Microsoft Australia claims Windows RT devices cost up to $1,000

Shocked? You're not the only one. As Long Zheng noted, Microsoft Australia is running a competition during the Australian version of TechEd (TechEd Australia), where 50 winners will each receive a Windows RT device. The competition itself seems pretty straight forward, until you notice that Microsoft Australia is claiming that these devices could be worth as much as $1,000 apiece.

Now, to be fair they don't specifically say what brand or model the devices will be, or what their exact retail values are. What they do say is:

Simply be one of the first 50 Developers who attend AppFest & TechEd to build and register 3 apps for Windows 8 by 1 October 2012, have them approved and published by October 26, to get a Windows 8 RT device to the value of AUD $1,000.

One could interpret that as meaning the devices will be worth $1,000 each, or that the prizes will be devices of up to that value as a maximum. The latter is likely the case here, but as Microsoft still hasn't provided details on the pricing of its Surface RT device, so at this stage anything is possible.

With that being said, Microsoft has stated that the pricing of their Windows RT device will be competitive with existing tablets of similar specifications, which casts a lot of doubt on Microsoft Australia's $1,000 claim. If we had to bet money on it, we'd bet that you'd be able to get two Microsoft Surface RT devices for that kind of money.

Note: At the time of publishing, 1,000 Australian Dollars is equal 1,035.84 US Dollars.

Source: istartedsomething

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Releasing the Windows RT devices with a tag price anywhere close to this $1000 would simply be one of Microsoft biggest failure.

Everybody knows, including Microsoft, that you cannot enter this late in a market where the leader already has 65% of the market shares and expect to dent this advance with an inferior and overpriced device.

This sentence is only a legal disclaimer and they had to put a value.

Finally, do you really think, after keeping the lid on the price for so long, that it would leak like this? The lawyers certainly don't have this information.

Paul thurrott has said for a long time that he knows a bit about windows Rt devices' prices by most manufacturers and he has gone on to say that these are much cheaper than the lowest spec ed iPad, and I believe he is the most reliable person in this context.

Thewindows8user said,
Paul thurrott has said for a long time that he knows a bit about windows Rt devices' prices by most manufacturers and he has gone on to say that these are much cheaper than the lowest spec ed iPad, and I believe he is the most reliable person in this context.

Thurrott is only reliable when he references his sources. His sources are really, really good. I follow his feeds largely for this.

His analysis, on the other hand, is a coin toss. I do not read him for his analysis.

The contrarian in me adores him for his ability to be simultaneously accused of being a Microsoft shill and an Apple fanboy. His dry attitude about platforms ever since the failure of the Amiga doesn't seem to register with people who believe you have to be in a "camp", and any opinion you ever form is representative of whichever camp you align with.

Australian tech prices across a range of items have dropped considerably in recent years, whilst there are some things that are still cheaper to import (sony dslr lenses etc) generally laptops, pc's and tablets and mobiles have dropped in line.

All I can say is I hope that includes a lot of accessories or this is definitely doomed to fail. Given its an RT device and not a PRO I can't see the price justifying any RT specs.

HD when it comes to surface will HAVE to mean 1366x768 @ a minimum (This is required for side-by-side metro feature). Full HD will likely be 1920x1080 or Above (not likely above though).

Now, to be fair they don't specifically say what brand or model the devices will be, or what their exact retail values are. What they do say is

The new iPad Wi-Fi + Cellular 64 GB costs €799 in the Netherlands, which translates to about A$990. Who's to say Microsoft isn't giving away high-end Windows RT devices as well? It would certainly explain the price. Like you said there's no indication whatsoever we're talking about a budget to mid-range device here. In that light I don't have the slightest clue why you're still "shocked" or why anyone else would be.

That product is A$899 from Apple in Australia, and I see your point. But I wouldn't pay that for an iPad, and I don't expect to pay that for an RT tablet. Thats closer to the price that most people would expect a device like the Surface Pro to cost.

