Microsoft and NBC kill joint-venture, no longer BFF

One of the longest online relationships has come to an end with NBC and Microsoft announcing that their 16 year partnership is now over. The announcement came in the form of a post on NBCnews.com, that ironically redirects to an msnbc.msn.com URL slug but the relationship is now over. 

NBC will be taking full control from this point forward but financial details were not discussed. For the time being, MSNBC.com will reflect NBCnews.com The source states:

In the short term, msnbc.com will reflect the homepage of NBCNews.com. Eventually, it will become the address of MSNBC TV, giving MSNBC TV its own dedicated address and ending an arrangement under which the news site shared the MSNBC name with an increasingly commentary-driven channel.

Rumors had circulated the web some time ago that Microsoft was looking to divest of this entity as the site was no longer a core competency of the company. Naturally, seeing as NBC was the other shareholder on the site, it makes perfect sense for them to buy out Microsoft's side of the equation. Microsoft and NBC previously had worked together on a cable television channel, also called MSNBC, but that partnership ended a few years ago. 

The transition will take two years to materialize as the ties are deep within website, so do not expect an overnight split. Additionally, Microsoft will continue to provide the advertisements on the website and NBC will also provide content for MSN.com, for now.

Source: NBCnews

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30 Comments

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I think I remember when the partnership was announced. I never really cared about MSNBC.

Edited by A340600, Jul 16 2012, 1:59pm :

It's great to see Microsoft is finally starting to focus, MS' online division should focus on five key products (Bing, Hotmail, SkyDrive, Office and Skype) and sell or axe everything else e.g. MSN portals.

thealexweb said,
It's great to see Microsoft is finally starting to focus, MS' online division should focus on five key products (Bing, Hotmail, SkyDrive, Office and Skype) and sell or axe everything else e.g. MSN portals.

Never mind -> http://www.engadget.com/2012/07/16/nbc-msn-msnbc-split/ Microsoft please stop entering every single market with a half baked product expecting to make big bucks, you've learnt so many times it doesn't work out most of the time.

neufuse said,

This happened how man years ago? the late 90's? Everyone was trying to make their online presence known at the time...

But MS should know when it's time to call it quits, MS' online division needs to return to profit some time this decade...

thealexweb said,

But MS should know when it's time to call it quits, MS' online division needs to return to profit some time this decade...

they did know when to call it quits, a few years ago they started to pull out and set a deadline for a full pull out, MS use to be partners on the TV network also, they pulled out of that first years ago

GE just sold NBC didn't they?

I guess the new owners didn't like the relationship for some reason. Seems strange to kill a pretty known brand like that without doing something with it.

Oh well. Internet history.

Enron said,
I wonder what Fox News Channel has to say about this.

That Obama has got something to do with this and that it is going to cost a lot of tax payer's money.

Enron said,
I wonder what Fox News Channel has to say about this.

They're going to say that Microsoft is getting out because NBC News has become an ideological, commentary-driven channel and they don't want to be political. Which seems to be part of the story according to the source.

Fox could care less. MSNBC's BEST rated show, is so many points behind the WORST rated show on Fox, it wouldn't matter.
The problem (liberal) people have with the Fox News Channel is they don't know the difference between OPINION & NEWS. As with CNN, MSNBC shows, Fox has a dedicated news show that runs from 7pm-8pm(eastern). What follows from 8pm through the midnight hour is OPINION shows. The other thing that ticks the alphabet network off about Fox, Drudge & the rest of the internet is they don't have a monopoly on the news anymore. Also, they HATE the fact that no matter what they do, people, as long as they have a CHOICE, will watch what they want, not what the nitworks (yes I spelled it that way) want to force down your throat.
I for one, could care less what is on tv, print, radio, internet....if I choose to NOT watch it, that is MY right, so why is it liberals, for the most part, are so hell bent in
taking what I WANT to view/read, off the air? The 1st amendment is a two way street in my opinion. 90% of the garbage out there, I could give three hoots about, but if someone wants to be entertained by it, as long as they don't try to force me to view it, I could care less. That's what the on/off switch is for.

Enron said,
I wonder what Fox News Channel has to say about this.

naap51stang said,

The problem (liberal) people have with the Fox News Channel is they don't know the difference between OPINION & NEWS. As with CNN, MSNBC shows, Fox has a dedicated news show that runs from 7pm-8pm(eastern). What follows from 8pm through the midnight hour is OPINION shows.

I'm not liberal, but I think Fox's straight news programs unfortunately have as much bias as the other networks even though they keep on marketing themselves "fair and balanced." Some of that bias is conservative, some is actually anti-conservative on some things like social issues. Especially what you get from Shepherd Smith. Also, the way that Fox is formatted with a heavy opinion slant is that most people are getting their news from commentators or contributors, so the difference doesn't even matter anymore.

But MSNBC, CNN, etc. aren't any different, and in fact are always competing with Fox on that level, so I still find it annoying when people whine about Fox, instead of the state of the media in general.

I can let one "could care less" go. Maybe even two, but three? Come on.

It's "couldn't care less." The other doesn't make any sense.

naap51stang said,
The problem (liberal) people have with the Fox News Channel is they don't know the difference between OPINION & NEWS.

Actually, the problem people have is that the "news" is biased, inaccurate and deliberately misleading, while the "opinions" are abhorrent, xenophobic and hypocritical.

The US media regulator is failing in its duty to the country. It's disgusting that a reputable and trustworthy news service like Al Jazeera is banned in many states and yet Fox News is allowed to broadcast and is looked up to by large portions of the population.

theyarecomingforyou said,

Actually, the problem people have is that the "news" is biased, inaccurate and deliberately misleading, while the "opinions" are abhorrent, xenophobic and hypocritical.

The US media regulator is failing in its duty to the country. It's disgusting that a reputable and trustworthy news service like Al Jazeera is banned in many states and yet Fox News is
allowed to broadcast and is looked up to by large portions of the population.

Never heard of Al Jazeera. What network does he come on, what did Mr. Jazeera do to get banned?

AtriusNY said,

That Obama has got something to do with this and that it is going to cost a lot of tax payer's money.


Doubt Fox News cares. NBC has got caught editing tapes a couple times already so they aren't even relevant anymore... Except to liberals.

Edited by bguy_1986, Jul 16 2012, 12:16pm :

naap51stang said,
... Fox has a dedicated news show that runs from 7pm-8pm(eastern). What follows from 8pm through the midnight hour is OPINION shows.

FWIW Fox News Cable has/runs news shows from early morning till 5:00 PM Est. Then it's a mix -- 5-6:00 they have commentary, 6-7:00 is straight news but focused on Washington DC & political happenings, 7-8:00 as you've said is straight news, 8-9:00 commentary, 9-10:00 is opinion, & at 10 news mixed more with interviews.

AtriusNY said,

That Obama has got something to do with this and that it is going to cost a lot of tax payer's money.


I've always said that the most Republican joke in the world would go something like, "Obama was done with change as soon as he got a cent of the taxpayer's money!"

calimike said,
MSNBC channel is still on cable and satellite. Not change yet?

It says it will take years to undo, so don't expect a change overnight.

calimike said,
MSNBC channel is still on cable and satellite. Not change yet?

Microsoft doesn't have anything to the with the channel MSNBC since 2005. MSNBC as TV channel and msnbc.com as website were two different entities.

remixedcat said,
I always thought the relationship between the two were odd.

Not really, when Microsoft joined forces with NBC it was seeing AOL as a major competitor, which had merged with Time Warner.

To clarify, Microsoft didn't found the joint venture msnbc with NBC in response to aol but Internet companies allying with tv companies was the trand back then.