 storyline was more enjoyable for me than any of the Halos.

it definitely was definitely awesome.
that didact symbol in the sky took the cake and transforming that entire area into halo land was super cool.
hopefully, halo 5 will get the same treatment.