This exact story ran over a month ago. They are just covering themselves by stating a max value of the prize - it has nothing to do with the price of the item.

1st it doesnt say is the Surface, nor the RT nor the Pro.
2nd it says a "Windows 8 RT" device, assuming it's not confusing with Windows 8 Tablet instead, might be any Windows 8 RT tablet i.e. the transformer or something from Samsung or any other, that cost much more than what the Surface RT is expected to be.
3rd It might be #2 plus Windows 8 with developer tools and developer suscription to MSDN?
And last, if you've in mind #1 #2 and #3 plus what australians are saying, we're creating such a drama out of nowhere.

Time will tell. I honestly expect Microsoft to make the RT devices competitive - even those made by OEMs.

Also, on point one - it does state that it's an RT tablet, which is ARM powered and should be a lot cheaper than a x86 tablet.

I just went over to Longs site and the picture shown on it shows a tablet with the "OLD" logo on it. So I don't think that it is a Surface RT tablet at all. As MS would have shown a tablet with the NEW logo.
Remember we are talking here about microsoft advertising, and I am sure that they would not have made such a bungle when showing their new "baby" ??

This will be purely due to it being Australia, if it's $1000 here then there is no way it'd be that much elsewhere. If it were $1000 in US, then it'd be closer to $2000 here. Australia sucks for tech prices

-T- said,
This will be purely due to it being Australia, if it's $1000 here then there is no way it'd be that much elsewhere. If it were $1000 in US, then it'd be closer to $2000 here. Australia sucks for tech prices

I don't know where you shop, but I don't know of anything that costs $1000 in the US that costs $2000 here.

We don't suck for tech prices - you just need to go somewhere else other than Harvey Norman or Radio Rentals.

Honestly, I see a lot of people here trying to justify the high price by saying it's "because of Australia" but I really think it's going to priced around this mark worldwide.

Owen W said,
Honestly, I see a lot of people here trying to justify the high price by saying it's "because of Australia" but I really think it's going to priced around this mark worldwide.

do you live in aus? we pay like double on some things

Owen W said,
Honestly, I see a lot of people here trying to justify the high price by saying it's "because of Australia" but I really think it's going to priced around this mark worldwide.

Example , US pays $299 for Xbox 360 250gig , on where in AUS , we pay around the $00 mark for it ... please ask for more exemples ... where you from Owen ?

From what I understand, that is probably accurate. I've heard that an iPad, for instance, can cost up to $1400 in Australia because of the taxes and import duties, etc. that must be paid. It's quite ridiculous.

Brody McKee said,
Not quite that much, the new iPad costs around $540 from Apple in Australia. The biggest rip-off is software here.

No, we're not talking about the base model. In the US, the base model iPad is only $499 before tax, while the most expensive iPad costs $829 before tax, or about $900 including tax.

metal_dragen said,
From what I understand, that is probably accurate. I've heard that an iPad, for instance, can cost up to $1400 in Australia because of the taxes and import duties, etc. that must be paid. It's quite ridiculous.

I have no idea where you got that from, lol.

The most expensive iPad, the new iPad - 64GB with WiFi + 3G/4G is only $899 AUD. That includes taxes.

In the US, the same model is $829 USD, which is about $799 AUD. I don't know how the US tax system works so I don't know if that includes taxes, but according to rfirth it doesn't. But, even if it did, the price difference is only about $100 AUD, and much less for the cheaper models.

Everything here in Australia is usually twice as much as it is in the States, especially when it comes to electronics, so it's a pretty safe bet it'll be a more reasonable price. I'd be more than happy if the RT version came in around $299 and the Pro to be around $699.

Sranshaft said,
Everything here in Australia is usually twice as much as it is in the States, especially when it comes to electronics, so it's a pretty safe bet it'll be a more reasonable price. I'd be more than happy if the RT version came in around $299 and the Pro to be around $699.

Bull$hit, lol.

10 years ago, for sure. Now, no way. Most stuff is more expensive but very rarely 2x as much. Most electronics are between 10-30% more at most.

F*** im not paying a $1000 for a Surface, but in saying it , im sure i seen something in the price for Surface ... RT= $599 and the Pro= $899 ...correct me if im wrong

You're certainly not wrong, but nothing has been confirmed yet. Even $599 is pretty steep when the Surface RT is expected to have a paltry 1280x720 resolution (take that, Retina).

Brody McKee said,
You're certainly not wrong, but nothing has been confirmed yet. Even $599 is pretty steep when the Surface RT is expected to have a paltry 1280x720 resolution (take that, Retina).

1280x720 wouldn't make sense. The reason being that 1366x768 is required as a minimum for all features of the new UI to work.

Shane Nokes said,
1280x720 wouldn't make sense. The reason being that 1366x768 is required as a minimum for all features of the new UI to work.
Interesting point. I hadn't thought about that side of it. So, one has to wonder, what does "HD" mean in comparison to "full HD"?

Brody McKee said,
Interesting point. I hadn't thought about that side of it. So, one has to wonder, what does "HD" mean in comparison to "full HD"?

HD = 720p
Full HD = 1080p
Ultra HD = 4K
Ultra HD Turbo Championship Edition = 8K

Brody McKee said,
Interesting point. I hadn't thought about that side of it. So, one has to wonder, what does "HD" mean in comparison to "full HD"?

If you have these curiosities, here is a tip...

Add the word Wiki to the beginning of your search, so in Bing or Google, type: wiki full hd

Looks about right for AUS

However it may also cover accessories etc or multiple or something like that... Its just a cover i think nothing more...

Nothing too major, just another rounded figure...

brent3000 said,
Nothing too major, just another rounded figure...
Microsoft does have a lot more money than me, so I could believe that they'd round up to the nearest $1,000 when estimating

brent3000 said,
Looks about right for AUS

However it may also cover accessories etc or multiple or something like that... Its just a cover i think nothing more...

Nothing too major, just another rounded figure...

Sounds right

TAX + import GST + Carborn TAX + support a red headed bitch of a goverment that already earns 500K a year + plus support stupid boat people = $1100 for RT

EvilAstroboy said,

Sounds right

TAX + import GST + Carborn TAX + support a red headed bitch of a goverment that already earns 500K a year + plus support stupid boat people = $1100 for RT

haha good one

EvilAstroboy said,

Sounds right

TAX + import GST + Carborn TAX + support a red headed bitch of a goverment that already earns 500K a year + plus support stupid boat people = $1100 for RT

hahaha

It's probably accurate, for Australia. No doubt the prices in the rest of the world will be more realistic, just like everything else. Yes, I'm an Aussie, and grey imports rule!

I had to buy my Samsung Series 9 notebook from the US when it was launched. Harvey Norman had exclusive rights in Australia, and charged $1,000 more than the Microsoft Store in the US

IronChef75 said,
It's probably accurate, for Australia. No doubt the prices in the rest of the world will be more realistic, just like everything else. Yes, I'm an Aussie, and grey imports rule!

Maybe it also comes with dev stuff (softwares/kits) to make up the $1000 price tag?

Good point, it could be a "Windows 8 RT package" at that value, but they really should have been specific in that case... that's more than I expected the Surface Pro to cost.

Brody McKee said,
I had to buy my Samsung Series 9 notebook from the US when it was launched. Harvey Norman had exclusive rights in Australia, and charged $1,000 more than the Microsoft Store in the US

WOW, that's preposterous!

Brody McKee said,
Good point, it could be a "Windows 8 RT package" at that value, but they really should have been specific in that case... that's more than I expected the Surface Pro to cost.

Yeah, they probably should, but since these prizes are for developers, perhaps they thought you already knew about it.